Search this Blog

Social Media Marketing via Online Video

Courtesy of www.abhikarma.com
By Carl Weiss

When we talk about social media we immediately think of Facebook, Twitter, Google+ and LinkedIn, but often overlook the video option of YouTube.  I know what you're thinking, "YouTube is a video portal, not a social network."  When you get right down to it, what is a social network? It's an online diary that can be used to update friends, family and associates about your life and/or your business.  Better still, it's an e-diary that you not only allow, but encourage others to peruse and redistribute.

Now I ask you, which  would you say is  more compelling, Text or Video?

I don't know about you, but I am way more likely to watch a 60-second YouTube video than I am to read a blog post or Tweet.  In fact, one of the things I teach my clients to do is embed videos on their blogs and social networks.  Particularly if the videos are amusing, they will achieve far greater viewership than even the finest prose.

Also, in 2010, U.S. Internet users watched 32.4 billion videos in January with Google Sites ranking as the top U.S. video property with 12.8 billion videos. YouTube.com accounted for nearly 99% of all videos viewed at Google. (This isn't unusual, since Google owns YouTube.) What is interesting is the fact that video viewers at YouTube.com watched 93 videos on average during the month, representing an increase of 50 percent versus that of a year ago.That's more than three per day on average.
Courtesy of www.oneims.com

Are you seeing the value yet? We all know that we must be innovative and creative with our marketing techniques and initiatives, so if you are not using YouTube, do you think you could be missing out on something that could help your business?  

Alright, then I'll give you another reason to consider utilizing YouTube.  Did you know that you can create a Page 1 result on Google using YouTube?  That's right, the Google bots are always looking for mixed media to pull onto YouTube.  Properly optimized videos can wind up on Page 1 of a Google search.  Access-JAX even has a Video SEO program that we employ for our client's behalf that optimizes every online video we post.

When it comes down to it, there really is no downside to promoting your business on YouTube. What you need to think about:
  1. How can you use YouTube to market your products or services?  
  2. What humorous or eye-catching theme will give your video the best chance of going viral?
  3. Who on your staff is most photogenic. (Or, should you consider hiring a spokes model?) 
The beauty of YouTube is that it even includes a number categories from which you can choose:
Courtesy of benjitao.tumblr.com

    * Autos and Vehicles
    * Comedy
    * Education
    * Entertainment
    * Film and Animation
    * Gaming
    * How-to and Style
    * Nonprofit and Activism
    * People and Blogs
    * Pets and Animals
    * Science and Technology
    * Sports
    * Travel and Events

Your first step is to determine under which category your products best fits. Keep in mind that when it comes to social media marketing it's not just about uploading a commercial for your product, but also interacting with potential customers.  Also, short videos of 1-2 minutes are the best length for viewers.

Next you need to determine what type of video you could post that consumers would find valuable and instructive?

There are dozens of ways to employ video for your business.  You could put together a how-to video? How about shooting an entertaining video that showcases your products?  Remember value and interaction are key to using social media to market effectively. Just bear in mind that there is a fine line between providing compelling video content and coming on like an informercial  Unlike TV ads, the key with YouTube is to provide 90% content and 10% selling. 

Of course the best reason to add YouTube to your marketing arsenal is due to the fact that unlike broadcast TV, airing your video costs you nothing.  Shooting quality video is another matter, but today production costs have come way down.  So, if you can create videos that share value and interact with consumers, getting back the production costs shouldn't be that hard. What you must remember is that your video will be one of 180,000 that are uploaded daily, so make it worthwhile for viewers to tune in.

As with any social media marketing strategy the key is to be creative and have fun.  But most of all, do it because it is one of the most cost-effective ways to market your business online.

If you would like to find more articles like this type in your key phrase in the search box at the top left of this blog. If you found this article useful, share it with your friends, families and co-works. If you have a comment related to this article, leave it in the comment sections below.  If you would like a free copy of our book, "Internet Marketing Tips for the 21st Century", fill out the form below.  



Since 1995, Carl Weiss has been helping clients succeed online.  He owns and operates several online marketing businesses, including Working the Web to Win and Jacksonville Video Production. He also co-hosts the weekly radio show, "Working the Web to Win," every Tuesday at 4 p.m. Eastern on BlogTalkRadio.com.

31 comments:

  1. Excellent information with unique content and it is very useful to know about the information based on blogs.

    ReplyDelete
  2. Hi...I am reading your Blog post content. Well researched information about Social Media Services. Thanks for posting...

    ReplyDelete
  3. Awesome post, Its just perfect about the creation and the use of the images in many fields. Thank you so much for the post.
    video production agency new york
    Online Video Marketing Companies

    ReplyDelete
  4. I have follow your blog that's nice please follow us:-The basic crowdfunding video marketing thing that will be focused here is by taking into count all-important ways as well as videography service Minneapolis process.

