The Best of the Best This Year – Plus an Analysis of Why They did so Well

Courtesy of Wikimedia Commons
By Hector Cisneros

Wouldn’t it be great if you understood why an article you published did well (or poorly)? Better yet, how about understanding where your traffic is coming from, how long they spend reading your articles and if they then went on to read other articles. How about learning who your biggest referrers are and if bots are making up a large portion of your traffic. In this episode of Working the Web to Win, we are going to not only cover the best of the best from 2018; we are going to teach you how to find out how that traffic found you and where that traffic came from. We will explore how we use Google Analytics and Blogger Stats to determine if our articles are providing useful content. So, get ready to learn some new secrets as we delve into the best of the best for 2018 and then Analyze why these articles did so well.

Is Social Media Losing its Usefulness to Business or has It Just Evolved

Courtesy of Air Force Medical Service -
By Hector Cisneros

Organic Social Media effectiveness for producing leads seems to have peaked just before the last presidential election. During the run-up to that election, we saw skewed search results, increases in filtered newsfeed posts and many changes to the timeline algorithm. Then after the election, we discovered the massive sale of private account profile data, the sales of advertising to Russian groups looking to influence the election and a what seems to be a runaway Frankenstein algorithm that affects ad placement and the news timelines. If you add to this all the filtering that Facebook, Twitter, Google+ and LinkedIn have added to their user controls, you can begin to see why business social posts are not showing up anymore. In this episode, of Working the Web to Win, we will delve into these and other changes that have taken place and explore what effect this is having on a business’s ability to use social media as a means for marketing products and services.  So, whether you're using social media or not, this is a discussion you don’t want to miss because the long-term implications will have lasting effects right now and far into the future. So, put aside your posting schedule and get ready to decipher these changes as we explore the continuous evolution of social media for business.