Saving Money with Out Sourcing (using Fiverr and others)

By Carl Weiss

* Enterprise Business Relationships, including ORM
* Enterprise Business Relationships, including ORM (Photo credit: Wikipedia)
Are you looking for new ways to save your business money? Would you love to be able to cut development, marketing and production cost. Would this make you more competitive? Today’s economy is forcing American business to change the way it gets things done.

Like it or not, economic pressures have forced major changes in the way Americans do business.  Whether big business or small, outsourcing and freelancing are the name of the game today.  So much so that a number of enterprising entrepreneurs have devised online portals that specifically, cater to this stock in trade.  While some people lament a lack of quality control or even a failure to communicate (due to language differences) with these far flung resources, the fact is that these services are in ever greater demand as business owners strive to tighten their belts in current economic conditions.  So if you have been thinking about giving online outsourcing a go, below is a list of some of the more prominent resources.

Have a need?Find a “gig on". For those new to the site, allows freelancers to post tasks for hire, (called gigs) that if purchased by an individual will be accomplished for just five dollars.  Recent gigs have included such things as royalty free music creation, life coaching sessions, copywriting, proofreading, video testimonials, flyer distribution, web starter kits and more.  The site even offers a dozen categories that make finding the right gig for you a snap.  Just don’t expect Hollywood special effects in a video that costs five bucks.  Still some of the work turned out by gigsters can help you build your business for pennies on the dollar.  The best way to understand the ins and outs of Fiverr is to go to Youtube and watch the many helpful tutorial videos.  They costs you nothing and are designed to make sure you get your fiver’s worth.

Outsourcing with and Others

Needless to say, with the success of Fiverr, other sites have popped up to fill the micro job vacuum.  Like, these sites promote offers from freelancers looking to accomplish simple online tasks for a small fee.  However, unlike Fiverr, these sites allow their members to post gigs that range from $5 to as much as $50.  Sporting such monikers as,, and, the pricing structure is agreeable, as is the army of freelancers ready, willing and able to get the job done quickly and cheaply.  There’s even a site called that posts tasks for hire for only $4 a pop.  You’ve got to love that competitive spirit.

Outsourcing with and

Freelancers Union Logo
Freelancers Union Logo (Photo credit: Wikipedia)
As they say, you only get what you pay for.  While sites like Fiverr can be of use some of the time, when you want to shop a serious project around, there are other online resources that offer to help.  Two such sites are and  Known as peer-to-peer job sites, the way they work is by helping business owners to hook up with talent needed to take on more complex projects.  While eLance started off as a site touting programming and other technical skills, they have since broadened their offerings to include everything from accounting to architecture, marketing and legal services. Odesk offers many skill sets as well, including technical, writing, translation, sales, marketing and customer service.  Both function as a kind of online temp agency, allowing employers to contract with one or several dozen providers at a time.  Unlike hiring “employees,” these resources allow businesses to work with talented and experienced professionals on a per-project basis.  When the job is complete, you can cut the cord and move on without having to deal with firer’s remorse or unemployment benefits. 

According to Elance data, the number of professionals using their hub to find freelance/remote work opportunities increased 52% over the past year, with hiring by businesses using Elance increasing 60%. Businesses, by the way, report hiring freelancers is faster - taking about 3 days compared to the 20+ days it takes to hire a full-time employee.

The Dilemma

English: Worldwide Offshoring Business Deutsch...
English: Worldwide Offshoring Business Deutsch: Weltweites Offshoring Business (Photo credit: Wikipedia)
The real dilemma for many entrepreneurs is the fact that there are now so many different ways to outsource a project that it’s a case of trying to tell the players without a scorecard.  To help you make sense of the many nuances involved in the outsourcing process several resources devoted to the genre are available, including the International Associaton of Outsourcing Professionals, Outsource Magazine, Professional Outsourcing Magazine, HRO Today, Medical Project Outsourcing, and Sourcing Speak just to name a few.

