Missing Out on Social Media Sales? Get A Second Chance with Touch Marketing

Courtesy of Pixabay

By Hector Cisneros

With organic social media marketing venues like "Facebook and Twitter showing weaker results than in the past, we thought it would be a good idea to talk about some marketing venues that are producing tangible marketing returns on your current investments. In particular, touch marketing has always been a good way to garner additional sales from customers and would-be prospects. In this episode of Working the Web to Win, we will take a hard look at a few tried and true touch marketing methods that always generate recurring sales. So read on and tune into this weeks Blog Talk Radio episode listed below as we delve into "How to Get a Second Bite out of the Apple with Touch Marketing.

Team Tech - Your Secret SEO Ranking Weapon

By Hector Cisneros

Courtesy of Flickr

Have you ever noticed how big corporations always seem to have the best marketing? They always seem to have the best search engine position, great commercials, websites and always seem to be omnipresent. Above and beyond having more money than small businesses, they have a secret weapon. They don't do their marketing by themselves, they have a team or in some cases multiple teams of marketers working on their behalf. This team approach allows them to do more. Have multiple minds working on their behalf allows them to come up with better marketing ideas, it allows them to more research, testing and to monitor their efforts. It also lets them make adjustments when necessary to maximize their return on investment. In this episode of Working the Web to Win, we will explore how Team Tech Marketing wins the online marketing battle when it comes to SEO and content marketing.

How to Launch your Next Marketing Campaign

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By Hector Cisneros

Have you ever wondered why some people are extremely successful with their marketing and others are not? They seem to be able to put great ads together quickly. They can develop and launch a website in less than a few weeks. Better still, their return on their marketing investment is much higher than the average business spending the same amount of money. In this episode, I will cover “getting organized” to wage war on your competitors. I will also show you a checklist that when fulfilled and followed, will make you come out on top 99% of the time. Better still, your return on your investment dollar will be better than it’s ever been. So tune in and turn onto this week’s episode of Working the Web to Win and learn the organizational steps that make for a successful marketing campaign.

The Four P's of Online Marketing Success

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(AKA) How to Slay the Hydras of Advertising

By Hector Cisneros

Profits – every business strives for them. They are the end results of selling a useful product or service that the marketplace ultimately deems worthy. If you are a business owner, managing the sales of your products or services produce these profits. They are the ultimate measure of your financial success. Today, you have to become the master of not one, but two dragons of marketing. Old school media monster and the internet beast. To make matters worse, these two dragons are hydra's - many headed beasts that evolve and splinter as you master and cut each head off.  Luckily, both have overlapping marketing elements that allow us to create a formula for success. In this article, I will teach the principles you need to tame these beasts. We will cover the four P’s of marketing success along with the nine content elements these two dragons crave. So strap on your sword and come with me as we prepare to slay the hydras of marketing.

What Every Business Needs When it Grows Up

14 Things Smart Businesses and Mature Professionals do to Grow Their Companies in a Weak Economy in the 21st Century 

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By Hector Cisneros

When an economy is strong, even weak companies and products can thrive.  But what happens when the economy struggles in recession for several years?  What happens when you have the emergence of consumer driven social media with its potentially viral and instant, word-of-mouth sharing, of both positive and negative reviews on products or services?  What happens when we have a fundamental shift in our way of life, where many consumers have only part-time jobs, while concurrently, taxes and consumer goods prices keeps rising?

How to Use Storytelling to Save the Day - 3 Secrets to Content Marketing Success

By Hector Cisneros

Courtesy of Flickr

Do you wish there was a way to build credibility and differentiate your company’s product or service from the competition? Would you be interested in a proven method that allows you to share what makes your company Special, as well as  what unique attributes your product or service provides clients? If you’ve been struggling to come up with an easy and cost-effective way to get your message across, then this is the tale for you. Storytelling has been around for hundreds of thousands of years, but it wasn't until recently that technology made it possible for the average person to tell their company’s story in a way that is both professional and compelling. 

Seven Habits of Highly Successful Internet Marketers

By Hector E. Cisneros

Courtesy of Flickr

Many years ago, I read Steven Covey's book "Seven Habits of Highly Effective People". This book had a big impact on my life. I spent many years cultivating and incorporating his philosophy and ideas into my business and personal life. This article is my attempt to bring the spirit of his philosophy to the world of internet marketing. However, I did not want to just rehash his ideas. I wanted to bring the reader a new perspective, a new view of how my seven internet marketing habits incorporate and embrace the sea change that has occurred in organic search engine marketing. I wanted these seven marketing habits to showcase how any internet marketer could use content marketing to be successful at achieving their client’s goals. So if you’re ready to learn how it’s done. Read on and embrace the Seven Habits of Highly Successful Internet Marketers.

