Here's a Dozen Reasons Why The Term SEO (AKA Search Engine Optimization) Is Obsolete

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By Hector Cisneros

I often hear the term SEO in conversations. This happens when consulting with clients or just talking with friends or associates. Yet, few of the people I speak with have a handle on what SEO means to the average business owner. Sure, if you ask them what SEO means most will retort "Search Engine Optimization". However, if you take the question just one step further, you find that the person you're talking to gets stymied, and often resorts to a reply of "I don't know what's entailed". By the same token, I ask prospects what kind of marketing they are engaged in and they will say I have a guy who is doing SEO work for them. Again, when I ask specifically what their "SEO person" is doing, I get the reply, "I don't know"! The truth is - SEO is not just one thing. Twenty years ago SEO did mean on page Search Engine optimization, but today SEO involves hundreds of ranking factors and dozens of both on and off page elements that need to be optimized to maximize your results. In this episode of Working the Web to Win, we will cover a dozen factors that show the term SEO is vague at best at that we should be using a new term like Search Marketing or Content Marketing. So pull out your checklist and get ready to cross your T's and dot your i's as we pull back the curtain on the term SEO.

The Tao of SEO Revisited and Revised.

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By Hector Cisneros

Six years ago, my business partner wrote an excellent article about how back in 2012, most SEO experts claimed, (what seemed to the average businessman) supernatural knowledge of what worked in search engine optimization. They almost always spoke in the cryptic vocabulary of their industry, making it difficult for any businessperson to understand what they were doing. To make matters worse, it was common at that time to gain search ranking through the use of so-called black hat trickery. This is something that is still used occasionally today. It used to be widespread. In fact, SEO has evolved into a multifaceted marketing endeavor with many moving parts. Any expert who tells you they know exactly how it all works is at best stretching the truth. There is a Taoist saying that goes, “Those who know do not say, and those who say do not know. In this episode of Working the Web to Win, we will explore what has evolved from what once worked in SEO marketing to what works today. My business partner’s article written in 2012 was ahead of its time since it foresaw many of the things that are required for success today. So, get ready to delve into search engine marketing from a whole new perspective as we explore “The Tao of SEO Revisited and Revised”.

Understanding the SEO Paradigm Shift in Business

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By Hector Cisneros

Ever asked yourself the question, “What does Search Engine Optimization really mean? Does it mean the same thing it meant 5 or 10 years ago?” These are questions we are asked regularly. The answers to these questions is anything but straightforward. SEO has changed so much that it’s hardly recognizable.  Understanding their depth and implications is a whole other matter. In fact, creating a marketing plan based on most of the definitions you hear for SEO will almost certainly guarantee failure. In this issue of Working the Web, we are going to explain what the word SEO has come to really mean. We will explain it in depth and in layman’s terms so that business people can understand and use this knowledge to their benefit. So read on and get ready to receive the secrets of SEO marketing in the 21^st Century.

What Exactly Does SEO Really Mean Today?

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By Hector Cisneros

I often hear people talking about SEO as it were, some magical secret, that when implemented, would instantly land your website on page one of any search engine. They use the acronym SEO as if it was a single element used in internet advertising. The reality today is that the term SEO no longer holds any real meaning. That’s why you hear marketing professionals using phrases like Search Marketing, internet marketing and content marketing. In this article I will provide a clear understanding of the term SEO and what it now means for any business.  I will also provide you with a litany of the success factors needed to achieve organic page one results.