Making Pay Per Click Pay Big Dividends

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By Hector E. Cisneros

The chief specialist cognac of business of Mol...
The chief specialist cognac of business of Moldova. The beginning of 70th years. (Photo credit: Wikipedia)
There's no question  pay per click Internet advertising is an effective means of garnering leads and finding prospects for many companies. However, large numbers of small businesses have found they've yet to crack the code needed to make pay per click profitable. Pay per click has many elements and it has often been compared to art rather than science.  In this article, we'll explore the ins and outs of pay per click and teach you how to hedge your bets so that pay per click pays big dividends for your business.

Unplug and Get Away From It All

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Today’s blog is all about getting away! If you are looking to really get away from it all this summer,
to offer you some destinations that you won't find at your local travel agency.  The Internet can connect you to exotic locales that are truly out of this world.  In this article we will explore a number of unusual vacation concepts including space tourism, the top five underwater hotels, an igloo village, a guided tour allowing us Paris' sewer and an ice hotel in Sweden, just to name a few. 

Going Mobile

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The Internet has been going mobile for the past few years.  In fact, there are now more people accessing the Web on their Smartphones than there are on all the world's computers ... combined.  Yet few businesses are exploiting the clear advantages that going mobile can bring by 
Is the PC Dead? 2 Decades of PC Obituaries
Is the PC Dead? 2 Decades of PC Obituaries (Photo credit: IntelFreePress)
adapting their online marketing model. In this week's article, we'll talk about what it takes to start raking in the chips and upgrade your Web presence with smart mobile marketing.


There are 6.8 billion mobile subscriptions worldwide.  This is surprising, considering the current world population is just a little over 7.1 billion (men, women and children).  More surprising: mobile usage has jumped more than 1 billion during the past three years alone. Of that, more than one billion subscribers are now Smartphone equipped

What this means to business owners and managers is that if they have yet to embrace mobile marketing, they could be missing the boat.  The problem for many is the fact that it took them nearly 20 years to learn how to effectively add the Internet to their marketing mix.  Now many are reluctant to jump on the mobile bandwagon since they believe it will require the expenditure of yet more time, energy and money.
HTML5 oval logo, see W3C HTML5 logo) Fran├žais ...
HTML5 oval logo, see W3C HTML5 logo) (Photo credit: Wikipedia)
Today, mobile marketing encompasses text messaging, direct email marketing, mobile Websites, blogs, video portals, mobile apps, mobile social, article marketing and QR code marketing. All of these can produce Web presence traffic, increased click though, contact form leads, and phone sales. Let's look at these individually.

HTML 5 to the Rescue

While it's true Smartphone users can -- and do -- surf the Web, most Websites created before 2012 rely on code that forces most people to squeeze many Websites down to size in order to read them.  This is not only inconvenient.  It usually means most people will choose to surf elsewhere almost immediately.  HTML 5 creates a site that can detect and reconfigure itself to make it easier for tablet and Smartphone users to view without having to manipulate the site to make it fit their particular platform.  Better still, HTML 5 works with most browsers.  Plus, it makes embedding video as easy as embedding images was with HTML 4.

Don’t Know HTML, How About Mobile Blogger!

Don't have the money to pay for a Website? Build a blog site with Blogger and kill two birds with one stone. Google owns Blogger, so you know it'll get indexed in the search engines. More importantly, Blogger automatically creates a mobile version of your blog site. Blogger isn't just for blogs. You can build a full-fledged Web presence that includes everything that is currently listed on other Website (your Home, About, Product, Sale and Service pages, and more). Plus, it can hold your blog articles, a major component in any serious online marketing effort. Best of all, 
"JAMES WHATLEY, Mobile phone blogger"
"JAMES WHATLEY, Mobile phone blogger" (Photo credit: whatleydude)
Blogger's hosting is FREE. If you feed your blog weekly and push out your article to your social nets and get others to do the same, you'll generate traffic, build a following, and sell more products. These blog articles can also be easily tied into Yahoo/Bing streaming mobile ads as well.

