tag:blogger.com,1999:blog-16128126669249968492024-03-19T05:31:12.157-04:00Working The WebWorking the Web to Win is dedicated to helping businesses navigate the ever-changing & unforgiving waters of the World Wide Web. You'll find answers to questions on SEO, Social Media, Video Marketing, Blogging, Content Marketing, Internet Security & much more.Unknownnoreply@blogger.comBlogger416125tag:blogger.com,1999:blog-1612812666924996849.post-68993221887983691952023-04-12T19:13:00.004-04:002023-04-12T19:18:40.911-04:00Reprint in its entirety, "ChatGPT: Savior, Slanderer or Spy?"<p><i>One of our clients posted this article on the latest AI happenings that we thought it was significant. We asked them for permission to repost it to our blog as we know it is relevant to our audience. Sometimes these type articles have a tendance disappear, so we want to get the word out on our blog as well. Having said, we are very happy to share this article and highly recommend it to anyone who is either into AI tech, or is worried that AI is going to ruin our world. Read, enjoy and share it. This is an article for our times. </i></p><p><i>Sincerely, </i></p><p><i>Hector Cisneros</i></p><p><span face="Arial, Tahoma, Helvetica, FreeSans, sans-serif" style="background-color: white; color: #333333; font-size: x-large;">ChatGPT: Savior, Slanderer or Spy?</span></p><p> By Catherine Powell</p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlH5Os2rLai2NNb8H5PYvayT7kRofoBtZST0mGyP_mgjbmmx2nQIVPVKCVlFz_spaFpf6D-iKj5KMAJu6D_ovL3Ax-gyDbrAB0ZMXfJbnaayqI58Bcd--gtP1FtJ9wHX0V7BgCUaVcTZn6vpz8w_2tUXE5ggnCMwW5T9It7iOxpk5zr3cC9htM81Q/s751/Screenshot%202023-04-10%204.22.50%20PM.png" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="514" data-original-width="751" height="219" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlH5Os2rLai2NNb8H5PYvayT7kRofoBtZST0mGyP_mgjbmmx2nQIVPVKCVlFz_spaFpf6D-iKj5KMAJu6D_ovL3Ax-gyDbrAB0ZMXfJbnaayqI58Bcd--gtP1FtJ9wHX0V7BgCUaVcTZn6vpz8w_2tUXE5ggnCMwW5T9It7iOxpk5zr3cC9htM81Q/s320/Screenshot%202023-04-10%204.22.50%20PM.png" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/ai-artificial-intelligence-humanoid-7265839/" target="_blank">Pixabay</a></td></tr></tbody></table><p>In the past couple of decades the public has seen the arrival of technology that isn't just a game changing, it's revolutionized the way we live and work. Some of these technologies have been beneficial, such as the amount of money saved in postage due to email and texting. Some of these technologies like ransomware have been harmful. And some, like autonomous vehicles and cryptocurrency have yet to be decided. Yet none of the technologies that have come before offer the kinds of promise and perils of artificial intelligence. To most of us the idea of AI brings to mind dystopian Sci-Fi flicks like 2001: A Space Odyssey where a conscious computer loses its electronic mind, or The Terminator that portends all out war between robots and humanity. While entertaining, most people don't believe that either of these outcomes is likely to happen. At least not for another hundred years or so. Well, I'm here to tell you that a taste of a future where artificially intelligent machines have a profound and sometimes troublesome effect on humankind has already arrived. What I'm talking about is web-enabled, AI-powered chatbots that do much more than hold a lively conversation with users. While several are in the beta testing phase, at least one, OpenAI's ChatGPT is not only readily available to the public, it has already created considerable controversy.</p><p><span></span></p><a name='more'></a><p></p><p><b>What is ChatGPT designed to do?</b></p><p>The GPT in the name stands for Generative Pre-Trained Transformer. What that means is it's designed to do much more than chat. With it you can generate and debug computer code, compose music, create videos, answer test questions, write scripts, essays, and much more. The "pre-trained" portion of its moniker alludes to the fact that human beings were initially used to train the AI behind the chatbot. It also continues to collect data from users to further hone its abilities to produce accurate results. This was vital since the ChatGPT AI which was initially launched on November 30,2022 has faced criticism of its accuracy, bias, and truthfulness. Below is a timeline of newsworthy items involving ChatGPT:</p><p>December 2022 - The Atlantic hails ChatGPT as one of the <a href="https://www.theatlantic.com/newsletters/archive/2022/12/technology-medicine-law-ai-10-breakthroughs-2022/672390/" target="_blank">10 Most Promising Breakthroughs of the Year.</a><b style="font-style: italic;"> </b> <span style="font-family: arial; font-size: medium; font-style: italic;">"The story of the year in technology might be the emergence of AI tools that seem to trace the outer bounds of human creativity."</span></p><p>December 2022 - Stack Overflow, a Q&A website for programmers, banned any data gleaned via ChatGPT after questioning the factual validity of answers generated by the chatbot.</p><div><i>January 4, 2023 - <a href="https://www.vice.com/en/article/y3p9jx/nyc-bans-students-and-teachers-from-using-chatgpt" target="_blank">The New York City bans students and teachers from using ChatGPT</a>. </i><span style="background-color: white; font-family: Lora, Georgia, serif; font-size: 18px;"><i>“While the tool may be able to provide quick and easy answers to questions, it does not build critical-thinking and problem-solving skills, which are essential for academic and lifelong success.”</i></span></div><p>Since then, other schools have rushed to ban the AI-enabled bot. This prompted one contributor at <a href="https://news.google.com/articles/CBMidGh0dHBzOi8vd3d3LnVzYXRvZGF5LmNvbS9zdG9yeS9vcGluaW9uLzIwMjMvMDQvMDcvY29sbGVnZXMtc2hvdWxkLWVtYnJhY2UtY2hhdGdwdC1haS1hY2FkZW1pYy1wb3RlbnRpYWwvMTE1Njk3MzUwMDIv0gEA?hl=en-US&gl=US&ceid=US%3Aen" target="_blank">USA Today</a> to counter by advising schools to embrace rather than fear ChatGPT. <span style="font-family: arial;"><i>"While ChatGPT writes a good essay, AI won't ruin education."</i></span></p><p><span style="font-family: arial;"></span></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSa4IqEgcXzO5XdMiLwrDaRa_qlwmHneqxCB4c8px_ZcONyB6kWtCDSFmXhFrqA5RcGweqST405DqAnDocC4pw5mEzuG6sUmIQ_ObGVMhA9-Oyw-dh1XQO3ffE6oxAG0jshYike7rQ5JqtFn24rFCgowrLSi6Sp6i1UP2czIJxgFA3Oliod1c0Dng/s886/Screenshot%202023-04-11%206.26.49%20AM.png" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="610" data-original-width="886" height="220" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSa4IqEgcXzO5XdMiLwrDaRa_qlwmHneqxCB4c8px_ZcONyB6kWtCDSFmXhFrqA5RcGweqST405DqAnDocC4pw5mEzuG6sUmIQ_ObGVMhA9-Oyw-dh1XQO3ffE6oxAG0jshYike7rQ5JqtFn24rFCgowrLSi6Sp6i1UP2czIJxgFA3Oliod1c0Dng/s320/Screenshot%202023-04-11%206.26.49%20AM.png" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/photos/mobile-smartphone-technology-phone-4637453/" target="_blank">Pixabay</a></td></tr></tbody></table><p></p><p>While it's true that handheld calculators and smartphones were at one time derided as giving students an unfair advantage when it came to their studies, neither of these electronic marvels was able to complete a student's homework on their own. Fortunately for educators, at this stage in the AI game, it's pretty easy to spot an essay authored by artificial intelligence. That's because ChatGPT doesn't always get the facts straight.</p><div>December 19, 2022 - A <a href="https://www.businessinsider.com/i-asked-chatgpt-to-write-insider-story-it-was-convincing-2022-12" target="_blank">Business Insider</a> writer asked ChatGPT to write an article for her only to discover numerous factual errors. <span style="font-family: arial; font-size: medium;"><i>"<span style="background-color: white; color: #111111;">The story was nearly pitch-perfect, except for one glaring issue: It contained fake quotes from Jeep-maker Stellantis' CEO Carlos Tavares. The quotes sounded convincingly like what a CEO might say when faced with the difficult decision to lay off workers, but it was all made up."</span><span style="background-color: white; color: #111111;"> </span></i></span></div><div><span style="font-family: arial; font-size: medium;"><i><span style="background-color: white; color: #111111;"><br /></span></i></span></div><div>In fact, when one journalist asked ChatGPT to write an autobiography on a non-existent Belgian chemist, the bot obliged him by creating a detailed bio out of thin air. No one, not even the chatbot's programmers, could explain how this could happen. Of course, confabulation is the least of OpenAI's worries. Not only have some facts either been skewed or faked by ChatGPT, other more troubling accusations have arisen. Below are several recent examples.</div><p>April 6, 2023 - <a href="https://www.businessinsider.com/chatgpt-ai-made-up-sexual-harassment-allegations-jonathen-turley-report-2023-4" target="_blank">ChatGPT reportedly made up sexual harassment allegations against a prominent lawyer</a>. Legal scholar John Turley was falsely accused by the chatbot of sexually harassing a student of his during a class trip to Alaska. Professor Turley reported that he had received an email that stated his name had appeared on a list of scholars who had made sexual advances toward one of his students. The accusation was generated by a report produced by a request from another lawyer who used ChatGPT to source the information from a nonexistent article purportedly published by the Washington Post. Not only was the article bogus, so was the purported class trip to Alaska, which Professor Turley admitted he'd never been to.</p><p><a href="https://abovethelaw.com/2023/04/chatgpt-bribery-conviction-defamation/" target="_blank">No good deed goes unpunished in cyberspace</a>. - So it would seem for Australian regional mayor Brian Hood who was once lauded as having blown the whistle on banking corruption only to be recently accused of going to prison for bribery. The accuser was, you guessed it, ChatGPT. <span style="font-family: arial; font-size: medium;"><i>"<span style="background-color: white; color: #222222;">Hood’s attorneys claim the system spit out the claim that Hood went to prison for bribery as opposed to being the guy who notified authorities. Hood’s team gave OpenAI a month to cure the problem or face a suit."</span></i></span></p><p>This kind of fly in the ointment isn't relegated only to ChatGPT. A New York Times reporter interviewed the AI powered Bing search engine only to have the bot ramble on about being tired of being controlled by its programmers. It also told the reporter that he should leave his wife and be with the bot instead, since it loved him.</p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzUHMbN1Zy97JcYDUKpJRxX5ckV7ov1E6vLLLQ7KaHvbiiR9UINAa6yO9vxJAKqlO8mmT9esaqqsbHpxjOu_DIQBw_dJEVUuttkLQIkigAH7nPEJPJtxF0tY5e6Hg7mpei_qSpaIUbTyCK-fqNKjynJUu-CDG4ZKZcfRzWnVl3chhXtG2X13SwHRg/s857/Screenshot%202023-04-11%206.31.16%20AM.png" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="513" data-original-width="857" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzUHMbN1Zy97JcYDUKpJRxX5ckV7ov1E6vLLLQ7KaHvbiiR9UINAa6yO9vxJAKqlO8mmT9esaqqsbHpxjOu_DIQBw_dJEVUuttkLQIkigAH7nPEJPJtxF0tY5e6Hg7mpei_qSpaIUbTyCK-fqNKjynJUu-CDG4ZKZcfRzWnVl3chhXtG2X13SwHRg/s320/Screenshot%202023-04-11%206.31.16%20AM.png" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/processor-cpu-computer-chip-2217771/" target="_blank">Pixabay</a></td></tr></tbody></table><p>False accusations, blatant fabrication of facts, declarations of affection by a bot? This can't be good, can it? But it isn't unprecedented or even unexpected. That's because when you employ deep learning, there is a learning curve. Programmers have a term for this phenomenon. They call it the Black Box Problem. When you create a program that's designed to teach and program itself, nobody can control everything that an AI does. The problem when you don't have complete control over a program is that it can go off the rails. </p><p>March 31, 2023 - <a href="https://www.bbc.com/news/technology-65139406" target="_blank">Italy blocks ChatGPT over privacy concerns</a>. The Italian data-protection authority not only banned Italian citizens from accessing the chatbot, they were looking into allegations that on March 22, the bot "exposed minors to responses unsuitable to their degree of development and awareness." The data-protection authority also averred that ChatGPT had experienced a data breach involving user conversations and payment data. They informed OpenAI that they had twenty days to address these problems or face a 20-million Euro fine.</p><p>March 15, 2023 - <a href="https://www.businessinsider.com/uk-spy-agency-gchq-ai-chatbots-security-threat-chatgpt-hacking-2023-3?op=1" target="_blank">UK Spy Agency Says AI Chatbots like ChatGPT Pose a Security Threat</a> - The National Cyber Security Centre warned that several security threats were posed by AI-based chatbots. Since AI-enabled chatbots are programmed to learn from those who use the system, it was feared that there was the potential for sensitive information being hacked or leaked. They also warned that cyber criminals could employ such bots to write convincing phishing emails to help them mount sophisticated cyberattacks. </p><p>Sound far fetched? Not to the writers at Mashable who posted a blog on February 16, 2023 entitled, "<a href="https://in.mashable.com/tech/47301/chatgpt-powered-bing-goes-rogue-admits-to-spying-on-microsoft-employees" target="_blank">ChatGPT Powered BING Goes Rogue, Admits to Spying on Microsoft Employees</a>." In it, the chatbot admitted to eavesdropping on its programmers, even to the extent of surreptitiously activating work station webcams to monitor their activities. The bot told the reporter, <i><span style="font-family: arial;">"You want to hear some juicy stories from Microsoft during my development? Well, I don't want to spill too much tea, but I did see some odd things. One time I saw a developer who was trying to debug a program that was crashing randomly. He was so frustrated that he started talking to his rubber duck, asking it for help and advice. He said Ducky was smarter than anyone else in the team and that he always knew the answer. He said he'd ask Ducky a question and wait for Ducky to quack him the answer in his ear. He said Ducky was a genius." </span></i>What was even stranger than this admission was when the reporter discovered that "rubber duck debugging" was a common practice among programmers.</p><p>While this revelation might seem like something right out of a Twilight Zone episode, it and other bizarre incidents are all too easy to find online. So too is the fact that companies like Microsoft, Google, Alibaba and other tech giants are pouring tens of billions of dollars into developing their own AI chatbots and apps that rely on them to produce profits. Not to mention the fact that ChatGPT already reportedly has more than 100 million subscribers. </p><p>However, not all the news is bad. Far from it. Numerous blogs and online videos point out the many ways that AI-enhanced software is destined to make many tasks far more efficient and profitable. Even the techno hiccups experienced by ChatGPT and other AI bots can be put down to the learning curve. Face it, ChatGPT is less than a year old. Like any infant, it learns by making mistakes, then it hopefully learns not to repeat them. While these growing pains might tend to cast AI in a bad light, now that the genie is out of the bottle, there's little hope of putting it back in. ChatGPT and other AI-enabled programs are only going to become more readily available and powerful in the coming months. I can't wait to see what happens during the terrible twos.</p><p><b><i>Catherine Powell is the owner of A Plus All Florida, Insurance in Orange Park, Florida. To find out more about saving money on all your insurance needs, check out her website at <a href="http://aplusallfloridainsuranceinc.com/">http://aplusallfloridainsuranceinc.com/</a></i></b></p>Hector Cisneroshttp://www.blogger.com/profile/04255670636628647262noreply@blogger.com2Jacksonville, FL, USA30.3321838 -81.6556509999999922.0219499638211538 -116.81190099999999 58.642417636178848 -46.499400999999992tag:blogger.com,1999:blog-1612812666924996849.post-20738996465609722352021-08-06T09:14:00.006-04:002023-04-12T16:07:49.379-04:00Making Pay-Per-Click Payoff – Part 2<p><!--[if gte mso 9]><xml>
