Who Needs Cyber Babble?

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By Carl Weiss

English: seo block
English: seo block (Photo credit: Wikipedia)
If you think that cell phone-speak is an arcane corruption of the English language, you will appreciate this article where we cover how cyber babble got its start and how it continues to proliferate online.  Ever since the first computer geeks started noodling around with computer code, there has been a disconnect between the way technical people communicate with one another and the Queen's English.  As different as the language was back in Shakespeare's day, to the present idiom, the question is one of whether cyber babble is just a flash in the pan, or whether it represents a true evolution in our mother tongue.  So, if you don’t know a SERP from an ALT tag, this is the article you’ll want to read.  OMG, LOL (Oh my God and Laugh Out Load or Lots of Love depending on how you use it).

When it comes to my day job, which is helping people succeed online, I am often confronted with prospective clients who are dazed and bewildered by online marketers who make themselves seem important by spouting cyber babble when asked even the simplest of questions.  I don’t know if they do this simply because they are dyed-in-the-wool computer nerds that speak a language all their own.  Or maybe it’s because they want their prospects to think that all SEO experts are part of some secret cabal. All I can say is all it does is undermine the job that I and other legitimate online marketing professionals have to do.  More importantly, when I question most of their clients about what it was that they were paying for, they look at me like deer in the headlights.

What is SEO Cyber Babble?

optimizare SEO
optimizare SEO (Photo credit: optimizare-seo)
Make no mistake, today’s so called SEO experts love to spout cyber babble. While intoning mantras like SERPs and Keyword Density may sound impressive, what it means for generating online visibility is absolutely nothing.  (As far as I know, you put SERP on your pancakes.)  When it comes to making your website sticky, well that is another matter altogether.  Naming something its acronym, (i.e. SERP’s) does nothing to make it happen. SERP stands for search engine results page and just means where you are currently showing up. Other terms you'll hear bantered around are cloaking, sandbox, link sculpting, link bait, SEM and link farm among others. Here is a link to an article that provides lots of these cyber babble words and their definitions, (which are more often not any better than the words they define).

Now here are the facts! Search Engine Optimization has changed so radically in the past few years that it is hardly recognizable. Almost all old methods of using trickery for achieving page rank is useless. Unless you did it the best way in the first place. This has always been by producing the best quality content that is relevant, timely and useful for your particular industry. Most SEO tech primarily dabbled in trickery because it product the greatest results for the least amount of effort on their part.

Go back five years and ninety percent of everything you needed to please even the most finicky of search engines was on your homepage.  (The other ten percent being backlinks.)  Today, only twenty five percent of what the search engines use for ranking is contained on-site.  The other seventy-five percent is contained off-site, including blogs, social networks, videos, podcasts and authoritative backlinks. 

While it is still important to include Meta tags (code contained at the top
Delicious Tags
Delicious Tags (Photo credit: Matthew Burpee)
 of the page that identifies the site’s content) and ALT tags (used to identify images), it is just as important to provide prospects with everything they need to make a buying decision on the homepage or landing page.  Gone are the days when people will spend five to ten minutes clicking around your site to decide whether or not to do business with you.  Statistics show that you have less than two minutes to dangle the bait and reel in the fish.  If the prospect has a tough time finding your phone number and/or address because your website contains twenty five unrelated links, or if they are confused in any way, they are gone.

The Five Must Have Elements For Web Page Success

If you want to turn clicks into cash, then what you need are the following five items in plain sight, (i.e. above the fold):

Photo Credit: techmerry.com
1.      Phone Number – Nobody wants to click onto a subsidiary page to find your telephone information.  That is so old school.  Make sure your phone number is highly visible at the top of the page, especially if you want to do business with anyone online.
2.      Address – With all the cybercrime going on, people need to know that your business is on the up and up. This means they want to see a physical address. If you don’t want to be taken for a fly-by-night operation, make sure your street address and a Google map is in plain sight.
3.      Intro Video – Since 99% of the people that click onto your site have never done business with you and since you have less than 2-minutes to get their attention, why not commission a unique selling proposition video that tells your prospects why they should do business with you. At the end, asks for the sale?
4.      Testimonial Videos – Want to turn your best customers into your best sales people?  Create a short interview video that lets them tell the world what kind of experience they had with you. Companies who rely on testimonial blurbs don’t realize that most visitors don’t believe these quotes and write them off as fake.
5.      A Compelling Offer – Many times when prospective clients ask me what they need to do to start selling more products and services online, I tell them they need to provide prospects with an offer that takes the risk out of buying. It has to make them want to give your business a try.