Of course, it can still be a chore for Smartphone readers to view a site if it has a lot of text. I need a 12-inch tablet to make reading practical. That’s why I still recommend every business owner and manager spend a few bucks to create a .mobi site that uses videos to showcase their business in a size anyone can VIEW. There is at least one other advantage to creating a .mobi site: many prime URLs are still up for grabs that can help your business generate more traffic.

Make an App for That

Some businesses have embraced mobile marketing in a big way by having mobile apps created that not only allow them to get a jump on the mobile craze, but also allow them to do some pretty sophisticated things online.  Whereas in the past, many businesses relied upon radio and TV ads to generate a buzz about their products and services, today it's all too easy for someone to change stations or filter their TV viewing to eliminate all those annoying four-minute commercial breaks. (Darn TiVo.)

Photo Credit:
This is where mobile apps are changing the way in which businesses engage their customers.  Offering everything from interactive coupons and contests, to games and built-in customer appreciation programs, many businesses are capitalizing on the public’s infatuation with smartphones and smart devices by developing apps designed to interact with customers and prospects. 

·    Unlike standard email, a text message is more likely to be read right away. 
·     Using push technology, an app can deliver relevant information to individual prospects.
·     Apps can also take advantage of GPS technology to geo-target customers.
Of course, the downside is that it can be fairly pricey to develop a sophisticated app from scratch.  This makes many apps unapproachable for smaller businesses.  Also, taking an app to market can take months.  Even upon entering the marketplace, you're forced to compete with millions of other apps.

“It's no accident or surprise that more than 2 million cumulative apps are in the Apple App Store and the Google Play store. While creating an app has been a great gateway into mobile, and still is a valuable tool to deliver content, reach is limited by the number of people who download and use the app.”

Before you plunk down a wad of cash to develop an app for your business, you need to consider several factors:
·         What's the app going to do for your business to give you an edge over the competition?
·         How big is your anticipated audience?
·         How long of a shelf life will your app have?
·         How are you planning to distribute your app?
·         Is there a third-party app available that can do a similar job?

With two million apps on the shelf, it's highly probable someone has already come to market with an app that can do the same or similar job.  Why pay retail when you can access many of the same benefits for pennies on the dollar through a developer?

Mobile Scratch-Off Anyone?

Working the Web scratch off on Facebook
Don't want to plunk down the money needed to get your own app? How about using mobile social to engage mobile users with scratch off games, mobile coupons and customer loyalty programs. Facebook, Twitter, Google+ and LinkedIn all have mobile versions of their products. We currently use a great Facebook program that lets a business provide scratch off, coupon and loyalty programs, all from one plugin.  Winners can share their good fortune and friends can share coupon links. Business can keep loyal clients coming back with customized rewards that they control with margins that make sense to them.  These programs are perfect for restaurants, bars, coffee shops, cleaners, bowling alleys, nightclubs -- any business that relies on repeat customers and has predictable slow days.

Texting Can Still be Effective and Mobile

Text message marketing was effective before we had Smartphones. It's quasi-old school considering today's mobile technology. Still, a good text messaging campaign can reach the maximum number of cell phone users, (both regular phone and Smartphone users). The key to effective text messaging is building an opt-in database of customers looking for deals, coupons, loyalty programs and the like. These programs are also cost effective, especially if you use your existing customer base as a good starting point.

QR Code - a Virtual Enhancement to Old School Marketing

Speaking of old-school marketing, mobile can enhance virtually every form of print marketing you currently employ.  Have a business card or brochure?  Add a QR code.  Spending money on a newspaper or magazine ad?  Add a QR code.  QR codes, short for Quick Response codes, allow you to send any prospect with a Smartphone to a targeted Website or video.  When you consider a QR code takes up less than one square inch of space, not adding one to every print ad is tantamount to throwing money away. 
If you're still reluctant to add mobile marketing to your current marketing mix, remember this: Your competition isn't. Once you consider all of the benefits that mobile has to offer, and the downside of your competition beating you to the punch, you'll soon wonder how you ever lived without it.