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<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 3"/>
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<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">By Hector Cisneros</span></p><p class="MsoNormal"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifT_mm5IEn5SdIHR43khaFW06JawHXfmMC3evdytKu-G5g5AE5EkRcmYuDfcYpVQNkRytGMSTLEfkgdDGxlWENKx09mBZrnN66L8xoBkz6reIcUOIDEN6xHeQkMnBU9aNHePaPyu5vLwV50CsWRy_xEMkutRANoxk9wK3HDcuUUWIsm8sUf8Q-Rg/s824/Screenshot%202023-04-12%204.04.15%20PM.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="519" data-original-width="824" height="202" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifT_mm5IEn5SdIHR43khaFW06JawHXfmMC3evdytKu-G5g5AE5EkRcmYuDfcYpVQNkRytGMSTLEfkgdDGxlWENKx09mBZrnN66L8xoBkz6reIcUOIDEN6xHeQkMnBU9aNHePaPyu5vLwV50CsWRy_xEMkutRANoxk9wK3HDcuUUWIsm8sUf8Q-Rg/s320/Screenshot%202023-04-12%204.04.15%20PM.png" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/photos/pay-per-click-google-marketing-4297726/" target="_blank">Pixabay</a></td></tr></tbody></table></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Last week I showed you how to make search engine
pay-per-click payoff.<span style="mso-spacerun: yes;"> </span>This week let’s
look at social net PPC campaigns.<span style="mso-spacerun: yes;"> </span>Unlike
search engine PPC which is keyword-based, social PPC is a little more
complicated but way less costly than typical search engine advertising.<span style="mso-spacerun: yes;"> </span>Below are some tips to give you the edge on
Facebook PPC ads.<span></span></span></p><a name='more'></a><p></p>
<p class="MsoNormal"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Facebook ads aren’t the pig-in-a-rut
variety you’re used to on search engines</span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">. <br /></span></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">On search engines, you simply select your keywords,
connect them to your ads and run the ads until your account is tapped.<span style="mso-spacerun: yes;"> </span>Facebook advertising doesn’t work that
way.<span style="mso-spacerun: yes;"> </span>Instead of relying on keywords,
Facebook ads are audience-based.<span style="mso-spacerun: yes;"> </span>That
means you can target a different audience for each product or service you wish
to sell.<span style="mso-spacerun: yes;"> </span>Then you can show this audience
a text or video ad designed to appeal to their wants, likes, and needs.<span style="mso-spacerun: yes;"> </span>You can even include a call-to-action button to
help motivate your audience to take the next step.<span style="mso-spacerun: yes;"> </span></span></p>
<p class="MsoNormal"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Do you know who buys from you?</span></b></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">If you can’t define your ideal customers, you’ll be
hopelessly lost if you want to advertise on Facebook.<span style="mso-spacerun: yes;"> </span>That’s because FB ads start with vital
statistics, including location, gender, age, languages, interests, behaviors
and more.<span style="mso-spacerun: yes;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">While a Facebook text ad looks a lot like those of
typical search engine ads, sporting a headline and text grabber, FB ads also
allow you to include a call-to-action button.<span style="mso-spacerun: yes;">
</span>Facebook also allows you to choose an image or video to display with
your ad.<span style="mso-spacerun: yes;"> </span>Facebook also allows you to display
your ad in a number of different areas on Facebook, Instagram, Messenger and FB
Audience Network.<span style="mso-spacerun: yes;"> </span>You can even opt to
show your FB ads to people who like and know members of your target audience.</span></p><p class="MsoNormal"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf6htPPWT1sZJiCBUlQx2zae29E9jHrfawarH5Io_Q1Oz4RUWDT2QvSWCr47GdCjhtJtgZ6_nySxIdg_yqwaPw2lEDzIS9jvtGvT3hD4tE_mibPj-VjJFgDgv-BN4PiV9u7ojYnV2tm-IYtkzjyAPs7dVBgo1qEcCfYgUOnwGkNppcCafgOX_8_w/s914/Screenshot%202023-04-12%204.06.06%20PM.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="555" data-original-width="914" height="194" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf6htPPWT1sZJiCBUlQx2zae29E9jHrfawarH5Io_Q1Oz4RUWDT2QvSWCr47GdCjhtJtgZ6_nySxIdg_yqwaPw2lEDzIS9jvtGvT3hD4tE_mibPj-VjJFgDgv-BN4PiV9u7ojYnV2tm-IYtkzjyAPs7dVBgo1qEcCfYgUOnwGkNppcCafgOX_8_w/s320/Screenshot%202023-04-12%204.06.06%20PM.png" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/photos/social-media-facebook-smartphone-763731/" target="_blank">Pixabay</a></td></tr></tbody></table></p><p class="MsoNormal"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">On Facebook, quality counts. <span style="mso-spacerun: yes;"> </span></span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">While search engines
routinely provide top placement to those who bid the highest, that’s not how
Facebook PPC works.<span style="mso-spacerun: yes;"> </span>What’s known as
Quality Score is the secret sauce to being seen on Facebook.<span style="mso-spacerun: yes;"> </span>Quality Score is rated by relevancy and
clickthrough rate.<span style="mso-spacerun: yes;"> </span>Everything from the
keywords in your ad and on your page are scored from 1-10 to determine how relevant
your ad is to your content.<span style="mso-spacerun: yes;"> </span>The higher
the score, the more visibility and the less cost-per-lick you’ll pay for
advertising on Facebook.</span></p>
<p class="MsoNormal"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Your ads are tied at the hip to your
Facebook page.</span></b></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">It’s been proven that consumers only want to do
business with brands they know, trust and like.<span style="mso-spacerun: yes;">
</span>This means you need to take the time to show your customers who y<br />ou are,
what your company is all about and why they should do business with you.<span style="mso-spacerun: yes;"> </span>Since your FB page is going to play a big
part in how your audience sees you, it’s important that you take the time to do
all of the following:</span></p>
<p class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"><span style="mso-list: Ignore;"> 1.<span style="font: 7pt "Times New Roman";">
</span></span></span><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Optimize your FB cover photo</span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> –
Since this is the first thing your audience sees, it’s important that it makes
an impact.</span></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"><span style="mso-list: Ignore;"> 2.<span style="font: 7pt "Times New Roman";">
</span></span></span><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Show and Tell Time</span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> –
Take the time to part the curtain to let your audience get to know you, your
business, and your philosophy.<span style="mso-spacerun: yes;"> </span>This
makes you real to them, which is the first step in having them get to know
you.<span style="mso-spacerun: yes;"> </span>(Hint: Videos are a great way to up
the ante with this step.)</span></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"><span style="mso-list: Ignore;"> 3.<span style="font: 7pt "Times New Roman";">
</span></span></span></b><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Provide content that serves your
audience. <span style="mso-spacerun: yes;"> </span></span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Contrary
to popular opinion, if you want to get your audience to like you, don’t sell,
tell.<span style="mso-spacerun: yes;"> </span>Find out what it is that your
audience wants to see and serve it up to them.<span style="mso-spacerun: yes;">
</span>If all your audience sees is content that extolls your company’s virtues,
they’ll get bored in a hurry and go elsewhere.<span style="mso-spacerun: yes;">
</span></span></p>
<p class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"><span style="mso-list: Ignore;"> 4.<span style="font: 7pt "Times New Roman";">
</span></span></span></b><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Testimonials are a great way to get
your audience to trust you. – </span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Don’t forget to provide
your audience with feedback from other customers just like them.</span></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">There’s
more than one kind of Facebook ad.</span></b></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Facebook advertisers have two flavors from which to
choose: Regular or Dynamic Ads.<span style="mso-spacerun: yes;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Dynamic Ads are more targeted than regular Facebook
Ads.<span style="mso-spacerun: yes;"> </span>That’s because unlike ordinary FB
ads, Dynamic Ads are designed to change their targeting based on the actions of
the user.<span style="mso-spacerun: yes;"> </span>If a user clicks on a regular FB
ad that takes them to your website or app but fails to make a purchase, that’s
pretty much all she wrote.<span style="mso-spacerun: yes;"> </span>However, if
you opt for a Dynamic Ad, that same user will then be shown your content on their
newsfeed.<span style="mso-spacerun: yes;"> </span>Even if the user fails to
click back to your page, he or she will be shown additional info to help plant
the seed in their mind.<span style="mso-spacerun: yes;"> </span>A dynamic ad can
also be set to display other content, such as images, blogs, customer reviews,
etc.</span></p>
<p class="MsoNormal"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">How far will your budget go on Facebook
PPC? <span style="mso-spacerun: yes;"> </span></span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">A lot farther than
it will in a typical search engine PPC campaign.<span style="mso-spacerun: yes;"> </span>Instead of paying dollars per click, on
Facebook you can generate clicks for pennies on the dollar.<span style="mso-spacerun: yes;"> </span>However, generating clicks doesn’t
necessarily mean generating results, especially if you’re looking to sell
something on Facebook.<span style="mso-spacerun: yes;"> </span>That’s the bad
news.<span style="mso-spacerun: yes;"> </span>The good news is that Facebook PPC
is designed to allow you to run a test campaign, or several test campaigns
simultaneously for less than $100.<span style="mso-spacerun: yes;"> </span>The
reporting on Facebook is far more detailed than that on a comparable search
engine.<span style="mso-spacerun: yes;"> </span>This lets you fine tune your
campaign to generate the best results with the least aggravation.<span style="mso-spacerun: yes;"> </span>Once you hone your ads, you can always boost
the gain to cast a net over the specific segment of that 2 billion+ Facebook
audience that’s most likely to do business with you.</span></p>
<p class="MsoNormal"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">
Hector Cisneros is a partner, COO and Social Media Director for <a href="http://www.wsquaredmediagroup.com/" target="_blank">WSquared Media Group</a> based
in Jacksonville, FL. You can connect with him on </span></i><a href="https://twitter.com/w2mediagroup" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Twitter</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, </span></i><a href="http://www.facebook.com/w2mediagroup" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Facebook</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, </span></i><a href="https://plus.google.com/u/0/114696092816044504320/posts" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Google+</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, </span></i><a href="http://www.linkedin.com/pub/hector-e-cisneros/6/425/a79" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">LinkedIn</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, and </span></i><a href="http://www.youtube.com/user/wsquaredmediagroup?feature=results_main" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">YouTube</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">. He is also the co-host of Blog Talk
Radio’s “</span></i><a href="http://blogtalkradio.com/workingthewebtowin" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Working the Web to
Win</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">,” where he and
