Working The Web - Is Pay Per Click Eating Your Lunch? — Here's How to Make It Pay Off BIG!

Courtesy of Creative Commons Images

By Hector Cisneros

You’re an internet entrepreneur, all excited with your new business, idea or product and you're told by many that you can get on page one of Google using AdWords (Google PPC platform is also known as pay per click). You are certain that the key to your success is being found on Google, so you sign up for AdWords or AdWords Express, give them your credit card info and fill out the AdWords Wizard. A week goes by, then two, then four and you soon realize a lot of money is going out, but little is coming in from your advertising. We have seen this same scenario play out so many times, on Google, Bing, Facebook, Twitter, LinkedIn and other platforms, so much so, that it’s almost a cliché. Sometimes a business starts out with some success, but before you know it, the only company making money from your pay per click advertising is the pay per click platform itself. In this episode of Working the Web to Win, we will explain the right way to go about setting up and using any pay per click platform because PPC advertising, shouldn’t be eating your lunch, it should be making you money. So, put away your credit card and take out your notepad, as we show you how to turn your pay per click advertising, into clicks that produce cash.

Six Things That Turn PPC Ads Into Advertising That Pays

By Carl Weiss

Courtesy of www.networksolutions.com

When you think about it, it’s amazing that the bulk of Google’s revenue is derived from Pay-Per-

Click (PPC) advertising. I say that because many small business owners whom I speak to, who have used PPC ads, are dissatisfied with their results.  It’s not that they aren’t appreciative of the fact that PPC can generate a Page One position for their business.  It’s more that using PPC does just that and little else.  Generating a click doesn’t mean generating a lead or a sale.  It simply means generating a click, every one of which erodes your ad budget.  While some clicks will generate leads, others are spurious at best and some are just your competition spending your money. We aren't anti-PPC. In fact, we've provided many clients with successful PPC campaigns that resulted in excellent ROI. So, before you decide to declare your PPC ads DOA, there are six things you should consider. Let's start with the Ads you create.

Working the Web: Making Sense of Online Marketing

By Hector Cisneros

Courtesy of Flickr

Have you ever entered a conversation about marketing and became instantly perplexed by the terminology being bantered around? Did you get confused trying to follow the how, what, when, and where in the marketing plan? At the end of the conversation, did it seem like an epic tale spoken in Greek? If this is where you are with regards to internet marketing then this article is for you. This article is part of a series that is designed to cover basic terminology and actionable elements, as well as give specific steps for developing your own marketing plan.

What's the Best Social Media Site for a Small Business?

Courtesy of www.lostintechnology.com

by Hector Cisneros

A common question I get is: "What's the best social media site for me to be on?"  Alternatively, they will ask: "What social media site will bring me the most internet business?"  My answer to these questions may surprise you, but here it is:  There is no such thing as "what is the best" social media site for a small business. A small business should create a presence on as many platforms as they have time for.