Whether you are looking to outsource tasks, projects or entire departments, either domestically or internationally, there are organizations dedicated to helping you get the right people for the job.  From a business owner’s perspective, outsourcing is no longer the question, it is many times the only affordable answer to staying competitive.

In this article, I discussed how American businesses have had to adapt to the current economic pressures prevalent today. American business has always used some out sourcing, but today the advent of the internet has allowed out sourcing to reach new heights. Companies like and many others have taken advantage of the easy of delivery that the internet provides. Businesses have taken advantage of these low cost providers, especially for smaller and or simpler projects and it has provided a new way to get things done. If you like this article please share it with your friends. If you want to add to the conversation leave your thoughts in the comment section. 

If you like this article, you can find more by typing “outsourcing: or "LinkedIn" in the search box at the top left of this blog. If you found this article useful, share it with your friends, families and co-works. If you have a comment related to this article, leave it in the comment sections below.  If you would like a free copy of our book, "Internet Marketing Tips for the 21st Century," fill out the form below.

Thanks for sharing your time with me.

Since 1995, Carl Weiss has been helping clients succeed online.  He owns and operates several online marketing businesses, including Working the Web to Win and Jacksonville Video Production. He also co-hosts the weekly radio show, "Working the Web to Win," every Tuesday at 4 p.m. Eastern on

The Twelve Secrets of Social Media Success

By Hector Cisneros

English: Data from April 2011 Editor Survey th...
English: Data from April 2011 Editor Survey that lists Social Media activities (Photo credit: Wikipedia)
Several years ago, a friend told me about this great new network that was going to eliminate my need for going to network meetings. He said he could go online and connect with people. I decided to join that network to see what all the hoopla was all about. At the time my friend was talking about LinkedIn. A year later I also joined Facebook and then followed that up by joining Twitter. Later, I also joined FourSquare, Stumbleupon, YouTube, Ecademy, MerchantCircle and Google+ (just to name a few). I soon learned that using social networks was very different than most forms of online marketing. I quickly realized that social networking was very much like face to face networking. Both were a form of word of mouth marketing. Both had fairly ridged rules of how you could build credibility, specific rules that would endear you to followers and rules that would get you un-followed or un-friended very quickly.

Back then, I was determined to come up with a set of social networking rules that would be considered unchanging. A set of principles, if you will, that would guide a social networker through the ever changing landscape of social media. In 2009, I had just published the first edition of my book called "60 Seconds To success". This book was all about the principles involved in face to face networking, also known as word of mouth marketing. I had learned these principles over the last 30 years of my business career. I learned many of these principles through experience by using them as a member of various networking Groups. In particular I learned a lot as a BNI member (for 20 years) and BNI director (6 years). I found that lots of people liked and bought my book and felt it was very useful. I published the second and revised edition in June of 2010 and again it was a big hit.

My first book on Amazon
In 2010, I also had a big revelation. I discovered that a lot of the principles that worked for me in Social networking were the same principles that I had written about in my book in 2009. I set out to see if all the principles I had learned in face to face networking would apply to online social networking. I quickly discovered that there were many overlaps with only subtle differences. I also discovered that these two different forms of networking could complement each other. Since then I have compiled 12 rules, (actually a baker’s dozen) that act as guidelines both in social networks and face to face networking. This article explores these principles and lays them out for you to learn and use. These 12 secrets will allow you to grow your following and build your credibility. Doing so will increase sales and make your social networking easier. So let's get started. 

The 12 Secrets of Social Media

1.    No one joins a social network to be advertised to.  At the same time, they are giving up a lot of personal information. This information is in turn used to target them with advertising messages. To reach these prospects, provide targeted and useful information that fulfills their wants. Rarely post subtle commercials. Any commercial had better provide useful benefits like discounts, coupons or free access to other useful material. Overt-selling is a fast way to get blocked and unfriended. They join to connect with friends, find interesting facts, be entertained and to share information like documents, photos and videos.