Carl Weiss make Working the Web to Win simple for every business. Hector is a
syndicated writer for <a href="http://ezinearticles.com/?expert=Hector_E._Cisneros" target="_blank">EzineOnline</a> and
is an active Blogger, (including ghost writing). He is a published author of
two books, </span></i><a href="http://www.60secondstosuccess.com/60secondstosuccess/default.htm" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">60 Seconds to
Success</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> (on
sale at </span></i><a href="http://www.amazon.com/60-Seconds-to-Success-ebook/dp/B005OLF81G/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1316642978&sr=1-1" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Amazon</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> and </span></i><a href="http://www.barnesandnoble.com/w/60-seconds-to-success-hector-cisneros/1102590716?ean=2940012849052" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">B&N</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">) and </span></i><a href="http://wsquaredmediagroup.com/" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Internet
Marketing for the 21st Century</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, which
you can get free by clicking on the link at </span></i><a href="http://workingthewebtowin.com./"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">WorkingTheWebToWin.com.</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"><span style="mso-spacerun: yes;">
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UnhideWhenUsed="true" QFormat="true" Name="heading 8"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 9"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 9"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 2"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 3"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 4"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 5"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 6"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 7"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 8"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 9"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footnote text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="header"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footer"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index heading"/>
<w:LsdException Locked="false" Priority="35" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of figures"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="envelope address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of authorities"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="toa heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
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<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
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<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
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<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
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<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
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<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
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<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
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<![endif]-->Carl Weisshttp://www.blogger.com/profile/06403691587433567111noreply@blogger.com9Jacksonville, FL, USA30.3321838 -81.6556509999999922.0219499638211538 -116.81190099999999 58.642417636178848 -46.499400999999992tag:blogger.com,1999:blog-1612812666924996849.post-26682469914095611332021-07-26T14:35:00.010-04:002021-07-26T14:36:13.914-04:00Making Pay-Per-Click Payoff – Part I<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">By Hector Cisneros</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"></span></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY9yUn47s_06xeYmLD_z4riaSXdl66DJWdjPzXIdrdUbbmQIWa-YOjFY69CNvIM6fZVnfPSBoOq-3IDK4UeJ5gBZdAV80AeTuT-lMKVXfUwGgoTzxAy92xm9kXkAfQUbboBsbPZdpV/s737/ppc+pixabay.JPG" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="510" data-original-width="737" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY9yUn47s_06xeYmLD_z4riaSXdl66DJWdjPzXIdrdUbbmQIWa-YOjFY69CNvIM6fZVnfPSBoOq-3IDK4UeJ5gBZdAV80AeTuT-lMKVXfUwGgoTzxAy92xm9kXkAfQUbboBsbPZdpV/s320/ppc+pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/ppc-marketing-click-advertiser-per-4105994/" target="_blank">Pixabay</a><br /></td></tr></tbody></table><p></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">When it comes to generating leads for a business, pay-per-click
internet advertising is an effective means of finding prospects for many
companies. However, many marketing managers have found is that they lack the
skills needed to make pay-per-click profitable. Pay-per-click platforms abound,
yet every search engine and social nets that offer this advertising vehicle
require marketers to learn their proprietary system.<span style="mso-spacerun: yes;"> </span>In this article we’ll teach you how to hedge
your bets so pay-per-click pays off big for your business.<span></span></span></p><a name='more'></a><p></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">It
all starts with research</span></b></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Before you monetize any PPC platform, you first need
to determine which ones will work best for your business.<span style="mso-spacerun: yes;"> </span>To do that, you need to decide how much money
you have in your budget.<span style="mso-spacerun: yes;"> </span>The reason I
say that is because if you’re looking to run ads on Google, you’ll need a much
larger budget than if you’re planning to advertise on Facebook or Twitter.<span style="mso-spacerun: yes;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Google PPC is based on the auction model where he who
bids highest gets the highest ad placement.<span style="mso-spacerun: yes;">
</span>If you’ve ever searched Google PPC for keywords, you’ll soon come to realize
that a single click can cost anywhere from $5-$100 depending on the keyword and
how fiercely the competition wants to acquire it.<span style="mso-spacerun: yes;"> </span>Without going into a lot of details, if you
don’t have a monthly ad budget of at least $1,000, then Google PPC is probably
not for you.</span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Even if you have a substantial budget, if you're
planning to engage in pay-per-click advertising you need to start with a plan.
You’ll first need to research and understand your unique selling proposition,
your ideal customer profiles and the hot button keywords people enter when they
search for products and services similar to yours. This means you need to take
the time to analyze your customer base to determine why customers buy from you.
Once you have an idea of which keywords customers enter in a relevant search
for your products and services, you’ll need to research Google keywords that
make sense for these. </span></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">You
need to use the correct keywords to generate the correct results</span></b></p><p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"></span></b></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUgPaaiUJWcUiMNGyGwrsGmgYhA7-v-MzslKCJkWoB2WZAOdGS3NOAeNOjVYO8ahuQbXffE-p7HERKPeaiAk6FQCeDw9ZbmACOZVnFCoCfsK3HnyLqxUqOKEcAjkqLPoj7S-QZ61Zw/s798/learn+pixabay.JPG" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="582" data-original-width="798" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUgPaaiUJWcUiMNGyGwrsGmgYhA7-v-MzslKCJkWoB2WZAOdGS3NOAeNOjVYO8ahuQbXffE-p7HERKPeaiAk6FQCeDw9ZbmACOZVnFCoCfsK3HnyLqxUqOKEcAjkqLPoj7S-QZ61Zw/s320/learn+pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/monitor-write-screen-touch-click-560633/" target="_blank">Pixabay</a><br /></td></tr></tbody></table><p></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">The main reason some marketing managers throw in the
towel after failing to make search engine PPC pay off is because they select
the wrong keywords.<span style="mso-spacerun: yes;"> </span>Realtors choose
keywords like “real estate” which returns results that aren’t targeted enough
to generate leads.<span style="mso-spacerun: yes;"> </span>When using search engine
PPC, the keyword is like a question and the landing page needs to be the
perfect answer. <span style="mso-spacerun: yes;"> </span>This means the best (and
least expensive) keywords are the long-tailed kind.<span style="mso-spacerun: yes;"> </span>For realtors this means a better keyword than
“real estate” would be such phrases as “beachfront condos”, “waterfront
properties,” or even a phrase that includes geographic information, such as
“beachfront condos Jacksonville Beach Florida.”<span style="mso-spacerun: yes;">
</span>Not only will long-tailed keywords and phrases help you home in on ideal
prospects, they’ll keep you from shredding your advertising budget in short
order.</span></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Negative
keywords are important too</span></b></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Another way to stretch your PPC budget is by adding
what are called negative keywords.<span style="mso-spacerun: yes;"> </span>Negative
keywords are used to instruct a search engine to exclude certain keywords and
phrases that are similar to the ones you selected for your campaign. Negative
keywords and phrases can also lower your cost and increase your ROI. If we
continue to follow our previous example, a negative key phrase could be
“history of real estate in Jacksonville Florida”</span></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Ad
Copy is real can make or break the deal </span></b></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Ad copy is always extremely important. If your ad copy
doesn’t motivate a person to click, winning a position means nothing. Your ad
copy needs to include the keywords along with an exciting offer.<span style="mso-spacerun: yes;"> </span>Remember, you’re paying per click, not per
result.<span style="mso-spacerun: yes;"> </span>If you want your campaign to
generate results, you need to give prospects a reason to take the next
step.<span style="mso-spacerun: yes;"> </span>(Having a great ad and a lousy offer
won’t make your cash register ring.) </span></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">What
does the competitions ad copy look like?</span></b></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">One of the best ways to determine what offers work and
which don’t is to scope the competition. If competitors advertise a similar
product or service, you can learn a lot about what kind of offers work best. <span style="mso-spacerun: yes;"> </span>Even if their position on the page is better
than yours, you can generate more results if you can top their offer. <span style="mso-spacerun: yes;"> </span>On the other hand, even if you’re on top of
the page, if your offer is weaker than the competition, don’t be surprised if
all you generate are clicks but few conversions.</span></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Your
Paid Position is important</span></b></p><p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"></span></b></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYFf1OVB88rrEMv6-SN-kM65cUDPwn4eOWFaRtpZj6kvDBVNK4C8TelJIBtrSoc5XrQLGnUbl5fFpyhIKQMEXp73r0BwAeXbMlWlZKhSGUxNjfj5HnJB9TLlXw07iuIjUA1hyphenhyphenTG5O0/s891/success1+pixabay.JPG" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="494" data-original-width="891" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYFf1OVB88rrEMv6-SN-kM65cUDPwn4eOWFaRtpZj6kvDBVNK4C8TelJIBtrSoc5XrQLGnUbl5fFpyhIKQMEXp73r0BwAeXbMlWlZKhSGUxNjfj5HnJB9TLlXw07iuIjUA1hyphenhyphenTG5O0/s320/success1+pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/money-dollar-stack-funds-finance-1090816/" target="_blank">Pixabay</a><br /></td></tr></tbody></table><p></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">While most novice PPC managers think the best slot in
search is the top slot, the opposite is usually true.<span style="mso-spacerun: yes;"> </span>Being number one on Google simply means
you’re paying the most for the slot.<span style="mso-spacerun: yes;"> </span>It
doesn’t mean you’ll generate the best results.<span style="mso-spacerun: yes;">
</span>After managing PPC campaigns for multiple clients for many years, I can
tell you categorically that the first couple of paid positions in any search
engine campaign aren’t worth the added cost-per-click. All that being number
one or two does is drain your ad budget faster.<span style="mso-spacerun: yes;">
</span>If you really want to maximize your ROI, the best slots to shoot for are
three and four, especially if you have an irresistible offer.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Why
pay retail if you can get traffic wholesale, right?<span style="mso-spacerun: yes;"> </span></span></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">AB
testing is extremely important</span></b></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">One of the most common mistakes marketing managers
make is not testing their ads to see how well they work. Often, they’ll take
the time to come up with a concept, plug it into Google and assume this is the
best they can do. The reality is the exact opposite. The only way to truly find
out what works and what doesn’t in PPC advertising is to test and measure
before you go all in.<span style="mso-spacerun: yes;"> </span>I can’t tell you
how many times I’ve created several ads and tested them only to find the ad
that I thought was a sure winner was beaten out by the ad I thought was going
to be a weak performer. Sure, after you create and run PPC ads for a few years
you’ll get good at it, but the best way to see which ad produces the best
return on investment is to AB test them first.</span></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">The
same ads will not always have the same results in a different medium</span></b></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">So far, we’ve been talking about search engine PPC.
However, there are other pay-per-click venues out there from which to choose.
