By Danny Murphy
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| Courtesy of Flickr |
Working the Web to Win is dedicated to helping businesses navigate the ever-changing & unforgiving waters of the World Wide Web. You'll find answers to questions on SEO, Social Media, Video Marketing, Blogging, Content Marketing, Internet Security & much more.
Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts
To Autoblog, or Not to Autoblog? That is the Question.
What do Presidential Candidates Know About Working the Web?
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| Courtesy of |
By
Carl Weiss
Ask
any current candidate and they will tell you that the 2016 Presidential
election will be won or lost online.
Just as every Presidential candidate since John F. Kennedy has used TV
to sway voters, ever since Barrack Obama trounced Mitt Romney at the polls in
2008, every candidate knows that the Internet is the go to place to influence
the masses. And why not, when you
consider that the Internet is not only a fully interactive marketing medium,
but it is also far less expensive to employ than TV.
15 Ways Social Media Can Build Your Business and Credibility
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| Courtesy of pixy.org |
Social Networks are the fastest evolving media in the world. In less than a dozen years, it has gone from relative obscurity to internet dominance. Today, any business that ignores social media does so at its own peril. Social networking and Social media have become integral to internet marketing, business and social communications. Most importantly, it has changed the dynamic of what advertisers can say, do and get away with. No longer can businesses get away with touting poor products as the latest and greatest. Businesses can’t continue to provide poor customer service and expect to keep it under wraps. Today social networks allow consumers to spread good or bad news at the speed of the internet. Businesses have to be proactive using social networks to stay ahead of the competition and any bad news that may escape into the social “network-sphere”. This article will provide 15 reasons why every business needs to proactively be using social media to win the hearts and minds of the consuming public. They will be listed in descending order of importance (as chosen by me) to help you see the big picture. So let the countdown begin.
The Evolution of Social Media Networking & its Imminent Future
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| Courtesy of Flickr |
Social Media Tips, Tricks and Best Practices from the Pros
By Hector
Cisneros
Recently I was asked by the Clay County Chamber of Commerce to head up and participate in one of their Clay Chamber University
events. These events are geared to educate its members on current hot topics so
that they can effectively run their businesses. I gathered a list of more than two dozen questions
for the event as a way of preparing myself and the other panelists. If you're
looking to understand many of the important issues in social media, then this
article is for you. It will provide 24 questions that social media
professionals are asked every day. So let's get started.
Internet Marketing: Lessons Learned & Best Practices Part 3 – The Social Media Dynamic
By Hector Cisneros
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| Photo Credit: popularresistance.org |
Social media is a revolution whose time has come. Without a doubt, the advent of social media
has dramatically changed the landscape of the Internet forever. The changes are many and constant. Despite all the wonderful benefits social
networks bring, few business understand the benefits, much less understand how
to use this medium. This
article will expose the many mistakes and myths business have about social
media and social networking. The reader
will come away with many useful tips and techniques that will help their
business make the most of this evolutionary resource and marketing medium. Pay close attention to the most common mistakes. Implement proven techniques to grow your networks and spread your
positive message, as we explore the best practices and lessons learned from the
last seven years of the social media revolution.
Internet Marketing: Lessons Learned and Best Practices Part 1 – The Big Picture
Compiled from 20 Years of Marketing Success
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| Courtesy of Flickr |
By Hector Cisneros
Today our world is evolving at breakneck speeds. All aspects of our lives are changing right before our eyes. The Internet, in particular, is moving faster than most segments of our lives. Marketing has moved on from a single-dimensional communications medium to a world of multi-dimensional and bi-directional communications mediums. Newspapers, TV, radio, magazines and even billboards are moving to the Internet as part of their communications draw. People have access to their computers, (smartphones and smart devices) 24/7 and use them everywhere they go.
Terrorists Have Hijacked Social Media: A Dangerous New Paradigm
How Are Terrorists Using the Internet to Spread Their
Message of Hate? Part 3
By Robert Kaye
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| Photo Credit: frontpagemag.com |
Last night on Facebook, I was chatting with my cousin and a few other friends.
