The Four Golden Keys to Maximizing Online Sales

By Hector Cisneros
Courtesy of Pixabay

Ever wish you knew the magic formula for selling products and services online? My business partner Carl Weiss and I have been managing online advertising since the late 1990’s. This includes organic search position (aka SEO), banner ads, pay per click, directory ads and the latest foray which started around 2007, that of social media marketing and social pay per click. These advertising mediums evolve rapidly. We have devised more ways to engage in these types of advertising than I care to remember. In this episode of Working the Web to Win, we will explore four principles that are the keys to maximizing online sales. We call these principles “The Four Golden Keys.” These keys will open new marketing doors for you and your company, so read this information carefully and don’t leave anything out of the process.  

Top 12 Marketing Secrets for Filling the Credibility Gap

Courtesy of Flickr
By Hector Cisneros

In today’s competitive business world, you need an edge to stay ahead of the competition. More importantly, you need to be able to give prospects a reason to choose you versus others in your industry.  The reason people choose a company or professional is due to their reputation. Trust becomes the determining factor. Think about it. Most people do their shopping with companies they trust. They buy products because those products have proven themselves to meet the consumers' standards of quality and performance. Sure, people will buy something just on price, but if that product doesn’t meet or exceed their expectations, they will never buy that product again. The same is true of professionals and the service provider industry as well. Trust trumps all other factors short of budgetary means. In this week’s episode of Working the Web to Win, we will explore how addressing a business’ credibility or professional reputation can make a significant difference when it comes doing business. We will look at ten often overlooked elements of reputation that can sway a prospect towards or away from your products or services, without you even realizing it.

Team Tech - Your Secret SEO Ranking Weapon

By Hector Cisneros
Courtesy of Flickr

Have you ever noticed how big corporations always seem to have the best marketing? They always seem to have the best search engine position, great commercials, websites and always seem to be omnipresent. Above and beyond having more money than small businesses, they have a secret weapon. They don't do their marketing by themselves, they have a team or in some cases multiple teams of marketers working on their behalf. This team approach allows them to do more. Have multiple minds working on their behalf allows them to come up with better marketing ideas, it allows them to more research, testing and to monitor their efforts. It also lets them make adjustments when necessary to maximize their return on investment. In this episode of Working the Web to Win, we will explore how Team Tech Marketing wins the online marketing battle when it comes to SEO and content marketing.

What Are the Most Cost-Effective Marketing Channels Available Today?

Courtesy of Flickr
By Hector Cisneros

When the economy is booming, marketing your business is easy. Just about anything you do will produce some positive results. But what do you do when the economy heads south? How do you know what will be the best venue for your marketing money? What happens when every customer is researching the internet 19 ways from Sunday, even while shopping in your store? How do you determine where and how much to spend on marketing when no one seems to be buying? In this episode of Working the Web to Win, we will explore answers to these questions and more. We will provide the listener with a system to follow that maximizes their return on their marketing investment by helping them choose the best marketing channels for their available budget.

Does Ransomware Make you Want to Cry?

How Hacker Threats are Turning the Internet into a Financial Minefield


Courtesy of Wikimedia Commons

By Hector Cisneros


Every year since 2011, we have been writing about the tremendous threat that internet hacking poses. The number of hacks has continuously gone up every year since then. The financial cost has skyrocketed, and the number of lives this menace affects is mind boggling. In this episode of Working the Web to Win, we will cover how this threat exploits your digital life, we will explore new ways to protect yourself, and we will provide a checklist of items that must be deployed to stop these hack attacks in their tracks.

Is It's time to Cut the Cord on Cable and Satellite TV?

By Hector Cisneros
Courtesy of  Flickr

I have heard it said that “life is short and then….” You fill in the blank! As an advertising executive, I strive to understand the motives of consumers. What drives us to do things in life? What are our wants and desires? As humans, we have many things that drive us, and our wants and desires can be endless. Having said that, I know that most of us value time and money the most, (I’m excluding love and our survival needs for food, water and air because they are subjects for another story).  Many value money because it is a universal means of exchanging goods and services. But, there is one thing that everyone values more than anything else, and that is time. Time can only be spent once, and it is very hard to extend your time of play when you’re getting close to game over.

This brings me to my point. Today’s broadcast TV market is shrinking, not because people are addicted to their digital devices. They are switching to watching their digital devices because it saves them time. It also provides them a better way to control and allocate their time and money. It puts them in charge of what, when and how they watch TV! In this episode of Working the Web to Win, we will explore why, when and how to cut the cable and satellite TV cord so that you can watch TV anytime you want, (and save some money along the way).  So, put down your remote and get your scissors out so that you too can cut the cord and watch digital TV on your own terms.

