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Why Blogging is a Business’ Best Bet

 By Hector Cisneros

I’ve been writing weekly online marketing blogs for nearly nine years now and I thought I’d take the time today to explain why that is.  With 396 posts and more than 2.5 million pageviews, I can tell you that blogging is a great way to educate the public about your products and services.  How many websites can boast more than 10,000 views a month without spending one red cent on advertising?  Now many, that’s for sure.  Even the Blogger template that I use to produce the blog is free to use.  Still, that isn’t the only reason to start a blog for your business.  Below are ten reasons to consider.

10 Reasons to Get Serious about Social Networking

 By Hector Cisneros

I’ve been preaching the merits of social networking for more years than I’d care to enumerate.  So much so that I went back to reread some of the blogs I wrote on that very subject to see what has changed.  The reason I did this was to make sure that I hadn’t left any salient detail out.  I have pointed out in black and white many reasons why social media was such a boon to business owners.  Because even after eight years, I’m still amazed and shocked that so many business people don’t understand why growing their following and posting information that is of interest to their target audience is worth it.  So, I thought I’d rewind the tape to provide you with the top-10 reasons why you need to get serious about social networking.

What’s What with SEO?

By Hector Cisneros

Having been an online marketer since the early 1990’s I know a thing or two about Search Engine Optimization, otherwise known as SEO.  I know that it’s important to being found on the search engines.  I know that it’s a time-consuming task to keep all your online asset’s SEO up to date.  I also know that companies spend a lot of money needlessly with so called “SEO Experts” who pocket client’s money while doing little or nothing to improve the optimization of client sites.  The problem is that SEO has changed so radically during the past decade that it’s hardly recognizable anymore.  The real question that all business owners should ask any SEO guru before they shell out one red cent is, “What do I get for my money.”