Marketing 101 – What you need to Know before Buying Advertising

By Hector Cisneros

Courtesy of  www.flickr.com

You’re a new business owner, ready to buy your first advertisement, so you call the local newspapers, radio and TV stations along with several coupon and website vendors to see what they have to offer. Unfortunately, you have never purchased advertising before and you’re hoping the advertisers will help you figure out exactly what to do. You may not realize that most advertising sales reps are paid mainly on commission and their primary mission is to sell you advertising or they don’t make any money. What happens next is all too often the scenario that plays out. In this article we will follow this scenario and cover a simple 10 step program that will insure you’re buying the right advertising and that your return on investment has the best chance of making a profit. Now let’s get back to that scenario.