Why Your Marketing Director Should Be Blogging

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By Hector Cisneros

You hear a lot of business people talking about blogging. Many experts are saying that you should be blogging? Why is that? Is it because it's the latest marketing trend? Is it because it's easy to do, or maybe because it’s an easy way to grow a following or is it’s that it’s just a great return on investment? In this episode of Working the Web to Win, we will explore the top 14 reasons every business should consider blogging as part of their marketing strategy. These 14 reasons will be eye-openers for some and rightful justification for others. So, take out your notepad and be ready to check these 14 reasons out as we explore “why your marketing director should be blogging.

Blog Marketing - What Works - Exemplified by Five Case Histories

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By Hector Cisneros

What makes a great blog? For that matter, what makes a great blogger? How can a blogger insure their blogging success? As a blogger, I received my training from several successful, experienced authors and writers, (including Dr. Ivan Misner, the Founder of BNI). I was taught that brevity is your friend. I was also taught that prose should be clear, clean, and concise, yet elegant. On top of that, your grammar needs to be impeccable. Your blogs need to open dramatically and beat a clear path that readers will want to follow. Then, your story needs to fulfill its promises by providing useful information that compels the reader to continue reading to the end of the story.

In this episode of Working the Web to Win, I will explore five case studies that show how would-be marketers made their blogging bones. I will detail their methods while exposing the good, the bad and the ugly paths to blogging success they took. These are true stories with some elements modified to hide the writers’ identities. The paths they followed will be explained in detail so you can learn from their mistakes, as well as from their successes. So, get ready to learn from these five blog marketing methods as we explore; “Blog Marketing – What Works Exemplified by Five Case Histories.” 

The Write Stuff – How to Blog & Make a Profit

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By Carl Weiss

Most people who work the web realize that blogs and social posts are two of the best ways to promote themselves and their business. The problem is that even the best prose can easily get lost in the vastness of the Internet. In this article, we're going to explore a number of ways that anyone can create, grow and engage an audience. Even better, I'll introduce you to a number of resources that you can use to enhance and even monetize your online content. If you think you have the "write stuff," then keep reading and get ready to absorb the knowledge from this week’s, Working the Web to Win.

Marketing Your Blog in the 21st Century – Part 3 of Blogging 101

By Hector Cisneros

Photo Credit: hongkiat.com

How do you get found in a world of billions of competitors?  That’s what most bloggers ask me when I meet with them to discuss their marketing needs. Most blogs are like billboards in the desert. Few, if anyone, reads their great literary works because their blog is like a needle in a mountainous hay stack.

Learning the Tricks of the Trade – Part 2 of Blogging 101

 

By Hector Cisneros

Photo Credit: keepbouncing.com

Would you like to know writing secrets of three successful writers? Would it be useful if you know their tricks of the trade, the elements they use to capture a reader’s attention, captivating them to read on and to be engrossed to the very end of your article?  If that’s what you’re looking for, this second segment of Blogging 101 will deliver that in spades. It will provide the real tips and tricks of the trade provided by Carl Weiss, Robert Kaye and myself, successfully published writers and authors all.  So get comfy and dig in to read Working the Web to Win’s “Learning the Tricks of the Trade - Part 2 of Blogging 101.”

Blogging Secrets of the Pros

By Hector Cisneros

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So people are saying need to blog to be successful on the Internet today. However, you’ve also heard it takes too long, and you feel you don’t have the skills nor the time to really make blogging work for  you. You may feel that it’s the right thing to do, but you really don’t know where to start.

The reality is, the best way to start blogging is to assess your skills, increase your knowledge of what tasks lie ahead, roll up your sleeves and dig in. To be honest, that’s how I started, but I also had an advantage. A mentor, Dr. Ivan Misner, took the time to teach me and many other Business Network International (BNI) professionals the blogging ropes. In this article, I’ll address the many complaints and excuses that business people make for not blogging. I’ll impart much of what I’ve learned during my own mentoring process and will pass on some of the techniques I discovered on my own.  If you’re ready to start learning the Blogging Secrets of the Pros, read on and get ready to discover the exciting life of writing prose.

Working the Web Just Got Easier

Courtesy of WorkingtheWebtoWin.com

By Carl Weiss

Everyone knows that Google is the most popular search engine in the world, dominating more than 80% of the search market. As such, businesses large and small move heaven and earth in search of the elusive goal of being on page one. The problem is that with more than 240 million websites online and an additional 130,000 sites being spawned daily, trying to obtain and maintain page one results is harder than ever. Today’s marketing experts in the know approach Google with its favorite food, SEM (a.k.a. Search Engine Multimedia Marketing). So today’s blog is intended to show you what it takes to please the 800 lb. gorilla in the room named Google.

Top 5 Reasons to Blog

By Carl Weiss

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Like it or not, if you own a website, you are forced to compete for exposure online.  With 242 million websites already in existence and nearly 130,000 new sites coming online every day, is it any wonder that being found is getting harder and harder to accomplish?  Well, the good news is that while it may take a little sweat equity to put your web presence in the winner’s circle, the task can be accomplished in short order if you blog just once per week. Here are the top ten reasons to blog: .