2.  Social networks are best utilized as a word of mouth marketing medium. Testimonials and referrals are powerful and viral in this medium for getting your message out. If you can get your customers to sing your praises, you will do well. Every testimonial can be used many times. They can be used in multiple networks and be introduced in multiple ways. Also once posted in a testimonial album, they can become focal points where you can send prospects who need reassurance. They can also be used in ads via pay per click. These ads can be very powerful. This is especially true if you incorporate testimonials from that specific social network in that network’s ad space.

3.    Social Networking is Not Free!  It takes a lot of time and effort to set up a social network profile. Multiply this times the top five networks and you can see why you could spend a significant amount of time getting set up.  However, this is only the beginning. You now have to provide useful, relevant and timely content to build your audience. Researching this type of content takes time and posting it also takes time. In any endeavor time equals money. This is why social media is used by so many start up businesses. They have more time than they have money. However once you reach the stage that you have revenue coming in (cash flow), it makes sense to outsource this because it takes a lot of time and thus you would be losing money because this will take away from production and sales.

4.    Social Networks are not private. You also give up a significant amount of your privacy. For some this is a heavy price, for others it’s worth getting the infrastructure for networking without having to pay a monthly subscription fee. Having said that, understand that social networks are frequently perused by criminals fishing for unsuspecting victims to defraud them or steal their identity. Make sure you never provide financial information, passwords or too much information that could allow a criminal to guess your password. Purchase Life Lock or other ID protection plan and be vigilant and suspicious of what people are asking for.

5.  Followers need your attention in two ways: The ones you want to keep need one type of attention and those you want to get rid of need another. Once you start having followers you will need to manage them. Thanking, engaging followers and answering their questions takes time. You will also have to manage who is following you. Removing undesirable followers is a maintenance chore that must be done on a regular basis. You don't have to follow everyone and you don't have to accept everyone who wants to follow you. You will have to walk a fine line between being tolerant and selective.

 6. Social Networks don’t grow on their own! To build a large social network you will have to actively invite people to follow you. Most people underestimate the time it takes to build a following of customers and prospects. A network of a few hundred people is not that useful. To play a significant role you need 1000 plus followers. This cannot be reached overnight. However, you can easily reach 1000 followers by inviting 10 people a day and converting this effort to 4 new followers each day. By the end of the year you will have over 1400 followers as fans.

 7.  Subscribing your company to the top five Social Networks does not mean you’re using social networks! Having social network symbols listed on your website is useless if you're not actively using these networks. Networking means Net-Work, not Net-wait! Having set up your social profiles and adding them to your website is only the beginning.   If you want to get a return, you will have to put the effort into utilizing your networks. If you post  useful content and have either a highly targeted audience (like your customer base) or a very large audience (say 10,000+ followers) you can use your network to launch products, and drive traffic to produce sales.  However, this is all predicated on the premise that you have built up social equity, credibility and trust with your followers; otherwise your posts will be ineffective. Think of the sales rule of 10! For every 100 people you touch only 10 will be paying attention and of those 10, only one may be ready to act.  If you are not working the network it is not going to do anything for you. Work means posting useful content and engaging followers on a weekly if not daily basis.

 8. Your audience will only follow you if you give them want they want! Audiences follow people for many reasons. They might follow you because you both share similar views. Another reason could be that you provide useful and relevant information they want. A follower may find your content timely and or entertaining or they may just follow you because you are famous in their eyes. All of these reasons have one thing in common: It’s all about them, the follower and not about you! Make them happy by providing them with the timely, useful, relevant and entertaining content they crave on a consistent basis. Sometimes you have to give, give, and give in order for followers to reciprocate!

 9. Always strive to look professional and competent. Make sure your posts are checked and double-checked for grammar and spelling errors. Grammar and spelling mistakes never make you look good. Always give credit where credit is due. Never take credit for something you did not create. Understand your audience and provide posts at their education level. Don't try and be cool, fancy or smart by using big words, unless your audience is a bunch of PhD's. Minimize tech speak and acronyms if at all possible. Try and write on a fifth grade level whenever possible.