But did you know that at the same time on Facebook, al-Qaeda’s English language online magazine, “Inspire,” reran an article on how to make a bomb in an everyday kitchen? On Twitter, ISIS tweeted photos of Christian captives it had crucified and beheaded. And on YouTube, a newly posted video showed Palestinians dancing in the street and distributing candies in celebration of the recent terrorist attack that murdered four rabbis and a border policeman in Jerusalem.
But did you know that at the same time on Facebook, al-Qaeda’s English language online magazine, “Inspire,” reran an article on how to make a bomb in an everyday kitchen? On Twitter, ISIS tweeted photos of Christian captives it had crucified and beheaded. And on YouTube, a newly posted video showed Palestinians dancing in the street and distributing candies in celebration of the recent terrorist attack that murdered four rabbis and a border policeman in Jerusalem.
How to Grow Your Twitter Flock – 14 Surefire Tips for Explosive Organic Growth
By Hector Cisneros
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| Photo Credit: publiseek.com |
The real questions is: Are you really looking to grow your Twitter following or are you just dabbling in Twitter because someone said it was cool?
Hector's the Connector’s Predicts Social Media changes for This Year and Beyond
By Hector Cisneros
Social media has seen radical changes over the last three years. Their level of acceptance and use has Social networks now have the eyes and ears of billions of subscribers. The impact of organic search ranking is indisputable today. Also, its effect on product acceptance, adoption and loyalty has become so important that large companies are spending vast amounts of advertising money to create and measure its influence on their product sales and profitability. Cyber criminals are also taking advantage of this mass migration to social networks. My last two prediction articles have come in with a 95% accuracy rating and this year I am going out on a limb with a few of my prognostications. So read on and find out what I foresee the New Year will ring in for Social Networking in the year to come (including Facebook, Google+ LinkedIn, Twitter, YouTube, Pintrest and Blogger).
exploded. Many of the top social networks are now monetized and have become publicly held companies.
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| Courtesy of |
exploded. Many of the top social networks are now monetized and have become publicly held companies.
Hector The Connector has Predicted Internet Marketing Evolution 98% of the Time & These Changes are Still Valid Today
By Hector Cisneros
Every year I make internet marketing predictions based on my research and intuition for the coming year. I have been right 98% of the time so far. 2013 proved to be a wild ride for businesses engaged in internet marketing. Social Media was a roller coaster of updates, upgrades and growth. Reputation management jumps to the forefront as businesses realize they are vulnerable to negative social press. Blogging and YouTube became mature services with widespread adoption taking place. A little birdie named Hummingbird shook up the search market significantly and many venerable household icons like TV news, and retail brick and mortar sales gave way to their digital counterparts. So if you think these events were out of this world wait till you see what's coming next year in 2014.
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| A correct reading will be given (Photo credit: ian.crowther) |
LinkedIn Techniques for Growing your Business
By Hector E Cisneros
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| Courtesy of Flickr |
Do you use LinkedIn as a primary marketing tool? Are you looking for new ways to connect with prospects and potential employees? Are you looking for new ways to grow your business? Could you benefit from expanding your sphere of influence through LinkedIn and other social conduits? If you answered yes to any of these questions then this article was written for you. This article will provide four, “must do daily tasks” that every LinkedIn pro needs to takes advantage of. It will also cover three new features that can make life-using LinkedIn easier. The new marketing features will help keep your growth momentum going and save you money. Lastly, I will provide links to other articles that give even more comprehensive information to help you master LinkedIn.
How to Tweet Your Way to Success
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Don't know a twit from a tweet? Do you think Twitter is stupid and a waste of time? On the other hand, are you wondering why all the TV and Radio stations always mentioning their Twitter accounts? If you don't understand twitter, then this article is for you! In this article, I will discuss many of the primary benefits that Twitter has to offer any business. I will explain why you want to consider using Twitter to help grow your business. On top of this, I will provide links to other articles helping with techniques, tools, pitfalls to avoid and shortcuts you can take to become a successful Twitter marketer.
Using Video as a Social Media Platform
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| Courtesy of Pixabay |
Everyone is talking about social media today. Network TV stations tell you to follow them on Twitter. They ask you to like them on Facebook or ask you to upload your pictures to their Facebook page. Radio stations are doing the same thing. As a matter of fact, even newspapers and magazines are getting in on the act. All of these old players (established networks and communications conglomerates) all are moving towards social media communications. However, there is a new sheriff in town that most people never even think of as a social media giant!