Before You Trust a So Call SEO Expert, Ask Them These Questions

Like it or not, when you trust your online marketing to an outside agency, you are putting your business’ future in their hands.  Should they make one wrong move you could find your website delisted or even blackballed.  If this happens, it could take months or even years to climb back up to page one.  Below are ten questions you need to ask any online marketing agency:

1.      Ask how long have you been doing online marketing?
2.      Ask them to be specific for each service?
Asking Questions
Asking Questions (Photo credit: Wikipedia)
3.      Ask what services do you provide? (Web design, SEO, blogging, social networking, email marketing, video production)?
4.      Ask which services they out source, if any?
5.      If they say they provide SEO services, ask them to explain exactly what mean by SEO and they will be doing for you?
6.      Ask how many clients do you currently have?
7.      Ask about their experience in your industry?
8.      Ask what kind of guarantees do you offer if any?
9.      Also, ask what the recourse is if they fail?
10.  Ask If you can view some video testimonials from their clients?
11.  Ask if you can contact some of their current clients?
12.  Ask if they have ever won any awards?
13.  Ask how often can I expect to hear from you once I sign up?
14.  Ask how long do you the client have to continue using their services to get results?
15.  Ask what do you do if you am dissatisfied with one or more of their services?
16.  Ask to see content they have created? This can include landing pages, blogs, videos, podcast, slide share and social network post. The more the better. Not seeing tangible evidence of online efforts is a dead giveaway that they are going to take your money and run.

You will be able to get off on the right foot if you have a clear understanding of the responsibilities of both parties. By being able to verify the answers to the above questions, you will be better able to make a wise decision. Not verifying the agency abilities and guarantees can lead to disastrous results, as Google will blackball and de-list any web property that they deem as using black hat trickery to obtain organic page ranking. Choosing the right company will get the results you want and you will be able to sleep better at night. Most importantly, you will have something tangible to show for the effort. 

In this article I have provided how SEO companies often use cyber babble to trick unsuspecting business into using their services. I further go on to provide five crucial elements every web page needs to improve ranking and customer conversion along with a comprehensive 16-point questionnaire that can be used to find a reputable internet marketing agency.

If you found this article to be useful, share it with friends, family, co-workers and associates. If you have something to add or a difference of opinion, place that in the comments section.  I hope this information helps you find a company that does not use cyber babble.

If you like this article, you can find more by typing “Internet marketing” or "SEO" in the search box at the top left of this blog.

Now please pass the SERP.

If you would like a free copy of our book, "Internet Marketing Tips for the 21st Century," please fill in the form below and we will send you this free eBook. Your information is always kept private and is never sold.

Carl Weiss is president of Working the Web to Win, a digital marketing agency based in Jacksonville, Florida.   You can listen to Carl live every Tuesday at 4pm Central on BlogTalkRadio.

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How to Get Fish to Jump in The Boat - A Social Media Analogy

By Hector Cisneros

Social Media Iceberg
Social Media Iceberg (Photo credit: Intersection Consulting)
Last week, a business broker friend said they had a client that could use my help with his Internet marketing and social media development. The broker gave me the client’s website address and contact information. As I do with all potential clients, I created an initial analysis of that business’ current search engine ranking, social media utilization, global presence, and market competitiveness to see if they could use my help.

When I looked at this particular business’ overall position, I noticed it had done some things well, had done other things poorly, and some things it had ignored altogether.

I created a short, one-page report and sent it to my broker friend to see if their client was willing to meet and review the details of what I’d found. I wanted to discuss how they could possibly address weaknesses in their current program and take advantage of some opportunities I’d discovered.

They Had Developed a fan base of Over 4,000 Followers - a Pretty Good List

English: Data from April 2011 Editor Survey th...
English: Data from April 2011 Editor Survey that lists Social Media activities (Photo credit: Wikipedia)
My report showed this business had a good Google search ranking, it was also doing well with Facebook by developing a fan base of over 4,000 followers, and it had created a  pretty good list of YouTube videos for its products. However, my report also pointed out it had a very poor Twitter presence, no LinkedIn or Google+ followers, and no blog at all. 

Two days later, my broker friend said their client felt they weren’t ready to do anything right now. The broker's client complained their experience with social media had produced very few sales, and that they didn’t want to spend any money on improving their social media campaign, and wasn’t ready to talk.  

