21 Common Marketing Mistakes That Lead to Advertising Failure

Courtesy of Flickr
By Hector Cisneros

Wouldn’t it be great if you could run an ad and it produced great results the first time it ran? It also would be great if every advertiser told you the strength and weakness of their marketing program? Or, if you made a mistake, that the advertiser would allow you to make a change so that you won’t keep throwing your money away for a year?  When I speak with business owners, I often hear them say that advertising is like gambling. To a great extent, this is true! But it doesn’t have to be. If you take the time to vet both the vendor and the process, you can eliminate a lot of the risk, especially if you pick a vendor who provides guarantees. In this episode of Working the Web to Win, we will explore 21 common marketing mistakes that businesses make when advertising their products or services. So, learn how to prevent or eliminate any mistakes in your current or future marketing foray as you read “Common Marketing Mistakes That Lead to Advertising Failure.”

14 Signs That Let You Know Your Website Needs a Refresh

Courtesy of Media Connect Partners
By Hector Cisneros

Today, the number of websites on the internet seems innumerable. Yet, how many are actually effective at producing business. The World Wide Web is the most dynamic business environment on the planet. It can be said that it evolves on a daily basis. However, few businesses update their web pages very often. In 1994 there were fewer than 3000 published websites. The web was so new that few businesses had heard of the internet. In a mere two decades, the number of websites has exploded to a quantity never foreseen.  The milestone of 1 billion websites was reached in 2016 and today there are 1.7 billion of them. Yet, it seems that only about 200 million are active. These, in my opinion, are the winners of the web. Why don’t businesses update their websites? Is it because they are following accounting practices where they depreciate the cost over a specific period? Or, is it because they are ignorant of the importance of the need to update their investment? In this episode of Working the Web to Win, I will explore the costs, benefits, and ways to maximize the return on your website investment. We will explain the current evolution of website ranking factors, traffic generation, and financial return. So, open your browsers and be ready to evaluate your websites as we decode how to get a real return on your website investment.

Are You Currently Living in Digital Update Hell?

Or are Companies Providing Updates Too Often Without Testing them?


By Hector Cisneros
Courtesy of Wikipedia

Have you noticed the huge increase in updates lately? Over the last three years, we have seen a tremendous increase in the number of monthly (sometimes weekly) updates for digital devices (i.e., computers, tablets and smartphones, etc.). If you’re exclusively an Apple or Linux user, you aren’t feeling the same pain as those who are using a Windows 10 or a Windows-Android mix. However, if you're using Apple products mixed with other platforms, you would have noticed the increase in the frequency of updates as well. The problem is growing, and the increase in update frequency is eating into employee productivity and increasing the cost due to mission-critical digital device downtime. Last week alone, my Windows 10 computer received an update that took four restarts to complete (about an hour of time). After the update was finally completed, I received several unexpected black screens when trying to post pictures to our blog while using Chrome. This is not an isolated event. These types of issues are being reported on an almost daily basis, and there is no end in sight to the increase in the frequency of updates that are likely to take place in the future. To make matters worse, each OS update causes a cascade of out of synch revisions where antimalware apps, browsers, applications, IoT systems and smartphone apps become unstable and begin to crash unexpectedly.  In this episode of Working the Web to Win, we will explore the growing problem that the current state of update frequency is causing and will provide some guidelines to help mitigate the problem. So, break out your update scheduler and set your calendar as we learn how to tame update hell.

Massive Data Leak Exposes 340 Million Americans Personal Data - Now What!

Courtesy of Flickr
By Hector Cisneros

How valuable is your Personal Data? It’s extremely valuable, at least according to the data aggregation company Exactis. They collect and sell consumer and business data to marketers and resellers all over the world. They have collected information on 218 million individuals, 110 million U.S. households, 88 million verified email addresses and 112 million records with residential phone numbers. The fact that you have probably never heard of Exactis, or that they have collected so much personal data isn’t surprising. What’s very scary is the fact that this data was easily accessible to anybody with only a little internet search knowhow. In other words, any hacker could (and may have) downloaded this massive database, making it easy to profile, imitate, or go after almost every citizen, family, and business in the United States. In this episode of Working the Web to Win, we’ll discuss this massive data leak along with several other huge data breaches that have just taken place in the last few months. So, hold onto your internet passwords and lock down your social accounts as we explore the ever-growing massive data breaches that are making U.S. citizens vulnerable to hack attacks.

