Can DIY SEO Work For Your Business?

By Carl Weiss & Hector Cisneros

Courtesy of Flickr

If you own a small business and have a website, or plan to launch a basic business website in order to get more visibility, no doubt you’ve heard about the importance of Search Engine Optimization (SEO) for your website. This is especially important if you plan on selling goods directly on your site.  The rub is that many times web designers spend more time fretting on form rather than function.  As a result, many websites we’ve surveyed don’t have many of the On-Page SEO elements that are needed to get properly indexed by the search engines. 

Social Media Marketing via Online Video

Courtesy of www.abhikarma.com

By Carl Weiss

When we talk about social media we immediately think of Facebook, Twitter, Google+ and LinkedIn, but often overlook the video option of YouTube.  I know what you're thinking, "YouTube is a video portal, not a social network."  When you get right down to it, what is a social network? It's an online diary that can be used to update friends, family and associates about your life and/or your business.  Better still, it's an e-diary that you not only allow, but encourage others to peruse and redistribute.

Now I ask you, which  would you say is  more compelling, Text or Video?