Team Tech - Your Secret SEO Ranking Weapon

By Hector Cisneros

Courtesy of Flickr

Have you ever noticed how big corporations always seem to have the best marketing? They always seem to have the best search engine position, great commercials, websites and always seem to be omnipresent. Above and beyond having more money than small businesses, they have a secret weapon. They don't do their marketing by themselves, they have a team or in some cases multiple teams of marketers working on their behalf. This team approach allows them to do more. Have multiple minds working on their behalf allows them to come up with better marketing ideas, it allows them to more research, testing and to monitor their efforts. It also lets them make adjustments when necessary to maximize their return on investment. In this episode of Working the Web to Win, we will explore how Team Tech Marketing wins the online marketing battle when it comes to SEO and content marketing.

Top 18 Tips That Can Maximize Your Content Marketing

Courtesy of www.flickr.com

By Hector Cisneros

Anyone engaged in content marketing today needs to cross their T's and dot their I's if they want to be successful. This means much more than just proofing their content for spelling and grammar. It means making sure that all the odds and ends need to be taken care of on a regular basis. You can think of the odds and ends of content marketing as the principles you follow to make sure you're providing not only the best content but content that is found, followed and forwarded to others looking for the same. In this episode of Working the Web to Win, we will explore a 16 point checklist that needs to be addressed and managed so that your content is at its best and has the greatest reach for the time that you invest. So read on, learn and use the Top 16 Tips that every content marketer needs to complete in order to achieve the full potential of their content marketing.

Your Website - Lost in Cyberspace

 By Carl Weiss

Lost In Space Second Series. (Photo credit: Jimmy Big Potatoes)

Every time Google sneezes, the entire Internet comes down with a cold. Many websites fall off Page One  every time Google updates their search algorithms.  Because Google controls 82% of search, it is vital that you understand its likes and dislikes. You also need to know what  to do to bulletproof your web presence so that the next time an update occurs you won't be lost in cyberspace. The problem is that Google, like all other search engines, doesn't make it easy for webmasters and site designers to understand the rules of engagement.  This article will attempt to part the curtain and give you a look behind the scenes in order to show you what the wizard wants. 

Team Tech! The Next Wave in Internet Marketing

By Carl Weiss

Courtesy of Flickr

Ever wondered how large companies market their business on the internet? They hire a team of professional to get their message out day in and day out. What if there was a way for your small business to take advantage of Team Tech! Well there is and in this article we will be covering the Secrets of Team Tech and how to take advantage of them.

Working the web is no game for wimps.  It use to be as easy as posting your page information, making sure your meta tags were setup and you had created a few back links with other relevant websites. Those days are gone and today it takes guts, determination and staying power to play the game to win. 

Teams Win in the Search Engine Game

By Carl Weiss

Courtesy of Wikimedia Commons

I often use analogies when I talk about advertising and marketing. Words like war, battle, game and winning all come to mind. Like most Americans, I enjoy a good football game. The rules are well-defined. We have professional referees keeping the game honest and of course, you have the players and their performance that makes winning or losing happen. In contrast, the search engine game has unpublished rules, Google is the referee throwing hidden flags and there are lots of players are trying to cheat the system.