Grow your Business by Going Mobile

By Hector Cisneros
Courtesy of Flickr

Back in 2012, I wrote my annual Hector the Connector Prediction article where I stated that making your website mobile friendly was critical to your long-term internet marketing success. Back then few websites were mobile friendly. HTML 5 did not exist yet, and the only way you could truly have a mobile website was to build a separate website designed to fit mobile platforms. These sites were formatted for smartphone or tablet and were easy to spot because they had the designation “.mobi” attached to them. In 2012, the majority of web surfers were using desktop computers. Most smartphones only used 3G (4G LTE was still new) and 99.999 percent of all websites were built for a desktop platform. Today, more than 52% of all web traffic is mobile (i.e., from smartphones). In Asia, it’s more than 65%! Today’s online marketer needs to make sure their web assets are mobile friendly, or they’ll miss out on more than half the traffic! In this episode of Working the Web to Win, we will explore what is needed from your mobile-friendly web assets and what it takes to succeed in a mobile-dominated internet. So, get out your smartphone and get ready to browse the changes you need to make to become 100% mobile-friendly.  

6 Ways to Successfully Take Your Business Online

By Ashley Lipman
Image courtesy of Flickr


No matter how successful your business is, you know it’s not reaching its full potential unless you take it online. This may be a bit complicated, but it’s well worth it!  Most of your audience is online, and so are your competitors. Therefore, it’s time to take a step forward to ensure your business successfully evolves with the rapidly changing market trends. Confused about where to start? Check out the following guidelines for a smooth transition online. 

Social Media Secrets of the Rich and Famous

Courtesy of Wikipedia
By Hector Cisneros

I love the song dirty laundry by Don Henley which portrays the news industry as a system that lives off the glory and misfortunes of celebrities and the rich and famous.  However, this article is not about the dirty laundry of the rich and famous; It's about how anyone can grow an audience to a very large number by implementing marketing elements that are reciprocal to the fans it targets. Most social media articles about the rich and famous, only talk about who reached a huge following, not how they achieved their results. In this episode of Working the Web to Win, we will explore the principles of social networking that we have been espousing for several years now. So, get ready to absorb these social media principles as we unveil the evolved rules of social networking of the Rich and Famous.

Working The Web - How to Get High SEO Ranking on YouTube

Courtesy of Flickr
By Hector Cisneros

For years you have heard consultants say that you must make your video content go viral. Yet few of them ever tell you how to actually achieve this feat of marketing magic. Is it the title that gets people excited enough to share your video? Is it the headline that compels people to view and pass it on? Is it perfect timing or who you know that matter most, or is it just dumb luck that gets you there? In this episode of Working the Web to Win, we will pull back the curtain of this wizardly marketing magic so all of you will be privy to what it takes to achieve high YouTube SEO Ranking. Now get ready for lights, camera, and action as we explain the art and science of making videos rank high and go viral.

Will the New General Data Protection Regulation (GDPR) Give us More Privacy and Security?

By Hector Cisneros
Courtesy of Pixabay

On May 25th headlines everywhere were touting the announcement of the new EU GDPR law that was going into effect. Even if you didn’t see the headlines on the news, you would have been inundated by the many emails from a wide assortment of internet and SAS providers. They were all telling you about their updated data protection and privacy policies and were asking you to read it and agree to them. How many of you actually read any of these new policy updates? What do these new policies mean? Are they the answer to Facebooks data selling misconduct or the fact that Equifax dragged its feet for months before informing the public of its massive data breach? Is it the action of our government finally coming to our rescue? In this episode of Working the Web to Win, we will find answers to these questions and many more as we delve into the meaning of the new GDPR law here in the United States. So, get ready to dig deep as the implications of the General Data Protection Regulation spreads across the fruited plain.