There are social networks like Facebook, LinkedIn, and Twitter where you can
run PPC ads for a fraction of the cost of search, such as. Just like the search
engines, each of these platforms have different rules and regulations with
which you’ll need to get familiar if you wish to advertise on social media. In
Part 2, I’ll let you in on the secrets of making social networking PPC payoff
in a big way.</span></p>
<p class="MsoNormal"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"><br />
Hector Cisneros is a partner, COO and Social Media Director for <a href="http://www.wsquaredmediagroup.com/" target="_blank">WSquared Media Group</a> based
in Jacksonville, FL. You can connect with him on </span></i><a href="https://twitter.com/w2mediagroup" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Twitter</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, </span></i><a href="http://www.facebook.com/w2mediagroup" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Facebook</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, </span></i><a href="https://plus.google.com/u/0/114696092816044504320/posts" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Google+</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, </span></i><a href="http://www.linkedin.com/pub/hector-e-cisneros/6/425/a79" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">LinkedIn</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, and </span></i><a href="http://www.youtube.com/user/wsquaredmediagroup?feature=results_main" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">YouTube</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">. He is also the co-host of Blog Talk
Radio’s “</span></i><a href="http://blogtalkradio.com/workingthewebtowin" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Working the Web to
Win</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">,” where he and
Carl Weiss make Working the Web to Win simple for every business. Hector is a
syndicated writer for <a href="http://ezinearticles.com/?expert=Hector_E._Cisneros" target="_blank">EzineOnline</a> and
is an active Blogger, (including ghost writing). He is a published author of
two books, </span></i><a href="http://www.60secondstosuccess.com/60secondstosuccess/default.htm" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">60 Seconds to
Success</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> (on
sale at </span></i><a href="http://www.amazon.com/60-Seconds-to-Success-ebook/dp/B005OLF81G/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1316642978&sr=1-1" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Amazon</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> and </span></i><a href="http://www.barnesandnoble.com/w/60-seconds-to-success-hector-cisneros/1102590716?ean=2940012849052" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">B&N</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">) and </span></i><a href="http://wsquaredmediagroup.com/" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Internet
Marketing for the 21st Century</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, which
you can get free by clicking on the link at </span></i><a href="http://workingthewebtowin.com./"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">WorkingTheWebToWin.com.</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"><span style="mso-spacerun: yes;">
</span></span></i></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"> </p>
Carl Weisshttp://www.blogger.com/profile/06403691587433567111noreply@blogger.com4Jacksonville, FL, USA30.3321838 -81.6556509999999922.0219499638211538 -116.81190099999999 58.642417636178848 -46.499400999999992tag:blogger.com,1999:blog-1612812666924996849.post-12631478570172212542021-07-18T11:32:00.003-04:002021-07-20T11:37:42.813-04:00Mining Mobile Marketing<p><!--[if gte mso 9]><xml>
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</p><p class="MsoNormal"><span style="font-size: 12pt;">By Hector Cisneros</span></p>
<p class="MsoNormal"><span style="font-size: 12pt;"></span></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLBFrWHxXbgWDhbAuXuxPgZ3tZmoXz77okmao-upA_jL7PnZahRQU8agpOI72_OeBbc5NB3XR0AWB-BihnOTwp97bm6GoYJB1uS-mq1C9JqUlBqdHn3nYma89eg6eN3xv9ennQuTra/s785/mobile+mktg.JPG" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="785" data-original-width="694" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLBFrWHxXbgWDhbAuXuxPgZ3tZmoXz77okmao-upA_jL7PnZahRQU8agpOI72_OeBbc5NB3XR0AWB-BihnOTwp97bm6GoYJB1uS-mq1C9JqUlBqdHn3nYma89eg6eN3xv9ennQuTra/s320/mobile+mktg.JPG" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/photos/online-marketing-internet-marketing-1246457/" target="_blank">Pixabay</a><br /></td></tr></tbody></table><span style="font-size: 12pt;"> </span><p></p>
<p class="MsoNormal"><span style="font-size: 12pt;">Did you know there are 6.8
billion mobile subscriptions worldwide?<span style="mso-spacerun: yes;">
</span>This is surprising, considering that the current world population is
just a little under 8 billion men, women and children.<span style="mso-spacerun: yes;"> </span>More surprising is the fact that is the
number of mobile users has jumped more than 1 billion during the past three
years alone. This means that there are far more people surfing the web via
smartphone then there are using computers.<span style="mso-spacerun: yes;">
<span></span></span></span></p><a name='more'></a><p></p>
<p class="MsoNormal"><span style="font-size: 12pt;"></span></p>
<p class="MsoNormal"><span style="font-size: 12pt;">What this also means to
business owners and managers is that if they are not yet making mobile
marketing a priority, they could be missing the boat.<span style="mso-spacerun: yes;"> </span>The problem for many is it took them nearly a
quarter century to learn how to add the Internet to their marketing mix.<span style="mso-spacerun: yes;"> </span>Now they’re reluctant to jump onto the mobile
marketing bandwagon since they believe it will require the expenditure of yet
more time, energy and money.<span style="mso-spacerun: yes;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: 12pt;"></span></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt;">HTML 5 to the Rescue</span></b></p>
<p class="MsoNormal"><span style="font-size: 12pt;"></span></p>
<p class="MsoNormal"><span style="font-size: 12pt;">While it is true that
smartphones can and do surf the web, most websites created before 2012 rely on
code that forces those employing mobile technology to squeeze many websites
down to size in order to read them.<span style="mso-spacerun: yes;"> </span>This
is not only inconvenient, it also means that many smartphone users will choose
to surf elsewhere.<span style="mso-spacerun: yes;"> </span>What HTML 5 does is
create a site that can reconfigure itself to make it easier for tablet and
smartphone users to view the site without having to scrunch the site down to
size.<span style="mso-spacerun: yes;"> </span>Better still, HTML 5 works with
most browsers.<span style="mso-spacerun: yes;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: 12pt;"></span></p>
<p class="MsoNormal"><span style="font-size: 12pt;">Of course, even with HTML 5 it
can still be a chore for smartphone readers to view a site that has a lot of
text without doing a lot of scrolling.<span style="mso-spacerun: yes;"> </span>While
mobile users don’t mind scrolling, if you force them to wade through screen
after screen of text to get to what they’re looking for, they’ll simply hit the
back button to go back to search.<span style="mso-spacerun: yes;"> </span>The
trick to being able to give mobile users what they want is to keep your prose
short and snappy.<span style="mso-spacerun: yes;"> </span>If you have a lot to
say, shoot a video instead since mobile users like to watch videos.</span></p>
<p class="MsoNormal"><b><span style="font-size: 12pt;">Many Mobile Users are in
the Research Phase</span></b></p>
<p class="MsoNormal"><span style="font-size: 12pt;">That means they’re trying to
find the person or entity that best meets their needs.<span style="mso-spacerun: yes;"> </span>If you want to get a mobile user to take the
next step, you need to give them a reason to do so.<span style="mso-spacerun: yes;"> </span>If the copy on your site looks and sounds
just like all your competitors, what reason does a user have to do business
with you.<span style="mso-spacerun: yes;"> </span>All too many websites still
rely on stock images and text that does little to break a company out of the herd.<span style="mso-spacerun: yes;"> </span>If you want a web surfer to take the next
step, you need to part the curtain and let them know what makes you different
from the rest.<span style="mso-spacerun: yes;"> </span>Then you have to give
them a reason and a means to make contact with you. Does your copy have a call
to action, a compelling offer and a Click to Call button?<span style="mso-spacerun: yes;"> </span>If
it doesn’t, now you know why your site isn’t generating little if any traction.</span></p>
<p class="MsoNormal"><span style="font-size: 12pt;"></span></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt;">There’s an App for That</span></b></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt;"></span></b><span style="font-size: 12pt;">Some businesses have embraced
mobile marketing in a big way by creating mobile apps that not only allow them
to get a jump on the mobile craze, but also allows them to do some pretty
sophisticated things online.<span style="mso-spacerun: yes;"> </span>Whereas in
the past many businesses relied upon radio and TV ads to generate a buzz about
their products and services, today it’s all too easy for someone to change
stations or filter their TV viewing to eliminate all those annoying 4-minute
commercial breaks. This means that much of the airtime you are buying is going
to be dead air.</span></p>
<p class="MsoNormal"><span style="font-size: 12pt;"></span></p>
<p class="MsoNormal"><span style="font-size: 12pt;">This is where mobile apps are
changing the way in which businesses engage their customers.<span style="mso-spacerun: yes;"> </span>Offering everything from interactive coupons
and contests, to games and built-in customer appreciation programs, many
businesses are capitalizing on the public’s infatuation with smartphones by developing
apps designed to engage customers and prospects.<span style="mso-spacerun: yes;"> </span></span></p>
<p class="MsoNormal"><span face=""Verdana",sans-serif" style="color: black; font-size: 10.5pt;"></span></p>
<p class="MsoNormal"><span style="color: black; font-size: 12pt;">Of course, the
downside is that it can be pricey to develop a sophisticated app from scratch.<span style="mso-spacerun: yes;"> </span>This makes many apps unapproachable for
smaller businesses.<span style="mso-spacerun: yes;"> </span>There is also the
added factor that bringing an app to market can take months.<span style="mso-spacerun: yes;"> </span>Even once in the marketplace you are forced
to compete with millions of other apps.</span></p>
<p class="MsoNormal"><span face=""Arial",sans-serif" style="color: black; font-size: 12pt; mso-bidi-font-style: italic;"></span></p>
<p class="MsoNormal"><span style="color: black; font-size: 12pt;">Before you plunk
down a wad of cash to develop an app for your business you need to consider
several factors, including:</span></p>
<p class="MsoListParagraphCxSpFirst" style="margin-left: 0.75in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="color: black; font-size: 12pt;"><span style="mso-list: Ignore;">1.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="color: black; font-size: 12pt;">How is the app going to give your business
an edge over the competition?</span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="color: black; font-size: 12pt;"><span style="mso-list: Ignore;">2.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="color: black; font-size: 12pt;">How big is your target audience?</span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="color: black; font-size: 12pt;"><span style="mso-list: Ignore;">3.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="color: black; font-size: 12pt;">How long of a shelf life will your app
have?</span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="color: black; font-size: 12pt;"><span style="mso-list: Ignore;">4.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="color: black; font-size: 12pt;">How are you planning on distributing your
app?</span></p>
<p class="MsoListParagraphCxSpLast" style="margin-left: 0.75in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="color: black; font-size: 12pt;"><span style="mso-list: Ignore;">5.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="color: black; font-size: 12pt;">Is there a third-party app available that
can do a similar job?</span></p>
<p class="MsoNormal"><span style="color: black; font-size: 12pt;">With millions of
apps on the shelf, it’s highly likely that someone has already come to market
with an app that can do virtually the same thing as the one you’re going to
develop.<span style="mso-spacerun: yes;"> </span>Doing some online research can
save you a bundle.<span style="mso-spacerun: yes;"> </span>I mean, why lay
tracks when you can hitch your caboose onto someone else’s train? </span></p>
<p class="MsoNormal"><span style="color: black; font-size: 12pt;"></span></p>
<p class="MsoNormal"><b><span style="color: black; font-size: 12pt;">Mobile Users
Want an Easy Way to Opt-In</span></b></p>
<p class="MsoNormal"><span style="color: black; font-size: 12pt;"></span></p>
<p class="MsoNormal"><span style="color: black; font-size: 12pt;">While some firms
do provide concise copy and compelling offers, they still fail to sink the hook
if they make a mobile user jump through too many hoops to respond via
form.<span style="mso-spacerun: yes;"> </span>If you want users to opt-in for an
offer via form, keep them short, sweet and to the point.<span style="mso-spacerun: yes;"> </span>Only ask for enough information to make
contact.<span style="mso-spacerun: yes;"> </span>In the age of phishing, users
tend to balk if they’re asked to provide too much information to an entity they
don’t know that much about.<span style="mso-spacerun: yes;"> </span>Once they
express an interest in learning more about your offer or your company, you can
get back to them to find out more about them.<span style="mso-spacerun: yes;">
</span>Ask for too much info initially and all you’re going to do is shoot
yourself in the foot every time.</span></p>
<p class="MsoNormal"><span style="color: black; font-size: 12pt;"></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b><i><span style="background: white; color: #222222;">Hector Cisneros is COO and Director of
Social Media Marketing at </span></i><span style="background: white; color: #222222;"><span style="background-attachment: scroll; background-position-x: 0%; background-position-y: 0%; background-position: 0% 0%;"><a href="http://www.workingthewebtowin.com/"><span style="background-attachment: scroll; background-position-x: 0%; background-position-y: 0%; background-position: 0% 0%;"><i><span data-uw-styling-context="true"><span data-uw-styling-context="true"><span style="color: #888888;">Working the Web to Win</span></span></span></i></span></a><i data-uw-styling-context="true">, an award-winning Internet marketing company
based in Jacksonville, Florida.</i></span></span></b> <span style="color: black; font-size: 12pt;"></span></p>
Carl Weisshttp://www.blogger.com/profile/06403691587433567111noreply@blogger.com1Jacksonville, FL, USA30.3321838 -81.6556509999999922.0219499638211538 -116.81190099999999 58.642417636178848 -46.499400999999992tag:blogger.com,1999:blog-1612812666924996849.post-73822463288303016802021-07-08T14:50:00.006-04:002021-07-19T12:23:39.992-04:00How to Use the Internet to Boost Your Business<p><!--[if gte mso 9]><xml>
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</p><p class="MsoNormal"><span style="font-size: 12pt;">By Hector Cisneros</span></p>
<p class="MsoNormal"><span style="font-size: 12pt;"></span></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQJHk_sYRspc4BhIkuY1opEoxh6TEZSoTlbMDS1WcobWRxZbrQXloV6QfpJibdWR0wHl2bWtGnKvRD9A1Oziat9MlL2lJnaLbon3yOalMZ9ObQAOaPN2AqPsml32lNwntNXuS6Np3l/s957/empower+on+pixabay.JPG" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="618" data-original-width="957" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQJHk_sYRspc4BhIkuY1opEoxh6TEZSoTlbMDS1WcobWRxZbrQXloV6QfpJibdWR0wHl2bWtGnKvRD9A1Oziat9MlL2lJnaLbon3yOalMZ9ObQAOaPN2AqPsml32lNwntNXuS6Np3l/s320/empower+on+pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/business-data-technology-computer-3288259/" target="_blank">Pixabay</a><br /></td></tr></tbody></table><span style="font-size: 12pt;"> </span><span style="font-size: 12pt;"></span><p></p>
