It's time to let your Website Evolve - What it has to Have to Win on the Web

By Hector Cisneros

Courtesy of Flickr

In the history of business, no medium has evolved as fast as the Internet.  When I created my first website in 1993, websites were only changed when your business changed. These changes usually had to do with adding employees, address, or phone number changes. Typically, a website's content would slowly change over a number of years. This was often related to advancements in HTML or if the business evolved. This usually meant every 3 to 5 years a major refresh would be implemented. Today, however, there are many evolutionary forces at play. Not only do you need to keep up with the changes to your business, but you also need to contend with the rapid evolution of the web as well. These factors include changes associated with social media, customer/prospect sentiment, web access platforms, customer data protection, and WC3/ADA compliance, just to name a few. In this episode of Working the Web to Win, we will address the ever-changing evolution of the World Wide Web and how this affects the need for your web property to get refreshed, upgraded, and evolved. So, tell your friends and associated to read and share this article and also to tune into the BTR and YouTube show as we tackle the subject of whether it's time for your website to evolve.

14 Signs That Let You Know Your Website Needs a Refresh

Courtesy of Media Connect Partners

By Hector Cisneros

Today, the number of websites on the internet seems innumerable. Yet, how many are actually effective at producing business. The World Wide Web is the most dynamic business environment on the planet. It can be said that it evolves on a daily basis. However, few businesses update their web pages very often. In 1994 there were fewer than 3000 published websites. The web was so new that few businesses had heard of the internet. In a mere two decades, the number of websites has exploded to a quantity never foreseen.  The milestone of 1 billion websites was reached in 2016 and today there are 1.7 billion of them. Yet, it seems that only about 200 million are active. These, in my opinion, are the winners of the web. Why don’t businesses update their websites? Is it because they are following accounting practices where they depreciate the cost over a specific period? Or, is it because they are ignorant of the importance of the need to update their investment? In this episode of Working the Web to Win, I will explore the costs, benefits, and ways to maximize the return on your website investment. We will explain the current evolution of website ranking factors, traffic generation, and financial return. So, open your browsers and be ready to evaluate your websites as we decode how to get a real return on your website investment.

Extreme Website Makeovers – Fixes That Boost Traffic, Conversions and Rankings

By Hector Cisneros

Courtesy of Pxhere

Has it been two or more years since you last updated your website? Is your 

website getting any significant traffic? Does Google, Yahoo or Bing consider your website a black hat feast filled spammy with links? Is it not showing up in organic search in these search engines’ first two pages? Is the special phone number you bought to track visitors ringing off the hook or is it dead silent? Are your visitors bouncing off your web pages faster than bouncy balls on hot pavement in the summer, or are they sticking like superglue and reading every word? Are people filling out your landing page forms to connect with you? Are they following you to your social nets and connecting with you there? Are your site’s visitors converting into sold customers? Is anybody complimenting you on your website, saying how useful it is and they’re delighted they found you?