Working The Web - 21st Century Tech and Techniques for Losing Weight

Courtesy of Pixabay
By Hector Cisneros

If you are like me, you want to be the best at what you do. However, being the best requires that you are strong, fit, healthy and are in a good state of mind. Only then can you be your best. New technology, revised methodologies, and new discoveries have made losing and keeping unwanted weight off a reality. Needless to say, these recent innovations are helping thousands of people get down to their ideal weight and regain their health. In this episode of Working the Web to Win, we will explore what these exciting innovations are and how they are changing lives all around the world. So, step off that scale and get ready to see the pounds fly off as we explore 21st Century tech and techniques for losing weight.

Working The Web - Is Pay Per Click Eating Your Lunch? — Here's How to Make It Pay Off BIG!

Courtesy of Creative Commons Images
By Hector Cisneros

You’re an internet entrepreneur, all excited with your new business, idea or product and you're told by many that you can get on page one of Google using AdWords (Google PPC platform is also known as pay per click). You are certain that the key to your success is being found on Google, so you sign up for AdWords or AdWords Express, give them your credit card info and fill out the AdWords Wizard. A week goes by, then two, then four and you soon realize a lot of money is going out, but little is coming in from your advertising. We have seen this same scenario play out so many times, on Google, Bing, Facebook, Twitter, LinkedIn and other platforms, so much so, that it’s almost a cliché. Sometimes a business starts out with some success, but before you know it, the only company making money from your pay per click advertising is the pay per click platform itself. In this episode of Working the Web to Win, we will explain the right way to go about setting up and using any pay per click platform because PPC advertising, shouldn’t be eating your lunch, it should be making you money. So, put away your credit card and take out your notepad, as we show you how to turn your pay per click advertising, into clicks that produce cash.

Working The Web - Methods and Tools to Help you Achieve an ADA Compliant Website

Courtesy of Wikipedia
By Hector Cisneros

Last week I shouted as loudly as possible about the multitude of problems that the website industry has with ADA compliance. Truth be told, this compliance issue is not just related to the ADA guidelines. For the most part, following the best practices for web page construction would make most websites around 80 to 90 percent compliant. For that matter, it would also make them mobile friendly, because they would be using responsive formatting which includes alternative text, titles, views, etc.… But here are the facts. Most website owners (and even some website builders) are still stuck in 1999 when it comes to making sure that all the T’s are crossed, and I’s are dotted by strictly following W3C guidelines. In this episode of Working the Web to Win, we will provide a detailed outline of what websites need to adhere to the new ADA guidelines. We will also discuss the need to meet responsive guidelines (i.e., mobile-friendly) as well as basic requirements that are often left unfinished by amateur and even so-called webmaster site builders. So, take out your notepads and get ready to create your own website compliance checklist as we explore the latest ADA website guidelines published by the W3C.

Is Any Website Safe from an ADA Compliant Lawsuit?

Courtesy of Creative Commons Images
By Hector Cisneros

There is a famous line in Shakespeare’s play Henry the VI, that says “Kill all the Lawyers”. This is what half the business owners say when I tell them that businesses are being sued for ADA website compliance issues. The other half try and stick their head in the sand and say, that’s impossible, or I’m too small for them to come after me. When I first read about these ADA compliance lawsuits, I was shocked. As I dug deeper, I found the growing number of lawsuits troubling and very scary as I pictured the tremendous cost that businesses worldwide would incur. Because this issue is complex, I will break this subject down into two articles. This is the first installment which will address the problem. The second will address methods and tools to achieve compliance. In this episode of Working the Web to Win, we will provide the truth about this impending legal epidemic and provide much-needed clarity as to where the tsunami of lawsuits is headed. So, break out your digital Clarence Darrow and get ready to learn how this legal quagmire is already taking its toll.

Is Cyberbullying out of Control in the US

Courtesy of Wikimedia Commons
By Hector Cisneros

Cyberbullying – It's one of the scourges of the Internet. Although the Internet has brought us endless abilities to communicate with each other, made research extremely easy and made it possible to engage in worldwide commerce it has also allowed the transfer of old analog bad behaviors and unleashed them as new digital evils. Cyberbullying and Trolling are two that have multiplied because they are easy to engage in and because they are harder to monitor. Having said this, both cyberbullying and trolling can be controlled and in fact, be reduced if internet users know what to look for and they know what to do. In this episode of Working the Web to Win, we will explore the current widespread dangers of cyberbullying and trolling, how to recognize it and what you can do as a responsible parent and adult to put a stop to it. So, tighten your grip as we expose how widespread cyberbullying is and what you can do about it.

