Team Tech - Your Secret SEO Ranking Weapon

By Hector Cisneros

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Have you ever noticed how big corporations always seem to have the best marketing? They always seem to have the best search engine position, great commercials, websites and always seem to be omnipresent. Above and beyond having more money than small businesses, they have a secret weapon. They don't do their marketing by themselves, they have a team or in some cases multiple teams of marketers working on their behalf. This team approach allows them to do more. Have multiple minds working on their behalf allows them to come up with better marketing ideas, it allows them to more research, testing and to monitor their efforts. It also lets them make adjustments when necessary to maximize their return on investment. In this episode of Working the Web to Win, we will explore how Team Tech Marketing wins the online marketing battle when it comes to SEO and content marketing.

Top 18 Tips That Can Maximize Your Content Marketing

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By Hector Cisneros

Anyone engaged in content marketing today needs to cross their T's and dot their I's if they want to be successful. This means much more than just proofing their content for spelling and grammar. It means making sure that all the odds and ends need to be taken care of on a regular basis. You can think of the odds and ends of content marketing as the principles you follow to make sure you're providing not only the best content but content that is found, followed and forwarded to others looking for the same. In this episode of Working the Web to Win, we will explore a 16 point checklist that needs to be addressed and managed so that your content is at its best and has the greatest reach for the time that you invest. So read on, learn and use the Top 16 Tips that every content marketer needs to complete in order to achieve the full potential of their content marketing.

What Exactly Does SEO Really Mean Today?

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By Hector Cisneros

I often hear people talking about SEO as it were, some magical secret, that when implemented, would instantly land your website on page one of any search engine. They use the acronym SEO as if it was a single element used in internet advertising. The reality today is that the term SEO no longer holds any real meaning. That’s why you hear marketing professionals using phrases like Search Marketing, internet marketing and content marketing. In this article I will provide a clear understanding of the term SEO and what it now means for any business.  I will also provide you with a litany of the success factors needed to achieve organic page one results.