Top Tips and Tools to Make Your Next Online Presentation Sizzle

Courtesy of workingthewebtowin.com/
By Hector Cisneros

Have you ever wanted to know how to expand your reach, audience and customer base? Most of us who engage in word of mouth networking know that doing a presentation in front of your networking group is a great opportunity to educate the crowd, expand your reach and obtain leads and new customers. What if you could do that same thing without any drive time, gasoline cost or having to set up in an unfamiliar room? Well, you can accomplish this by providing your presentation online. In this episode of Working the Web to Win, we will cover the basics needed for any good presentation, then explore several of the best online presentation tools, plus provide some useful ideas to make those presentations work overtime for you.

To Follow or Not to Follow – That is the Social Media Question?

Here’s How to Determine “If and When” you should Follow Someone Back in Social Media


By Hector Cisneros

Courtesy of Pixabay
Several years ago, a friend asked me, ‘how do you know who to follow,” after I told him that I was engaged in social media development and marketing. The question he asked was a good one because, at that time, most of what I was doing in the social media arena was new to everyone. In fact, we were in an era of discovery, testing untried techniques and methods. I quickly realized how similar social media development was to word of mouth networking, so it dawned on me to apply word of mouth marketing principles to the new social media phenomena. This application proved to be fruitful, but it did not address the need for rules for who to connect with and who to avoid. If you're engaged in social media development, you have to connect with people. Social media means following and unfollowing people, groups and businesses. This happens on Twitter, Facebook, Instagram, YouTube, Google+, LinkedIn, and when you blog (whether it’s on WordPress, Blogger, Tumblr or another platform). In this episode of Working the Web to Win, we will explore why we need to use social media to connect with others, who we need to be following, (making connections) and who we need to avoid (undesirables). Take out your highlighter and get ready to lay down some yellow lines as we take a deep dive into who to follow and why, along with how to avoid following those pesky undesirables.

Avoid Being Cheated by Online Advertising Companies

Courtesy of Flickr

How Businesses are Changing the Way They Spend Advertising Money

By Hector Cisneros
Over the past seven years, I have been writing about the latest trends in online marketing and advertising. Many things have happened, and changes are as constant as change itself. What doesn’t seem to change is the fact that major marketing players keep trying to stack the deck in their favor without regard for the return on investment that they provide businesses. Recently, Google made lots of negative headlines because they were serving up ads on inappropriate YouTube channels for some of their biggest corporate clients. It’s easy to understand the sensational headlines when a large corporation pulls millions in ad money from the likes of Google or Facebook. However, little is said when millions of small company’s websites take it on the chin because Google changes its search algorithm or Facebook policy flip-flops canceling ads running mid campaign. If you consider how these advertising giants wield absolute control over how business is advertised online, you quickly start to realize that you must have a plan B in place if you want to succeed. In this episode of Working the Web to Win, we will explore the current state of online advertising. We will ask the question, “How can businesses protect themselves from the power these mega advertising giants wield?” We will provide the steps needed to make sure you have a good plan B in place so that you will get your money’s worth.

How Nonprofit organizations Can Get The Most Out of Social Media

Courtesy of  Flickr

Includes 24 Tips and Best Practices


By Hector Cisneros

A couple of years ago I was asked by the Clay County Chamber to put together a panel of social media experts so we could put on a Clay Chamber University program to help its members better understand and utilize social networking. The panel had five members who contributed topics, questions and answers to be used during the program. A moderator would bring up the questions, and each panelist would then elaborate on their perspective answer. Members of the audience could also ask questions and receive answers directly from the panel. The program was a huge success, and it prompted me to later write my hit article called; Social Media Tips, Tricks and Best Practices from the Pros. This article remains very popular and can be very useful for anyone trying to maximize their return on social media marketing. In this article, I will focus my coverage on helping nonprofits maximize their return. So, get ready to share these tips, tricks and best practices with your favorite charitable organizations as we explore how nonprofits can get the most out of social media marketing.

The Latest Tax & New IRS Scam Attacking US

By Hector E. Cisneros
Courtesy of  Flickr
They say that the only sure things in life are death and taxes. Well, I‘m here to add a new one to this list, tax scams! Every year starting around January the scam artists ratchet up their scam machines and start grilling the elderly, desperate and greedy who are naive enough to believe what these conmen are selling. Every year they seem to get better at their schemes, so this year I thought I would give our readers a heads up on the latest and scariest Tax and IRS scams being perpetrated on the US population. So, sharpen your pencils tax preparers and learn about the latest Tax and IRS scams lurking on the World Wide Web.

