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Showing posts with label bringing products to international markets. Show all posts
Showing posts with label bringing products to international markets. Show all posts

What Does it Take to Go Global?

Courtesy of www.temenos.ac.uk
By Carl Weiss

Going global is kind of like the weather.  Everyone talks about it, but almost nobody does anything about it.  The thought of going global mystifies many would-be international entrepreneurs. When you think  about this quandary in our Information Age, it’s kind of strange.  After all, we call it the “World Wide Web ” for a reason.  That’s because it’s the one medium that can put any company’s products and services in front of consumers worldwide.  That’s the good news.  The bad news is most small to mid-sized online businesses still limit their sales to their nation of origin.  Due to language and cultural differences, shipping regulations, customs requirements, tariffs and other red tape, many US companies restrict the size of their potential market.