Top 18 Tips That Can Maximize Your Content Marketing

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By Hector Cisneros

Anyone engaged in content marketing today needs to cross their T's and dot their I's if they want to be successful. This means much more than just proofing their content for spelling and grammar. It means making sure that all the odds and ends need to be taken care of on a regular basis. You can think of the odds and ends of content marketing as the principles you follow to make sure you're providing not only the best content but content that is found, followed and forwarded to others looking for the same. In this episode of Working the Web to Win, we will explore a 16 point checklist that needs to be addressed and managed so that your content is at its best and has the greatest reach for the time that you invest. So read on, learn and use the Top 16 Tips that every content marketer needs to complete in order to achieve the full potential of their content marketing.

Can DIY SEO Work For Your Business?

By Carl Weiss & Hector Cisneros

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If you own a small business and have a website, or plan to launch a basic business website in order to get more visibility, no doubt you’ve heard about the importance of Search Engine Optimization (SEO) for your website. This is especially important if you plan on selling goods directly on your site.  The rub is that many times web designers spend more time fretting on form rather than function.  As a result, many websites we’ve surveyed don’t have many of the On-Page SEO elements that are needed to get properly indexed by the search engines. 

Eight Great Content Marketing Tools That Are Google-Friendly

Hector Cisneros

When a person asks me what I do for a living, I tell them I create content. Their second question is almost always, “What kind of content?” “All kinds of digital content,” I answer, and go on to explain this includes blogs, articles, press releases, videos, social posts, pictures, podcasts, newsletters, email blasts and much more. “Sounds like a lot of work," is the typical response. I then tell them it can be, but using the right tools makes it easier. Also, engaging in this kind of work since 2007 has also made me more efficient. The conversation usually continues along the line of: "So if you use the right tools and gain experience, the job becomes much easier, right?" And I reply “Of course.” Obviously I can’t automatically impart my years of experience, but I can  show you the tools I use. I can explain why they’re useful and how they’ll save you lots of time and, yes, money. Read on and learn about eight great content marketing tools that are Google friendly.