The reason I share this story is that it’s typical of the kind of misunderstanding that most businesses have about how social media works. Also, it shows how a business will focus on just one aspect of a conversation, instead of taking in the big picture that was presented. I was prepared to offer this client free insights about their strategic Internet presence, but they were stuck on their lackluster foray into social media, which had not met their expectations.

Today’s Internet marketing is made up of a three sequential processes:

First, you have to be found. Second, you have to establish credibility and trust. And third, you have to establish a method or message that converts a visit to a sale. They normally happen in that order.
Social Media: Changing Business
Social Media: Changing Business (Photo credit: Intersection Consulting)

Whether your marketing occurs in the search engines or social media, all three steps must be completed. If you’re not being found, no one will call, or click to buy your products or services. If no one trusts you, your message or quality won’t matter. If your message is not compelling, focused and easily understood, you will convert far fewer sales.

My broker friend’s client had focused on the fact they had only received a handful of sales from his social media efforts. They did not take the time to look at their overall strategic position. Most businesses expect social media to produce direct sales, when, in fact, social media generally supports sales by building credibility. Social media is best used in Step Two of the above-mentioned marketing process. Social media normally doesn’t make sales directly (unless you’re using Pay Per Click [PPC] in social media). The best way to understand social media is to think of it as an electronic version of word-of-mouth marketing. People generally use social media to find out who’s worth buying from. Social media works best when others sing your praises, not when you toot your own horn.  

Remember this rule: No one joined a social network to be sold to. They joined to connect with people, find useful information, be entertained, or learn something new.

Business owners will often say they posted special offers that talked about how great their products or services are (that is, tooting their own horns), with little or no sales to show for their efforts. Again, social media is not about selling, it’s more about telling, sharing, and educating. It's about building trust, and letting your customers’ word-of- mouth and positive feedback do the selling.
Social Media Phobias
Social Media Phobias (Photo credit: Intersection Consulting)

For example, if you have a Facebook fan base of 4,000 followers, you’ve developed a nice sized “fishing pond.” You’re now ready to fish. However, the bait you use has to be special in this pond. You’ll want to encourage your fans to post how wonderful your products are. Small inducements can be used; even a sincere thank you can go a long way to getting their positive testimonials posted. Newcomers will read their posts and will likewise believe your products or services are wonderful, even though they’ve never tried them. They’re now more likely to buy your product or service over a competitor’s. This method increases your credibility and often leads to increased sales of your products or services.

Make Sure You're Measuring These Events

To ensure you can measure these events, make certain you provide a unique offer, have an easy-to-find and easy-to-fill-out contact form, create a tracking phone number, and/or require that new customers mention your timely special when they make their purchase. Most of these tracking elements can be part of your Fan or landing page. You can even couple the use of testimonials with PPC ads. In Facebook, testimonials can be used as part of the ad copy in your PPC advertising campaign. That’s right; the testimonials can actually be part of the ad, which then can be tracked via your Facebook’s insight statistics.

Pay Per Click can be a direct sales method used in social media. 

Facebook Insights : Likes
Facebook Insights : Likes (Photo credit: tsand)
This method is “old school fishing” via ads that are run in the side margins of your social media pages. PPC ads can generate direct sales, but they’re far less effective without the testimonials. These PPC ads work only because of the trust you’ve built with your customer base. If they didn’t trust you enough to buy your products or services, they would’ve never tried it in the first place, much less have recommended you in one of their posts. If you never received a recommendation, you’d have a less effective ad. Again, the point is that social media is more about building trust than selling.  It’s chumming the water before you start fishing.

News Letter Need to Contain 90% Infotainment and 10% Sales Message

EXIT 2012 January newsletter
EXIT 2012 January newsletter (Photo credit: Exit Festival)

Once you’ve developed your fan base of a 1,000 + followers, (i.e., created your fishing pond), you’ll want to harvest their contact information so you can connect with your fans and followers in more than one way. Email newsletters can be very effective if you use a soft sales approach.  Again, this type of marketing needs to be 90% credibility building and 10% selling. You’ll need to provide useful and relevant information that your followers want, need, and are interested in. The remaining 10% needs to provide special offers, timely inducements or other enticements. Don’t just talk about how great your product or service is, or that they need to buy your products or services before the special ends. Give them a legitimate reason to buy something. You’ll need to provide a way for your followers to opt out of your email newsletters, if they so choose.