 10.Use “leverage” to magnify your message and to produce buzz and viral distribution. Whenever possible, post to as many social networks simultaneously as you can. Be aware that some networks require a different format or have different limitations. A post written for Facebook can be very different than a Tweet! Use aggregation tools like Hootsuite, Hootlet, Tweet Deck and others to schedule and post to your networks. Use information gathering services like Google Alerts, PaperLi and others newsgathering services to have content brought to you. Gather and organize your posts in advance then schedule your posts with the aggregation software of your choice.

11.  Thank all followers whenever it’s appropriate.  This includes new followers, mentions, retweets, shares, forwards, likes, comments and even questions. We all have he ard Grandma’s rules of social etiquette. Rules like: Be nice to nice people. Be courteous, say please and thank you, help others, etc. If you want people to follow you, be nice to them. A simple thank you carries more weight than you realize. However, don't patronize people, it makes them mad and it's disingenuous.

 12.  Helping others get started can be a way of helping you grow your network.  As a matter of fact, helping others in general will help you grow your social networks. Helping new subscribers connect with others builds social equity. The more help you provide, the more value you create, the more social equity you will generate. Go through the trouble of pointing out help files and network tutorials. Show followers a few of the useful tools the network has and of course, add them to your network. Then ask them to connect you to their friends.

 13.  Ask and you will receive. If you want people to share your information, retweet your tweets and comment on your latest post, ask them to!  If you want to engage people, be engaging, ask open questions, complement their achievements, praise their good fortune and don't forget to "like", share and retweet their post as well. Don’t be pushy! Like begets like, if you don’t ask you won't receive!

Since I began using social networking in 2004, I have looked for universal rules that govern all networks. In my 30+ years of business I have engaged in face to face networking and found many principles that have not changed in all that time. Online social networking follows many of these same rules. I have written extensively about word of mouth marketing and have been writing about social networking since 2009. The fact of the matter is that social networking is word of mouth marketing gone electronic.  This makes it faster, viral and much more pervasive. It is also more powerful as your message can be spread faster and farther than face to face could ever do. However, these two word of mouth venues are not mutually exclusive. They actually complement each other. Face-to-Face networks allow you to build trust and credibility faster. In turn you can use this trust to create testimonials and referrals that can spread around the world much faster than they could with face to face networking alone. In this article I have discussed over a dozen universal principles of social networking. Use these principles to grow your prospect contact sphere, expand your client base and spread your positive message around the world. Used correctly nothing can outperform word of mouth marketing ability to ease the sales closing process. Use these principles wisely and make this your best year yet.

If you liked this article pass it along to your friends. If you have a comment or other ideas leave them in the comment section. If you want to contact me, my contact information is listed below and on this blog.  

That's my opinion; I look forward towards reading yours. 

If you like this article, you can find more by typing “social media" in the search box at the top left of this blog. If you found this article useful, share it with your friends, families and co-works. If you have a comment related to this article, leave it in the comment sections below.  If you would like a free copy of our book, "Internet Marketing Tips for the 21st Century," fill out the form below.

Hector Cisneros is COO and director of Social Media Marketing at Working the Web to Win, an award-winning Internet marketing company based in Jacksonville, Florida.  He is also co-host of the weekly Internet radio show, "Working the Web To Win" on, which airs every Tuesday at 4 p.m. Eastern. Hector is a syndicated writer and published author of “60 Seconds to Success.”

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Are Google Glasses the Great Game Changer or a Passing Fad?

By Carl Weiss

As a kid, I remember the ads in the backs of magazines showing cool gadgets and seemingly magical devices. I remember the ad for X-ray Glasses, Space Helmets, hand held communications and other futuristic promises that were yet to come. Jump 50 years forward and we have space helmets, smartphones and Google Glasses. I know, they are not X-rays Glasses but they have stirred a hornets nest of controversy even though they can see through your clothes.

There has never before been such controversy over a technology that has yet to reach store shelves.  This wearable computing device is going to take technology to a whole new level… literally.  The device itself sports nothing radically new.  All the devices and operations performed by Glass are available on any Smartphone or tablet PC.  Voice actuated, record video, take pictures, run apps etc… What seems to be causing all the anger is the fact that Google Glass is a camera/video platform that can start snapping pictures and make video recordings without being noticed.  This has caused a number of institutions to ban their use and has spawned a number of legislators to consider legislation to limit when and where people can use Glass.

