Social Media Secrets of the Rich and Famous

Courtesy of Wikipedia

By Hector Cisneros

I love the song dirty laundry by Don Henley which portrays the news industry as a system that lives off the glory and misfortunes of celebrities and the rich and famous.  However, this article is not about the dirty laundry of the rich and famous; It's about how anyone can grow an audience to a very large number by implementing marketing elements that are reciprocal to the fans it targets. Most social media articles about the rich and famous, only talk about who reached a huge following, not how they achieved their results. In this episode of Working the Web to Win, we will explore the principles of social networking that we have been espousing for several years now. So, get ready to absorb these social media principles as we unveil the evolved rules of social networking of the Rich and Famous.

To Follow or Not to Follow – That is the Social Media Question?

Here’s How to Determine “If and When” you should Follow Someone Back in Social Media

By Hector Cisneros

Courtesy of Pixabay

Several years ago, a friend asked me, ‘how do you know who to follow,” after I told him that I was engaged in social media development and marketing. The question he asked was a good one because, at that time, most of what I was doing in the social media arena was new to everyone. In fact, we were in an era of discovery, testing untried techniques and methods. I quickly realized how similar social media development was to word of mouth networking, so it dawned on me to apply word of mouth marketing principles to the new social media phenomena. This application proved to be fruitful, but it did not address the need for rules for who to connect with and who to avoid. If you're engaged in social media development, you have to connect with people. Social media means following and unfollowing people, groups and businesses. This happens on Twitter, Facebook, Instagram, YouTube, Google+, LinkedIn, and when you blog (whether it’s on WordPress, Blogger, Tumblr or another platform). In this episode of Working the Web to Win, we will explore why we need to use social media to connect with others, who we need to be following, (making connections) and who we need to avoid (undesirables). Take out your highlighter and get ready to lay down some yellow lines as we take a deep dive into who to follow and why, along with how to avoid following those pesky undesirables.

The Twelve Secrets of Social Media Success

By Hector Cisneros

Courtesy of Flickr

Several years ago, a friend told me about this great new network that was going to eliminate my need for going to network meetings. He said he could go online and connect with people. I decided to join that network to see what all the hoopla was all about. At the time my friend was talking about LinkedIn. A year later I also joined Facebook and then followed that up by joining Twitter. Later, I also joined FourSquare, Stumbleupon, YouTube, Ecademy, MerchantCircle and Google+ (just to name a few). I soon learned that using social networks was very different than most forms of online marketing. I quickly realized that social networking was very much like face to face networking. Both were a form of word of mouth marketing. Both had fairly ridged rules of how you could build credibility, specific rules that would endear you to followers and rules that would get you un-followed or un-friended very quickly.

Seven Secrets of Social Media Magnets

By Hector Cisneros
 

Courtesy of Flickr

Every year I look back and try to put in words the social media principle I have discovered over the last seven years. I call these principles the seven secrets of social media magnets because using these secrets produces magnetic positive results. In other words, using these principles draws followers to you in a way that is good for them and for you. My secrets don’t use trickery or black hat techniques to game the system. Conversely, I pride myself on using universal principles and techniques that provide real value to both the audience and the player alike. So read on and enjoy the seven secrets of social media magnets.