To Follow or Not to Follow – That is the Social Media Question?

Here’s How to Determine “If and When” you should Follow Someone Back in Social Media

By Hector Cisneros

Courtesy of Pixabay

Several years ago, a friend asked me, ‘how do you know who to follow,” after I told him that I was engaged in social media development and marketing. The question he asked was a good one because, at that time, most of what I was doing in the social media arena was new to everyone. In fact, we were in an era of discovery, testing untried techniques and methods. I quickly realized how similar social media development was to word of mouth networking, so it dawned on me to apply word of mouth marketing principles to the new social media phenomena. This application proved to be fruitful, but it did not address the need for rules for who to connect with and who to avoid. If you're engaged in social media development, you have to connect with people. Social media means following and unfollowing people, groups and businesses. This happens on Twitter, Facebook, Instagram, YouTube, Google+, LinkedIn, and when you blog (whether it’s on WordPress, Blogger, Tumblr or another platform). In this episode of Working the Web to Win, we will explore why we need to use social media to connect with others, who we need to be following, (making connections) and who we need to avoid (undesirables). Take out your highlighter and get ready to lay down some yellow lines as we take a deep dive into who to follow and why, along with how to avoid following those pesky undesirables.