In this article I covered the rapid advancement of mobile internet marketing that has occurred over the last few years. This article covers the wide array of mobile marketing methods and mediums you can use, including dedicated HTML 5 Websites, mobile video Websites, mobile blogs, mobile apps, texting programs, mobile social programs and QR codes.

If you like this article, you can find more by typing “mobile” in the search box at the top left of this blog.

If you found this article useful, share it with your friends, family
and co-workers. If you feel you have something to add to this article, leave a comment below. 

Thanks again for visiting, until next time.

If you'd like a free copy of our eBook, "Internet Marketing Tips for the 21st Century," please fill in the form below and we'll email it to you. Your information is always kept private and is never sold.

Carl Weiss is president of Working the Web to Win, an award-winning digital marketing agency in Jacksonville, Florida.  He is also co-host of the weekly Web radio show of the same name as well as well as YouTube's Working The Web TV Show series. He is also the co-author of a new book, "Working The Web To Win," based on the hit Web radio show and blog.

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Does Internet Ranking Really Matter?

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By Carl Weiss

About two years ago, a client wrote me in a panic. The client had received an email from one of our competitors saying they weren't ranking on Google search, and that the firm said it could help them do so. What stood out for me was the phishing email never mentioned what my client was ranking for. In fact, Website name ranking as a whole isn't important. For most businesses, only ranking for the important keyword in their industry matters. Overall ranking for most visitors (being number one) for the most part, is the dominion of large companies that have spent the time, money and labor (doing whatever it takes today), to get widespread name recognition. I showed our client the email was just a “phishing expedition.” That only industry keyword ranking mattered. I also pointed out they were showing up on Page One of Google, Yahoo and Bing, for no less than 12 important keywords in their industry. You can read the entire article called "Is Google Calling or is it Someone Else?" by clicking here.

Organic Search Matters ... or Does It?

Given the above, it’s true that being on Page One of Google’s search is significant in that it takes a lot of work to achieve that position today. Importantly, it can make a real difference for your company's Internet marketing success. However, it doesn’t mean a company can’t be successful if they're not organically on Page One of Google search. We have clients that, because of the work of previous digital marketing firms, had been black-balled by Google. So while they couldn’t organically get on Page One of Google search, they were on Page One of Yahoo and Bing.
Courtesy of  Washington Post

Also, getting on Page One is not the be-all and end-all. Your listing still has to motivate someone to click on it. On top of that, the page they land on also has to entice them to buy, call or leave their contact information. And let's not forget that there is always pay-per-click advertising. While this medium has its flaws, it can be a very successful marketing venue when managed correctly.

I’ve been in the business of working the Web for 19 years. Before 2000, it was possible to generate a Page One ranking on a number of search engines such as Yahoo, Lycos and Alta Vista in as little as 24 hours. Better still was the fact that everything you needed to make the grade online resided on your Website. There was no blogging, social networking or video required.

Back then, Google was a small part of things. It had yet to become the “800-pound gorilla in the room” that it is today. In 2000,Yahoo commanded more than 40% of the search market. A number of other search engines could also boast significant traffic. Back then, no single entity had a stranglehold on the market.

English: seo block
English: seo block (Photo credit: Wikipedia)
Fast forward to 2014: Google controls 80% of search and the rules have changed.  Now, instead of taking 24 to 48 hours to produce a Page One organic result, it isn't unusual for it to take three to six months. And getting there is no longer an injection of on-site SEO.  It’s an interrelated process involving daily social network feeds, weekly blogs, monthly videos, plus partner and directory backlinks, all of which need to be as organized and as well-optimized as your Website.  This means there isn't any quick fix that will enable you to generate prime search engine results.  Also, no sooner do you get a bead on what Google wants, it changes the rules. The result is that one day, you’re on Page One and the next you find yourself somewhere else.

Why Does Google Keep Changing the Rules?