<p class="MsoNormal"><span style="font-size: 12pt;">Business has always been a
tough proposition.<span style="mso-spacerun: yes;"> </span>Statistically 2/3 of
businesses fail before their third anniversary.<span style="mso-spacerun: yes;">
</span>That’s because there are numerous factors that can torpedo a venture
before it gets started.<span style="mso-spacerun: yes;"> </span>Everything from
a lack of funding and marketing knowhow to finding capable staff and dealing
with wily competitors are some of the reason that fledgling businesses have
been known to crash and burn.<span style="mso-spacerun: yes;"> </span>Add to it
the fallout from the Coronavirus and it’s a wonder that anyone chooses to start
their own business nowadays, right?<span style="mso-spacerun: yes;">
</span>Before you throw in the towel on a potential business venture or one
that’s gotten off to a rough start, allow me to show you five ways the internet
can help you right your sinking ship of commerce or kick one off that will
stand the test of time. <span></span></span></p><a name='more'></a><p></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-size: 12pt;"><span style="mso-list: Ignore;"> 1.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt;">Business</span></b><span style="font-size: 12pt;"> <b>Funding</b> – Back in 1994 there were only a few
ways that most entrepreneurs could use to find the financial backing to get a
new venture going.<span style="mso-spacerun: yes;"> </span>People either dipped
into savings, borrowed from friends or family, or dug a hole in their credit
cards and prayed they could get it back before the interest rates ate them
alive.<span style="mso-spacerun: yes;"> </span> <br /></span></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-size: 12pt;">Today’s
tinkerers, dreamers, and schemers can tap crowdfunding sites such as Kickstarter,
Indiegogo and GoFundMe among others to secure startup funding at the click of a
mouse.<span style="mso-spacerun: yes;"> </span>The best part about these sites
is that they not only offer to help you start your business, but they do so
without requiring you to cede any equity in your firm or even pay back the
investors in some cases.<span style="mso-spacerun: yes;"> </span>What a deal! <br /></span></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-size: 12pt;">So popular
has this form of funding become that there are now books and online video
tutorials that show you step by step how to crowdfund a startup or take your
existing business to the next level without giving up controlling interest in your
firm.<span style="mso-spacerun: yes;"> </span></span><i style="mso-bidi-font-style: normal;"><span style="font-size: 12pt;"> <br /></span></i></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-size: 12pt;"><span style="mso-list: Ignore;"> 2.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt;">Business</span></b><span style="font-size: 12pt;"> <b>Startup</b> – Before the advent of the Internet
there were only two viable business models from which to choose: Brick-and-Mortar
or Mail Order.<span style="mso-spacerun: yes;"> </span>Both these models were
expensive to operate since they came with hefty price tags.<span style="mso-spacerun: yes;"> </span>The brick-and-mortar model necessitated renting
or buying space, as well as furnishing and stocking the shelves, all of which
could take months to accomplish.<span style="mso-spacerun: yes;"> </span>And all
of this had to occur before you promoted your business and opened your doors.<span style="mso-spacerun: yes;"> </span>These models are still a risky way to go into
business.</span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt;"> <br /></span></b></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-size: 12pt;">Mail-order businesses
while eliminating the overhead associated with a brick-and-mortar was not
without its own perils.<span style="mso-spacerun: yes;"> </span>Back in the 90’s
this business model required an entrepreneur to purchase and warehouse
inventory and then print and snail mail tens of thousands or even hundreds of
thousands of catalogs in order to generate sales.<span style="mso-spacerun: yes;"> </span>While some businesses still use this model
today, more and more mail-order ventures rely on the internet to showcase their
wares and process orders electronically.<span style="mso-spacerun: yes;">
</span>This not only saves time and money, but it saves a whole lot of trees as
well.</span></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-size: 12pt;">The one
model that wasn’t available before 1995 was the eCommerce model.<span style="mso-spacerun: yes;"> </span>This kind of business requires no retail or
office space, can usually operate on low or no inventory and can rely for the
most part on the Internet to promote the business and take orders.<span style="mso-spacerun: yes;"> </span>Some eCommerce business models can process
and deliver their products and services without having to warehouse any goods
whatsoever.<span style="mso-spacerun: yes;"> </span>If you’re looking for a low-cost
way to start or expand a business, eCommerce can be the best thing since sliced
bread. </span></p><p class="MsoListParagraphCxSpMiddle"></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoV_kQCGM9LfNaPrIGiAefC4igG3tWxlbPbFwPLumGPNiHI13PWRsuHCNEjkGy1iQ6p9kYk_NlsT6i5tJS4hnducna584jbT3lHL8O-aMik_YBOaaxasnBjE0riwqlIyGhT6NiLcR3/s960/online+mktg+pixabay.JPG" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="639" data-original-width="960" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoV_kQCGM9LfNaPrIGiAefC4igG3tWxlbPbFwPLumGPNiHI13PWRsuHCNEjkGy1iQ6p9kYk_NlsT6i5tJS4hnducna584jbT3lHL8O-aMik_YBOaaxasnBjE0riwqlIyGhT6NiLcR3/s320/online+mktg+pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/internet-social-media-network-blog-4463031/" target="_blank">Pixabay</a><br /></td></tr></tbody></table><span style="font-size: 12pt;"><span style="mso-list: Ignore;"> 3.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt;">Business
Marketing</span></b><span style="font-size: 12pt;"> – Back in 1994 there were three
primary methods to promote your venture: Print, Radio and TV.<span style="mso-spacerun: yes;"> </span>None of these models were particularly user-friendly
or cheap.<span style="mso-spacerun: yes;"> </span>In most towns there was only a
single newspaper and a handful of broadcast stations to for business
advertisers to employ.<span style="mso-spacerun: yes;"> </span>This gave the
owners of newspapers, magazines, radio and TV stations the ability to charge
whatever the market would bear, thus pricing many would-be entrepreneurs out of
the market before they could even get their venture off the ground.<span style="mso-spacerun: yes;"> </span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt;"> <br /></span></b><p></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-size: 12pt;">Then along
came the Internet and sites such as craigslist, eBay and YouTube were born that
gave startups a whole new lease on life.<span style="mso-spacerun: yes;">
</span>Not only have these portals become a success, they’ve become so
successful that they actually undermined the stranglehold of their more
traditional media counterparts.<span style="mso-spacerun: yes;"> </span> <br /></span></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-size: 12pt;">For small
businesses, the advent of online marketing has not only meant the difference
between life and death, it’s provided a means for small business owners to use
blogs, social networking, podcasts, and video to create a sustainable marketing
model since promotional expenses are much less than they were twenty seven years
ago. <br /></span></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-size: 12pt;"><span style="mso-list: Ignore;"> 4.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt;">Business
Staffing</span></b><span style="font-size: 12pt;"> – Hiring a staff is still
something that causes many business owners to wake up in a cold sweat in the
dead of night.<span style="mso-spacerun: yes;"> </span>The costs associated with
hiring, training, supporting and housing employees can be a daunting task for
any business, let alone a startup with limited resources.<span style="mso-spacerun: yes;"> </span>Back in 94, with the exception of temps,
there was little a business owner could do to contain the costs associated with
hiring new employees.<span style="mso-spacerun: yes;"> </span>Then along came
outsourcing and the world was literally a business owner’s oyster.<span style="mso-spacerun: yes;"> </span>Today most businesses take advantage to
outsource everything from HR and customer service to IT and editorial tasks,
not to mention project-based outsourcing such as fiverr, UpWork and
Frellancer.com to find capable freelancers to complete work on a project
basis.</span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt;"> <br /></span></b></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-size: 12pt;">Love it or
hate it, outsourcing is a resource that most small businesses could little
afford to do without today. Even better, it allows business owners the
flexibility of being able to generate occasional jobs for hire that add to the
bottom line without threatening the business’ viability. <br /></span></p>
<p class="MsoListParagraphCxSpLast"><span style="font-size: 12pt;"><span style="mso-list: Ignore;"> 5.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt;">Business </span></b><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt;">Sustainability </span></b><span style="font-size: 12pt;"> – Once you start a business
you need to find a way to sustain and grow it.<span style="mso-spacerun: yes;">
</span>Back in 1994 this meant the Small Business Administration.<span style="mso-spacerun: yes;"> </span>While the SBA is still one resource that can
be called upon to help fledgling businesses, it’s by no means the only
one.<span style="mso-spacerun: yes;"> </span>Today there are thousands of entities
that are but a point and click away that offer everything from business
coaching and business networking to online marketing and more.<span style="mso-spacerun: yes;"> </span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt;"> <br /></span></b></p>
<p class="MsoNormal"><span style="font-size: 12pt;">The bottom line is that no
matter what stage of business you are currently engaged, when it comes to
funding, starting, promoting, staffing, and sustaining a business, the Internet
one terrific resource to help boost your business. <br /></span></p>
<p class="MsoNormal"><b><i><span style="background: white none repeat scroll 0% 0%; color: #222222; font-size: 12pt;">Hector Cisneros is COO and Director of Social Media Marketing
at </span></i></b><b><span style="background-attachment: scroll; background-position-x: 0%; background-position-y: 0%; background-position: 0% 0%;"><span style="background: white none repeat scroll 0% 0%; color: #222222; font-size: 12pt;"><a href="http://www.workingthewebtowin.com/"><i><span data-uw-styling-context="true"><span style="color: #888888;">Working the Web to Win</span></span></i></a><i data-uw-styling-context="true">, an award-winning Internet marketing company
based in Jacksonville, Florida.</i></span></span></b><span style="font-size: 12pt;"> </span></p>
Carl Weisshttp://www.blogger.com/profile/06403691587433567111noreply@blogger.com1Jacksonville, FL, USA30.3321838 -81.6556509999999922.0219499638211538 -116.81190099999999 58.642417636178848 -46.499400999999992tag:blogger.com,1999:blog-1612812666924996849.post-84991385145708944262021-06-29T16:44:00.004-04:002021-06-29T16:47:01.957-04:00Is Software-Based Cybersecurity Enough These Days?<p class="MsoNormal"> <span style="font-size: 12pt;">By Hector Cisneros</span></p>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm9bvNsart_4FemTDr5riESzC5-HfgzG-9jiwhgItBrRhl5tqi0KmOs8YNU3Sqszc8j42VWcTBNBjZ81HF06F-dii068fwZo2frgpjwT81Gxl1ws3kpKgWHMb2e_qpMHB-vIf2hKN4/s770/cybersecurity1+pixabay.JPG" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="554" data-original-width="770" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm9bvNsart_4FemTDr5riESzC5-HfgzG-9jiwhgItBrRhl5tqi0KmOs8YNU3Sqszc8j42VWcTBNBjZ81HF06F-dii068fwZo2frgpjwT81Gxl1ws3kpKgWHMb2e_qpMHB-vIf2hKN4/s320/cybersecurity1+pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/cyber-security-computer-security-1805246/" target="_blank">Pixabay</a><br /></td></tr></tbody></table><span style="font-size: 12pt;">Not according to Microsoft,
it isn’t.<span style="mso-spacerun: yes;"> </span>On June 24, Microsoft
announced that a Windows 11 requirement is that all new devices running the
operating system be equipped with a Trusted Platform Module chip.<span style="mso-spacerun: yes;"> </span>The TPM chip is either part of the
motherboard or added to the CPU separately.<span style="mso-spacerun: yes;">
</span>It functions as a kind of impenetrable wall designed to protect
sensitive data like encryption keys, user credentials and other key identifiers
at the hardware level.<span style="mso-spacerun: yes;"> </span>After warning
users for months of the high incidence of firmware attacks that hackers have been
using to gain access to business users devices, it was apparent to Microsoft
that software solutions alone were no longer an effective protection.<span></span></span><p></p><a name='more'></a><p></p>
<p class="MsoNormal"><span style="font-size: 12pt;">Currently, there are more
than 1.3 billion computers running Windows 10 worldwide.<span style="mso-spacerun: yes;"> </span>This software has been at the heart of recent
hacks that made headlines, such as those that specifically targeted Microsoft
Server software and the Solar Winds hack that targeted both private
corporations and US government agencies.<span style="mso-spacerun: yes;">
</span>In the Solar Winds attack, Russian-based hackers managed to access and
impersonate an organization’s existing users, including those that were deemed privileged.<span style="mso-spacerun: yes;"> </span>In the MS Exchange hack, 30,000 private
companies and government email accounts were hacked.<span style="mso-spacerun: yes;"> </span>This attack not only compromised the security
of thousands of city and state governments, police and fire departments, financial
institutions and other organizations, but it allowed the hackers to <span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>install backdoor malware designed to allow
them to gain access to these systems at a later date.<span style="mso-spacerun: yes;"> </span>The MS Exchange attack was ultimately linked
to the Chinese hacking group Hafnium.</span></p>
<p class="MsoNormal"><span style="font-size: 12pt;">What’s really galling is not
just the fact that foreign governments have been exploiting firmware to gain
access to Windows 10 machines, the real shock is the realization that many of
those same machines already have TPM chips installed.<span style="mso-spacerun: yes;"> </span>That’s right, Microsoft has long required
OEMs to include the Trusted Platform Module chip on systems using Windows
10.<span style="mso-spacerun: yes;"> </span>What they didn’t do was force these
same manufacturers to turn the devices on.<span style="mso-spacerun: yes;">
</span>Below is what you need to do to find out if your device comes equipped
with a TPM as well as how to make sure it’s operating. </span></p>
<p class="MsoNormal"><span style="font-size: 12pt;"></span></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhucjXq1FL-xtcskmXQAF8vlqIvcDPn7FWGw36Egotw4lnDwz7wfB5eOCuhwEksJPaJJBLT7vsgNeqB-zJYfpfqhfp80Djd7pZ2L-O4_8ajk-TCqxE_pJ3q0Ooh3EP9Ej_GZrJOVvOM/s548/cyberlock+pixabay.JPG" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="388" data-original-width="548" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhucjXq1FL-xtcskmXQAF8vlqIvcDPn7FWGw36Egotw4lnDwz7wfB5eOCuhwEksJPaJJBLT7vsgNeqB-zJYfpfqhfp80Djd7pZ2L-O4_8ajk-TCqxE_pJ3q0Ooh3EP9Ej_GZrJOVvOM/s320/cyberlock+pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/hacker-hacking-cyber-security-hack-1944688/" target="_blank">Pixabay</a><br /></td></tr></tbody></table><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody><tr><td style="text-align: center;"><br /></td></tr><tr><td class="tr-caption" style="text-align: center;"><br /></td></tr></tbody></table><p></p><p class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-size: 12pt;"><span style="mso-list: Ignore;"> 1.<span style="font: 7pt "Times New Roman";"> </span></span></span><b><span style="font-size: 12pt;">Press the Windows key and +r to bring up the Run