Cybercriminals Do It in the Dark - Your Information for Sale on the Dark Web?

Courtesy of Wikimedia Commons
By Hector Cisneros

The Dark Web! It’s a term you hear people bantering about quite a bit today. Are hackers buying and selling your info on the Dark Web! Are cybercriminals using the Dark Web as a means of attacking our government, our businesses, and our personal digital devices with impunity? What are the costs and the dangers we currently face?  There is no doubt in my mind this problem has mushroomed because of the cybersecurity incompetence of companies like Equifax, Yahoo, and others that have allowed cybercriminals to gain access to our personal data. The headlines about the Russians hacking our political system has finally brought to the forefront the danger that cybercrime brings. Today, our government needs to declare war on cybercrime if we want to keep this peril at bay. In this episode of Working the Web to Win, we will explore the current threat cybercrime is exposing us to, we will look at the ongoing cost, and we will look at what could and should be done to ameliorate this threat. So, press on to learn how to mitigate your risks and hide your digital footprints as we tackle the perils of the Dark Web and the sale of your personal data.

Do EULAs (End User License Agreement) Help or Hurt End Users

Courtesy of Wikimedia Commons
By Hector Cisneros

EULAs – What are they? Who reads them? What do they do and how do they affect us? Whether you know what a EULA is or not, they have a direct impact on your digital life. They affect the security of your private data and they determine whether you have any recourse as to the quality and serviceability of the software product you have acquired. In this episode of Working the Web to Win, we will explore the oddities, pitfalls, and dangers inherent in today’s EULA’s. So, get ready to take this information down and break out your decoder, this way you will be able to avoid the dangers and drawbacks of today’s End User License Agreements.

IRS Scams are on the Rise - Are You Vulnerable?

By Hector Cisneros
Courtesy of Vimeo

In January of 2018, I received a robocall telling me that the IRS was suing me for fraud and that I must call the phone number provided right away. I deleted the voicemail and blocked the number so that I would not receive another annoying call.  Then in February, I received a similar robocall telling me basically the same thing. Again, I deleted and blocked the number. Then around March 20th, I received a third Robocall call professing the same fraud. This time I saved the voicemail so that I could show it to the authorities. On April 5th I received an email from a CPA (whom I don’t use) asking me to download and open a “DocuSign” file for my taxes.  Again, this was a phishing attack. What do you do when you are being bombarded by cybercriminals who are trying to penetrate your financial defenses. How can you win against such constant attacks? In this episode of Working the Web to Win, we will explore the current rash of IRS scams and cyber-fraud that takes place in the new year, and we will provide prudent measures you can implement to ensure the protection of your financial data and identity.

Why Do Social Media Giants Change Without Notice?

By Hector Cisneros
Courtesy of Wikipedia

The Times They Are A-Changin” – so wrote Bob Dylan several decades ago, but I don’t think he had in mind the Changes that are constantly occurring in Social Media. I woke up on the 23rd of March and found that Hootsuite (the tool I use to post to social media) only allowed me to post to one Twitter account at a time. The month before that, Facebook announced (after they made changes) that there were altering (again) how news feed post would be filtered. Soon after purchasing LinkedIn, Microsoft totally revamped what you could do and how you could use that social network. In this episode of Working the Web to Win, we will explore the positive and negative effects caused by social media evolution. We will delve into why these changes occur, and what you as a subscriber can do to make sure these changes have a minimal effect on your business and personal social life. Now let’s dig into these never-ending changes.

Email Marketing in the 21st Century

By Hector Cisneros
Courtesy of Pixabay


Email marketing is one of the oldest online marketing mediums used on the internet because it does not require high bandwidth. It is far more cost effective than snail mail marketing. Email Marketing has evolved considerably since it uses began back in the 90’s. There is the problem with phishing attacks, anti-spam software that makes it easy to block email and there is now an anti-spam law in effect. Regardless of these challenges, email marketing is still thriving in the 21st century. There are many reasons why you should use email marketing and in this episode of Working the Web to Win we will explore them. We will look at why email marketing is doing well, how to properly use email marketing to connect with prospects and customers and how to convert your prospects and existing clients into new and repeat customers. So get ready to get the mail out without licking a single stamp as we delve into the world of  email marketing in the 21st century.