Love it or hate it, the Internet is a game.  Play it well and you’ll be rewarded.  Play it poorly and you might as well not play at all.  However, the rules not only keep changing, they aren't even clearly explained. That can make it hard to devise a winning strategy.  While Google posts information, including videos, which purportedly tell us what it wants regarding content, its
Courtesy of
explanations are oftentimes vague.  The reason it (and all other search engine operators) does this is to keep anyone from being able to dominate search. 

If you read about Google’s recent updates that sported adorable names like Panda, Penguin and Hummingbird, then you know there after effect was anything but cute and fluffy. That’s because when it comes to updates, the search engines aren’t simply trying to improve their search algorithms, they’re also out to eliminate anyone who’s trying to cheat the system to get on Page One.

 Cheat and You Could Lose Big

In 2000, it was common for professional optimizers to sway the system by using black hat techniques such as link farms and keyword stuffing to make their client’s sites seem more valuable to the search engine spiders. Back then, the spiders weren't all that savvy, so it was relatively simple to trick them. Today’s spiders are much “smarter,” they can read text and understand its meaning. So now they can determine how well your posts and blogs are constructed. They can even assess if you’re plagiarizing previously written material (which is why auto-blogging can be so dangerous to your ranking). Worse still, once the spiders determine your site isn't playing by the rules, not only are they ready, willing and able to relegate your site to the backwaters of the Web, but they can also blacklist your site so it’s nearly impossible to climb back out
English: OXBOW - You Can't Cheat Nature - slogan
English: OXBOW - You Can't Cheat Nature -  slogan (Photo credit: Wikipedia)
of the hole you've dug.

If you want to make the Internet part of your business marketing scheme, then you need to do the work. Or, decide how much of the work you can manage and then delegate the remainder. Either way, if you want to create a rock solid Page One presence, you’re going to have to take the long view and commit to creating fresh content every day of the week, 52 weeks per year.

Here's what Google has to say about hiring & SEO Vendor

Four More Ways to Skin a Search Engine

However, there are a few shortcuts to getting onto Page One that don’t ruffle Google’s fur:

Cover of Short Cuts - Criterion Collection
1.  Press Releases – Online press releases are an excellent way to get your business featured on Page One of Google search. Just don’t expect to stay on there for more than a few days. When it comes to search, old news isn’t good news.

2. Optimized Blogs – Particularly if you use Blogger (which is owned by Google) to write optimized blogs at least once per week, it’s possible your blog could find its way to Page One in as little as 24 hours. Like press releases, expect this position to quickly erode.

3. Video SEO – Have you ever done a Google search only to find a thumbnail image that led you to a YouTube video? This is another example of cross-platform SEO in action. Since Google owns YouTube, a properly optimized video can sometimes wind up on Page One on Google.

4. Pay Per Click Advertising (including Pay Per View) – As stated earlier, this avenue has its flaws, but when managed well it can pay big dividends with results that can easily be measured and adapted to changing circumstances. I’m referring to PPC for search engines, but PPC is also available for social media. And you’re not just restricted to Google; Yahoo has 800 million users and is a viable place to advertise based on the size and demographics of its user base.

Not only are blogs and videos a great way to jump onto Page One of Google, but they can also generate a following of their own. In fact, there are some enterprising people who make a comfortable living by publishing blogs or YouTube videos. Even if your videos don’t generate millions of hits per month, having hundreds or even several thousand motivated followers can be a great way to generate results online. We’ve had several clients generate more conversions from their blogs than they did from their Page One search engine listings. The reason is that on the search engines, you’re just one of the herd. On your blog, you’re the star.

Organic Search Isn't the Only Game in Town

As stated earlier, being on Page One of Google search can be a godsend for most companies, but it's not always cost-effective for small businesses. Here are some other ways you can get Website traffic, clicks or calls that aren't directly search-related(aka content marketing):

The cover of The Only Game in Town.
The cover of The Only Game in Town. (Photo credit: Wikipedia)
1. Retargeting Ads – These are network ads that continue to follow you and serve the same ad that a customer showed interest in. It’s a type of PPC ad except it's not running in search.

