Cybercriminals Do It in the Dark - Your Information for Sale on the Dark Web?

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By Hector Cisneros

The Dark Web! It’s a term you hear people bantering about quite a bit today. Are hackers buying and selling your info on the Dark Web! Are cybercriminals using the Dark Web as a means of attacking our government, our businesses, and our personal digital devices with impunity? What are the costs and the dangers we currently face?  There is no doubt in my mind this problem has mushroomed because of the cybersecurity incompetence of companies like Equifax, Yahoo, and others that have allowed cybercriminals to gain access to our personal data. The headlines about the Russians hacking our political system has finally brought to the forefront the danger that cybercrime brings. Today, our government needs to declare war on cybercrime if we want to keep this peril at bay. In this episode of Working the Web to Win, we will explore the current threat cybercrime is exposing us to, we will look at the ongoing cost, and we will look at what could and should be done to ameliorate this threat. So, press on to learn how to mitigate your risks and hide your digital footprints as we tackle the perils of the Dark Web and the sale of your personal data.

Do EULAs (End User License Agreement) Help or Hurt End Users

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By Hector Cisneros

EULAs – What are they? Who reads them? What do they do and how do they affect us? Whether you know what a EULA is or not, they have a direct impact on your digital life. They affect the security of your private data and they determine whether you have any recourse as to the quality and serviceability of the software product you have acquired. In this episode of Working the Web to Win, we will explore the oddities, pitfalls, and dangers inherent in today’s EULA’s. So, get ready to take this information down and break out your decoder, this way you will be able to avoid the dangers and drawbacks of today’s End User License Agreements.

IRS Scams are on the Rise - Are You Vulnerable?

By Hector Cisneros
Courtesy of Vimeo

In January of 2018, I received a robocall telling me that the IRS was suing me for fraud and that I must call the phone number provided right away. I deleted the voicemail and blocked the number so that I would not receive another annoying call.  Then in February, I received a similar robocall telling me basically the same thing. Again, I deleted and blocked the number. Then around March 20th, I received a third Robocall call professing the same fraud. This time I saved the voicemail so that I could show it to the authorities. On April 5th I received an email from a CPA (whom I don’t use) asking me to download and open a “DocuSign” file for my taxes.  Again, this was a phishing attack. What do you do when you are being bombarded by cybercriminals who are trying to penetrate your financial defenses. How can you win against such constant attacks? In this episode of Working the Web to Win, we will explore the current rash of IRS scams and cyber-fraud that takes place in the new year, and we will provide prudent measures you can implement to ensure the protection of your financial data and identity.

Why Do Social Media Giants Change Without Notice?

By Hector Cisneros
Courtesy of Wikipedia

The Times They Are A-Changin” – so wrote Bob Dylan several decades ago, but I don’t think he had in mind the Changes that are constantly occurring in Social Media. I woke up on the 23rd of March and found that Hootsuite (the tool I use to post to social media) only allowed me to post to one Twitter account at a time. The month before that, Facebook announced (after they made changes) that there were altering (again) how news feed post would be filtered. Soon after purchasing LinkedIn, Microsoft totally revamped what you could do and how you could use that social network. In this episode of Working the Web to Win, we will explore the positive and negative effects caused by social media evolution. We will delve into why these changes occur, and what you as a subscriber can do to make sure these changes have a minimal effect on your business and personal social life. Now let’s dig into these never-ending changes.

Email Marketing in the 21st Century

By Hector Cisneros
Courtesy of Pixabay


Email marketing is one of the oldest online marketing mediums used on the internet because it does not require high bandwidth. It is far more cost effective than snail mail marketing. Email Marketing has evolved considerably since it uses began back in the 90’s. There is the problem with phishing attacks, anti-spam software that makes it easy to block email and there is now an anti-spam law in effect. Regardless of these challenges, email marketing is still thriving in the 21st century. There are many reasons why you should use email marketing and in this episode of Working the Web to Win we will explore them. We will look at why email marketing is doing well, how to properly use email marketing to connect with prospects and customers and how to convert your prospects and existing clients into new and repeat customers. So get ready to get the mail out without licking a single stamp as we delve into the world of  email marketing in the 21st century.

How to Write a Great Article, Blog or News Story

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By Hector Cisneros

One of the most often heard clichés today is content is king. Like all clichés, it has hidden truths in it. The truth is, only high quality (well written, authoritative, relevant, useful and timely) content is king! So, the real question is really – how do you create and publish high-quality content? One way is to create and publish high quality written content (as articles, blogs, news or stories). In this episode of Working the Web to Win, we will explore how we create our articles which are used for blogs, internet radio shows, and Web TV productions. So, strap on your mental recorder and get ready to turn on the creative juices as I show you the Connectors method of article production.

