The Four Golden Keys to Maximizing Online Sales

By Hector Cisneros

Courtesy of Pixabay

Ever wish you knew the magic formula for selling products and services online? My business partner Carl Weiss and I have been managing online advertising since the late 1990’s. This includes organic search position (aka SEO), banner ads, pay per click, directory ads and the latest foray which started around 2007, that of social media marketing and social pay per click. These advertising mediums evolve rapidly. We have devised more ways to engage in these types of advertising than I care to remember. In this episode of Working the Web to Win, we will explore four principles that are the keys to maximizing online sales. We call these principles “The Four Golden Keys.” These keys will open new marketing doors for you and your company, so read this information carefully and don’t leave anything out of the process.  

Team Tech - Your Secret SEO Ranking Weapon

By Hector Cisneros

Courtesy of Flickr

Have you ever noticed how big corporations always seem to have the best marketing? They always seem to have the best search engine position, great commercials, websites and always seem to be omnipresent. Above and beyond having more money than small businesses, they have a secret weapon. They don't do their marketing by themselves, they have a team or in some cases multiple teams of marketers working on their behalf. This team approach allows them to do more. Have multiple minds working on their behalf allows them to come up with better marketing ideas, it allows them to more research, testing and to monitor their efforts. It also lets them make adjustments when necessary to maximize their return on investment. In this episode of Working the Web to Win, we will explore how Team Tech Marketing wins the online marketing battle when it comes to SEO and content marketing.

Don't Pull the Trigger on Advertising with Your Eyes Closed

By Hector Cisneros

Courtesy of  Pixabay

Shoot - Ready - Aim - That's the most common method, small businesses use when implementing their marketing. A common scenario goes something like this.  An advertising sales rep will pitch them on some marketing, and if they like what they hear, they make the buy. Often the sales rep will be armed with some statistics that have little relevance to the business’ target market. But in most cases, the small business owner doesn’t fully understand what the sales rep is telling them. And to avoid looking uneducated, they avoid asking the hard questions. To make matters worse, most small businesses don’t know what their target market is, what their unique strengths are, what their weakness are and who their real competition is. In this episode of Working the Web to Win, we will explore all these questions and more as we tackle the all so common problem of Shoot, Ready, Aim.

Branding Your Business – The Good, the Bad, and the Ugly

By Hector Cisneros

Courtesy of The Blue Diamond Gallery

What is a Brand? Typically, when we talk about a brand, we are speaking about two different things. First, it’s a brand mark of ownership (aka registered logo). Like in the cowboy days when they branded a steer with a mark to prove the cattle was theirs. Second, and more importantly, it has to do with the reputation of the owner, the business entity and business practices. In other words, large companies with longstanding and well-entrenched reputations, have “National or International Brands.” Small, new or unestablished companies only have logos and need to establish a positive reputation.  In other words, they have yet to establish a brand.  In this instance, their logo or registered brand mark comes to represent the owner or business over time. In the beginning, their registered logo only represents ownership of a business, product or service. It’s that businesses operational practices which will build a positive or negative brand over time. In this episode of Working the Web to Win, we will explore in the ins and outs of branding. We will answer how to positively brand your business, how to get customers to spread your brand, what effect does changing your logos have, when should you make a logo change and other important questions that surround branding in general.

Understanding the Difference Between Branding, Marketing and Advertising

Courtesy of pixgood.com

By Hector Cisneros

I often hear marketing professionals bantering the terms “branding,” “marketing” and “advertising.” The same is true of the terms “campaign,” “strategic,” and “tactical.” In many cases, seasoned professional use the first three terms interchangeably as if they all mean the exact same thing. In fact, these six terms are often misused, confused ― or worse, they’re associated with unscrupulous means of conning people out of their money. In this article, we’ll explore the meaning and use of these six often misused terms. We’ll see if and when they overlap, and I’ll provide concrete examples to create a clear distinction between the six terms wherever possible. So get ready to eliminate the myths and misunderstanding these terms often carry.

Seven Secrets of Social Media Magnets

By Hector Cisneros
 

Courtesy of Flickr

Every year I look back and try to put in words the social media principle I have discovered over the last seven years. I call these principles the seven secrets of social media magnets because using these secrets produces magnetic positive results. In other words, using these principles draws followers to you in a way that is good for them and for you. My secrets don’t use trickery or black hat techniques to game the system. Conversely, I pride myself on using universal principles and techniques that provide real value to both the audience and the player alike. So read on and enjoy the seven secrets of social media magnets.

Touch Marketing – How to Win the Day & Get the Girl

By Carl Weiss

Courtesy of Pixabay

Whenever I speak before a group, one of the first questions I ask is, “Why create a website?”  While the responses are varied, the only correct one for business owners, large or small is, “To make money.”  Having been professionally engaged in Internet marketing since 1995, I can tell you that accomplishing this task is no easy matter.  Where in years gone by business owners merely had to create an optimized website in order to cash in online, today they need to busy themselves with an entire armada of online marketing, such as blogging, social networking and video.  All this just to get featured on page one of search engines like Google.  But what most business people do not know is that having a page one position will do you little good if you don’t have a systematic way with dealing with responses created by your website.  By system, I mean a comprehensive method of sorting, selecting and feeding prospects and clients the information they need to either make an initial purchase, or come back for more.

Does WWW mean, What’s Wrong with my Website?

Courtesy of Pixabay

By Carl Weiss

So many websites. So little space. With Google owning more than eighty percent of the search market and more than a quarter billion websites currently vying for position, is it any w

onder that so many small businesses are having difficulty gaining exposure online? What many people do not understand is not only is the web getting ever more crowded, but it has undergone a sea change in the past few years that has fundamentally changed the benchmarks that search engine spiders look for in order to determine who gets on page one. In last week’s blog, I explored the new face of search engine marketing and what website owners need to do in order to generate Page One results.