Hector The Connector's Social Media Marketing Predictions for Next Year and Beyond

By Hector Cisneros

English: Infographic on how Social Media are b...
English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)
It’s almost 2013 and what a wild year it’s been. We had people predicting the end of the world. A wild and woolly presidential election and Social Media has ushered in so many changes that you have to step back just to try to get the big picture. Speaking of big, last year I predicted growth and lots of it. I made several predictions about specific big time players and I was right 100% of the time. This year things are wilder than ever. If you use Facebook, Twitter, LinkedIn, Google+, YouTube or Pintrest, you are going to want to read this blog. So let’s get started with the connectors Social Media Marketing Predictions’ for 2013.

The End of Conventional Advertising as We Knew it Would Be


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One of the first Color TV cameras at the Oklah...
One of the first Color TV cameras at the Oklahoma History Center. (Photo credit: Wikipedia)


By Hector Cisneros


With the Mayan Prophecy of 12/21/12 only days away, I thought we would take the time to talk about how the Internet has already changed the world as we knew it.  In fact, when it comes to life as we know it is irrevocably altered, there isn't much that can hold a candle to the World Wide Web.  Think about it, the Internet is less than a quarter of a century old, yet it has infiltrated every facet of humanity, from telecommunications to computers, from newspapers to books to televisions, from yellow pages to the postal service. Even automobiles and medical devices connect to the web.

Is Google Calling? Or is it Someone Else?


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English: Google Logo officially released on Ma...
English: Google Logo officially released on
May 2010 (Photo credit: Wikipedia)
By Carl Weiss & Hector Cisneros

Recently our company was approached by one of our clients who held in his hand a printout of a form letter he had been spammed with that read as follows:
Hi,
 I recently visited your websitewww.abc123xyz.com”,  during a routine survey of sites which may be capable of higher search engine performance through Search Engine Optimization (SEO).  Efficient SEO brings an increase in online sales or leads. I hope this information may be of use to you, if not then I apologies for any inconvenience caused.
So, here's a summary of my findings on your site:

Social Media and Keeping Up with the Joneses (The Competition!)


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By Hector Cisneros

Massive Change
Massive Change (Photo credit: Steve Rhodes)
The marketing world we live in today is a far cry from the one our parents grew up in during the 50’s and 60’s. TV, News Paper, Yellow Pages and Radio have hardly changed their format since their inception. In contrast, the internet is a rapidly evolving medium. If you look at all the marketing segme
nts of the Internet, Social Media is the most volatile. In fact, more rapid changes are coming to LinkedIn, Facebook, Google+ and Twitter. The last 12 months showed massive changes. The past four months have seen a slew of new features, many updated or upgraded elements and there does not seem to be an end in sight! How will these social media changes affect your businesses' social standing? Will it mean additional changes in how you manage your social media? Are you going to have to join other networks? Read this week's blog post and listen in to our weekly radio show and learn why you need to keep up with the Joneses, (your competition) to win with social media.