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7 Case Studies To help you Win at internet Marketing

By Hector Cisneros
Courtesy of Pixabay


In the almost ten years that Working the Web to Win has been in existence, we have met with over a thousand prospects and over 300 clients. What amazes me is that many of both the prospect and clients make the same marketing mistakes. We thought we would put together a resource article to help businesses avoid these common marketing mistakes. After thinking about it, we decided to provide a list of some of our best articles along with an abbreviated case study covering each of the top seven digital marketing venues. So, in this episode, we will take a close look at the most common mistakes actual clients and prospects have made in the top seven digital marketing venues used on the World Wide Web today. So buckle up and tune into this week's BTR show, and be ready to have the facts come at you fast and succinctly as we provide 7 case studies to help you win at Internet Marketing.  

It's time to let your Website Evolve - What it has to Have to Win on the Web

By Hector Cisneros
Courtesy of Flickr


In the history of business, no medium has evolved as fast as the Internet.  When I created my first website in 1993, websites were only changed when your business changed. These changes usually had to do with adding employees, address or phone number changes. Typically a website's content would slowly change over a number of years. This was often related to advancements in HTML or if the business evolved. This usually meant every 3 to 5 years a major refresh would be implemented. Today, however, there are many evolutionary forces at play. Not only do you need to keep up with the changes to your business, but you also need to contend with the rapid evolution of the web as well. These factors include changes associated with social media, customer/prospect sentiment, web access platforms, customer data protection, and WC3/ADA compliance, just to name a few. In this episode of Working the Web to Win, we will address the ever-changing evolution of the World Wide Web and how this affects the need for your web property to get refreshed, upgraded and evolved. So, tell your friends and associated to read and share this article and also to tune into the BTR and YouTube show as we tackle the subject of whether it's time for your website to evolve.

Missing Out on Social Media Sales? Get A Second Chance with Touch Marketing

Courtesy of Pixabay
By Hector Cisneros

With organic social media marketing venues like "Facebook and Twitter showing weaker results than in the past, we thought it would be a good idea to talk about some marketing venues that are producing tangible marketing returns on your current investments. In particular, touch marketing has always been a good way to garner additional sales from customers and would-be prospects. In this episode of Working the Web to Win, we will take a hard look at a few tried and true touch marketing methods that always generate recurring sales. So read on and tune into this weeks Blog Talk Radio episode listed below as we delve into "How to Get a Second Bite out of the Apple with Touch Marketing.

Is Word of Mouth (AKA Referral Marketing) Worth the Effort?

Courtesy of flickr.com
By Hector Cisneros

I have been directly engaged in word of mouth marketing (AKA Referral Marketing or Social Networking) for more than 35 years. I often hear business owners say that they tried networking at Chamber of Commerce events and even hard contact networks (exclusive membership organizations), and they felt that the return on investment was poor or nonexistent! Well, this statement can be true and false at the same time. It has been my experience that, for the most part, you can only get back a return based on the time and effort you put into any endeavor.  In this episode of Working The Web to Win, we will take a hard look at organized word of mouth marketing, to see if high returns are real, luck or just fancifully marketing on the parts of the referral organization's marketing department. So get ready to learn my firsthand experiences as to whether referral marketing works and if so, what makes it work and how can the reader minimize the investment in time, money and energy to get the maximum return for their marketing dollars. 

10 Reasons Why a Web TV or Radio Show Can Enhance Your Businesses Credibility

Courtesy of workingthewebtowin.com
By Hector Cisneros

Recently I was asked, why have we kept doing our internet radio and Web TV show for so long. The answer is simple, it's a great way to showcase your expertise and at the same time, produce quality marketing elements that can be used for a long time. The fact that we continue to do our internet show speaks volumes about how we feel regarding its effectiveness at producing credibility. It also provides many high ranking factors, including increases in traffic, social engagement, authoritative back-links and a host of other beneficial marketing effects. There are, however, some prerequisites and principles that must be adopted for any type of show to be a success. In this episode of Working the Web to Win, we will discuss these principles and prerequisites so that our readers can understand what is needed to develop their own show, even if it means outsourcing any elements or skills required for success. Creating a quality show is based on knowing and taking care of the audience, and that is where we are going to start.