Is Software-Based Cybersecurity Enough These Days?

 By Hector Cisneros

Image courtesy Pixabay

Not according to Microsoft, it isn’t.  On June 24, Microsoft announced that a Windows 11 requirement is that all new devices running the operating system be equipped with a Trusted Platform Module chip.  The TPM chip is either part of the motherboard or added to the CPU separately.  It functions as a kind of impenetrable wall designed to protect sensitive data like encryption keys, user credentials and other key identifiers at the hardware level.  After warning users for months of the high incidence of firmware attacks that hackers have been using to gain access to business users devices, it was apparent to Microsoft that software solutions alone were no longer an effective protection.

The ABCs of Online Marketing

By Hector Cisneros

Image courtesy Pixabay

Online marketing has come a long way since the turn of the century.  Yet the underlying principles remain the same.  That being said, if it seems as though your marketing people are speaking in tongues every time they open their mouths, it’s high time you got up to speed on what the acronyms that marketers use actually mean.  Below is an alphabetized list that will allow you to translate most of what any marketer says into plain English.

Top-10 Search Engine Ranking Factors

 By Hector Cisneros

Image courtesy Pixabay

If you’ve been working the web for anytime at all, you’ve undoubtedly seen some major changes in the landscape of search engine marketing.  Heck, you may have been one of those website owners who found their listing on top of Google one day only to wind up being lost in Cyberspace the next.  The problem with search engine ranking is it changes so fast it’s hard to keep up with every warp and weave to stay current for any length of time.  Of course, that’s just what search engine operators want, to make it as tough for you to generate organic ranking as possible.  This way you’ll be forced to pay to play if you want to keep generating significant amounts of traffic.  If that’s what’s bothering you, I thought I’d take the time today to teach you ten things you need to know to give your website a fighting chance to generate a page-1 organic listing.