What Exactly Does SEO Really Mean Today?

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By Hector Cisneros

I often hear people talking about SEO as it were, some magical secret, that when implemented, would instantly land your website on page one of any search engine. They use the acronym SEO as if it was a single element used in internet advertising. The reality today is that the term SEO no longer holds any real meaning. That’s why you hear marketing professionals using phrases like Search Marketing, internet marketing and content marketing. In this article I will provide a clear understanding of the term SEO and what it now means for any business.  I will also provide you with a litany of the success factors needed to achieve organic page one results.

Is SEO Still Important Today or in the Future?

By Hector E. Cisneros

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SEO is a term that is bandied about as if it were the holy grail of Search Engine Marketing. But what is SEO really? It is optimizing your website? Or, is it optimizing what you post to your web properties? Is it key word sensitive, key phrase-centric or is it something else altogether? My answer to these questions may surprise you. SEO is no longer just one thing. It's not just optimizing your website for proper Meta tags and matching content. It has grown to mean so much more. In this article, I discuss how Search Engine Optimization (a.d.a., SEO) has evolved into Search Engine Marketing (a.k.a., SEM). I will discuss how what was once a single-faceted injection has evolved into a multifaceted ongoing process. In this article you will find information on how a company can improve its search ranking, specific methods to follow that will insure a strong ranking position. Best of all, you can accomplish all this without resorting to tricks, gimmicks or deception that tries to bypass the search engine ranking systems.

Teams Win in the Search Engine Game

By Carl Weiss

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I often use analogies when I talk about advertising and marketing. Words like war, battle, game and winning all come to mind. Like most Americans, I enjoy a good football game. The rules are well-defined. We have professional referees keeping the game honest and of course, you have the players and their performance that makes winning or losing happen. In contrast, the search engine game has unpublished rules, Google is the referee throwing hidden flags and there are lots of players are trying to cheat the system.