2. Social Media Promoted Ads (Social PPC) – These can be useful if your ad motivates followers to "Like" your fan page or provide their contact information. It’s particularly useful when you include testimonial information in the sponsored ads. There are a wide variety of these depending on which network you use (Facebook, LinkedIn, etc.) and the prices can be very cost effective.

3. Social Network Marketing – Posting useful information along with a mix of testimonials and an occasional specials.

4. Sponsored Articles Ads – These are a hybrid between PPC and blogging/article marketing.

5. Industry Specific Directory Ads – If you have a directory that has a highly targeted audience, it may be a fruitful place to run an ad.

6. Partnership Banner Ads – These run on blogs, video channels, and other symbiotic Websites. It's completely okay to enter into an arrangement with another company that has the same customer base and the high traffic you’re looking for. Make sure it's cost-effective and feel free to negotiate for perks and exclusivity.

7. Article Marketing – Unlike blogging, article marketing allows you to gain a higher level of credibility by being published on third party ezines. There can be backlinks and author profiles that can also produce the right kind of Website traffic, even phone calls.

8. Podcast Marketing – This is another useful way of producing content that’s in some ways less competitive yet easy to produce. It can have a long shelf life, especially if it’s produced in an Internet radio format.

9. Email Newsletters – Touch marketing is a great way to subtlety stay in front of your clients minds while enticing them to check out your specials and also tell their friends.

As you can see, there are many ways to get traffic. What's important is that your return on investment be measurable and realistic. Oftentimes we see a prospect spending $2,500 a month and only taking in $2,500 in new business for that month's ads. This is okay as long as those same customers spend an additional $2,500 over the next 12 months, (producing at least a 2 to one return).

When it comes to putting search engine ranking in its proper perspective, ask yourself: “Am I ready to do what it takes to play this game to win?” “Do I know my budget?” “Do I know how much I need to spend to make a sale?” And lastly, “How much is the customer worth over the next 12 months to my company?” Answering these questions intelligently will allow you to plan and measure properly. If you take our advice, success can be yours, but only if you're willing to play to win.

In this article I've explored the value of organic search ranking and provided alternative, cost-effective ways to develop Website traffic, ad clicks, calls, leads and closed sales. Use this information to grow your business, without the fear of Google blacklisting your site.

If you like this article, you can find more by typing “SEO” in the search box at the top left of this blog.

If you found this article useful, share it with your friends, family and co-workers. If you feel you have something to add to this article, leave a comment below.

Thanks again, until next time.

If you'd like a free copy of our eBook, "Internet Marketing Tips for the 21st Century," please fill in the form below and we'll email it to you. Your information is always kept private and is never sold.

Carl Weiss is president of Working the Web to Win, a digital marketing agency in Jacksonville, Florida.  He is also co-host of the weekly web radio show of the same name as well as the YouTube, Working The Web TV Show series. He is also the co-author of a new book call Working The Web To Win, based on the hit web radio show and blog.
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All the News That’s Fit to Stream

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Printing press at villa d'Este
Printing press at villa d'Este
(Photo credit: avinashkunnath)

Although newsprint has been around for more than 500 years, the past five years have seen a number of printed newspapers and magazines go down in flames. This is due in large part to the digital revolution that was spawned by the emergence of the Internet less than 20 years ago. Now, in an attempt to stave off extinction, most newspaper editors are embracing the Web in order to create a unique fusion of digital and print that they hope will keep them alive and kicking in the 21st century. Today's article will explore the changes that are taking place in the world of newsprint and where it’s headed.

A Few Good Quotes to Set the Stage

“A good newspaper is never nearly good enough, but a lousy newspaper is a joy forever.” At least that’s the way that Garrison Keillor saw it. Through the years, many notables have weighed in on the veracity of newspaper reporting, their opinions formed mostly by the way in which they were portrayed by the media.
English: Mr. Garrison Keillor 
(Photo credit: Wikipedia)

President Lyndon Johnson’s opinion of reportage was framed by this quote, “The fact that a man is a newspaper reporter is evidence of some flaw of character.”