The Four Ps of Great Presentations

By Hector Cisneros

In today’s business world, entrepreneurs, business owners, sales reps, executives, managers and more have to make regular presentations to communicate the benefits of their services, projects, plans or products. There are four communication principles that when used properly, can make a tremendous impact on the outcome of your communications. If you could use these principles to their fullest extent, they would ensure your success in any endeavor they are applied to. In this episode of Working the Web to Win, we will explore what we call the four Ps of Great Presentations. So, read on and learn how to master your next presentation.

The Latest on Crowdfunding for Startups and Businesses

By Hector Cisneros
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In 2013 my business partner Carl Weis wrote an article about crowdfunding and how this new fundraising mechanism could be a major game changer for startups and small businesses. Fast forward to today and crowdfunding has become a mainstay for startups, new technologies, music creation, video and book projects, and a whole horde of individual and non-profit fund-raising initiatives. Everything from personal cancer treatment to conquering world hunger is now in play. Crowdfunding is becoming the go to method that startups and unconventional business ventures use to raise money. They are bi-passing the old means where you would go hat in hand to family, bank or angel/venture capital firms, trying to get your business or project off the ground. In this episode, of Working the Web to Win, we will explore the current state of crowdfunding and other alternatives to conventional methods for raising money for startups and business.

36 Top Cyber Security Tips to Protect your Digital World

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By Hector Cisneros

We live in a world where we depend on our digital technology for everything from staying in touch with our family and friends to engaging in work and executing our financial transactions. What would happen if suddenly, your smartphone, tablet or computer was infected with malware or worse, hacked? Would you be able to secure your personal and business bank accounts? Would they have access to sensitive and vital information stored on your digital devices? A breach of your digital security like this could change your life forever! In this episode of Working the Web to win we will explore the probability of your digital world being hacked, what you can do if you are, and how to prevent hackers from ruining your digital life. So, get ready to sure up the security of your smartphone, tablets, and computers as we delve into Hector the Connectors Top Tips for Smartphones and Digital security.

Cool Browser Add-ons to Make Your Surfing Life Easier

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By Hector Cisneros

As part of my function as COO and Social Media Director for Working the Web to Win, I get to write a lot of articles for our audience. It is our philosophy that to rank high in organic search; you have to provide your audience with the highest quality, relevant, timely and useful content. To achieve this goal, I am always on the lookout for tools that can help me improve our blog and my writing in general. What if I told you that there are lots of free and low-cost browser add-ons that could make an impact on the quality of your work? Well in this episode of Working the Web to Win, I’m going to cover just such browser plugin and extensions (aka add-ons). So, get ready to head to your online browser store to get your hands on these super helpful tools as we explore my latest top browser plugin picks for Chrome, Firefox, and Safari.

Hashtagging for Business - The use of Hashtags Made Easy

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By Hector Cisneros

Want to get more business? Is getting found on the Internet a priority for your businesses? Are you suffering because you only have less than a thousand followers? Well, Hash Tagging may be just what the social media director in your company needs to extend your reach. In this episode of #WorkingtheWebtoWin.com, we will explore how to use and maximize your social media reach by using Hashtags. So, get ready to Hash Tag your way to success as we cover Hashtagging for business made easy.

Is Facebook Losing Face with Business?

By Hector Cisneros
Courtesy of Flickr

Facebook recently decided that businesses were publishing too many non-relevant posts to the Newsfeed timeline. Facebook believes that its platform is all about personal relationships and not business posts! Its latest alteration to its algorithm greatly filters all business generated posts. Does this mean that your marketing isn't being seen! What does this mean to you as a business owner? Does it mean you stop using Facebook and switch to a different platform? Does it mean you now have to pay to get seen on Facebook? In this episode of Working the Web to Win, we will delve into these questions and much more as we decipher what Facebook's latest news feed algorithm change means to business.

My Top SEO Software Tools to Help Improve Your Organic Search Score

By Hector Cisneros
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So, you’re on a budget, but you know that your website’s organic position is extremely important since that’s how people are going to find your type of business online. The question is, “How do you get on page one of Google search without paying an SEO company a ton of money to get there?” The answer: You have to do a lot of the SEO work yourself. The reality is, without the right optimization tools, this is a tough row to hoe! In this episode of Working the Web to Win, we will cover my favorite SEO software tools and apps. Some are free, some have minimal cost, and some cost more. But all of them make getting found much easier than if you tried to make this happen without them. So, fire up your computer system as we explore my favorite Free and not so Free SEO tools for getting on page one of Google search.