Leveraging the Internet in the 21st Century

By Carl Weiss

Courtesy of www.cnbc.com

In the 20th Century, businesses used print, TV and Radio as the preferred advertising mediums to take their products and services to market. To flex your advertising muscles today, you also need to add the internet to the mix.  Unlike traditional forms of advertising, the internet easily crosses most borders and allows businesses “in the know” to Geo-target their ads to any regional or local level they desire.

What's Up With SEO?

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A  Principled Guide To Search Engine Marketing

By Hector Cisneros

When it comes to working the web to win, there have been a lot of changes over the years; 

none more so than Search Engine Optimization (SEO). Since Google's most recent update  called Hummingbird, many website owners and a number of professional optimizers have found themselves in a quandary when it comes to generating Page One search engine results.

SEO used to have a very specific meaning. Today, if you ask 100 different SEO experts what SEO means, you will get 100 different answers, many of which are still rooted in the way Search Engine Optimization used to work. There is an old saying that goes something like, “If you ask a carpenter how to build a house he will tell you use wood, a hammer and nails. If you ask a mason how to build a house, he will say with brick and mortar. Well Internet marketing experts also follow this line of thought. They base their answer on what they do (their particular niche of expertise) or who they have asked (Google, Yahoo, Bing, or third party research results). This article will aggregate what is known from many sources and provide answers that haven’t changed (even after Penguin, or its new successor, Hummingbird). If you are looking for a leg up on what it takes to climb up the ladder to Search Engine success, read this article and pass it along to your friends so that you, too, will know “What’s Up with SEO?”

English: A Saw-billed Hermit (Ramphodon naevius) Deutsch: Ein Sägeschnabel-Schattenkolibri (Ramphodon naevius) (Photo credit: Wikipedia)

The End of Conventional Advertising as We Knew it Would Be

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By Hector Cisneros

With the Mayan Prophecy of 12/21/12 only days away, I thought we would take the time to talk about how the Internet has already changed the world as we knew it.  In fact, when it comes to life as we know it is irrevocably altered, there isn't much that can hold a candle to the World Wide Web.  Think about it, the Internet is less than a quarter of a century old, yet it has infiltrated every facet of humanity, from telecommunications to computers, from newspapers to books to televisions, from yellow pages to the postal service. Even automobiles and medical devices connect to the web.

Touch Marketing – How to Win the Day & Get the Girl

By Carl Weiss

Courtesy of Pixabay

Whenever I speak before a group, one of the first questions I ask is, “Why create a website?”  While the responses are varied, the only correct one for business owners, large or small is, “To make money.”  Having been professionally engaged in Internet marketing since 1995, I can tell you that accomplishing this task is no easy matter.  Where in years gone by business owners merely had to create an optimized website in order to cash in online, today they need to busy themselves with an entire armada of online marketing, such as blogging, social networking and video.  All this just to get featured on page one of search engines like Google.  But what most business people do not know is that having a page one position will do you little good if you don’t have a systematic way with dealing with responses created by your website.  By system, I mean a comprehensive method of sorting, selecting and feeding prospects and clients the information they need to either make an initial purchase, or come back for more.

Six Cardinal Rules for Success in Social Media Marketing

By Hector Cisneros

You've heard everyone talking about how powerful social media is for marketing your business. How if you're not using it to market your business you're is stuck in the 80's. So you go out and create a Face Book page, open a LinkedIn account, start tweeting on twitter, build a Blog and start looking at You Tube. Now what do you do?

You're told by a friend to post snippets about your businesses and create a blog post about things you know, (although you're not sure what a blog is). You start to share information on various sites in the evening and before you know it. Bam, you're spending dozens of hours a week and getting nothing to show for your efforts. You say to yourself, what a pain in the neck social media marketing is!

Working the Web: The Lowdown on Local SEO

By Carl Weiss

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Search Engine Optimization (SEO) is a bit like the Air Force in World War II.  It was great when it came to carpet bombing cities.  But it was woefully inadequate when it came to discriminating individual targets.  The phenomenon of SEO is a lot like that.  Type in keywords like Jacksonville Video Production or Jacksonville Boat Club and the companies that pop up on Page One of Google are listed based upon their overall SEO score. 

While this works out fine for video production companies and boat clubs, where customers are prepared to drive clear across town to get the best deal, it doesn’t work so well for businesses (such as Auto Repair, Dry Cleaners or Pizza Parlors) that draw their customers from a smaller geographic area.  Although Google sometimes displays a map of the surrounding area where you can select businesses close to home, it has been proven that search engines have a built-in bias that favors firms located close to the city center. A recent article by Search Engine Journal pointed out:

Working the Web: Making Sense of Online Marketing

By Hector Cisneros

Courtesy of Flickr

Have you ever entered a conversation about marketing and became instantly perplexed by the terminology being bantered around? Did you get confused trying to follow the how, what, when, and where in the marketing plan? At the end of the conversation, did it seem like an epic tale spoken in Greek? If this is where you are with regards to internet marketing then this article is for you. This article is part of a series that is designed to cover basic terminology and actionable elements, as well as give specific steps for developing your own marketing plan.