When my business broker friend told me their client hadn't received but a dozen sales from their Facebook efforts, I wanted to ask the question: “Whose fault was that?” I also wanted to ask that business owner if they had engaged their followers in touch marketing in any way. I wondered how often they’d been sending newsletters to their followers or posting coupons on their Facebook fan page. I also wanted to ask if they’d been engaging their followers with contests or any other social media methods. It would’ve been nice to know if they’d tried story ads using testimonials in PPC. Given the poor results of this business’ non-existent social media effort, the probable answers to any of the above questions was, “No, I haven’t.” 

I shared with my broker friend my analogy about Facebook and the fishing pond. I explained how having a large Facebook fan base is similar to having one’s own private pond that’s fully stocked with one’s favorite fish. “What your client’ did was take their boat out on their pond and demand that the fish jump into the boat, just because it’s their pond,” I explained. Given the fact they had a dozen customers buy something showed that some were ready to jump into the boat, even though that business had used the wrong bait. Their Facebook fan base was a captive audience that was ready to bite (that is, make a purchase) once they had earned their trust and had treated them special.

In Order to Catch a Lot of Fish, You have to Use the Right Bait

'Gator Bait
'Gator Bait (Photo credit: Wikipedia)
However, in order to catch lots of fish (sell lots of products), this business still had to offer these fish (fans) something they want.  At very least, they still needed to provide offers (baited hook), and communicate with their fans (chum the water and drop lines to the pond to catch a fish). They needed to provide regular daily engagement at the very minimum. In other words, they still had to engage fans with useful information,  contests, coupons, thank you’s and touch marketing. They had to encourage their fans to provide testimonials by thanking them publicly in newsletters, on their Facebook pages or by providing them with exclusive coupons to show them that they are special.  And they needed to educate their fans so that they not only understood the features and benefits of their products and services, they needed their fans to understand they’re special and important to the business. Engaging fans in this way will build credibility, thereby establishing a business as the expert, go-to company in their industry. More importantly, it will build loyal fans.  

The reality was, this business person hadn’t fished in their pond properly. They expected the fish (i.e., fans) to just jump in the boat. Like this business owner, many others fail when trying to make social media work for them. A business owner’s ignorance of how to fish in their private pond doesn’t mean the fish aren’t biting. Those in business that want to catch fish (i.e. customers) have to learn the right bait to use, when the fish are hungry, and know the best time of day to find the fish. In social media, you have to engage fans regularly, provide useful infotainment, use the right inducement and the right message. You also have to post your messages at the right time and in the right places so that your message can be seen and acted on.

A Golden Rule for Social Networking: Quantity Matters!

The Golden Rule (He who has the gold makes the...
The Golden Rule (He who has the gold makes the rules; To rule is golden; Gold goes where gold is; etc., etc.) (Photo credit: Walter A. Aue)
I want to end this story by mentioning the importance of the number of fish in your pond. A Golden Rule for social networking is: quantity matters! More is always better. The more followers, friends, or connections, the merrier. Marketing to groups of less than 100 has no synergy. For social media to be effective, you have to reach the first stage of critical mass. This means having at least 1,000 followers. The business person I’ve been discussing only had 27 Twitter followers and no Google+ or LinkedIn followers. However, they had 4,000 Facebook fans. A nice size fishing pond. “The Sales Rule of 10” can be applied to social networking for determining effective group size. In other words, to reach 100 people quickly, you have to have about 1,000 followers. The bottom line? Numbers matter. Sending a message to a few hundred people won’t produce much of an impact. However, if you send a message to 10,000 people, the odds are 1,000 will be reading it within minutes. So understand my point: It’s not how big the network is (i.e. Facebook, Twitter, etc.), it’s the number of followers you’re connected to that counts. 

In this article, I discussed how developing a social network following is similar to creating a fishing pond. I also talked about why social networks are primarily used to build trust before you can generate sales. I pointed out the important factors that determine success and what you have to do after you’ve developed a large following.

If you enjoyed this article, please share it with friends, family co-workers and associates. If you have something to add or a difference of opinion, place them in the Comments section.  It has been my pleasure sharing this story with you.

That's my opinion; I look forward to hearing yours. 

If you like this article, you can find more by typing "Internet marketing" in the search box at the top left of this blog.

If you'd like a copy of our eBook, "Internet Marketing Tips for the 21st Century," please fill in the form below and we'll send you our free eBook. Your information is always kept private is never sold. 