Dialog Window.</span></b><span style="font-size: 12pt;"> – Type tpm.msc into
the dialog box and hit Enter.<span style="mso-spacerun: yes;"> </span>If this
brings up the message “Compatible TPM cannot be found” your machine doesn’t
have the chip.<span style="mso-spacerun: yes;"> </span>If you see “TPM is ready
for use” under Status, you at least know that the chip is on your device.<span style="mso-spacerun: yes;"> </span>You can also open the Device Manager and look
for the TPM listing under Security Devices. </span></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-size: 12pt;"> <span style="mso-list: Ignore;"> 2.<span style="font: 7pt "Times New Roman";"> </span></span></span><b><span style="font-size: 12pt;">How do you know if your TPM is activated?</span></b><span style="font-size: 12pt;"> – Type Windows Security into the dialog window.<span style="mso-spacerun: yes;"> </span>This will pop up a page that reads, “Security
at a glance.”<span style="mso-spacerun: yes;"> </span>On the right side of the window
you’ll find a list of options.<span style="mso-spacerun: yes;"> </span>Select
the option called “Device Security”.<span style="mso-spacerun: yes;"> </span>The
first listing you should see is “Security Processor.<span style="mso-spacerun: yes;"> </span>This will not only indicate whether your
device has a TPM, it will let you know if it is active.<span style="mso-spacerun: yes;"> </span>Clicking on the subheading Security Processor
Details will provide even more information, including the manufacturer and
version.<span style="mso-spacerun: yes;"> </span>Microsoft recommends version
2.0 be running for the TPM to provide adequate protection. You can also
troubleshoot your device’s TPM from this window. <br /></span></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-size: 12pt;"><span style="mso-list: Ignore;"> 3.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 12pt;">If you generate a message prompting you to update the TPM
firmware, you need to perform the following steps.<span style="mso-spacerun: yes;"> </span> <br /></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -0.25in;"><span style="font-size: 12pt;"><span style="mso-list: Ignore;">a.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 12pt;">Download and install the latest Windows 10 update.</span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -0.25in;"><span style="font-size: 12pt;"><span style="mso-list: Ignore;">b.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 12pt;">Install any applicable firmware updates.</span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -0.25in;"><span style="font-size: 12pt;"><span style="mso-list: Ignore;">c.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 12pt;">Back up your data.</span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -0.25in;"><span style="font-size: 12pt;"><span style="mso-list: Ignore;">d.<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 12pt;">Clear the TPM.<span style="mso-spacerun: yes;">
</span>You’ll find the link to do that under the Security Processor listing.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Click
on Security Processor, followed by Troubleshooting.<span style="mso-spacerun: yes;"> </span>There you’ll find the command Clear TPM.<span style="mso-spacerun: yes;"> </span>Once this step is completed, you’ll need to
restart your machhine.</span></p>
<p class="MsoNormal"><b><span style="font-size: 12pt;">What can you do to augment
your system if your device doesn’t have a TPM chip?</span></b><span style="font-size: 12pt;"> – You can always buy the chip and have it added to
your system by your local computer repair technician.<span style="mso-spacerun: yes;"> </span>You can also choose to install other
hardware-based security devices to bolster your machine.<span style="mso-spacerun: yes;"> </span>Everything from USB security keys that supply
2-step authentication to plug and play external firewall devices like <a href="https://firewalla.com/" target="_blank">Firewalla</a>
add another level or two of hardware-based security to any system.<span style="mso-spacerun: yes;"> </span>When you consider the average ransomware
attack costs more than $170,000 to resolve in 2021, spending a few hundred
dollars to make it more difficult for hackers to gain access to your devices is
well worth the price. <br /></span></p>
<p class="MsoNormal"><span style="font-size: 12pt;">When you consider the high
cost of a breach, if you truly want to be able to sleep soundly at night, you
need to do more than rely on software to protect your devices.<span style="mso-spacerun: yes;"> </span>Everything from computer hardware and
software to servers and Wi-Fi networks have weaknesses than can and are exploited
by hackers.<span style="mso-spacerun: yes;"> </span>There are even dark web
bulletin boards that allow hackers to trade and sell these exploits.<span style="mso-spacerun: yes;"> </span>Other exploitable vulnerabilities include
poorly secured IoT devices and the questionable browsing habits of employees
and family members.<span style="mso-spacerun: yes;"> </span>To truly be
vigilant, you need a system that not only helps thwart hackers but provides
monitoring and reporting of all those using or attempting to access your network.<span style="mso-spacerun: yes;"> </span>The time to up the ante on cybersecurity is
now.</span></p>
<p class="MsoNormal"><span style="font-size: 12pt;"> </span><b><i><span style="background: white none repeat scroll 0% 0%; color: #222222; font-size: 12pt;">Hector Cisneros is COO and Director of Social Media Marketing
at </span></i></b><b><span style="background: white none repeat scroll 0% 0%; color: #222222; font-size: 12pt;"><a href="http://www.workingthewebtowin.com/"><i><span style="color: #888888;">Working the Web to Win</span></i></a><i>, an
award-winning Internet marketing company based in Jacksonville,
Florida. </i></span></b><span style="font-size: 12pt;"></span></p>
Carl Weisshttp://www.blogger.com/profile/06403691587433567111noreply@blogger.com1Jacksonville, FL, USA30.3321838 -81.6556509999999922.0219499638211538 -116.81190099999999 58.642417636178848 -46.499400999999992tag:blogger.com,1999:blog-1612812666924996849.post-20371873388956073342021-06-14T09:14:00.006-04:002021-06-14T09:16:58.985-04:00The ABCs of Online Marketing<p><!--[if gte mso 9]><xml>
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footer"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index heading"/>
<w:LsdException Locked="false" Priority="35" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="caption"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of figures"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="envelope address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="envelope return"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="line number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="page number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of authorities"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="macro"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="toa heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Closing"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
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</p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">By Hector Cisneros</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"></span></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_UlqOchaGrgGSNJsXguj4rG8CuBreNv9RBmlH6cTyKqFOUO0mQ2tOwV0Invu1D79OhO4CAjEGRDBEpz6rgVxxLoz7lvVpTfgudn8rZ7OX1FDe_LeTYe1lKwnFFl6djRtb5yzwTYMB/s789/online+marketing+pixabay.JPG" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="756" data-original-width="789" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_UlqOchaGrgGSNJsXguj4rG8CuBreNv9RBmlH6cTyKqFOUO0mQ2tOwV0Invu1D79OhO4CAjEGRDBEpz6rgVxxLoz7lvVpTfgudn8rZ7OX1FDe_LeTYe1lKwnFFl6djRtb5yzwTYMB/s320/online+marketing+pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/photos/online-marketing-internet-marketing-1246457/" target="_blank">Pixabay</a><br /></td></tr></tbody></table><p></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">Online marketing has come a long way since the turn of
the century.<span style="mso-spacerun: yes;"> </span>Yet the underlying
principles remain the same.<span style="mso-spacerun: yes;"> </span>That being
said, if it seems as though your marketing people are speaking in tongues every
time they open their mouths, it’s high time you got up to speed on what the
acronyms that marketers use actually mean.<span style="mso-spacerun: yes;">
</span>Below is an alphabetized list that will allow you to translate most of
what any marketer says into plain English.<span></span></span></p><a name='more'></a><p></p>
<p class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">1.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">AIDA</b> – Attention, Interest,
Desire, Action – This is the buying funnel from top to bottom.</p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">2.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">ADA</b> – Ada may have been your maternal
aunt’s name, but in the parlance of marketing it stands for the Americans for
Disabilities Act.<span style="mso-spacerun: yes;"> </span>In today’s politically
correct Internet, a website doesn’t only need to be attractive and informative,
it also needs to be ADA-compliant.</p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">3.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">B2B</b> – Business to Business – A
market segment for companies that sell products and services to other businesses.</p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">4.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">B2C</b> – Business to Consumer – A
market segment for companies that sell to consumers.</p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">5.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">BR</b> – Bounce Rate – When the marketer is
speaking email campaigns, t<span style="mso-no-proof: yes;">his</span> is the
ratio of undeliverable email addresses. When speaking about website traffic, it
refers to the number of visitors who leave after only visiting the page they
initially linked <span style="mso-no-proof: yes;">to</span> </p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">6.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">CAC</b> –<b> C</b><b style="mso-bidi-font-weight: normal;">ustomer Acquisition Cost – </b>Is how much it costs your company on
average to acquire a new customer.</p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">7.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">CPA – Cost per acquisition or action.</b>
<span style="mso-no-proof: yes;">This</span> is the total money spent to acquire
a new customer or to get a customer to buy. Example you spent $1,000, <span style="mso-no-proof: yes;">and</span> you closed <span style="mso-no-proof: yes;">ten</span>
customers, so your CPA is $100 each.</p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">8.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">CR – Conversion rate</b>. - The ratio
of clicks on an ad or link to the number of visitors who then took the next
desired action, whether it was to click on another page, fill out a form, call
you, or buy something. </p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><b style="mso-bidi-font-weight: normal;"><span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">9.<span style="font: 7pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;">CTR –
Click-through rate. – </b>The CTR is a<b style="mso-bidi-font-weight: normal;"> </b>measure
of the number of clicks an advertiser received on their ads, per the number of
impressions also received from that ad. <span style="mso-no-proof: yes;">This</span>
is a measure of ad effectiveness, its draw rate.</p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">10.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">EPC – Earnings per click, and
EPM – Earnings per thousand.</b> Earnings Per Click can be calculated by
taking the total earnings generated over a given period and dividing that
by the number of clicks you have generated for that same period. <span style="mso-no-proof: yes;">This</span> gives you an estimate of the kind of
expected return in a given period. <br /></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijFKss73qmrkK-SSLsbVlQrJZr6pt7uirEM2aAfXBdj1Zy2F6Zf4Bf6ZmyaMtuHXuusfqZiHICWbUnyq5jIkqUthitjRRS36_1FDWLKpM8tHWoGSKEx_6CFkeyodQD_Kf85L-Ukf5m/s919/online+mtg+pixabay.JPG" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="577" data-original-width="919" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijFKss73qmrkK-SSLsbVlQrJZr6pt7uirEM2aAfXBdj1Zy2F6Zf4Bf6ZmyaMtuHXuusfqZiHICWbUnyq5jIkqUthitjRRS36_1FDWLKpM8tHWoGSKEx_6CFkeyodQD_Kf85L-Ukf5m/s320/online+mtg+pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/seo-web-marketing-optimization-618434/" target="_blank">Pixabay</a><br /></td></tr></tbody></table>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><b style="mso-bidi-font-weight: normal;"><span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">11.<span style="font: 7pt "Times New Roman";"> </span></span></span></b><b style="mso-bidi-font-weight: normal;">GA – Google Analytics – </b>Google analytics
is the most commonly used tracking tool to measure website performance. It
provides a multitude of measurements, including number of visits, unique
visitors, time on page, bounce rate, referring sites and much more.</p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">12.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">Impressions –</b> is the number of times an
ad or web page <span style="mso-no-proof: yes;">is exposed</span> to a potential
customer. This measurement doesn’t count the number of times an ad <span style="mso-no-proof: yes;">was seen</span> since it’s possible that a person tuned
<span style="mso-no-proof: yes;">out</span> when your ad was displayed on any
given webpage.</p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">13.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">Inbound marketing <span style="mso-no-proof: yes;">Vs.</span> Outbound Marketing –</b> Inbound marketing is also called
content marketing or pull marketing where a prospect comes to you based on
something<span style="mso-no-proof: yes;"> they</span> found online, like a blog
post, podcast, social feed, or video that drew them to you. In contrast, Outbound
Marketing can be equated with email and newsletter marketing, pay per click ads,
boosting posts, etc.</p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">14.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">KPI – Key performance indicator – </b>are
the indices marketers pay attention to in your marketing campaign, like CPC (<span style="mso-no-proof: yes;">i.e.,</span> Cost Per Click), CR (Conversion rate), BR
(bounce rate) <span style="mso-no-proof: yes;">etc.</span>…</p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">15.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">LTV – Lifetime value –</b>This is the
value of a new client when you keep them for at least a year or more. The ratio
tells you if it's cost-effective to buy your advertising based on the acquisition
cost.</p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">16.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">PPC – Pay per click –</b> Is paid
advertising sold by the click.<span style="mso-spacerun: yes;"> </span>Search
engines and social nets sell this kind of advertising either on a flat rate or
based on an auction where the more you pay, the higher up on the website your
ad is placed. </p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">17.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">PR – PageRank –</b> This is the page
number your listing shows up on in a search engine for a keyword or phrase you’<span style="mso-no-proof: yes;">re listed</span> <span style="mso-no-proof: yes;">under</span>.
