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Bulletproofing Your Digital Domain (Reprinted from Small Business Group)

We often write about hack attacks, hackers, cyber criminals and cyber security. This episode is from one of our clients (Small Business Groups) who published this article on how to protect your digital assets and cyber security. We think you will enjoy it because it's factual and get straight to the point with regards to the risk that all business have when using digital assets like websites, video channels and social media pages. Small Business Groups blog offer a good selection of great articles covering Business management and account tips. If your looking for good advice on how to improve your business, their blog is a good place to start. You can also contact them for a FREE Consultation there as well. So enjoy their article and make sure you share it with your friends, I know I will.




By Ben Kinsey

Image courtesy wikimedia
In my previous blog, I detailed all the ways in which online reviews and ratings can make or break a business.  This week I’d like to delve into the other dangers that lurk just below the surface of your digital domain. Specifically, I’d like you to take a hard look at the part of your business that resides in Cyberspace.  You know, your website, landing pages, blog, in-house server and social sites. The problem with many business owners is that they don’t have a handle on just how vulnerable their digital assets are.  While most business owners would never think of heading home after the day is done without first locking their office, many leave their digital domain woefully ill-equipped to deal with hackers, industrial espionage or disgruntled employees.  As I pointed out in my last blog, if you don’t police and secure your digital assets, it’s quite possible that some fine day you may arrive at the office to find your business in serious financial straits.  

Our top 12 reasons why mobile computing rules the world

By Hector Cisneros
Courtesy of PxHere


Would it be great if you could find a marketplace that is huge, easily accessed, is global and has a infinite variety of customers to choose from? There is such a fantastic place, it's called the internet and the bulk of the customers are mobile! That is one of the main reasons mobile computing king? But to fully understand the answer to this question, we need to take a look back in time to where it all began, followed by a peak of where mobile is going. In this episode of Working the Web to Win, we will explore how the mobile revolution has affected our personal and business lives.  We will provide our top 12 reasons why mobile computing rules our digital world and predict where we are going next on this great adventure. Read on and share this article with your friends as we show the top 12 reasons why mobile computing rules the world.

Are Windows 10 Updates Causing More Problems than they Fix?

By Hector Cisneros
Courtesy of  Wikimedia Commons


Last week I spent 2 hours waiting for my Windows 10 computer to complete an update after I got into my office. I don't know about you, but I hate waiting on my computer to start up, much less waiting two hours for an update to complete. For me, time is the most precious commodity in the universe, and wasting time on unnecessary updates just makes me mad. Now don't get me wrong, I want to install all bug fixes and security updates, but not at the expense of my most valuable and productive morning time. Many might tell you to schedule your updates for later, but the fact is that if you're your computer is not running Windows 10 Pro, you don't always have a choice of whether the update is downloaded and installed. To make matters worse, some updates break your system forcing you to wait through the rollback process. God forbid that  a critical failure takes place and you have to reinstall your entire system (OS and apps)! In this episode of Working the Web to Win, we will address the current problems that Windows 10 updates are causing for its user base. We will include links to many articles that discuss the  problems occurring along with in-depth workarounds to help fix Windows 10 update issues. So read on and get some relief from the constant drudgery (some would say hell) of Windows 10 updates.

10 Principles of Internet Marketing Success - Why they Matter in Content Marketing

By Hector Cisneros
Courtesy of Workingthewebtowin.com


Have you ever wondered why some companies marketing is phenomenally successful for long stretches of time while others seem to burst onto the marketing scene and then quickly fade away? Many marketing companies rely on tricks and manipulative techniques while hoping a big flash splash will do the trick. Another school of thought emphasizes research-based marketing with a principled approach where ads focus on value, testimonials, wholesomeness, honesty, and persistence. In this episode of Working the Web to Win, we will compare and contrast the two schools of marketing and provide 10 principles we believe produce long term positive results.

Can you Prosper With Paid Web Advertising Alone? You can if you do it Right

By Hector Cisneros
Courtesy  of  Picpedia


There is no doubt that Google is the biggest advertising player on the World Wide Web today. You can advertise on Google Ads (formally AdWords), Google's Banner Network, and YouTube just to name a few of its advertising properties. But is Google  advertising all you need? Is ad placement the best way to generate bonafide leads and are those calls you get saying your Google listing needs to be updated real or just some ad agency fishing for business. In this episode of Working the Web to Win, we will explore the ins and outs of advertising with Google, show you what mistakes to watch out for and provide you with several ways to maximize your return on your marketing investment.