No Glass Allowed

Most movie theaters already forbid customers from bringing in audio or video recording devices, but the more subtle Google Glass could add another wrinkle to those policies. Lawmakers in West Virginia have attempted to make it illegal to drive wearing the connected eyewear, while casinos that normally prohibit recording devices are also likely to enact rules for wearing the glasses in sensitive gaming areas.

In a blog on idigitaltimes called, “5 Places Your Futuristic Eyewear is Not Welcome”: Dave Meinert, who runs the 5 Point CafĂ© in Seattle, said that Google Glass users would have to take off their high tech eyewear if they want to enter. He has put up a sign that reads: "Respect our customers' privacy as we'd expect them to respect yours." 

Parks departments across the country are just itching for the chance to call a ban on Google Glass, according to the Daily Mail. "This is the ultimate snooper's gizmo. If you walk around with a video camera filming, it's obvious what you're doing, but with Google Glass, it's much, much more invasive," Dan Tench, of legal firm Olswang, told the Daily Mail.

West Virginian lawmakers are working on the passage of a bill to ban Google Glass while driving. They say that the advanced computerized eyewear could become another distraction for drivers, the Star Tribune reported. They have offered an amendment to include language that would make it illegal to "use a wearable computer with head mounted display" while driving.

Whether any of these prohibitions are even constitutional will need to stand the test of time.  What is certain is that with only 2,000 pairs of Google Glasses roaming the planet at present, this is only the tip of the techno-hysteria iceberg.  What will happen once glass reaches store shelves is anybody’s guess.  Of course, whether the device will be adopted by the general public at all is still uncertain,

The Geek Factor

English: photo of someone wearing a Google NOO...
English: photo of someone wearing a Google NOOGLER hat. (Photo credit: Wikipedia)
Already detractors have been pointing out everything from the obvious loss of style points that Glass wearers will need to deal with two skits on Saturday Night Live that make Glass users seem like the ultimate geeks.  And while there have been other notable tech concepts that have bombed big time in the past, such as Apple’s Newton, it will be interesting to see whether the urge to be a Borg will outweigh the giggle factor in the long run.

Will Glass Suffer Newton's Fate?

If you will recall, Apple Computer introduced the Newton in 1993 as one of the first personal digital assistants in existence.  This was in the days before Smartphones or tablet PC’s were invented.  Still the device’s resemblance to earlier technology cannot be denied. Equipped with a pen-stylus that enabled users to draw or write notes on the device that would be automatically be translated into text, Newton came equipped with a limited number of applications designed to untether a computer user from their PC.  While clearly ahead of its time, the Newton was considered a failure and was dropped in 1998.

Two Apple mobile devices based on ARM processo...
Two Apple mobile devices based on ARM processors. 162MHz on the Newton, 412MHz on the iPhone. (Photo credit: Wikipedia)
So is it possible that Glass could suffer the same fate?  Unlike Newton, Glass can do much more than read and write.  Google has been already wooing app developers as well as predicting that the wearable-computer market could be as big as $6 billion by 2016.  Like Smartphones, which were considered a niche product for the first few years after their introduction, time will tell whether Glass or any imitators that arise in the next couple of years can overcome the stigma of sporting these all-too-obvious devices, as well as the high cost of ownership.  

If you like this article, you can find more by typing “Google glass” or "Google" in the search box at the top left of this blog. If you found this article useful, share it with your friends, families and co-works. If you have a comment related to this article, leave it in the comment sections below.  If you would like a free copy of our book, "Internet Marketing Tips for the 21st Century," fill out the form below.

Thanks for sharing your time with me. 

Since 1995, Carl Weiss has been helping clients succeed online.  He owns and operates several online marketing businesses, including Working the Web to Win and Jacksonville Video Production. He also co-hosts the weekly radio show, "Working the Web to Win," every Tuesday at 4 p.m. Eastern on

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