How to Write a Great Article, Blog or News Story

Courtesy of Wikimedia Commons

By Hector Cisneros

One of the most often heard clichés today is content is king. Like all clichés, it has hidden truths in it. The truth is, only high quality (well written, authoritative, relevant, useful and timely) content is king! So, the real question is really – how do you create and publish high-quality content? One way is to create and publish high quality written content (as articles, blogs, news or stories). In this episode of Working the Web to Win, we will explore how we create our articles which are used for blogs, internet radio shows, and Web TV productions. So, strap on your mental recorder and get ready to turn on the creative juices as I show you the Connectors method of article production.

The Four Ps of Great Presentations

By Hector Cisneros

In today’s business world, entrepreneurs, business owners, sales reps, executives, managers and more have to make regular presentations to communicate the benefits of their services, projects, plans or products. There are four communication principles that when used properly, can make a tremendous impact on the outcome of your communications. If you could use these principles to their fullest extent, they would ensure your success in any endeavor they are applied to. In this episode of Working the Web to Win, we will explore what we call the four Ps of Great Presentations. So, read on and learn how to master your next presentation.

The Latest on Crowdfunding for Startups and Businesses

By Hector Cisneros
Courtesy of Wikimedia Commons


In 2013 my business partner Carl Weis wrote an article about crowdfunding and how this new fundraising mechanism could be a major game changer for startups and small businesses. Fast forward to today and crowdfunding has become a mainstay for startups, new technologies, music creation, video and book projects, and a whole horde of individual and non-profit fund-raising initiatives. Everything from personal cancer treatment to conquering world hunger is now in play. Crowdfunding is becoming the go to method that startups and unconventional business ventures use to raise money. They are bi-passing the old means where you would go hat in hand to family, bank or angel/venture capital firms, trying to get your business or project off the ground. In this episode, of Working the Web to Win, we will explore the current state of crowdfunding and other alternatives to conventional methods for raising money for startups and business.

36 Top Cyber Security Tips to Protect your Digital World

Courtesy of Navy.mil
By Hector Cisneros

We live in a world where we depend on our digital technology for everything from staying in touch with our family and friends to engaging in work and executing our financial transactions. What would happen if suddenly, your smartphone, tablet or computer was infected with malware or worse, hacked? Would you be able to secure your personal and business bank accounts? Would they have access to sensitive and vital information stored on your digital devices? A breach of your digital security like this could change your life forever! In this episode of Working the Web to win we will explore the probability of your digital world being hacked, what you can do if you are, and how to prevent hackers from ruining your digital life. So, get ready to sure up the security of your smartphone, tablets, and computers as we delve into Hector the Connectors Top Tips for Smartphones and Digital security.

Cool Browser Add-ons to Make Your Surfing Life Easier

Courtesy of Pixabay
By Hector Cisneros

As part of my function as COO and Social Media Director for Working the Web to Win, I get to write a lot of articles for our audience. It is our philosophy that to rank high in organic search; you have to provide your audience with the highest quality, relevant, timely and useful content. To achieve this goal, I am always on the lookout for tools that can help me improve our blog and my writing in general. What if I told you that there are lots of free and low-cost browser add-ons that could make an impact on the quality of your work? Well in this episode of Working the Web to Win, I’m going to cover just such browser plugin and extensions (aka add-ons). So, get ready to head to your online browser store to get your hands on these super helpful tools as we explore my latest top browser plugin picks for Chrome, Firefox, and Safari.

Hashtagging for Business - The use of Hashtags Made Easy

Courtesy of Public Domain Pictures
By Hector Cisneros

Want to get more business? Is getting found on the Internet a priority for your businesses? Are you suffering because you only have less than a thousand followers? Well, Hash Tagging may be just what the social media director in your company needs to extend your reach. In this episode of #WorkingtheWebtoWin.com, we will explore how to use and maximize your social media reach by using Hashtags. So, get ready to Hash Tag your way to success as we cover Hashtagging for business made easy.

