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Working the Web to Win is dedicated to helping businesses navigate the ever-changing & unforgiving waters of the World Wide Web. You'll find answers to questions on SEO, Social Media, Video Marketing, Blogging, Content Marketing, Internet Security & much more.
Showing posts with label Working the Web to Win. Show all posts
Showing posts with label Working the Web to Win. Show all posts
Trick or Tweet? The Vulnerabilities Inherent to Twitter and All Social Networks
By Hector Cisneros
You may have read that LinkedIn was hacked last year. Twitter was recently hacked, and then it happened to Facebook as well. Whose turn is it next? In this article, we will look at the inherent vulnerabilities of all social networks, as well as what can happen should your account get compromised. We will also discuss how vulnerable your data is on social sites and what you need to do to keep from being hacked, when it's your turn to answer the question, “Trick or 'Tweet?'"
How to Leverage LinkedIn for Business & Career Enhancement
By Hector Cisneros
Is your company a B2B sales entity who is trying to use social media, but you’re not sure if what you’re doing is working? Is your social media strategy lost or nonexistent? Are you an executive who wants to climb the corporate ladder or an old school professional who wants to get up to speed using social networking but you can’t seem to find a good place to start.
If you answered yes to any of thesequestions then you’re going to want to read this article on leveraging LinkedIn. This article will explore more than a dozen features of LinkedIn, the premier social networking platform for b2b networking. We will be covering strategies and techniques needed to maximize your positive exposure. We will discuss the most important tools to use to make sure your profile, (business or professional) achieve maximum search engine exposure. Last but not least, we will provide guidelines for you to build a cohesive strategy so that you get the most bang for your efforts. Now, let's get started.
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If you answered yes to any of these
Social Equity - Businesses Use it, Here’s How to Get Some
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By Hector Cisneros
Most people know what equity is. For a business, it's the net difference between the assets and liabilities a company has. We've also heard of sweat equity, where a person does a portion or all of the work when fixing up their home, business or other projects. So then, what is social equity? In the word-of-mouth world, social equity refers to the notion, which people often feel a need to reciprocate for the help received. It’s when they believe they were befriended by someone and have a feeling of indebtedness. It’s a psychological debt that they feel they need to return the favor. You’ve heard people say “I owe you one,” right?
Working the Web - Is There a Cyber Attack in Your Future?
by Carl Weiss
When your head hits the pillow at night, do you fall asleep feeling secure that your online data, your identity and your financials are safe? Do you feel bulletproof behind your Windows Firewall and Norton Antivirus? Are you in the habit of downloading freeware on your PC and free apps on your Smartphone? Do you use public wifi hotspots such as coffee shops, restaurants, hotels and airports?
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| computer security (Photo credit: justonlysteve) |
If your answer to any of the above was “Yes” then I have news for you. It isn’t a matter of if you are going to be hacked, cracked or cyber attacked. It’s just a matter of when. Because the habits exposed above are an invitation for hackers and cyber criminals to gain access to your most sensitive information, hijack your computer and Smartphone and in short turn your life into a living hell where your identity, your financial data and intellectual property can be bought and sold like a commodity.
Touch Marketing – How to Win the Day & Get the Girl
By Carl Weiss
Whenever I speak before a group, one of the first questions I ask is, “Why create a website?” While the responses are varied, the only correct one for business owners, large or small is, “To make money.” Having been professionally engaged in Internet marketing since 1995, I can tell you that accomplishing this task is no easy matter. Where in years gone by business owners merely had to create an optimized website in order to cash in online, today they need to busy themselves with an entire armada of online marketing, such as blogging, social networking and video. All this just to get featured on page one of search engines like Google. But what most business people do not know is that having a page one position will do you little good if you don’t have a systematic way with dealing with responses created by your website. By system, I mean a comprehensive method of sorting, selecting and feeding prospects and clients the information they need to either make an initial purchase, or come back for more.
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The Ghost Says Boo!
By Carl Weiss
Less than a month after
media pundits declared that Google+ was nothing more than a virtual ghost town,
Google fired back claiming it has more than 100 million active users.