The late actress Bette Davis, on the other hand, quipped, “With the newspaper on strike, I wouldn’t consider dying.”

Love them or hate them, newspapers in the US have been a source of controversy since the first one was printed in Boston in 1690. (Coincidentally, only one edition of this newspaper was published before the paper was suppressed by the government.)  However, it wasn’t long before a longer lived successor made it into print in 1704, followed by other weeklies in New York and Philadelphia. For the next 200 years, newspapers ruled the roost in cities and towns as the place where everything from curiosities, calamity, births, deaths and ads were made available to the masses.

News Print Hit the High Water Mark in 2007

While the broadcast media of radio and television made a bit of a dent in the armor that newspaper publishers wore, so popular and powerful this medium that by 2007, there were 6,580 dailies in the world with a combined readership of 395 million. During their heyday, newspapers turned a number of publishers into moguls and many writers into celebrities.

Just two years after the newspaper business reached the above-mentioned high water mark came its sudden implosion. On Independence Day 2009, "Business Insider" reported, “As you may have noticed, newspapers have had a rough 2009. But you may not quite appreciate the magnitude of the collapse. So far this year:
·      105 newspapers have been shuttered
·      10,000 newspaper jobs have been lost
·      Print ad sales fell 30% in Q1 '09

·      23 of the top 25 newspapers reported circulation declines between "7% and 20%."

International best-selling humor columnist, Dave Barry, lamented, “Newspaper readership is declining like crazy. In fact, there’s a good chance that nobody is reading my column.”

Was it the Great Recession or the Internet?

While the Great Recession had something to do with the problems many print venues faced in 2009 it was by no means the entire story. Since the early years of the 21st century, the rise of the Internet had caused a major decline in circulation and advertising revenues at major dailies around the world. No longer a monopoly for such things as classified advertisements, now there were free, online classified ad sites such as Craigslist, which began to undermine the very foundations upon which newspapers were built.

“The decline in advertising revenues affected both the print
and online media; print advertising was once lucrative but no longer is, and the prices and effectiveness of online advertising are often lower than those of their print precursors. Besides remodeling advertising, the internet has challenged the business models of the print-only era by democratizing and crowdsourcing both publishing in general (sharing information with others) and, more specifically, journalism (the work of finding, assembling, and reporting the news). In addition, the rise of news aggregators, which bundle linked articles from many online newspapers and other sources, influences the flow of web traffic.” – Wikipedia

 A Double Dose of the Double Whammy

The double whammy of economic decline, combined with the rise of the Internet was the "Perfect Storm" to the newspaper industry. The years 2009-2013 saw not only the demise of a number of newspapers that had been printed for many years, but it also saw a number of prominent dailies changing hands, including, most recently, the "Boston Globe" and the "Los Angeles Times."  "The Globe," which had been owned for 20 years by the "New York Times," was sold on October 24, 2013 to John W. Henry (owner of the Boston Red Sox) for $70 million in cash. 

Double whammy!
Double whammy! (Photo credit: Unlisted Sightings)
Other dailies were not so fortunate. Overall, the industry has lost more than $40 billion in revenue in the past ten years alone. And the trend isn't predicted to end any time soon. 

The Pew Research Center’s annual State of the Media 2013 report, which came out this morning, suggests the industry’s fundamentals are still somber:
·      Print advertising fell again, and not by a little — down $1.5 billion in 2012 to dip below $20 billion for the first time since 1982.
·      Classifieds losses are no longer the culprit. National advertising, already weak in 2011, fell by roughly 10 percent. That suggests that the shift of budgets to a range of digital marketing options is accelerating. The exception is preprinted inserts, for now still an essential part of the marketing mix for major retailers.
·      Digital advertising, its rates ever lower, grew very slowly (3 percent) and came nowhere close to covering print losses (one dollar gained for every 16 lost in print). Audience for smart phone and tablet news reports continues to grow quickly, but accompanying advertising is largely a no-show.