The Latest on BITCOIN - What You Need to Know

By Hector Cisneros

What is Bitcoin? Is it the next world currency? Is it something used only by Dark Web criminals or is it becoming a universal currency accepted the world over? Whether you know nothing about Bitcoin, are thinking about getting involved as an investor, want to buy things with anonymity, or you have a horde of Bitcoins already in your portfolio, you will want to read on. Bitcoin is exploding onto the financial seen and isn’t going away anytime soon.  In this episode of Working the Web to Win, we will delve into the ins and outs of Bitcoin. We will explore in depth, what it is, where it’s going, who’s using it, what to look out for and the most important things you need to know because Bitcoin is going to be part of our lives. So, get ready to learn, be surprised and amazed as we delve into the world of Bitcoin and other cryptocurrencies.

My Top Tech Picks from CES for the New Year and Beyond

By Hector Cisneros
Courtesy of Wikimedia Commons

Every year, many of the top tech companies launch their new products and upgrades at their own conferences around the world. However, there is nothing like the CES tech conference and showcase that takes place every year in Los Vegas. Each year, more than 180,000 tech-hungry professionals converge on the city to embrace the multitude of new tech gadgets and technology’s being showcased. This year is no exception. Although the mega-giants Like Apple, Samsung, Facebook and Microsoft launch their newest products at their own conventions, these giants have many third-party accessory companies that launch at CES. Plus. Large companies like LG, Sony and most of the mega tech companies like Samsung, Google and Microsoft still have a presence to help combat their current woes. In this episode of Working the Web to Win, we will explore the latest in Smart Cars, PC’s, Robots, TV’s, Digital Skin Care, Smartphones, Cellular networks, Gaming VR, Digital Plumbing and IoT Voice Control Appliances. So, strap on your VR Goggles and get ready to take a peak at what’s coming your way at this year’s CES conference and product showcase.

How to Make This Year, Your Best Year Ever!

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By Hector Cisneros

It’s a new year. Is this going to be your best year yet or just another so-so year, or worse, a bad year? Are you going to make this year the year your company breaks through to the next level or are you going to just let things happen like always? What if I told you that any company could have a great year, every year, even when the economy is in a downturn. Yes, I am saying that even if the economy goes south, you could still have a better year this year than last. How do you accomplish this? By following a seven-point formula for success. No, it doesn’t include “using a secret incantation” or following a “business guru” to Las Vegas for a weekend retreat. It requires following a seven-point formula that lazy business owners aren’t willing to stop and follow.  In this episode of Working the Web to Win, we will explore in detail, a seven-point program that leads to success whenever it is employed. So, get ready to learn the seven steps of successful businesses so you can create your best year ever.


In the past, I have written many articles discussing the importance of planning, testing, proper implementation and monitoring a marketing campaign. In fact, last year's article, entitled “How to Keep your New Year’s Business Resolution in the 21st Century”, was the top new article for 2017. We have published many articles that have garnered thousands of readers which have been shared far and wide. As a prerequisite, I suggest you take some time and bone up on the subject of marketing to get your brain in the right frame of mind to tackle the new year. If you feel you know everything you need to know, skip this step! Otherwise, here are several of our articles I highly recommend just to get your juices flowing.

If you read the above articles, you will find a broad view of marketing that will make sure you are not leaving out important factors necessary to ensure your success. You have heard the saying that freedom is not free, well, winning is not achieved without successfully putting in the time needed to make it happen. Other pre-requisites for success include; a strong commitment to the process, follow through, monitor and measure your work, making sure you and your team are held accountable and making sure your product or service is providing value. Along these same lines, you also need to make sure your ads, provide a compelling offer, pick the right target market, do your due diligence, including research, development, and testing, and then finally execute your marketing plan as a synergistic campaign. Sometimes this process exposes bad ideas, and in essences stops poor decision making before it gets off the ground. This too is a success since you did not produce an epic failure. Now, on to the seven-point formula for a successful year.

