Best of the Best for 2016 - Blogging and Pod Casting Tips

Courtesy of Pixabay
By Hector Cisneros

2016 is proving to be a seminal year for many in the USA. Our blog reached a million page views, a huge milestone for us. We have seen a sea change in what can happen during an election campaign. We have evolved as a people and as a nation. We, as a company, love writing evergreen articles (ones based on principles) where our readers keep coming back for more. Your readership provides a vote on what types of articles we write. Our taste for all things Internet are changing, the hacker community is relentless in their pursuit of our information and money, the social media giants continue to experiment with their officering’s as we the consumer try to keep a handle on how to use their platforms. Our technological world keeps evolving before our eyes and our articles will continue to help keep you informed. In this week’s episode of Working the Web to Win, we will look back at 2016, covering our best and most read articles and listened to shows. We will do this in a way that will give the reader an insight into our marketing method, some of the ways we measure success and a way to look at blogging that produces great results. So, read on, tune in and turn on to this week’s show as we look at the best of Working the Web in 2016.

The Physic of Marketing - Analogies for the 21st Century

By Hector Cisneros
Courtesy of  Wikipedia

Having been a science major in college, I like to think that the world has order. It follows a set of rules that work within a set of parameters. I believe marketing also follows a set of rules. In physics, we talk about the Laws of nature (some of which you may have heard of). For example; the First Law of Thermodynamics’ which states that - An object at rest stays at rest and an object in motion stays in motion with the same speed and the same direction unless acted upon by an unbalanced force. And the Third Law of Thermodynamics. It states that for every action, there is an equal and opposite reaction. I will also look at the Law of Entropy as I believe it is relevant and is easily understood.  No, this article is not a science lesson - it's an analogy that will reflect how things work in marketing – especially the laws that pertain to getting started, being consistent and creating impact.  This article will explore how the Laws of Physics can be viewed as part of the Social Dynamic Laws of Marketing. We will – through an example – explore the First, Second, Third Laws and the Law of Entropy as they relate to marketing. Reading this article will show you how you can maximize your return on investment with the least amount of effort needed to reach your marketing goals. 

Hector The Connector's Internet Marketing Predictions for 2017 and Beyond

By Hector Cisneros

Every year I write my prediction article because it's a fun and useful thing to do. It forces me to do some serious research and to take a hard look at what may happen in the near future. I take prognosticating seriously, even though I know my prognosticating is only as good as my research and instinct. Having said that, I have been right 97% of the times in the last six years. I am sure this year will not be any different. So, tighten your seatbelt and get ready for a wild ride, as I predict the coming year's crazy internet happenings. Here’s what's coming at you.

It's a Black Hat Christmas - Are Hackers in Your Stocking?

Courtesy of WorkingtheWebtoWin.com
By Hector Cisneros

The holidays are here! It’s almost Christmas. Your shopping for your loved ones, scoping out all the deals when you get an email from your favorite store for an incredible deal. All you have to do is log in and claim your special to win Christmas. What could be easier? Or is it? Every year at this time cybercriminals ramp up and sharpen their social engineering hacker techniques to capture your usernames and passwords. They want to gain access to your digital devices and secure the claim to your financial data. This year, it's time to shop on a smarter level. In this episode of Working the Web to Win, we will show you more than a dozen ways to protect your data and shopping experience to make this holiday special in a positive way. Don’t let the black hat hackers get in your Christmas stocking.

In Christmases of the past, we have written about how cyber thieves and hacking increases during the holidays. This is because so many shoppers are too busy hunting for a deal and not paying attention to their cyber security. First, we wrote about “The Byte Before Christmas” where we talked about the growing trend of cyber hacking during the holidays along with the bad behavior that goes with Black Friday shopping. Then we wrote an article called “The Grinch Goes Digital,” which covers 12 ways online scammers can steal from you this Christmas. Since then, we have written many other articles about the ever-escalating threat of hackers black hat trickery and how worldwide hacking is becoming a threat to our very way of life.