Statistically speaking, even a sagging economy isn't enough to account for the industry’s depressing fate. In fact, the revenues didn’t so much disappear as relocate. If you look at the biggest online advertising winner during that same time frame Google, who else? you'll notice that since 2009, its revenues have soared to $46 billion, while the newspaper industry has seen its revenue decline to around $20 billion. Coincidence? Hardly.

What are Newspapers Doing to Get Back to Profitability?

ACPL's E-reader fair
ACPL's E-reader fair (Photo credit: ACPL)
The numbers don’t lie and neither do publishers who are desperate to find a way to stem the slide toward dissolution. A number of dailies have accomplished this by gutting their reporting staff, while others have taken the “If you can’t beat them, join them” stance by attempting to merge print and online venues. Every daily under the sun has commissioned an online version where it streams some stories and offers ads. While this has helped stem the tide somewhat, it's still unlikely to turn the financial slide around for most print venues. What's needed is innovation. Here are a few ideas being touted within the industry:

1.  E-Readers – Hearst, which owns the "Seattle Post Intelligencer," is experimenting with the idea of creating a Kindle-like electronic-reader device for its publications. People would receive the gadget when they subscribe, and it would regularly download issues. While there are still questions about how cheaply Hearst could create such a device, it shows that its executives are thinking outside the box, rather than just throwing in the towel.

2. Erect a Pay Wall – A number of dailies including the "New York Times" and "Newsday" offer readers a limited number of online articles for free. Those who desire more access pay a subscription fee to gain access to the publication’s more complete electronic version.

3. Create Interactive Newspapers – The idea would be to bring interactivity to the newspapers and inducing the reader into it. A similar kind of thing has been once done in India by Volkswagen where
The Daily wordle
The Daily wordle (Photo credit: Orangeadnan)
they attached a recorded message, which played whenever a reader unfolded the last page [1]. Touch screens of suitable dimensions with some flash memory would be stitched into the newspapers, which would be pre-programmed. A user would just need to touch the screen to get the video played. Similarly, an audio player, which upon selection, would read out the particular news. To get an idea how it would look like, recall the scene in "Harry Potter and The Sorcerer’s Stone," where one can see that characters in movie read newspapers whose layout and content changed magically. Today, newspapers would like to make it happen digitally.

4. Create new reporting models – New online models will spring up as traditional papers retreat. One non-profit group, NewAssignment.Net, plans to combine the work of amateurs and professionals, to produce investigative stories on the Internet. Aptly, $10,000 of cash for the project has come from Craig Newmark, founder of a group of free classified-advertisement websites that has probably done more than anything to destroy newspapers' classifieds' income. Craigslist,
While the problems in the newspaper industry are many and the solutions few, what is clear, is that if print venues hope to survive in the digital age, they need to find models that can cross the generation and technological gap to deliver all the news that’s fit to stream. To do this they're going to have to start innovating as well as interacting with and listening to their readers ... And bring back "the funnies"!

“While editors and newspaper owners currently fret over shrinking readership and lost profits, they do the one thing that insures cutting their own throats; they keep reducing space for the one feature that attracts new young readers in the first place; the comic strips.” Elayne Boosler

In this article I've discussed the decline of the newspaper industry and how printed news publications are struggling to get back to profitability. I explore how some are embracing the Internet and now moving to providing digital media and new technologies in an effort to adapt to our new digital-centric world.

If you found this article useful, Share it with your friends, family and co-workers. If you feel you have something to add to this article, leave a comment below.

Thanks again for reading and sharing.

If you'd like a free copy of our eBook, "Internet Marketing Tips for the 21st Century," please fill in the form below and we'll email it to you. Your information is always kept private and is never sold.

Since 1995, Carl Weiss has been helping clients succeed online.  He owns and operates several online marketing businesses, including Working the Web to Win and Jacksonville Video Production. He also co-hosts the weekly radio show, "Working the Web to Win," every Tuesday at 4 p.m. Eastern on

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