Let’s look at the seven steps individually so that you understand what leads to competent execution.
  1. Goal Setting and Planning – Step number 1 is goal setting and planning.
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    You need to gather your team and get everyone on the same page (even if it’s just you and the advertising company you hire). Getting buy-in from your team is critical. You need to define everyone's roles and what is a win for each player. If your team is not on board with the plan, they may unconsciously sabotage the plan.  Your plan needs to include smart goals (as mentioned in last year’s article). Make sure you select a realistic time Frame, include an accountability partner (even if it means you’re holding your marketing vendor accountable), that you have a very specific and realistic goal and that you clearly define what “is a Win.” Without this step, your plan will be unfocused and will most likely go astray. Your goal needs to define exactly “what your win means.” Is it growing your positive brand, increasing the number of visits to your website or increasing the numbers sales for a given product? This, to some extent, is determined by the type of product or service (consumer goods, content, subscription service, etc.).
  2. Research and Testing – Step number 2 requires some due diligence. You must know your target market. Have you defined an ideal customer profile?
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    This profile must be detailed enough that you can describe that customer’s buying and living habits as well as their point of view as if they were your best friend. Now can you provide a really compelling offer that will get them to say, “wow, this is a no-brainer buy.” The best way to determine this is to ask existing ideal customers what this is and also engage in some A/B testing for various offers. I suggest doing your test in Facebook’s pay per click platform or Google AdWords to see which offers work best. If your offers aren’t working here, they aren’t compelling offers. Often, it’s steps one and two that eliminate bad ideas from ever making it into a campaign at all.
  3. Selecting the Right Marketing Medium – Step number 3 starts with knowing your budget and what mediums will provide the most bang for the buck. If you have less than $500 a month, social media will probably be your best buy. If you have between $750 to $1,500, you can probably
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    diversify some. For example, you could invest part of your marketing dollars in blogging, pay per click, and social media, or you could invest in several different pay per click platforms like Yahoo, Google AdWords, and Facebook. Your selection will be determined by knowing your cost and reach of the various marketing media in your particular market. Make sure you ask to know “the cost per view, cost per click, cost per acquisition and cost per conversion. Often this also means adding additional tracking services, like a unique phone number and landing page to verify the actual traffic.
  4. Monitoring and Evaluating – Step four includes paying attention to your campaign. It never ceases to amaze me to hear a prospect say, “I have no idea how my campaign is doing!” Just how often should you be evaluating
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    your campaign? At a minimum, weekly! I usually compare week to week, month to month and quarter against quarter. If I already have a prior year's data, I compare that to the current campaign if possible. Also, it’s important to pay attention to your competition. Marketing is not a static endeavor. More than likely your competition is paying attention to your campaign and making adjustments of their own. This is especially true of pay per click advertising. Lastly, don’t forget to poll your new (and old) customers for their satisfaction level. This is also the perfect opportunity to ask for testimonials from customers who show a high satisfaction level.
  5. Tweaking Your Campaign – Step five is where you take what you’re currently doing and fix any deficiencies you have discovered in step four. There is always room for improvement regardless of how perfect your
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    campaign seems to be running. If you're being outbid in the pay per click platform, it’s time to re-evaluate and make adjustments accordingly. For example, if AdWords gets too expensive, try other platforms like Facebook, or Yahoo. If customer sentiment is indicating there is some part of your product, service or marketing approach needs adjusting, then it’s time to make these changes happen if at all possible. Great companies, like football teams, make adjustments when the circumstances warrant them. Never stick to a plan if the circumstances have changed, or if it’s no longer bearing fruit.
  6. Celebrating Your Win – If you have executed the first five steps well, you have reached your goal and chalked up a win for you and your company. Now it’s time to reward you and your team members who made that win
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    happen. Reward those who helped you reach your goal. Create an atmosphere that celebrates the team’s success. Celebrate by having a party, recognize each member of the team and their contributions. Present them with their pre-determined reward in front of their peers as a way of congratulating them. You could maybe even create a retreat and do some team building as a reward as well.  If you win, celebrate it. Winning breeds more success. Ignoring a win, especially a team win, is a good way to fail the next time.
    Courtesy of Wikimedia Commons
  7. Do it Again – Now that you can built your own personalized formula for success, start over and do it again. This could be for the same product, another product or service or even for a whole new division. Nothing breeds success like using a formula that works. 

It is my sincerest hope that you take this formula and implement it in your business. This is a tried and true program that will always work as long as you don’t try and skip steps or try to cherry pick the plan. Never leave out the prerequisites of getting your brain in the right frame of mind. Do your preliminary work by reading either the articles linked above or at least other
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material to get started. It’s important that you don’t start from a perspective of “I know it all”! Doing so, often leads to shortcuts and failure. Immersing yourself in a broad view of all marketing material and venues (by reading principle content) opens your mind to new possibilities and generally ensures a more comprehensive plan and a greater chance of success. I like the old Chinese saying that basically states, “The full cup is not as useful as an empty one.” Empty your cup, and you now have many opportunities to make sure it contains what you need.

That’s my opinion; I look forward to reading yours.

This article provides the details of a seven-step marketing program that leads to a successful year. It includes a step by step program that lists all the details you need to build your own program. It also includes more than a dozen links to support and reference articles to help the reader maximize their comprehension of this program.   

We also hope that you will contact us with questions and or request for articles hectorc@workingthewebtowin.com.
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Hector Cisneros is COO and Director of Social Media Marketing at Working the Web to Win, an award-winning Internet marketing company based in Jacksonville, Florida.  He is also co-host of the weekly Internet radio show, "Working the Web to Win" on BlogTalkRadio.com, which airs every Tuesday at 4 p.m. Eastern. Hector is a syndicated writer and published author of “60 Seconds to Success.”