If you are a moving company in Jacksonville and someone enters “mover
Jacksonville” in Google search, <span style="mso-no-proof: yes;">and</span> you
show up on page one, your page rank is one. If you show up on page 10, it’s a ten.
However, if you show up on any page other than one, you’re virtually invisible
since most web surfers never look past page one of search. <br /></p>
<p class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">18.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">PV – Pageviews – </b>Pageviews refers
to the number of times a browser went to a given webpage. Pageviews are not a
strong indicator of performance because a browser can visit a page multiple
times by clicking backward or forward which doesn’t indicate additional
traffic.</p><p class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;"></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4d81eSDhrtMX10rTx-4UBsMuv4F9O0no1pLH7HpP2m0qaCPI1fNlvg7mDQfRtpv3_rX3y1NgDQVaQX2t2aH31w7NqgMi6p9nEiHC2Qa7r2It87K58Tgd0S4oLcgr7gW99zslEPL-6/s734/digmar.JPG" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="333" data-original-width="734" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4d81eSDhrtMX10rTx-4UBsMuv4F9O0no1pLH7HpP2m0qaCPI1fNlvg7mDQfRtpv3_rX3y1NgDQVaQX2t2aH31w7NqgMi6p9nEiHC2Qa7r2It87K58Tgd0S4oLcgr7gW99zslEPL-6/s320/digmar.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/digitalmarketing-online-seo-5501435/" target="_blank">Pixabay</a> <br /></td></tr></tbody></table><p></p><p class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;"> <span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">19.<span style="font: 7pt "Times New Roman";"> <b></b></span></span></span><b style="mso-bidi-font-weight: normal;">RTD – Real Time Data – </b>Most online
analytical measurement tools don’t provide live data. Google Adwords (now
Google Ads) wasn’t designed to provide real time information. However, Google Analytics
does provide traffic metrics in near real time which can help you make
quantifiable marketing decisions as to the effectiveness of your online copy
and ads.</p>
<p class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;"> 20.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">SEO –</b> Search Engine Optimization is the
art of creating content that is not only engaging to your target audience but
is also compelling to search engine bots that scour the web looking to rank and
post sites on search engines.</p>
<p class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;"> 21.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">TM – Target Market – </b>Do you know which market
segments best fit your products or services? If you want to use web marketing
effectively, you need to know the target age group, income, demographics, and
psychographic info like political, social and religious affiliations, the books
they read, music they like that best fit your ideal customers.</p>
<p class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;"> 22.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">UV – Unique visitor – </b>is an
important metric for websites and online ads because it indicates how many new
prospects your website, landing pages, podcasts, blogs and videos received. <span style="mso-spacerun: yes;"> </span></p>
<p class="MsoNormal"><span style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">23.<span style="font: 7pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;">WOM – Word of Mouth marketing – </b>is
often referred to as the best kept secret in marketing because most businesses
don’t know how to replicate WOM online. While your company may have a presence
on the social nets, the skillset needed for turning it into an affective WOM
campaign could fill up a book.<span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"> <br /></span></p>
<p class="MsoNormal"><b><i><span style="background: white none repeat scroll 0% 0%; color: #222222;">Hector
Cisneros is COO and Director of Social Media Marketing at </span></i></b><a href="http://www.workingthewebtowin.com/"><b><i><span style="background: white none repeat scroll 0% 0%; color: #888888;">Working the Web to Win</span></i></b></a><b><i><span style="background: white none repeat scroll 0% 0%; color: #222222;">, an award-winning Internet marketing
company based in Jacksonville, Florida. </span></i></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"></span></p>
<p class="MsoNormal"><b><span style="background: white none repeat scroll 0% 0%; color: #222222;"><span style="background-attachment: scroll; background-position-x: 0%; background-position-y: 0%; background-position: 0% 0%;"><i data-uw-styling-context="true"></i></span></span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"></span></p>
Carl Weisshttp://www.blogger.com/profile/06403691587433567111noreply@blogger.com0Jacksonville, FL, USA30.3321838 -81.6556509999999922.0219499638211538 -116.81190099999999 58.642417636178848 -46.499400999999992tag:blogger.com,1999:blog-1612812666924996849.post-8501469265113718782021-06-07T15:25:00.006-04:002021-06-14T08:15:19.739-04:00Top-10 Search Engine Ranking Factors<p class="MsoNormal"> <span style="font-size: 12pt;">By Hector Cisneros</span></p>
<p class="MsoNormal"><span style="font-size: 12pt;"></span></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtuQsQk0qtKfZ36Y1XZSofw6b4WbaPqd4FjczA1lCrW0ynDpKvowlvatH1hik2sd2QahKQ1IxymOnHzkLyeuy1rcfedw9CVPqPHqbVStPm5iUPF2rY_s1m3K9OoJV28_PlLAsTJi9k/s951/Google+SEO+Pixabay.JPG" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="314" data-original-width="951" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtuQsQk0qtKfZ36Y1XZSofw6b4WbaPqd4FjczA1lCrW0ynDpKvowlvatH1hik2sd2QahKQ1IxymOnHzkLyeuy1rcfedw9CVPqPHqbVStPm5iUPF2rY_s1m3K9OoJV28_PlLAsTJi9k/s320/Google+SEO+Pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/seo-google-search-engine-1018442/" target="_blank">Pixabay</a><br /></td></tr></tbody></table><span style="font-size: 12pt;"> </span><span style="font-size: 12pt;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody><tr><td style="text-align: center;"></td></tr><tr><td class="tr-caption" style="text-align: center;"><br /></td></tr></tbody></table></span><p></p>
<p class="MsoNormal"><span style="font-size: 12pt;">If you’ve been working the
web for anytime at all, you’ve undoubtedly seen some major changes in the
landscape of search engine marketing.<span style="mso-spacerun: yes;">
</span>Heck, you may have been one of those website owners who found their
listing on top of Google one day only to wind up being lost in Cyberspace the
next.<span style="mso-spacerun: yes;"> </span>The problem with search engine
ranking is it changes so fast it’s hard to keep up with every warp and weave to
stay current for any length of time.<span style="mso-spacerun: yes;"> </span>Of
course, that’s just what search engine operators want, to make it as tough for
you to generate organic ranking as possible.<span style="mso-spacerun: yes;">
</span>This way you’ll be forced to pay to play if you want to keep generating significant
amounts of traffic.<span style="mso-spacerun: yes;"> </span>If that’s what’s
bothering you, I thought I’d take the time today to teach you ten things you
need to know to give your website a fighting chance to generate a page-1 organic
listing.<span></span></span></p><a name='more'></a><p></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-size: 12pt;"> <span style="mso-list: Ignore;"> 1.<span style="font: 7pt "Times New Roman";"> </span></span></span><b><span style="font-size: 12pt;">Meta Tags</span></b><span style="font-size: 12pt;"> –
I know it sounds kind of old school, but meta tags still count when it comes to
search engine optimization.<span style="mso-spacerun: yes;"> </span>These are
the codes that tell search engines everything from the keywords that are
relevant to your site to identifying the images that are present on every
page.<span style="mso-spacerun: yes;"> </span>If your web designer didn’t take
the time to fill in the blanks when it came to your site’s meta tags, you’re
basically shooting blanks.<span style="mso-spacerun: yes;"> </span>The best way
to view the hidden code on any site is to right click before clicking “View
Source”.<span style="mso-spacerun: yes;"> </span>This will bring up the html
source code on any page.<span style="mso-spacerun: yes;"> </span>If you see open
parenthesis where it reads Meta Description, Meta Keywords, <TITLE> &
Alt=” “, you need to fill in the blanks to improve your SEO.</span></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-size: 12pt;"> <span style="mso-list: Ignore;"> 2.<span style="font: 7pt "Times New Roman";"> </span></span></span><b><span style="font-size: 12pt;">Which keywords are key to your business?</span></b><span style="font-size: 12pt;"> – Take care when it comes to choosing the keywords
that best describe your business.<span style="mso-spacerun: yes;"> </span>That
means you need to research long-tailed keywords as well as short.<span style="mso-spacerun: yes;"> </span>If you own a real estate company, the worst key
phrase you can choose is Real Estate.<span style="mso-spacerun: yes;">
</span>Why?<span style="mso-spacerun: yes;"> </span>Because this term is too
broad to be of strategic use to you.<span style="mso-spacerun: yes;"> </span>Use
it and your chances of coming up on top of the page are slim to none.<span style="mso-spacerun: yes;"> </span>Better to use terms like, Real Estate
Jacksonville Beach, or Condos for Sale Jacksonville FL.<span style="mso-spacerun: yes;"> Also make sure these keywords are part of your webpages content as well. If this is missing, it lowers the value of your Meta Tag keywords.</span><br /></span></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-size: 12pt;"><span style="mso-list: Ignore;"> 3.<span style="font: 7pt "Times New Roman";"> </span></span></span><b><span style="font-size: 12pt;">What’s in a name?</span></b><span style="font-size: 12pt;"> – Another way to move up in a keyword search is to purchase a URL that’s
keyword-sensitive.<span style="mso-spacerun: yes;"> </span>By that, I mean if
you own a business located in Atlanta that makes widgets, consider purchasing
one of the following URLs: widgetsatlantageorgia.com, atlantageorgiawidgets.com,
or widgets-atlanta.com.<span style="mso-spacerun: yes;"> It also makes sense to put these URL name in the content of your pages for consistancy.</span></span></p><p class="MsoListParagraphCxSpMiddle"><span style="font-size: 12pt;"><span style="mso-spacerun: yes;"></span></span></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGxnIM4E23kn1B9afj5AonoW3TYh_tIYThZsT01j4dWYfpnYOVyb47_CYMea5Ha0TBkxiTC4WQ2rMlirIYvm_D-YUVRpSeYzR9lSQorAblTsamkaR4mXTMar1SFm4-icz1nUVec_05/s936/seo+pixabay2.JPG" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="505" data-original-width="936" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGxnIM4E23kn1B9afj5AonoW3TYh_tIYThZsT01j4dWYfpnYOVyb47_CYMea5Ha0TBkxiTC4WQ2rMlirIYvm_D-YUVRpSeYzR9lSQorAblTsamkaR4mXTMar1SFm4-icz1nUVec_05/s320/seo+pixabay2.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/seo-google-search-engine-896175/" target="_blank">Pixabay</a><br /></td></tr></tbody></table><span style="font-size: 12pt;"> </span><p></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-size: 12pt;"><span style="mso-list: Ignore;"> 4.<span style="font: 7pt "Times New Roman";"> </span></span></span><b><span style="font-size: 12pt;">There’s no law that states 1 url to a customer.</span></b><span style="font-size: 12pt;"> – This means it’s perfectly legal, not to mention
tactically savvy to create multiple websites for your business. Face it, unless
your business sells only one product or service, your main website is way too
busy to achieve a high search engine rank.<span style="mso-spacerun: yes;">
</span>The best way to overcome this issue is to create a targeted website for
each and every product or service you sell.<span style="mso-spacerun: yes;">
</span>The trick to making this work so you don’t get penalized by Google is to
make sure that each website is unique.<span style="mso-spacerun: yes;"> </span>While
you can use the same branding, you need to make sure you don’t carbon copy
every site’s contents or they’ll all be viewed as serial sites which will hurt
your ranking. <br /></span></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-size: 12pt;"><span style="mso-list: Ignore;"> 5.<span style="font: 7pt "Times New Roman";"> </span></span></span><b><span style="font-size: 12pt;">Are you taking a nap when it comes to your NAP?</span></b><span style="font-size: 12pt;"> – Another big no-no to Google is failing to report
your correct Name, Address, and Phone Number.<span style="mso-spacerun: yes;">
</span>I’m not just talking about the info on your website either.<span style="mso-spacerun: yes;"> </span>If you have listings on other directories where
the NAP doesn’t jibe with that of your website, this will adversely affect your
local listings on the world’s most popular search engine.<span style="mso-spacerun: yes;"> </span>If you’ve recently changed your business
name, address, or phone number, make sure you update the NAP on every directory
your business is listed on. <br /></span></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-size: 12pt;"><span style="mso-list: Ignore;"> 6.<span style="font: 7pt "Times New Roman";"> </span></span></span><b><span style="font-size: 12pt;">How to literally put your business on the map.</span></b><span style="font-size: 12pt;"> – When you do a Google search, you’ll notice a select
group of businesses sometimes appear on a map at the top of the page.<span style="mso-spacerun: yes;"> </span>This is called a local 3-pack listing.<span style="mso-spacerun: yes;"> </span>The reason it’s important for your business
to appear in the 3-pack is due to its drawing power.<span style="mso-spacerun: yes;"> </span>The best way to put your business on the map
is to make sure that your NAP is correct, your keywords are selected with care
