By Hector Cisneros
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| Courtesy of Pixabay |
Shoot - Ready -
Aim - That's the most common method, small
businesses use when implementing their marketing. A common scenario goes something
like this. An advertising sales rep will
pitch them on some marketing, and if they like what they hear, they make the buy.
Often the sales rep will be armed with some statistics that have little relevance
to the business’ target market. But in most cases,
the small business owner doesn’t fully understand
what the sales rep is telling them. And to avoid looking uneducated, they avoid
asking the hard questions. To make matters worse, most small businesses don’t
know what their target market is, what their unique strengths are, what their weakness
are and who their real competition is. In this episode of Working the Web to Win, we will explore all these questions and
more as we tackle the all so common problem of Shoot, Ready, Aim.