Is Social Media More Powerful Than Face to Face Networking

Courtesy of Flickr
By Hector Cisneros

Most people are aware that social media shares, comments, and ratings have the biggest impact on the reputation of products and services provided by businesses today. Yet there are many who believe that social media will never replace face to face networking. I believe that most of us would agree that word of mouth is the most valuable form of advertising, right? Well, what if you could maximize your social media word of mouth by systematically using the tools that social media provides. What do you think would happen to your sales, reputation and the growth of your business? In this episode of Working the Web to Win we will explore how to use social media tools and techniques to maximize your positive word of mouth and grow your business. We will answer the questions of why this is important, how you go about building trust and credibility and how to use social equity to get more sales. We will also try and answer the question of which is the most powerful form of word of mouth marketing. So, get ready and fire up your Facebook, Twitter and LinkedIn engines as we explore the many ways to maximize word of mouth in social media.

What is the Ideal Length of a Social Post? What Makes It Work?

Courtesy of  Flickr
By Hector Cisneros

Self-proclaimed expert bloggers and social media pundits all talk about the ideal length of a post. Whether it’s a blog or a tweet, on Facebook or another social net, every so-called expert has an opinion on what the ideal length of a social post should be. Well, I am here to tell you that most of these pundits are full of themselves. The reality is that the internet is an evolving medium. People’s tastes, tolerance, timing, and needs are evolving as the world itself evolves. In this episode of Working the Web to Win, we will explore the ideal ranges of social posts, including blogs, videos, podcasts and of course social media post. So, grab your pencil and get ready to take notes as I share the secret code of ideal social posts.

The Secrets to Building an Audience for Your Business

Courtesy of  Pixabay
By Hector Cisneros

We are now more than a decade into the 21st century. Our world has evolved from one where the dominant communications medium was unidirectional, to one that is bidirectional. We have moved from a world that was market driven to one that is now consumer driven. Businesses today must not only cater to a target audience they must develop a fan base that is willing to follow and share their message and show their loyalty by consuming their products and services. To ensure their survival, a business must either build their own audience or buy exposure to someone else’s audience. The good news is that the network TV, Radio and Print media don’t have exclusive control of the internet. More importantly, the internet allows anyone who is willing to spend their blood, sweat, time, money and tears to build their own audience. In this episode of Working the Web to Win, we will explore the secrets to building a strong internet audience. One that can not only sustain a business in good times but one that will allow a business to grow and flourish even in a down economy. This article will provide you with an understanding of the prerequisites needed for success along with more than a half-dozen detailed tactics to grow your fan base. It will also provide links to dozens of articles that will broaden your understanding of the 21st-century opportunity.

Dozens of Little Known Features in Google Search That You Need to Know

Courtesy of Flickr
By Hector Cisneros

Google is the dominant player in the SEARCH arena! It controls 70 to 80 percent of all searches that take place. But did you know that most of the search users don’t use 90% of the capabilities of Google Search? What would it mean to you and your business if you could improve the efficiency of your search by 10 to 50%? What if you could execute a search effortlessly for all kinds of useful and necessary questions. You know what I mean? The kind of questions that pop into your head, but don’t execute because you don’t find what you’re looking for? Well, in this episode of Working the Web to Win we will dig deeper into Google Searches functions, its tools and many of it's not so well known capabilities, so you can quickly do a search and get what you want.

Don't Pull the Trigger on Advertising with Your Eyes Closed

By Hector Cisneros
Courtesy of  Pixabay

Shoot - Ready - Aim - That's the most common method, small businesses use when implementing their marketing. A common scenario goes something like this.  An advertising sales rep will pitch them on some marketing, and if they like what they hear, they make the buy. Often the sales rep will be armed with some statistics that have little relevance to the business’ target market. But in most cases, the small business owner doesn’t fully understand what the sales rep is telling them. And to avoid looking uneducated, they avoid asking the hard questions. To make matters worse, most small businesses don’t know what their target market is, what their unique strengths are, what their weakness are and who their real competition is. In this episode of Working the Web to Win, we will explore all these questions and more as we tackle the all so common problem of Shoot, Ready, Aim.

A Dozen Easy Ways to Grow and Market to Your Facebook Fan Base

By Hector Cisneros
Courtesy of  Flickr

In the past, I have written other articles the show more than a dozen ways to grow your Facebook Fan Base. This article will focus on the easiest way to grow your fan base. If you're new to Facebook or have been using it for a while, but have yet to delve into its rules and multitude of functions, then you’re starting off by reading the right article. On the other hand, if you have been doing your homework, but are still not getting the kind of result you want then you're still in the right place. This article is geared to those gorilla and newbie marketers who just want something simple and cost-effective so that they too can compete in this huge social media arena. So, get ready and set your learning meter to full speed ahead to learn a dozen easy to use ways to grow your Facebook Fan base.

