Search this Blog

The Latest Cool Tech Products from CES 2019 and Beyond

By Hector Cisneros
Courtesy of Flickr

Last years CES was fantastic with lots of new innovations and upgrades to all the tech that tech lovers love. This year will be no different. This year's show will have an estimated 4500 exhibits, 2.7 million square feet of exhibit space and exhibitors from 155 countries. 2019 will be the year that many of the big name exhibitors will be showcasing breakthrough tech in smartphones, AI controls, health tech, bigger and better Smart TV's, next-gen home security and electric smart-car technology. So put on your favorite tech goggles as we Work the Web to Win to explore what's coming up at this years CES in Las Vegas.

Hector the Connector's Internet Predictions for the New Year and Beyond

Courtesy of Public Domain Pictures
By Hector Cisneros

For more than seven years now I have written a prediction article based on what I foresee for the new year and beyond. Some of these predictions are based on my research, others are based on trends I’ve perceived (based on my experience and what I know about technology and what people want).  Other predictions come to me in flashes from the great unknown. In this episode of Working the Web to Win, I will prognosticate about major changes affecting social media, SEO (aka Search Engine marketing) widespread lawsuits hitting businesses and the internet giants along with predictions about Bitcoin, terrorists, gargantuan internet breaches and much more. So, tighten your seatbelt and get ready for a wild ride as we zoom towards the not so distant future and gaze into what could soon become reality.

The Best of the Best This Year – Plus an Analysis of Why They did so Well

Courtesy of Wikimedia Commons
By Hector Cisneros

Wouldn’t it be great if you understood why an article you published did well (or poorly)? Better yet, how about understanding where your traffic is coming from, how long they spend reading your articles and if they then went on to read other articles. How about learning who your biggest referrers are and if bots are making up a large portion of your traffic. In this episode of Working the Web to Win, we are going to not only cover the best of the best from 2018; we are going to teach you how to find out how that traffic found you and where that traffic came from. We will explore how we use Google Analytics and Blogger Stats to determine if our articles are providing useful content. So, get ready to learn some new secrets as we delve into the best of the best for 2018 and then Analyze why these articles did so well.

Is Social Media Losing its Usefulness to Business or has It Just Evolved

Courtesy of Air Force Medical Service -
By Hector Cisneros

Organic Social Media effectiveness for producing leads seems to have peaked just before the last presidential election. During the run-up to that election, we saw skewed search results, increases in filtered newsfeed posts and many changes to the timeline algorithm. Then after the election, we discovered the massive sale of private account profile data, the sales of advertising to Russian groups looking to influence the election and a what seems to be a runaway Frankenstein algorithm that affects ad placement and the news timelines. If you add to this all the filtering that Facebook, Twitter, Google+ and LinkedIn have added to their user controls, you can begin to see why business social posts are not showing up anymore. In this episode, of Working the Web to Win, we will delve into these and other changes that have taken place and explore what effect this is having on a business’s ability to use social media as a means for marketing products and services.  So, whether you're using social media or not, this is a discussion you don’t want to miss because the long-term implications will have lasting effects right now and far into the future. So, put aside your posting schedule and get ready to decipher these changes as we explore the continuous evolution of social media for business.