Google Caps off the Latest Social Media Seismic Shift

By Hector Cisneros

Courtesy of Flickr

Do you feel the ground beneath your social media feet quaking? That freight train sound you hear in the media background is the tornadic winds of change sweeping in from Google, Facebook, Instagram,Twitter and LinkedIn. The social media giants are rearranging the organic playing board so that it no longer looks like anything a business owner would recognize. In this episode of  Working the Web to Win, we will explore the recent major marketing and policy changes that have taken place among the social media giants and explain how these changes are affecting businesses, their marketing budgets, the traffic generated from their efforts and the return on investment they are receiving. We will also provide some new strategies which we feel will make a difference. So pull out your calculators and get ready to digest the changes that are afoot, as we delve into the current Social Media Seismic Shift that is taking place.

Social Networking Secrets & Best Practices – Part 1 - Two Sides of the Same Coin

By Hector Cisneros 

Courtesy of  Working The Web To Win

Have you ever wondered what the relationship is between face to face networking (aka word of mouth marketing) and social media marketing? Have you noticed all the similarities between these seemingly very different marketing venues? I mean, come on, with word of mouth you’re having a one to one meeting at a coffee shop and with social networking you’re posting current events in your industry, right? How could these two very different venues have any similarities at all? Well, in this series I will cover over three dozen similarities that these marketing systems have in common. It is my hope that once you understand the commonality of these venues, you will start to use them synergistically to gain more followers, prospects and long term loyal customers. In part one of this series, I will cover how these two systems are two sides of the same coin. In part two I will cover how both use the “Secret of Giving” and in part three I will explain how both require proactive engagement for your ultimate success.  

Internet Marketing: Lessons Learned and Best Practices Part 1 – The Big Picture

Compiled from 20 Years of Marketing Success 

Courtesy of Flickr

By Hector Cisneros

Today our world is evolving at breakneck speeds.  All aspects of our lives are changing right before our eyes. The Internet, in particular, is moving faster than most segments of our lives.  Marketing has moved on from a single-dimensional communications medium to a world of multi-dimensional and bi-directional communications mediums.  Newspapers, TV, radio, magazines and even billboards are moving to the Internet as part of their communications draw.  People have access to their computers, (smartphones and smart devices) 24/7 and use them everywhere they go. 

What Every Business Needs When it Grows Up

14 Things Smart Businesses and Mature Professionals do to Grow Their Companies in a Weak Economy in the 21st Century 

Courtesy of Flickr

By Hector Cisneros

When an economy is strong, even weak companies and products can thrive.  But what happens when the economy struggles in recession for several years?  What happens when you have the emergence of consumer driven social media with its potentially viral and instant, word-of-mouth sharing, of both positive and negative reviews on products or services?  What happens when we have a fundamental shift in our way of life, where many consumers have only part-time jobs, while concurrently, taxes and consumer goods prices keeps rising?

Seven Secrets of Social Media Magnets

By Hector Cisneros
 

Courtesy of Flickr

Every year I look back and try to put in words the social media principle I have discovered over the last seven years. I call these principles the seven secrets of social media magnets because using these secrets produces magnetic positive results. In other words, using these principles draws followers to you in a way that is good for them and for you. My secrets don’t use trickery or black hat techniques to game the system. Conversely, I pride myself on using universal principles and techniques that provide real value to both the audience and the player alike. So read on and enjoy the seven secrets of social media magnets.

Making Social Media Work for Your Business

By Carl Weiss

Courtesy of Flickr

Are you looking to for a cost-effective way to grow your business?  Do you want to break the demoralizing cycle of cold-call, sales pitch, and call-back, while attracting the attention, respect and recognition of prospects and clients the world over?

The good news is that accomplishing this task is easier than you might think.  What I’m talking about is using social networking as a business tool.  When it comes to social networking, there are two schools:

1.  Registering with a social network
2. Using a social network

Social Equity - Businesses Use it, Here’s How to Get Some

Courtesy of  www.nrpa.org

By Hector Cisneros

Most people know what equity is. For a business, it's the net difference between the assets and liabilities a company has. We've also heard of sweat equity, where a person does a portion or all of the work when fixing up their home, business or other projects. So then, what is social equity? In the word-of-mouth world, social equity refers to the notion, which people often feel a need to reciprocate for the help received. It’s when they believe they were befriended by someone and have a feeling of indebtedness.  It’s a psychological debt that they feel they need to return the favor.  You’ve heard people say “I owe you one,” right?  

Six Cardinal Rules for Success in Social Media Marketing

By Hector Cisneros

You've heard everyone talking about how powerful social media is for marketing your business. How if you're not using it to market your business you're is stuck in the 80's. So you go out and create a Face Book page, open a LinkedIn account, start tweeting on twitter, build a Blog and start looking at You Tube. Now what do you do?

You're told by a friend to post snippets about your businesses and create a blog post about things you know, (although you're not sure what a blog is). You start to share information on various sites in the evening and before you know it. Bam, you're spending dozens of hours a week and getting nothing to show for your efforts. You say to yourself, what a pain in the neck social media marketing is!

Working the Web Just Got Easier

Courtesy of WorkingtheWebtoWin.com

By Carl Weiss

Everyone knows that Google is the most popular search engine in the world, dominating more than 80% of the search market. As such, businesses large and small move heaven and earth in search of the elusive goal of being on page one. The problem is that with more than 240 million websites online and an additional 130,000 sites being spawned daily, trying to obtain and maintain page one results is harder than ever. Today’s marketing experts in the know approach Google with its favorite food, SEM (a.k.a. Search Engine Multimedia Marketing). So today’s blog is intended to show you what it takes to please the 800 lb. gorilla in the room named Google.

Seven Valuable Benefits Social Networks Provide and Social Media Marketers Covet

By Hector Cisneros

Courtesy of Flickr

Today I was asked the most important question encompassing the subject of Social networks and social media marketing. The question I was asked is; What is the value of social media marketing, that is what are the benefits of social media like Facebook, Twitter, LinkedIn and Google+. Although these social networks are diverse in nature, they have common values both to subscribers and business people alike. That’s right, even though these networks operate in very different ways, their users often have very different motivations, different backgrounds and personal needs. They all provide these seven values to all that use them. Read on and find out why social networks and social media marketing is changing the face of the internet from what we know to what it will become.

Working the Web: Making Sense of Online Marketing

By Hector Cisneros

Courtesy of Flickr

Have you ever entered a conversation about marketing and became instantly perplexed by the terminology being bantered around? Did you get confused trying to follow the how, what, when, and where in the marketing plan? At the end of the conversation, did it seem like an epic tale spoken in Greek? If this is where you are with regards to internet marketing then this article is for you. This article is part of a series that is designed to cover basic terminology and actionable elements, as well as give specific steps for developing your own marketing plan.