Why Pay Per Click Frustrates So Many?

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And What You Can Do to Get Better Results


By Hector Cisneros

Google AdWords is one of the most used and successful internet marketing tools available today. For many, it can be instant online gratification that can generate exposure, produce leads, and sales. For others, it can become a black hole that eats profits and produces little in the way of tangible results. Why does this immense dichotomy exist?  The answer is ignorance. Ignorance of the complexities of this platform can lead to many online marketing mistakes. The worst part is even once you get it right, you have to bear in mind this PPC platform is always evolving as Google strives to improve its product. In this episode of Working the Web to Win, we will explore seven common issues that frustrate businesses and pay per click managers alike when using Google AdWords (now called Google Ads).  So, take out your notepad to write down some e-tips, so you can avoid the pitfalls and learn how to profit by using AdWords.

Blog Marketing - What Works - Exemplified by Five Case Histories

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By Hector Cisneros

What makes a great blog? For that matter, what makes a great blogger? How can a blogger insure their blogging success? As a blogger, I received my training from several successful, experienced authors and writers, (including Dr. Ivan Misner, the Founder of BNI). I was taught that brevity is your friend. I was also taught that prose should be clear, clean, and concise, yet elegant. On top of that, your grammar needs to be impeccable. Your blogs need to open dramatically and beat a clear path that readers will want to follow. Then, your story needs to fulfill its promises by providing useful information that compels the reader to continue reading to the end of the story.

In this episode of Working the Web to Win, I will explore five case studies that show how would-be marketers made their blogging bones. I will detail their methods while exposing the good, the bad and the ugly paths to blogging success they took. These are true stories with some elements modified to hide the writers’ identities. The paths they followed will be explained in detail so you can learn from their mistakes, as well as from their successes. So, get ready to learn from these five blog marketing methods as we explore; “Blog Marketing – What Works Exemplified by Five Case Histories.”