Opt-In Email Marketing is a Low-Cost Secret Weapon - Here are our Top 7 Tips

Courtesy of Max Pixel
By Hector Cisneros

Email is one of the oldest marketing venues on the internet today. Because of the worldwide spam problem, many businesses don’t engage in email marketing. This is a terrible shame. Email marketing is one of the most cost-effective marketing venues available. The statistics show that for those who use it, it is effective in both B2C and B2B marketing venues. It is one of the best lead generation weapons, it is highly scalable, it is extremely cost-effective, and its return on investment is hard to beat.  So why don’t more small businesses take advantage of email marketing? In this episode of Working the Web to Win, we will explore email marketing from several angles, provide the reader with a wealth of email marketing information and detail our top seven email marketing tips to make sure that our readers get an edge using our secret weapons. So, sharpen your pencils and get ready to decode our secrets as we explore Opt-In Email Marketing as a low-cost Secret Weapon.  

Online Video Marketing is Hot! Here are 7 Ways to Succeed

Courtesy of Flickr
By Hector Cisneros

Video marketing is hotter than ever right now, but there are some hidden monkey wrenches out there you have to watch out for. We have been spreading the word about video marketing since 2011 (when most were not listening). Today, video is easier and cheaper to produce than it was back then.  Plus, there are many free publishing venues, so anyone who really wants to take advantage of the dynamic nature of video marketing can, (and for little or no capital investment). In this episode of Working the Web to Win, we will provide you with access to comprehensive content, along with our top seven tips to help you improve your video marketing success. This will also include the details of what’s trending now and in the near future. So, put on your director’s hat and get ready to say “lights, camera, action,” as we explore video marketing – what makes it hot and the top seven tips to keep it that way.

Content Marketing Strategy’s & Tactic’s to Help You Beat Your Strongest Competition

Courtesy of PxHere
By Hector Cisneros

Most honest content marketing companies will tell you that a comprehensive SEO content marketing campaign will require a substantial investment to make it successful. If this is the case – does that mean that companies with smaller budgets won’t be able to compete with bigger companies? The simple answer is “Yes and No”! In the short run, companies with larger budgets should be able to outperform the smaller budget company with ease. However, if a smaller budget company is strategic and patient, it can definitely compete in the long run. In this episode of Working the Web to Win, we will explore strategies and tactics that companies with smaller budgets can use to compete with their larger competitors to gain organic ranking and traffic. So, put on your captains’ hat and military sun-glasses as we plan our attack on our bigger well-financed competitors.

The Latest on Cybercriminal Phishing Attacks with Fake Insurance Ads, Surveys & More

Courtesy of Pixabay
By Hector Cisneros

I have been writing about cybercrime for over seven years now, but this year I have seen a marked increase in targeted email phishing attacks based on my Baby-Boomer profile. Obviously, the boomers are coming of age, but I also attribute this increase to the recent massive cyber breaches at Yahoo, Equifax, Facebook, and other mega database holders. The massive Baby-Boomer population along with the above-mentioned massive breaches are all leading to a perfect cyber phishing storm because now cyber-criminals have everything they need to profile this population. In this episode of Working the Web to Win, we will explore the uptick in email phishing, its causes, its targets and what preventive measures you can take to prevent this perfect storm from sinking your cyber life. So, batten down your cyber hatches and get ready to be schooled on the latest cyber-criminal phishing attack along with the best ways to protect your cyber world.

The Tao of SEO Revisited and Revised.

Courtesy of Pixabay
By Hector Cisneros

Six years ago, my business partner wrote an excellent article about how back in 2012, most SEO experts claimed, (what seemed to the average businessman) supernatural knowledge of what worked in search engine optimization. They almost always spoke in the cryptic vocabulary of their industry, making it difficult for any businessperson to understand what they were doing. To make matters worse, it was common at that time to gain search ranking through the use of so-called black hat trickery. This is something that is still used occasionally today. It used to be widespread. In fact, SEO has evolved into a multifaceted marketing endeavor with many moving parts. Any expert who tells you they know exactly how it all works is at best stretching the truth. There is a Taoist saying that goes, “Those who know do not say, and those who say do not know. In this episode of Working the Web to Win, we will explore what has evolved from what once worked in SEO marketing to what works today. My business partner’s article written in 2012 was ahead of its time since it foresaw many of the things that are required for success today. So, get ready to delve into search engine marketing from a whole new perspective as we explore “The Tao of SEO Revisited and Revised”.