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Internet Marketing has evolved again: Today, you have to be well versed in Marketing Principles that Build Trust. you also have to be Knowledgeable of the Different Marketing platforms, their strengths, and weaknesses, and you have to be equipped with the knowledge and techniques needed to maximize the performance of those platforms. Working the Web to Win 3.0 does just that. It is filled with the unchanging principles you can not violate, the knowledge you need to choose the right marketing platform and the techniques you need to know to Win at Online Marketing.

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Today Internet marketing has many moving parts. Gone are the days of set it and forget it marketing. Many say that content marketing is king, but this is misleading. In fact, its high quality, authoritative, relevant, useful or entertaining content that is king. But what does this all mean? Working the Web 3.0 answers this question and many others by providing concrete examples, step by step methods and case studies address the how and why of SEO, Search Marketing, Content Marketing, Video Marketing, Blog Marketing, Social Media, Pay Per Click and much more. It further explains how to optimize your content, web pages and other web properties, including strategies, design layouts, best practices and more. Totally updated to 2019 standards. You will be glad you purchased this book and will want to share it with friends.

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"Working the web" is not a game for wimps. It takes guts, determination, brains, brawn, and staying power. We're not talking sandlot ball. We're talking the Super Bowl. With millions of dollars at stake for the victors, this is the kind of no-holds-barred game that's played on a worldwide basis and is a gold mine for those who know how to PLAY TO WIN! 
- Carl Weiss 

Social media has seen radical changes over the last three years. The impact of organic search ranking is indisputable today. Also, its effect on product acceptance, adoption and loyalty has become so important that large companies are spending vast amounts on advertising money to create and measure its influence on their product sales and profitability. 
- Hector Cisneros 

This book is based on the Hit blog Talk Radio show, "Working the Web to Win".  It covers SEO and content marketing from a very unique perspective. The view that if you make the search engines happy the will reward you with high rankings. No back hat tricks. Their methodology is based on AB testing and measuring every aspect of their approach. It cover all aspects of modern SEO methodology, content creation, and marketing. Also included are sections on how to build a following and grow that social network The reader will benefits for the 40+ years of internet marketing experience that Carl and Hector have and the detail of how to make things work will please any internet marketer.

If you are a member of Amazon Prime, you can start reading this book in about one minute. Borrow this book for free on a Kindle device with Amazon Prime. Learn more about Kindle Owners' Lending Library.  Join Prime to borrow this book at no cost.