Hector Cisneros is a partner, COO and Social Media Director for the award-winning Working the Web to Win company, based in Jacksonville, FL. You can connect with him on Twitter,  Facebook,  Google+,  LinkedIn,  and YouTube.  He’s also the co-host of Blog Talk Radio’s “Working the Web to Win,” where he and Working the Web to Win’s co-founder, Carl Weiss, make working the web to win simple for every business. Additionally, Hector is a syndicated writer for EzineOnline and is an active blogger (including ghost writing). He's a published author of two books, "60 Seconds to Success"(on sale at Amazon and B&N) and "Internet Marketing for the 21st Century," which you can get for free by clicking on our website, WorkingtheWebtoWin.com.

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CYBERGREED: How the Loss of Net Neutrality Would Rock Your World

Monopoly Tycoon
Monopoly Tycoon (Photo credit: Wikipedia)
By Carl Weiss

What is Net Neutrality and how could its loss rock the world as you know it?  Way back in 1995, when the Internet was young, the rules were established that guaranteed nobody could have undue influence over the speed at which information was disseminated.  What this meant for everyone online was that th big multinational conglomerates, which already had a stranglehold on the radio and TV airwaves wouldn't be allowed to monopolize cyberspace. So from 1995 to the present, the Internet had one speed limit for all.  Online businesses, both big and small could prosper.  However, recent events by a number of cable conglomerates are threatening the way in which we all surf the web -- and not for the better.  If you value your ability to work and play online, read this article in its entirety and learn what -- if anything -- you can do about it.  Ignorance will cost you the loss of net neutrality and increase the cost of accessing and using the Internet forever.

Worst than the Soup Nazi

We all remember the Soup Nazi on Seinfeld, the restaurant owner who would summarily refuse to serve a customer over even the smallest of perceived slights.  Well, that’s what is in store for nearly everyone who connects to the Internet if some big players in the cable and telecom industries have their way. On HBO’s "Tonight with John Oliver" show, Oliver provided a great rant on what’s at stake. Watch right-on-the-mark rant in its entirety.


Must See YouTube Video from HBO

Net Neutrality Claims by AT&T Would Ruin the Internet

In a June 18th article by the "Washington Post," AT&T upped the ante by claiming that strong NetNeutrality rules such as those in Europe would actually hurt the Internet.

English: One AT&T Plaza - AT&T headquarters in...
English: One AT&T Plaza - AT&T headquarters in Dallas (Photo credit: Wikipedia)
“AT&T is among the most vocal critics of reclassification. In a recent blog post, company exec Jim Cicconi argued that reclassifying Internet providers — placing them under Title II of the Communications Act instead of the more lenient Title I — wouldn't do anything to prevent the rise of Internet fast lanes, because embedded in Title II is a loophole that lets ISPs manipulate some traffic so long as it's not "unjust" or "unreasonable." If the ISPs can successfully claim that Internet fast lanes are necessary for, say, managing the load on their networks, they might be able to wriggle out of a ban on fast lanes altogether, defeating the whole point of reclassification, according to AT&T.”

AT&T is not the only company that proposes eliminating net neutrality.  The "Washington Post" article goes onto explore the differences between Title I and Title II rules.  But the most telling argument is actually contained in the video at the end of the article, which states: “If ISP’s like Verizon get their way, they’ll sell a fast lane on the information superhighway to companies willing to pay for it.  That two-sided market could leave companies who don’t pay with slower speeds.  And if things get ugly, ISP’s would be able to block their sites entirely.”

T-Mobile Gives Us a Glimpse

Clearly this would have the power to affect the success or failure of every business online.  This pay-to-play scenario would hold every Internet user hostage to their ISPs.  Think that can’t happen?  Well it already has happened on a small scale for every T-Mobile user who streams music.  Here's a recent quote from time.com:

T Mobile
T Mobile (Photo credit: Thomas Hawk)
“Instead of treating all music services equally, T-Mobile has decided that the most popular streaming music services should get better treatment. If you have a limited data plan on T-Mobile, you won’t come any closer to your monthly cap when using Spotify, Pandora, Rhapsody, iTunes Radio, iHeartRadio, Slacker Radio and Samsung Milk Music.  This is the most insidious type of net neutrality violation, because it’s being pitched as a benefit. Most users stand to gain from the free data, so they may not even care about the slippery slope they’re on.” http://time.com/2901142/t-mobile-unlimited-music-net-neutrality/

While not technically a net neutrality violation, by playing favorites, T-Mobile is sliding down a very slippery slope, which, if backed by the power of law, could mean a very different Internet in the not so distant future.  The problem is  the law itself has lost much of its power to protect the consumer’s rights after an appellate court threw out the original version of the regulations back in January.

