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The Magic of Using a Cloud-Based Calendar

BY Hector Cisneros
Cloud based Calander
Courtesy of

If you could find a tool that would increase your efficiency for work, add more to your play time and just make your life better.  No, it’s not your smartphone, (although you have an app for one), it's a calendar. The magic of the calendar has transformed human civilization from unorganized tribes to a civilization that builds city and nations. In this episode of Working the Web to Win, we will explore how calendars have allowed humankind to organize itself into a civilization of 8 billion souls. We will explore how a calendar can help you organize and communicate better in business and your personal life. We will look at some of the best cloud-based products and provide tips on how to make the most your calendar.  So, let’s get started.

For the most part, calendars evolved because people began recording the lunar and solar
Courtesy of  Wikipedia
cycles to track and understand when the seasons would change. The first recorded calendar goes back to the bronze age when writing and metallurgy were first developed. Over the years there have been many types of calendars including the mostly lunisolar of the Babylonian, Zoroastrian, Hebrew, Hellenic, Hindu, and Roman. Julius Caesar was first to set a calendar based on an algorithm that added a leap day every four years. Today’s calendar is based on the Gregorian calendar introduced in 1582.

Top-10 Techno Turkeys This Year

By Carl Weiss

With Thanksgiving being just around the corner, I thought I’d take the time to talk about all the techno-turkeys that gobbled up a lot of media time this year.  While they aren’t as tasty as the traditional holiday fare, they certainly left a bad taste in many of our mouths.

The Attributes of a Successful Entrepreneur

By Hector Cisneros
Courtesy of

Have you ever wondered what makes the perfect entrepreneur? Is it knowledge? Technical skill? Connections? The ability to communicate or motivate? Just what is it that makes great entrepreneurs great? In my opinion, it's not just one thing; it’s a whole host of attributes that make great entrepreneurs great. One attribute that overshadows all the others is a desire for self-improvement. In my search to understand and describe the ultimate entrepreneur, I have discovered many attributes that are ascribed to many a great entrepreneur. In this episode of Working the Web to Win, we will explore these attributes from the perspective of my personal search. So read on and find out what we should all be aspiring to learn and emulate.  

Branding Your Business – The Good, the Bad, and the Ugly

By Hector Cisneros
Courtesy of The Blue Diamond Gallery

What is a Brand? Typically, when we talk about a brand, we are speaking about two different things. First, it’s a brand mark of ownership (aka registered logo). Like in the cowboy days when they branded a steer with a mark to prove the cattle was theirs. Second, and more importantly, it has to do with the reputation of the owner, the business entity and business practices. In other words, large companies with longstanding and well-entrenched reputations, have “National or International Brands.” Small, new or unestablished companies only have logos and need to establish a positive reputation.  In other words, they have yet to establish a brand.  In this instance, their logo or registered brand mark comes to represent the owner or business over time. In the beginning, their registered logo only represents ownership of a business, product or service. It’s that businesses operational practices which will build a positive or negative brand over time. In this episode of Working the Web to Win, we will explore in the ins and outs of branding. We will answer how to positively brand your business, how to get customers to spread your brand, what effect does changing your logos have, when should you make a logo change and other important questions that surround branding in general.