    ReplyDelete
  5. Read your blog I get many information please follow us at :-The resort destination video production article that is mentioned here is mostly about different video production and Online video marketing other ways using which you can deliver

    ReplyDelete
  6. Digital Marketing is one of the most promising field which is giving a tough tie for traditional marketing methods.
    digital marketing course in chennai | Digital Marketing training in chennai | digital marketing courses in chennai

    ReplyDelete
  7. Thanks for such a knowledgeable post.We provide Best SMO services in Bangalore,India.
    SMO Services in Bangalore
    Digital Marketing Agency Bangalore

    ReplyDelete
  8. Really Thank full for this amazing information about social business and thank your for this amazing article.
    love sms messages

    ReplyDelete
  9. I'm amazed, I have to admit. Rarely do I encounter a blog that's both equally educative and engaging, and let me tell you, you've hit the nail on the head. The issue is something that not enough men and women are speaking intelligently about. I am very happy that I found this in my hunt for something regarding this.
    buy facebook likes

    ReplyDelete
  10. I would say this blog is very useful for everyone. Please visit https://goo.gl/WlskSv

    ReplyDelete
  11. Thank you for sharing knowledge , and thanks for efforts

    ReplyDelete
  12. Very good blog post. I definitely appreciate this website. Keep it up!
    Thank You !!
    I will share your site.
    http://www.hometownledger.com/

    ReplyDelete
  13. Very informative SEO & Internet Marketing Blog I enjoyed Reading your articles: Click Perfect

    ReplyDelete
  14. Excellent information with unique content and it is very useful to know about the information based on blogs.

    online Social Media Marketing course

    ReplyDelete
  15. Nice blog. Thanks for sharing useful infomation.
    Internetmarketing

    ReplyDelete
  16. Your blog has given me that thing which I never expect to get from all over the websites. Nice post guys!

    Your blog has given me that thing which I never expect to get from all over the websites. Nice post guys!

    ReplyDelete
  17. Very good blog post. I definitely appreciate this website. Keep it up!
    Thank You !!

    Best Animation Studio

    ReplyDelete
  18. Thanks for sharing this useful blog. why is it trending and how does it work? Digital marketing is nothing but marketing a product and services or business using digital platforms to get favorable or good results. This is the best platform for large, medium, and small businesses to get an online identification and reach out to a large customer base thereby positively increasing the chances of driving new business. digital marketing in Chennai is one that provides all kinds of services to its clients so that the visibility of their client's website improves phenomenally on top search engines.
    digital marketing in Chennai | digital marketing in velachey | seo company in Chennai | seo in Chennai | best digital marketing company in Chennai | digital marketing services in Chennai | top seo companies in chennai | top digital marketing companies in Chennai | google authorised agency in Chennai



    ReplyDelete
  19. Thank you so much for sharing this great blog.Very inspiring and helpful too.Hope you continue to share more of your ideas.I will definitely love to read. Tryviews

    ReplyDelete
  20. Your content is nothing short of brilliant in many ways. I think this is engaging and eye-opening material. Thank you so much for caring about your content and your readers. buy google 5 star reviews

    ReplyDelete
  21. Great with detailed information. It is really very helpful for us.
    Village Talkies a top-quality professional corporate video production company in Bangalore and also best explainer video company in Bangalore & animation video makers in Bangalore, Chennai, India & Maryland, Baltimore, USA provides Corporate & Brand films, Promotional, Marketing videos & Training videos, Product demo videos, Employee videos, Product video explainers, eLearning videos, 2d Animation, 3d Animation, Motion Graphics, Whiteboard Explainer videos Client Testimonial Videos, Video Presentation and more for all start-ups, industries, and corporate companies. From scripting to corporate video production services, explainer & 3d, 2d animation video production , our solutions are customized to your budget, timeline, and to meet the company goals and objectives.
    As a best video production company in Bangalore, we produce quality and creative videos to our clients.

    ReplyDelete
  22. Hello, I hope everything is going well for you. I simply want to mention that your blog is fantastic. It's good, honest information that works for me. Thank you for sharing your thoughts.

    Digital Marketing In Telugu
    Digital Marketing Means In Telugu

    ReplyDelete
  23. Exceptional work! I'd want to express my gratitude for the time and effort you put into creating this fantastic piece. I'm going to read more of your posts after reading this article. Maintain your good work.

    digital marketing training in hyderabad
    digital marketing course in ameerpet

    ReplyDelete

  24. This is a lot of information. I'm impressed by how consistently you discuss this subject. Thanks for taking the time to discuss this after reading your post; I'm glad you did.

    digital marketing course in hyderabad

    ReplyDelete

  25. This post seems to be really quite interesting as well as informative too. Thanks for sharing such an awesome information.
    inovies

    ReplyDelete