Missing Out on Social Media Sales? Get A Second Chance with Touch Marketing

Courtesy of Pixabay

By Hector Cisneros

With organic social media marketing venues like "Facebook and Twitter showing weaker results than in the past, we thought it would be a good idea to talk about some marketing venues that are producing tangible marketing returns on your current investments. In particular, touch marketing has always been a good way to garner additional sales from customers and would-be prospects. In this episode of Working the Web to Win, we will take a hard look at a few tried and true touch marketing methods that always generate recurring sales. So read on and tune into this weeks Blog Talk Radio episode listed below as we delve into "How to Get a Second Bite out of the Apple with Touch Marketing.

Marketing 101 – What you need to Know before Buying Advertising

By Hector Cisneros

Courtesy of  www.flickr.com

You’re a new business owner, ready to buy your first advertisement, so you call the local newspapers, radio and TV stations along with several coupon and website vendors to see what they have to offer. Unfortunately, you have never purchased advertising before and you’re hoping the advertisers will help you figure out exactly what to do. You may not realize that most advertising sales reps are paid mainly on commission and their primary mission is to sell you advertising or they don’t make any money. What happens next is all too often the scenario that plays out. In this article we will follow this scenario and cover a simple 10 step program that will insure you’re buying the right advertising and that your return on investment has the best chance of making a profit. Now let’s get back to that scenario.

Internet Marketing: Lessons Learned & Best Practices Part 3 – The Social Media Dynamic

By Hector Cisneros

Photo Credit: popularresistance.org

Social media is a revolution whose time has come.  Without a doubt, the advent of social media has dramatically changed the landscape of the Internet forever.  The changes are many and constant.  Despite all the wonderful benefits social networks bring, few business understand the benefits, much less understand how to use this medium. This article will expose the many mistakes and myths business have about social media and social networking.  The reader will come away with many useful tips and techniques that will help their business make the most of this evolutionary resource and marketing medium.  Pay close attention to the most common mistakes.  Implement proven techniques to grow your networks and spread your positive message, as we explore the best practices and lessons learned from the last seven years of the social media revolution.

Internet Marketing: Lessons Learned and Best Practices Part 1 – The Big Picture

Compiled from 20 Years of Marketing Success 

Courtesy of Flickr

By Hector Cisneros

Today our world is evolving at breakneck speeds.  All aspects of our lives are changing right before our eyes. The Internet, in particular, is moving faster than most segments of our lives.  Marketing has moved on from a single-dimensional communications medium to a world of multi-dimensional and bi-directional communications mediums.  Newspapers, TV, radio, magazines and even billboards are moving to the Internet as part of their communications draw.  People have access to their computers, (smartphones and smart devices) 24/7 and use them everywhere they go. 

What Every Business Owner Needs to Know About Online Marketing

By Carl Weiss

Courtesy of  b2b-marketingblog.activeconversion.com

In 2009, $155 billion was spent on local advertising in the US. Yet only seven percent of that figure was spent online. Market trend projections predict that 50% of local advertising revenue will be spent online within the next 7 years. That means that $77 billion will leave traditional advertising venues. Recent advances in online advertising such as online coupons will only serve to accelerate this trend.

You may have read the recent news item, "Groupon rejected Google’s $6 billion acquisition offer." According to Chicago Breaking Business and Bloomberg, Groupon decided that it was better off on its own.

What many people did not read was the fact that Google reported revenues of $6.77 billion in the first quarter of 2010, representing a 23% increase over first quarter 2009 revenues of $5.51 billion.