While this number still pales in comparison with Facebook's reported 955
million user base, this is still nothing to sneeze about. In fact, for a
number of small business owners G+ is the go to site when it comes to doing
business online. Let me count the ways.
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| How to Connect Your |
In the first place, G+
was not created in a vacuum. It was designed by looking at the other
social nets and taking the best and leaving the rest. It was also built
from the ground up to be able to integrate such things as photos, video and
other multimedia components into your posts with ease. No more cutting
and pasting links. Some of the other features that I find useful:
Does WWW mean, What’s Wrong with my Website?
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So many websites. So little space. With Google owning more than eighty percent of the search market and more than a quarter billion websites currently vying for position, is it any w
Cyber Security Shuffle
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By Carl Weiss
If you’re like most people, you probably only react to cyber security matters when your computer is so infected with malware that it refuses to function. This is what IT professionals refer to as locking the barn door after the horse has bolted. In today's wired world, what you have to consider is that everything from your PC to your smartphone is subject to attack by hackers who are out to sell your personal information, steal your financial data and do much more than mischief. What many people don't realize is that this problem is so serious that even governments are having problems dealing with it.
What Every Business Owner Needs to Know About Online Marketing
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In 2009, $155 billion was spent on local advertising in the US. Yet only seven percent of that figure was spent online. Market trend projections predict that 50% of local advertising revenue will be spent online within the next 7 years. That means that $77 billion will leave traditional advertising venues. Recent advances in online advertising such as online coupons will only serve to accelerate this trend.
You may have read the recent news item, "Groupon rejected Google’s $6 billion acquisition offer." According to Chicago Breaking Business and Bloomberg, Groupon decided that it was better off on its own.
What many people did not read was the fact that Google reported revenues of $6.77 billion in the first quarter of 2010, representing a 23% increase over first quarter 2009 revenues of $5.51 billion.
Social Media Marketing via Online Video
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When we talk about social media we immediately think of Facebook, Twitter, Google+ and LinkedIn, but often overlook the video option of YouTube. I know what you're thinking, "YouTube is a video portal, not a social network." When you get right down to it, what is a social network? It's an online diary that can be used to update friends, family and associates about your life and/or your business. Better still, it's an e-diary that you not only allow, but encourage others to peruse and redistribute.
Now I ask you, which would you say is more compelling, Text or Video?
Hector the Connector's Website Marketing Predictions Still Hold True
By Hector Cisneros
Courtesy of Flickr
The years come and go and lot of changes roll in like clockwork. Wouldn’t it be terrific if you could predict the future? How fantastic would it be to know what website marketing techniques will work this year? Would having that knowledge allow you to prepare and maximize your return on your advertising dollars? In this article, I provide my 2012 predictions covering website marketing trends. Adjusting your marketing plans to take these trends into account should translate into profits. Historically, my predictions have come to pass about 98 percent of the time. It's always gratifying when my predictions come true. I have always had a knack for spotting trends. In this article, I list four website marketing trends that are unfolding before our eyes. So read on to see my advice and get your website ready for 2012 and beyond.
The Buzz You Need to Know About Google + **
By Hector Cisneros
There is a lot of hype on the Internet, and every product launch brings its advocates and critics. The launch of Google+ is no exception, (read as "Google Plus"). I am a huge advocate of social media and online networking. When a giant internet player like Google says, they are launching a social media platform, my ears perk up, and I pay attention. This article provides a quick synopsis of what Google+ brings to the table. It will show what is different about Google+ verses the current leader Face Book. It will also give you an overview of some of the cool features that only Google+ provides.
A Movie in Every Mailbox
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Want to get your message to the masses? Looking for a cost effective way to create leads and sales? Why not try sending a video via email? While you can’t actually embed videos in every email, you can attach them to online newsletters such as Constant Contact.
With
billions of videos being watched online monthly, it seems logical that
businesses will want to maximize the marketing potential of video in
such areas as email, newsletters, blogs and social networks. What’s even better is the fact that a number of popular platforms are adding ways for their users to put a movie in every emailbox.
