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Tablet Wars - Choosing Your Battles is What it Takes to Win the War

By Carl Weiss

Microsoft Surface Tablet
Microsoft Surface Tablet (Photo credit:
If you are thinking about buying a tablet PC, you should be aware that there are now many variations of the device that was first brought to the world by Apple Computer on April 3, 2010.  It’s hard to believe that in less than three years the tablet PC market has exploded to the point that there are tablets galore being manufactured by everyone from Acer to Vizio.  As a result it is getting more and more difficult to decide which tablet is right for you.

Seven Secrets of Social Media Magnets

anthony earnshaw - seven secret alphabets - abc
anthony earnshaw - seven secret alphabets - abc (Photo credit: uair01)
By Hector Cisneros

Every year I look back and try to put in words the social media principle I have discovered over the last seven years. I call these principles the seven secrets of social media magnets because using these secrets produces magnetic positive results. In other words, using these principles draws followers to you in a way that is good for them and for you. My secrets don’t use trickery or black hat techniques to game the system. Conversely, I pride myself on using universal principles and techniques that provide real value to both the audience and the player alike. So read on and enjoy the seven secrets of social media magnets.

Making Social Media Work for Your Business

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By Carl Weiss

Are you looking to for a cost-effective way to grow your business?  Do you want to break the demoralizing cycle of cold-call, sales pitch, and call-back, while attracting the attention, respect and recognition of prospects and clients the world over?
Social Networks Hype Cycle
Social Networks Hype Cycle (Photo credit: fredcavazza)

The good news is that accomplishing this task is easier than you might think.  What I’m talking about is using social networking as a business tool.  When it comes to social networking, there are two schools:

  1.  Registering with a social network
  2. Using a social network

Why You Should Be Gaga for Google+

By Carl Weiss

English: Google plus one
English: Google plus one (Photo credit: Wikipedia)
It has been called everything from an online ghost town to one of the best social networks ever invented for small businesses.  But there is one thing that neither pundits nor detractors can deny.  That is, Google+ is the only social network in the world directly operated by the world’s most popular search engine.

Social Equity - Businesses Use it, Here’s How to Get Some

Courtesy of

By Hector Cisneros

Most people know what equity is. For a business, it's the net difference between the assets and liabilities a company has. We've also heard of sweat equity, where a person does a portion or all of the work when fixing up their home, business or other projects. So then, what is social equity? In the word-of-mouth world, social equity refers to the notion, which people often feel a need to reciprocate for the help received. It’s when they believe they were befriended by someone and have a feeling of indebtedness.  It’s a psychological debt that they feel they need to return the favor.  You’ve heard people say “I owe you one,” right?  

Google’s Secret Ranking System - Harder for You, More Profits for Them

Mario 13 / 157,000,000
Mario 13 / 157,000,000 (Photo credit: Quasimondo)
By Hector Cisneros

Anyone that advertises on the internet today is aware that Google has changed it's search ranking algorithms several times this year. In April many website owners found that they had suddenly lost their page one ranking. Many fell off the first four pages altogether. Google’s Penguin and Panda updates altered search so that you could no longer get page one position with black hat techniques alone. Google announced that they were doing this because they want page listing to be decided based on the value provided by the page’s content, not by gaming the system with technical tricks. Google wants a true popularity contest based on good content.

Their new algorithms make it much harder to use black hat tricks to get on page one. Keyword relevance, content relevance plus timely and consistency are now king. Positive feedback and social media usage now denote "more meaningful value." What this all means to the average business owner is that it’s much harder to get on page one than ever before.

Praise the Borg and Pass the Ammunition

By Carl Weiss

Alice Krige as the Borg Queen in First Contact
Alice Krige as the Borg Queen in First Contact (Photo credit: Wikipedia)
In a take right out of one of those late night sci-fi movies the race is currently on to determine who is going to conquer the world first: autonomous robots or cybernetically enhanced humans.  If you have been paying any attention to the newsfeeds recently, there have been a number of articles and videos that have clearly demonstrated that a major shift in the way we look at and deal with technology is now under way.

When most people think about robots today, they either get a picture in their heads of the industrial automatons that now assemble things like cars and vacuum cleaners, or they think of mama’s little helper the Roomba.  But what most folks don’t appreciate is that everyone from Google to the Dept. of Defense is on the verge of creating robotic systems that are capable of doing everything from fighting fires to driving on California’s interstates with little or no input or oversight from anyone.