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Do the Letters WWW Mean Why Won't it Work?

By Hector Cisneros

If you’re in business, you want to get the word out to the public about what you do and what your business has to offer.  That’s a given.  And since the late ’90s, that has meant building and promoting a website.  The web is a wonderful way to let prospects and customers know that your business is alive and well.  It provides them with everything they need to understand and find your firm.  For some businesses, it even provides a way for customers to point, click and buy.  At least that’s the way it used to work at the turn of the century.  The problem nowadays is that it isn’t quite so simple to keep your business top of mind online.  That’s because where there used to be dozens of search engines for you to use to generate a buzz, now there’s the 800 lb. gorilla in the room called Google.  Where online marketing used to be website-centric, today you also need to post to social nets, write blogs and shoot videos if your business is going to stand out from the crowd.  If you either don’t have time to do this or have done this and your web assets still fail to generate an audience, today’s blog is for you.

YouTube vs the Boob Tube

 By Hector Cisneros

If you own a business, you’re always looking for ways to promote yourself, your products, and your services.  One of the most dynamic ways of showcasing all three is via video.  Video allows you to show as well as tell what makes your business special.  It can take viewers inside your operation to get a peek at the people and processes that make your business tick.  In short, video can help you part the curtain that separates prospects from clients by letting them know, trust and like you.  And you can do this in a way that informs and entertains.  Then all you have to do is deliver your message to the masses.

Nailing the New Normal

 By Hector Cisneros

It’s been about a year since COVID-19 first reared its ugly head and made life miserable for all of us.  During the past twelve months, we’ve seen a government-sanctioned shutdown that caused some businesses to close their doors for good.  For all of us who somehow managed to survive, the ongoing pandemic has done more than put a crimp in our style.  It has changed the way in which we now do business.  If you’ve been having difficulty dealing with the new normal, I’ve got some tips that can help you thrive instead of merely hoping to survive.