Is Facebook Losing Face with Business?

By Hector Cisneros
Courtesy of Flickr

Facebook recently decided that businesses were publishing too many non-relevant posts to the Newsfeed timeline. Facebook believes that its platform is all about personal relationships and not business posts! Its latest alteration to its algorithm greatly filters all business generated posts. Does this mean that your marketing isn't being seen! What does this mean to you as a business owner? Does it mean you stop using Facebook and switch to a different platform? Does it mean you now have to pay to get seen on Facebook? In this episode of Working the Web to Win, we will delve into these questions and much more as we decipher what Facebook's latest news feed algorithm change means to business.

My Top SEO Software Tools to Help Improve Your Organic Search Score

By Hector Cisneros
Courtesy of Flickr

So, you’re on a budget, but you know that your website’s organic position is extremely important since that’s how people are going to find your type of business online. The question is, “How do you get on page one of Google search without paying an SEO company a ton of money to get there?” The answer: You have to do a lot of the SEO work yourself. The reality is, without the right optimization tools, this is a tough row to hoe! In this episode of Working the Web to Win, we will cover my favorite SEO software tools and apps. Some are free, some have minimal cost, and some cost more. But all of them make getting found much easier than if you tried to make this happen without them. So, fire up your computer system as we explore my favorite Free and not so Free SEO tools for getting on page one of Google search.

The Latest on BITCOIN - What You Need to Know

By Hector Cisneros

What is Bitcoin? Is it the next world currency? Is it something used only by Dark Web criminals or is it becoming a universal currency accepted the world over? Whether you know nothing about Bitcoin, are thinking about getting involved as an investor, want to buy things with anonymity, or you have a horde of Bitcoins already in your portfolio, you will want to read on. Bitcoin is exploding onto the financial seen and isn’t going away anytime soon.  In this episode of Working the Web to Win, we will delve into the ins and outs of Bitcoin. We will explore in depth, what it is, where it’s going, who’s using it, what to look out for and the most important things you need to know because Bitcoin is going to be part of our lives. So, get ready to learn, be surprised and amazed as we delve into the world of Bitcoin and other cryptocurrencies.

My Top Tech Picks from CES for the New Year and Beyond

By Hector Cisneros
Courtesy of Wikimedia Commons

Every year, many of the top tech companies launch their new products and upgrades at their own conferences around the world. However, there is nothing like the CES tech conference and showcase that takes place every year in Los Vegas. Each year, more than 180,000 tech-hungry professionals converge on the city to embrace the multitude of new tech gadgets and technology’s being showcased. This year is no exception. Although the mega-giants Like Apple, Samsung, Facebook and Microsoft launch their newest products at their own conventions, these giants have many third-party accessory companies that launch at CES. Plus. Large companies like LG, Sony and most of the mega tech companies like Samsung, Google and Microsoft still have a presence to help combat their current woes. In this episode of Working the Web to Win, we will explore the latest in Smart Cars, PC’s, Robots, TV’s, Digital Skin Care, Smartphones, Cellular networks, Gaming VR, Digital Plumbing and IoT Voice Control Appliances. So, strap on your VR Goggles and get ready to take a peak at what’s coming your way at this year’s CES conference and product showcase.

How to Make This Year, Your Best Year Ever!

Courtesy of Wikimedia Commons
By Hector Cisneros

It’s a new year. Is this going to be your best year yet or just another so-so year, or worse, a bad year? Are you going to make this year the year your company breaks through to the next level or are you going to just let things happen like always? What if I told you that any company could have a great year, every year, even when the economy is in a downturn. Yes, I am saying that even if the economy goes south, you could still have a better year this year than last. How do you accomplish this? By following a seven-point formula for success. No, it doesn’t include “using a secret incantation” or following a “business guru” to Las Vegas for a weekend retreat. It requires following a seven-point formula that lazy business owners aren’t willing to stop and follow.  In this episode of Working the Web to Win, we will explore in detail, a seven-point program that leads to success whenever it is employed. So, get ready to learn the seven steps of successful businesses so you can create your best year ever.