By Hector E. Cisneros
|Photo Credit: betterparentinginstitute.com|
|How to Win Friends and |
Electronic Word of Mouth
|Word of Mouth (Photo credit: Intersection Consulting)|
In my previous article I also mentioned that my social networks have built-in functions to pass along recommendations and testimonials. LinkedIn, Ecademy and FourSquare were the examples I gave. Since that writing LinkedIn has added an additional endorsement function where you can just click on a person’s skill to recommend them. However, I still prefer that you write a genuine testimonial letter and upload it. This will carry more weight than just clicking on someone's skill set as an endorsement.
More Equals More
As a general rule, the more work you do to help someone, the greater the value and weight your efforts carry, (i.e., the better the referral, testimonial or recommendation). Don’t limit your recommendations to just one social network. Post your recommendations on as many networks as possible. I often post my recommendations on the top five social networks. This includes Facebook, YouTube, Google+, Twitter and LinkedIn. But don’t stop there. Posting to other networks like Merchant Circle, AngliesList, Google Local and YollowBook also helps. I also like making recommendations on blogs and websites, if it has the facility to allow you to rate them there.
YouTube, the King of Testimonials
|YouTube video Brandweer Nederweert (Photo credit: |
Pictures, Videos are Worth a Whole lot More!
|English: Think you already knew the old saying: "A picture is worth a thousand words?" Think again. Let's ask Andy and see what he says... What's your explanation? (Photo credit: Wikipedia)|
What Smart Companies Do
Smart companies today are using social networks as a new kind of help desk and or customer service venue. They can watch for customer posted complaints, then connect with these disgruntled customers, and head off problems before they become big PR issues.
Get Your Tools Ready
Take a Double Check
|Check Chk (Photo credit: Matt Carman)|
What to Avoid
So far I have told you a lot of things you should do, but I haven’t spent much time telling you what you need to avoid. Make sure you maintain a positive attitude. Being positive draws people to you. This is transferred into your writing and show up in your post. Avoid negative expressions and conversations. They do not help you in your quest to grow your business. Also avoid cursing, crass and salacious language. This kind of language never makes you look professional. Don’t get into arguments with people on social networks. These networks are public and you don’t want to air squabbles and dirty laundry in public.
|Avoid Area, Central London, 25 October 2009 (Photo credit: ed_needs_a_bicycle)|
Other things I would avoid is trying to use tricks or techniques like mirroring and matching or NLP. These can be useful when face to
I have spent the last 20 years of my business life following the Law of Reciprocity and it has served me well. I have received dozens of recommendations and have a clean online reputation. I work hard at keeping my reputation clean, not by tricks or by trying to
burying bad news by launching a massive PR
campaign that pushes that news off page one. Instead what I concentrate on is helping others first, then making
things right if I make a mistake. I do this because I believe it’s the right
thing to do.
|I will write a positive testimonial for your product or service for $5 (Photo credit: |
The Last Word
|Famous last words... (Photo credit: |
In this article I have covered the law of reciprocity and how it allows you to win friends and influence people in the 21
st century. I have discussed how you can use this principle on a variety of social
media including the top five social networks and others like Angieslist,
Merchant Circle and Google Local. I have included suggestions on how to
leverage your time and given insight to using YouTube as a social network and
testimonial tool. If you have enjoyed this article pass it on to your friends.
If you have other ideas, thoughts or comments on this subject share them with
our readers in the comment section.
Hector Cisneros is COO and director of Social Media Marketing at Working the Web to Win, an award-winning Internet marketing company based in Jacksonville, Florida. He is also co-host of the weekly Internet radio show, "Working the Web To Win" on BlogTalkRadio.com, which airs every Tuesday at 4 p.m. Eastern. Hector is a syndicated writer and published author of “60 Seconds to Success.”