The Language of Optimization

 By Hector Cisneros

Image courtesy Pixabay

If you’ve ever had a conversation with an SEO expert you might come away thinking that you just heard a foreign language.  That’s because search engine optimization comes with a lexicon all its own.  While this may help an optimization pro do his or her job, what it neglects to do is give you a sense of what is being done to your online assets.  To help you make sense of the process, I’ve come up with a basic dictionary of SEO terms that I’ll translate for you below.

Zen & the Art of Online Sales

 By Hector Cisneros

Image courtesy Pixabay

If you’re looking to find the net profit on the Internet, you need to adopt the principles of a Zen Master.  These gurus don’t expect instant Nirvana.  They spend years studying, chanting, and meditating to eventually achieve oneness with everything.  The reason I bring this up is that all too many business owners who’ve tried to sell their goods and services online expected instant results.  When they didn’t achieve this goal they either threw in the towel or blamed the medium.  What they should have done instead was get their inner guru on by admitting to themselves that they hadn’t yet achieved the goal, but they had learned a valuable lesson.  Today I am going to endeavor to teach you the art of online sales.  If you are patient and practice these principles you will inevitably be rewarded, Grasshopper.

Make Them Laugh 'Til They Buy

 By Hector Cisneros

Courtesy of Workingthewebtowin.com

When it comes to marketing online, everyone is always looking for a way to get a promotion to “Go Viral.” Unfortunately, this is easier said than done.  Out of the four billion videos shown on YouTube on any given day, maybe a handful will catch the imagination of viewers enough to pass onto their friends and family.  Of those, one or two may take viewership to the next level. (I suspect that most of these are cat videos.)  However, the media likes to tout those videos that manage to achieve millions of views.  If you’re looking to catch lightning in a bottle with a new product, let me give you a little history of a couple of entrepreneurs who have come before you.