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Making Pay-Per-Click Payoff – Part 2

By Hector Cisneros

Image courtesy Pixabay

Last week I showed you how to make search engine pay-per-click payoff.  This week let’s look at social net PPC campaigns.  Unlike search engine PPC which is keyword-based, social PPC is a little more complicated but way less costly than typical search engine advertising.  Below are some tips to give you the edge on Facebook PPC ads.