Is Facebook Losing Face with Business?

By Hector Cisneros
Courtesy of Flickr

Facebook recently decided that businesses were publishing too many non-relevant posts to the Newsfeed timeline. Facebook believes that its platform is all about personal relationships and not business posts! Its latest alteration to its algorithm greatly filters all business generated posts. Does this mean that your marketing isn't being seen! What does this mean to you as a business owner? Does it mean you stop using Facebook and switch to a different platform? Does it mean you now have to pay to get seen on Facebook? In this episode of Working the Web to Win, we will delve into these questions and much more as we decipher what Facebook's latest news feed algorithm change means to business.

My Top SEO Software Tools to Help Improve Your Organic Search Score

By Hector Cisneros
Courtesy of Flickr

So, you’re on a budget, but you know that your website’s organic position is extremely important since that’s how people are going to find your type of business online. The question is, “How do you get on page one of Google search without paying an SEO company a ton of money to get there?” The answer: You have to do a lot of the SEO work yourself. The reality is, without the right optimization tools, this is a tough row to hoe! In this episode of Working the Web to Win, we will cover my favorite SEO software tools and apps. Some are free, some have minimal cost, and some cost more. But all of them make getting found much easier than if you tried to make this happen without them. So, fire up your computer system as we explore my favorite Free and not so Free SEO tools for getting on page one of Google search.

The Latest on BITCOIN - What You Need to Know

By Hector Cisneros

What is Bitcoin? Is it the next world currency? Is it something used only by Dark Web criminals or is it becoming a universal currency accepted the world over? Whether you know nothing about Bitcoin, are thinking about getting involved as an investor, want to buy things with anonymity, or you have a horde of Bitcoins already in your portfolio, you will want to read on. Bitcoin is exploding onto the financial seen and isn’t going away anytime soon.  In this episode of Working the Web to Win, we will delve into the ins and outs of Bitcoin. We will explore in depth, what it is, where it’s going, who’s using it, what to look out for and the most important things you need to know because Bitcoin is going to be part of our lives. So, get ready to learn, be surprised and amazed as we delve into the world of Bitcoin and other cryptocurrencies.

My Top Tech Picks from CES for the New Year and Beyond

By Hector Cisneros
Courtesy of Wikimedia Commons

Every year, many of the top tech companies launch their new products and upgrades at their own conferences around the world. However, there is nothing like the CES tech conference and showcase that takes place every year in Los Vegas. Each year, more than 180,000 tech-hungry professionals converge on the city to embrace the multitude of new tech gadgets and technology’s being showcased. This year is no exception. Although the mega-giants Like Apple, Samsung, Facebook and Microsoft launch their newest products at their own conventions, these giants have many third-party accessory companies that launch at CES. Plus. Large companies like LG, Sony and most of the mega tech companies like Samsung, Google and Microsoft still have a presence to help combat their current woes. In this episode of Working the Web to Win, we will explore the latest in Smart Cars, PC’s, Robots, TV’s, Digital Skin Care, Smartphones, Cellular networks, Gaming VR, Digital Plumbing and IoT Voice Control Appliances. So, strap on your VR Goggles and get ready to take a peak at what’s coming your way at this year’s CES conference and product showcase.

How to Make This Year, Your Best Year Ever!

Courtesy of Wikimedia Commons
By Hector Cisneros

It’s a new year. Is this going to be your best year yet or just another so-so year, or worse, a bad year? Are you going to make this year the year your company breaks through to the next level or are you going to just let things happen like always? What if I told you that any company could have a great year, every year, even when the economy is in a downturn. Yes, I am saying that even if the economy goes south, you could still have a better year this year than last. How do you accomplish this? By following a seven-point formula for success. No, it doesn’t include “using a secret incantation” or following a “business guru” to Las Vegas for a weekend retreat. It requires following a seven-point formula that lazy business owners aren’t willing to stop and follow.  In this episode of Working the Web to Win, we will explore in detail, a seven-point program that leads to success whenever it is employed. So, get ready to learn the seven steps of successful businesses so you can create your best year ever.