Top 5 Reasons to Blog
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Like it or not, if you own a website, you are
forced to compete for exposure online. With 242 million websites already
in existence and nearly 130,000 new sites coming online every day, is it any
wonder that being found is getting harder and harder to accomplish? Well,
the good news is that while it may take a little sweat equity to put your web
presence in the winner’s circle, the task can be accomplished in short order if
you blog just once per week. Here are the top ten reasons to blog: .
Hector the Connectors Social Media Marketing Predictions for 2012 & Beyond
By Hector Cisneros
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2011 is gone, and 2012 has rolled in without missing a beat. The social media industry is growing in leaps and bounds. I often hear business people say social networking is like the Wild, Wild West! So answer this question for me. Would it be valuable if you knew the future social media trends for 2012? How wonderful would it be to know what trends are in store for the coming year? Could you adequately prepare for this rapidly changing industry? In this article, I provide my 2012 predictions for the evolving trends in the social-networking industry. It's always gratifying when my predictions come true. My predictions are not based on any kind of special powers. They are based on my industry research, what I read and what I see happening every day in my work. My accuracy rate in the social media industry has been about 97%. However, even when I’m wrong it's only because my timeline ended up being longer than I thought it was going to be. I have a knack for spotting social media trends. And this article lists four powerful trends unfolding right now. You can profit from what I say or ignore me, the choice is yours. Either way these trends will unfold as the year progresses. So read on and heed my advice. Prepare your social media marketing campaigns to take advantage these trends for 2012 and beyond.
What's the Best Social Media Site for a Small Business?
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A common question I get is: "What's the best social media site for me to be on?" Alternatively, they will ask: "What social media site will bring me the most internet business?" My answer to these questions may surprise you, but here it is: There is no such thing as "what is the best" social media site for a small business. A small business should create a presence on as many platforms as they have time for.
The Devil's in the Etails
By Carl Weiss
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How Freeware Can Cost You BIG
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Especially in today’s economy, most people are searching for deals. Whether it is a buy-one-get-one at the grocery store, or an online coupon that offers fifty percent or more off your next restaurant visit, most people are only too happy to snap up a bargain for something they would normally purchase. When it comes to acquiring software for the home computer, this rule is even more prevalent. Why pay for the cow, when they’re giving the milk away for free, right? In the case of recognized vendors, such as Filezilla or Linux, not to mention CNet and Tucows, these sites either own the software they distribute freely, or else the vet any vendors promoted on their sites. Unfortunately, when it comes to freeware, there are a number of purveyors who are not offering their software out of the goodness of their hearts.
What Tips Would You Give a New Business Owner Who Wants to Start Their Business on the Right Foot?
By Hector Cisneros
There are many issues that a new business owner must tackle during start up. These items generally fall into three categories.
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There are many issues that a new business owner must tackle during start up. These items generally fall into three categories.
- Things that must be taken care of now (either because they are legally required or must be in place before the next item can be handled).
- Things that need to be taken care of soon, like creating short term marketing plans, creating a unique selling proposition, your ideal customer profile and goals.
- Longer term issues like creating operating procedures, having a growth plan, detailed marketing plan, an employee handbook and more are last on the list.
Six Clear Reasons Why You Should be Using Social Media to Build Your Credibility
By Hector Cisneros
An ad agency client asked me the other day to provide them the primary reason why their clients should use Social Media as part of their advertising mix. Specifically they were talking about Facebook, Twitter and Angieslist. The answer to this question is often confusing and misstated. This article provides six concise reasons why Social Media is so important today. Reading this article will make it easy for the reader to see why Social Media has risen so quickly in advertising circles and it will help them prosper from using it. Here are a few reasons why they should use Social Media as part of their marketing mix.
An ad agency client asked me the other day to provide them the primary reason why their clients should use Social Media as part of their advertising mix. Specifically they were talking about Facebook, Twitter and Angieslist. The answer to this question is often confusing and misstated. This article provides six concise reasons why Social Media is so important today. Reading this article will make it easy for the reader to see why Social Media has risen so quickly in advertising circles and it will help them prosper from using it. Here are a few reasons why they should use Social Media as part of their marketing mix.
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