How to Win Friends and Influence People in the 21st Century - Take Two
By Hector Cisneros
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| Courtesy of Flickr |
The Ever-Changing Faces of Facebook
By Hector Cisneros
More than a billion subscribers use Facebook. It is the most widely used social network in the world. Facebook tells us that they are working hard to improve the user experience. They also say that they are working to provide a business friendly advertising medium. Facebooks' founder makes new promises every year about upgrades and added features. In fact, they add new features so often that it makes me wonder why they feel they need this constant tweaking. They are currently twice as big as their nearest competitor.
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| Courtesy of Pixabay |
More than a billion subscribers use Facebook. It is the most widely used social network in the world. Facebook tells us that they are working hard to improve the user experience. They also say that they are working to provide a business friendly advertising medium. Facebooks' founder makes new promises every year about upgrades and added features. In fact, they add new features so often that it makes me wonder why they feel they need this constant tweaking. They are currently twice as big as their nearest competitor.
Trick or Tweet? The Vulnerabilities Inherent to Twitter and All Social Networks
By Hector Cisneros
You may have read that LinkedIn was hacked last year. Twitter was recently hacked, and then it happened to Facebook as well. Whose turn is it next? In this article, we will look at the inherent vulnerabilities of all social networks, as well as what can happen should your account get compromised. We will also discuss how vulnerable your data is on social sites and what you need to do to keep from being hacked, when it's your turn to answer the question, “Trick or 'Tweet?'"
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| Courtesy of Pixabay |
Social Media and Keeping Up with the Joneses (The Competition!)
By Hector Cisneros
The marketing world we live in today is a far cry from the one our parents grew up in during the 50’s and 60’s. TV, News Paper, Yellow Pages and Radio have hardly changed their format since their inception. In contrast, the internet is a rapidly evolving medium. If you look at all the marketing segments of the Internet, Social media is the most volatile.
In fact, more rapid changes are coming to LinkedIn, Facebook, Google+ and Twitter. The last 12 months showed massive changes. The past four months have seen a slew of new features, many updated or upgraded elements and there does not seem to be an end in sight! How will these social media changes affect your businesses' social standing? Will it mean additional changes in how you manage your social media? Are you going to have to join other networks? Read this week's blog post and listen in to our weekly radio show and learn why you need to keep up with the Joneses, (your competition) to win with social media.
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| Massive Change (Photo credit: Steve Rhodes) |
In fact, more rapid changes are coming to LinkedIn, Facebook, Google+ and Twitter. The last 12 months showed massive changes. The past four months have seen a slew of new features, many updated or upgraded elements and there does not seem to be an end in sight! How will these social media changes affect your businesses' social standing? Will it mean additional changes in how you manage your social media? Are you going to have to join other networks? Read this week's blog post and listen in to our weekly radio show and learn why you need to keep up with the Joneses, (your competition) to win with social media.
Seven Secrets of Social Media Magnets
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| Courtesy of Flickr |
Every year I look back and try to put in words the social
media principle I have discovered over the last seven years. I call these
principles the seven secrets of social media magnets because using these
secrets produces magnetic positive results. In other words, using these
principles draws followers to you in a way that is good for them and for you.
My secrets don’t use trickery or black hat techniques to game the system.
Conversely, I pride myself on using universal principles and techniques that
provide real value to both the audience and the player alike. So read on and
enjoy the seven secrets of social media magnets.
Six Cardinal Rules for Success in Social Media Marketing
By Hector Cisneros
You've heard everyone talking about how powerful social media is for marketing your business. How if you're not using it to market your business you're is stuck in the 80's. So you go out and create a Face Book page, open a LinkedIn account, start tweeting on twitter, build a Blog and start looking at You Tube. Now what do you do?
You're told by a friend to post snippets about your businesses and create a blog post about things you know, (although you're not sure what a blog is). You start to share information on various sites in the evening and before you know it. Bam, you're spending dozens of hours a week and getting nothing to show for your efforts. You say to yourself, what a pain in the neck social media marketing is!
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