Congress Could Make it Worse

US Congress
US Congress (Photo credit: jessie owen)
A June 20 article by pcworld.com stated: Congressional Republicans are intent on derailing the FCC’s efforts to reinstate net neutrality rules.   Conservative economists and telecom experts have been pushing antitrust law as an alternative to new rules on which the FCC is currently seeking public comment. Some Republican members of the U.S. House of Representatives Judiciary Committee said that the FCC should abandon its efforts to reinstate its net neutrality rules and instead rely on the Federal Trade Commission or the Department of Justice to police net neutrality.”

If that were to happen, then the only way that violations could be addressed would be via the country’s antitrust laws.  This would open the floodgates to ISP-designed online toll-roads.  If you think your cable bills are high now, if the current FCC rules concerning Net Neutrality fall by the wayside, you ain’t seen nothing yet.  Not only would your access to the Internet be impinged upon by a few well-heeled companies, but fees for a number of services that you subscribe to online would also rise in order to offset their cost of doing business online. Gone would be the days of free online phone services like Skype. Streaming video services like Netflix would cost much more than it does now ... and even YouTube might be forced to charge to view videos on their service!

Most Major Cities Can’t Share Their Faster Fiber Connections

If you still don't believe the cable companies’ claim that they're the ones being wronged, check out this post on boinbboing.net:

Cable lobbyist-turned-FCC-Chairman, Tom Wheeler, can promise to override state laws prohibiting publicly owned ISPs, but it doesn't matter if all the big cities are locked into ten-year franchise agreements with cable and phone companies. As an electronic “Electronic Frontier Foundation" editorial points out,
Logo of Comcast Latina: Insigne Comcast
Logo of Comcast Latina: Insigne Comcast (Photo credit: Wikipedia)
US mayors can and should take steps to make municipal broadband a reality, putting competitive pressure on America's foot-dragging, worst-of-breed ISPs. Many cities are sitting on a gold-mine of "dark fiber" that can be lit up to provide blazing-fast connections, and even in places where state law prohibits municipal Internet service, there are loopholes, like the one that Chattanooga, TN used to light up a gigabit network that's 100 times faster than most Americans can get. Unfortunately, many cities have faced serious barriers to their efforts to light up dark fiber or extend existing networks. Take Washington D.C., where the city’s fiber is bound up in a non-compete contract with Comcast, keeping the network from serving businesses and residents.

The Loss of Net Neutrality is a Worst Case Scenario

That’s right sports fans, not only are the cable companies trying to take away your access to low-cost, high-speed Internet access, but they're doing everything in their power to make sure cities across the country can’t provide municipally owned and operated fiber-optic access with superior speeds, to businesses and citizens alike.
Spel Chek inyboddy? 139/365
Spel Chek inyboddy? 139/365 (Photo credit: Jen R)

So it seems that when it comes to giving the consumers a fair deal on Internet access, the cable conglomerates are trying to make the Soup Nazi seem like a Good Samaritan.  If this prospect bothers you, then I strongly suggest you write your congressman and the FCC.

In this article, I've shown the real threat that changes to Net Neutrality laws would bring. I outline how the large cable and telecommunications giants are posturing to have Congress change the laws to favor their control and raise their profits at the consumer's expense. I show how the changes to the laws would prohibit many municipalities from sharing their ultra high-speed fiber infrastructure with their itizens.

If you found this article useful, share it with your friend’s family, co-workers and associates. Better yet, write your congressional representatives and senators and tell them that you're against changing the Net Neutrality rules. Get involved, keep the Internet competitive, and out of the control of just a greedy few. For more details read the notes section of this blog for todays blog and BTR show.  Thanks for reading, I hope you take action.

If you would like a free copy of our book, "Internet Marketing Tips for the 21st Century," please fill in the form below and we will send you this free eBook. Your information is always keep private and never sold.

When he isn’t railing against online injustice, Carl Weiss is president of Working the Web to Win, an award-winning, all-digital marketing agency based in Jacksonville, Florida.   You can listen to Carl live every Tuesday at 4 p.m. Eastern on BlogTalkRadio.

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