Working The Web - Is Pay Per Click Eating Your Lunch? — Here's How to Make It Pay Off BIG!

Courtesy of Creative Commons Images

By Hector Cisneros

You’re an internet entrepreneur, all excited with your new business, idea or product and you're told by many that you can get on page one of Google using AdWords (Google PPC platform is also known as pay per click). You are certain that the key to your success is being found on Google, so you sign up for AdWords or AdWords Express, give them your credit card info and fill out the AdWords Wizard. A week goes by, then two, then four and you soon realize a lot of money is going out, but little is coming in from your advertising. We have seen this same scenario play out so many times, on Google, Bing, Facebook, Twitter, LinkedIn and other platforms, so much so, that it’s almost a cliché. Sometimes a business starts out with some success, but before you know it, the only company making money from your pay per click advertising is the pay per click platform itself. In this episode of Working the Web to Win, we will explain the right way to go about setting up and using any pay per click platform because PPC advertising, shouldn’t be eating your lunch, it should be making you money. So, put away your credit card and take out your notepad, as we show you how to turn your pay per click advertising, into clicks that produce cash.

Don't Pull the Trigger on Advertising with Your Eyes Closed

By Hector Cisneros

Courtesy of  Pixabay

Shoot - Ready - Aim - That's the most common method, small businesses use when implementing their marketing. A common scenario goes something like this.  An advertising sales rep will pitch them on some marketing, and if they like what they hear, they make the buy. Often the sales rep will be armed with some statistics that have little relevance to the business’ target market. But in most cases, the small business owner doesn’t fully understand what the sales rep is telling them. And to avoid looking uneducated, they avoid asking the hard questions. To make matters worse, most small businesses don’t know what their target market is, what their unique strengths are, what their weakness are and who their real competition is. In this episode of Working the Web to Win, we will explore all these questions and more as we tackle the all so common problem of Shoot, Ready, Aim.

Will Pay-to-Play Payoff Online or Will it Kill the Golden Goose?

By Carl Weiss

Money (That's What I Want) (Photo credit: Wikipedia)

It’s said that the best things in life are free.  But as Berry Gordy so aptly added in 1960, “But you can keep them for the birds and bees.  Give me money, that’s what I want.” The song aptly named , "Money (That’s What I Want)" went on to become the first hit for Gordy’s Motown record label Tamla.  It also went on to be covered by many prominent recording artists such as the Beatles, the Rolling Stones and the Doors, among others.  

Making Pay Per Click Pay Big Dividends

Courtesy of Publicdomainpictures

By Hector E. Cisneros

There's no question pay per click Internet advertising is an effective means of garnering leads and finding prospects for many companies. However, large numbers of small businesses have found they've yet to crack the code needed to make pay per click profitable. Pay per click has many elements and it has often been compared to art rather than science.  In this article, we'll explore the ins and outs of pay per click and teach you how to hedge your bets so that pay per click pays big dividends for your business.