The Guide to The Working The Web Universe

Courtesy of  Wikipedia
By Hector Cisneros

There is a universe of marketing choices for the business owner today. Gone are the days when you could do just Print, Radio, TV or billboard advertising. The internet changed all that. In fact, the Internet has forced conventional analog media, once considered the foundational platforms for advertising, to adapt and join the internet or die. Today the internet is the space that marketers need to make their advertising work. But the choices are many, and the landscape is filled with tricks, scams and large advertising players who are constantly changing the game. So as a business owner, who do you trust, how do you make the right choices and most importantly, how do you know if you’re getting a good return for your marketing dollar? Well, this episode of Working the Web to Win will delve deep into Marketing In Cyberspace to help business owners make sense of the Working the Web Universe.

How to Leverage the Latest Changes in LinkedIn

By Hector Cisneros
Courtesy of Flickr

It is a relatively rare occasion when a colossal company like Microsoft buys one of the top 10 social media giants Like LinkedIn. This kind of purchase could usher in major changes in the dynamics of social media as well as the domination of mega giant’s for different areas of the internet. More importantly, this will usher in a lot of changes that the current subscribership of LinkedIn will have to absorb, adapt to and re-learn. In this episode, on Working the Web to Win, I will cover the major changes in the newly redesigned LinkedIn interface, discussing where features have moved, along with comparing free versus premium versions. And lastly, I will cover what has not changed, that is, the things you do to make LinkedIn work for you. The principle and fundamentals that allow you to leverage LinkedIn to grow your business.

How to Spot Search Ranking Scams and Other Search Engine Enigmas

Courtesy of Pixabay
By Hector Cisneros

The Internet is an amazing and wonderful tool. You can access an unbelievable amount of useful information. However, at the same time, it is a perilous, deceptive minefield fraught with traps, lies, fraud and all manner of criminal activity. As a professional in the digital marketing arena, I have a particular distaste for SEO scams. Search Engines are the heart of the internet. We use them to constantly filter and find all the things we desire. 

New Moon Shot Imminent - The Lunacy Continues

Courtesy of  Vimeo
By Carl Weiss

Luna will be in sharp focus in 2017 as the US experiences a total solar eclipse and five teams try to land a rover on the Moon.  

Total Eclipse of the Sun

On August 21, citizens in the US from California to the Carolinas will be able to view a total solar eclipse for the first time since 1979.  The track of totality will start in Salem California, before crossing Boise, Idaho, Omaha, Nebraska, Kansas City, St Louis, Nashville, Athens, Georgia and ending in Charleston, South Carolina.  Starting at 10:20 PDT and ending at 2:47 EDT, the transit will cross all four time zones in the lower 48 and take more than 6 hours to complete.  Virtually slicing the country in half, this means that there will be many opportunities for anyone that has never seen an eclipse to do so.  If not, the consolation prize is that the Sun’s track will present more than ¾ of the lower 48 with 90% totality.

Lets Get Real – Will VR Gear be a Game Changer?

Courtesy of  Flickr
By Carl Weiss

When it comes to game-changing technology, the computer industry has seen it all.  Everything from the computer mouse to Wi-Fi, to tablets and smartphones has left their indelible impression on humanity.  Any of you who was born before 1970 can remember a time when computers filled entire rooms and had less computing power than your smartphone. 

How to Keep your New Year’s Business Resolution in the 21st Century

Courtesy of Pixabay
By Hector Cisneros

Every year, millions of businesses set their sights on their biggest achievements for the upcoming year, but only a few actually achieve their goals. Why is this? Why do some companies succeed at a very high level while others languish and struggle to make ends meet? Is it luck? Is it the grace of God? Or can all of it be attributed to research, planning, goal setting and maintaining focus on their goals. In this episode of Working the Web to Win, we will explore why and how companies succeed at meeting their business goals. We will look at what needs to be done to achieve a high level of success, and we will lay it out so that any business who wants to succeed can do it, so let’s get started.

Echo For The Procescution

By Carl Weiss
Courtesy of  Flickr

“Do you swear to tell the data, the whole data and nothing but the data, so help you Intel?”

“Dwee Doo.”

When you think about it, it almost seems like a plot for a sci-fi movie.  The police, while investigating a murder, bring in for questioning an Android.  Said Android was witness to murder.  The prosecution via the courts compels the Android to testify as to what it heard when the murder occurred.