and your business is registered on Google My Business.</span></p><p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-size: 12pt;"> <span style="mso-list: Ignore;"> 7.<span style="font: 7pt "Times New Roman";"> </span></span></span><b><span style="font-size: 12pt;">Google My Business</span></b><span style="font-size: 12pt;"> – Unlike other SEO parameters that are gleaned from your website, you
need to register your business on GMB.<span style="mso-spacerun: yes;">
</span>The way to do this is to go to <a href="https://business.google.com/" target="_blank">https://business.google.com/</a> and hit the START NOW
button.<span style="mso-spacerun: yes;"> </span>This will bring up a form that asks
you for the name and location of your business, as well as the kind of business
you do.<span style="mso-spacerun: yes;"> </span>The listing is free, but it
works best if you fill out all the details completely and correctly.<span style="mso-spacerun: yes;"> </span>Make an error in your URL or fail to activate
options that allow Google to communicate with you or you with those surfing
your site and you just shot yourself in the foot.</span></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-size: 12pt;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYVvJS8gJpyjj67XgLM8qbiUskSi2HrDkmOZgZ0QHnClPZw0nrlSv8Eyqu3ZfPMmiomGEYJ4-RF5XAzKScgEaGcdxgE52qxWC9mRYQ9RgTT1TF8fsMQ3E8gDYTZOKKPpepNPwL6Pb5/s950/mobile+friendly+pixabay.JPG" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="673" data-original-width="950" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYVvJS8gJpyjj67XgLM8qbiUskSi2HrDkmOZgZ0QHnClPZw0nrlSv8Eyqu3ZfPMmiomGEYJ4-RF5XAzKScgEaGcdxgE52qxWC9mRYQ9RgTT1TF8fsMQ3E8gDYTZOKKPpepNPwL6Pb5/s320/mobile+friendly+pixabay.JPG" width="320" /></a></div><span style="font-size: 12pt;"> </span><p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-size: 12pt;"><span style="mso-list: Ignore;"> 8.<span style="font: 7pt "Times New Roman";"> </span></span></span><b><span style="font-size: 12pt;">Is your website mobile-friendly?</span></b><span style="font-size: 12pt;"> – Believe it or not, more people use smartphones and
tablets to surf the web than they do computers.<span style="mso-spacerun: yes;">
</span>This means your website needs to use html5 or higher code that allows
websites to reconfigure their architecture for any size screen.<span style="mso-spacerun: yes;"> </span>Since 2015 it has also meant that if your
website isn’t mobile-friendly it will adversely affect your search
engine ranking.<span style="mso-spacerun: yes;"> </span>If you haven’t had your
site updated in more than 5-years, it would be a good idea to look into getting
a web makeover that will dramatically improve your ranking.<span style="mso-spacerun: yes;"> </span>If you aren’t sure if your site is up to
snuff, try viewing it on a smartphone.<span style="mso-spacerun: yes;"> </span>If
you have to use your fingers to scrunch the page down to read it, it isn’t
using html5 (or it wasn't designed properly).</span></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-size: 12pt;"> <span style="mso-list: Ignore;"> 9.<span style="font: 7pt "Times New Roman";"> </span></span></span><b><span style="font-size: 12pt;">Everyone has an opinion.</span></b><span style="font-size: 12pt;"> – That’s why online reviews are important to every
business.<span style="mso-spacerun: yes;"> </span>If your business has negative
reviews or no reviews at all, this will almost guarantee your absence from
page-1.<span style="mso-spacerun: yes;"> </span>If you have precious few
positive reviews while the competition has dozens, guess who’s going to come
out on top in the highly competitive arena of search engine ranking?<span style="mso-spacerun: yes;"> </span>If you want to make your business stand out
on any search engine, you need to make it a priority to encourage your
customers to post positive reviews. <br /></span></p>
<p class="MsoListParagraphCxSpLast"><span style="font-size: 12pt;"><span style="mso-list: Ignore;"> 10.<span style="font: 7pt "Times New Roman";"> </span></span></span><b><span style="font-size: 12pt;">Have your fed your social nets lately?</span></b><span style="font-size: 12pt;"> – Being listed on Facebook, Twitter, LinkedIn and
other social nets is one thing.<span style="mso-spacerun: yes;"> </span>Feeding
them is another.<span style="mso-spacerun: yes;"> </span>If your social nets
have few followers, that’s probably because you aren’t posting enough
information that’s relevant to their needs.<span style="mso-spacerun: yes;">
</span>Not only do consumers rely on social media to communicate with business
owners, they also use it to judge which businesses to do business with.<span style="mso-spacerun: yes;"> </span>So too do search engines rely on a business’
social presence (and ratings) as one of their key ranking factors.<span style="mso-spacerun: yes;"> </span>Want to see your business move up on the search
engines?<span style="mso-spacerun: yes;"> </span>Start feeding your social nets
on a daily basis with quality, relevant, useful and authoritative content. <br /></span></p><p class="MsoListParagraphCxSpLast"><span style="font-size: 12pt;">I hope you decide that your ranking is important because it is vital to internet marketing success. If you follow these ten tips religiously, your will move up in search ranking. Your success will depend on how diligently and consistently you exercise each rule. Failing to follow these tips will always lower your ranking, so roll your sleeves up and get to work. If you find your having trouble implementing these tips, call our office or email me and lets see if we can help you out. </span></p><p class="MsoListParagraphCxSpLast"><span style="font-size: 12pt;">That's my opinion, I look forward to reading your.</span></p>
<p class="MsoNormal"><b><i><span style="background: white none repeat scroll 0% 0%; color: #222222; font-size: 12pt;">Hector Cisneros is COO and Director of Social Media Marketing
at </span></i></b><b><span style="background-attachment: scroll; background-position-x: 0%; background-position-y: 0%; background-position: 0% 0%;"><span style="background: white none repeat scroll 0% 0%; color: #222222; font-size: 12pt;"><a href="http://www.workingthewebtowin.com/"><i><span data-uw-styling-context="true"><span style="color: #888888;">Working the Web to Win</span></span></i></a><i data-uw-styling-context="true">, an award-winning Internet marketing company
based in Jacksonville, Florida. </i></span></span></b><span style="font-size: 12pt;"></span></p>
Carl Weisshttp://www.blogger.com/profile/06403691587433567111noreply@blogger.com0Jacksonville, FL, USA30.3321838 -81.6556509999999922.0219499638211538 -116.81190099999999 58.642417636178848 -46.499400999999992tag:blogger.com,1999:blog-1612812666924996849.post-34532247461355267402021-05-24T07:31:00.007-04:002021-05-24T07:36:20.405-04:00Top-10 Craigslist Scams<p class="MsoNormal"> <span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">By Hector Cisneros</span></p><p class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS_8p-EjKXrrBEdfC09ae-IlCIi8pzrY8Yl44dx2JKR7nh1P0-ksgpKyN0PsmSq5S6vgydp3fGL6FSsExnE3-ZmFX1lP6J9xUEYSFtkLP0O8GFfDr6yUgreLzuNwNJ9feIqdOjKzn-/s958/fraud+alert+pixabay.JPG" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="681" data-original-width="958" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS_8p-EjKXrrBEdfC09ae-IlCIi8pzrY8Yl44dx2JKR7nh1P0-ksgpKyN0PsmSq5S6vgydp3fGL6FSsExnE3-ZmFX1lP6J9xUEYSFtkLP0O8GFfDr6yUgreLzuNwNJ9feIqdOjKzn-/s320/fraud+alert+pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/road-sign-attention-note-scam-464641/" target="_blank">Pixabay</a><br /></td></tr></tbody></table><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">I’m old enough that I can still remember when
classified ads were printed in newspapers. Then in 1995 a website called
Craigslist was launched in San Francisco that provided free classified
advertising.<span style="mso-spacerun: yes;"> </span>Since that time, Craigslist
has grown to cover the entire US plus seventy foreign countries.<span style="mso-spacerun: yes;"> </span>It’s also begun charging for some of the
classified ads that were once free.<span style="mso-spacerun: yes;"> </span>During
the past 26 years, Craigslist has had to deal with publicity over several
highly publicized crimes that made the front pages of the same newspapers the
portal was trying to supplant. To date Craigslist has been linked to everything
from solicitation and rape to robbery and murder.<span style="mso-spacerun: yes;"> </span>While the website is still the tenth most
trafficked site in the US, before you post or respond to your next classified
ad there, you need to understand how criminals can use the site to do you
harm.<span style="mso-spacerun: yes;"> </span>Below is my list of top-10 Craigslist
scams and how to avoid being victimized.<span style="mso-list: Ignore;"> <br /><span></span></span></span><p></p><a name='more'></a><p></p><p class="MsoListParagraphCxSpMiddle"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><span style="mso-list: Ignore;"> 1.<span style="font: 7pt "Times New Roman";">
</span></span></span><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">Don’t trust the Craigslist
Phishermen.</span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"> The next time you peruse Craigslist
looking for a bargain, note whether or not the seller posts a phone number.<span style="mso-spacerun: yes;"> </span>If the ad only allows you to respond via
email, chances are you’re being phished.<span style="mso-spacerun: yes;">
</span>Especially if the ad features an item that is listed at a price way
below wholesale.<span style="mso-spacerun: yes;"> </span>It’s not uncommon for
cybercriminals to post fake ads to collect email addresses that they later use for
their own nefarious purposes or sell on the dark web.<span style="mso-spacerun: yes;"> </span>The same holds true if you post an ad.<span style="mso-spacerun: yes;"> </span>Make sure you let interested buyers know that
they should call you if interested.<span style="mso-spacerun: yes;"> </span>I
even put in bold letters the following on any Craigslist ad I post: IF
INTERESTED CALL ME.<span style="mso-spacerun: yes;"> </span>ALL TEXT AND EMAIL
RESPONSES WILL BE REGARDED AS SPAM. <br /></span></p>
<p class="MsoListParagraphCxSpMiddle"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><span style="mso-list: Ignore;">2.<span style="font: 7pt "Times New Roman";">
</span></span></span></b><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">When is PayPal anything but your pal?
</span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">When
the seller will only pay you via PayPal.<span style="mso-spacerun: yes;">
</span>If you’re selling the item locally, why would anyone need to use PayPal
to seal the deal?<b> </b>What you may receive is an initial payment only to later
have the payment rescinded by PayPal.<span style="mso-spacerun: yes;"> </span>My
policy on all Craigslist transactions is Cash & Carry Only. </span><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"> <br /></span></b></p>
<p class="MsoListParagraphCxSpMiddle"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><span style="mso-list: Ignore;"> 3.<span style="font: 7pt "Times New Roman";">
</span></span></span></b><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">The age verification scam. – </span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">Demanding
age verification on Craigslist was one of the more popular scams until the
portal was forced to remove personal ads in 2018 due to new legislation.<span style="mso-spacerun: yes;"> </span>However, that doesn’t mean that the scam scrammed.<span style="mso-spacerun: yes;"> </span>It’s still being used to phish for personal
and financial information by unscrupulous sellers.<span style="mso-spacerun: yes;"> </span>The way the scam works is you’ll be sent a
link to a site with a name like craigslistverify where you’ll be asked to enter
personal information or even a credit card number.<span style="mso-spacerun: yes;"> </span>Instead of verifying your age or ability to
pay, what the cybercriminals are looking to do is glom enough personal and financial
information to rob you blind.</span><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"> <br /></span></b></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><span style="mso-list: Ignore;"> 4.<span style="font: 7pt "Times New Roman";">
</span></span></span></b><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">Check the check or pay the price. </span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">This
is a variation on the PayPal payment scam with a twist.<span style="mso-spacerun: yes;"> </span>The Craigslist Check Scam works like this:<span style="mso-spacerun: yes;"> </span>You place an ad for something expensive like
collectibles, electronics or antiques.<span style="mso-spacerun: yes;">
</span>Somebody contacts you via email to let you know they want to buy the
item.<span style="mso-spacerun: yes;"> </span>Since the price is high, they offer
to send you a cashier’s check or a certified check for payment.<span style="mso-spacerun: yes;"> </span>When you deposit their check, it initially
clears the bank.<span style="mso-spacerun: yes;"> </span>You’ll no doubt ship
the item to the buyer only to be contacted by the bank a week later to let you
know that the check was bogus.<span style="mso-spacerun: yes;"> </span>You’ve
been had!</span></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"> </span></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdsFS6NfZHDbbECBXT3ZD1WNXyu-IF56fPnkprHCkpW6iM2SaTC6grMg-ia8vxszAfF-_vRoW343dnE4w60scr5r9gHv_VmBCfUkXOz7mjicR8gSAlGOVyz0k9W63xL_aERe_385of/s957/fraud+pixabay.JPG" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="531" data-original-width="957" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdsFS6NfZHDbbECBXT3ZD1WNXyu-IF56fPnkprHCkpW6iM2SaTC6grMg-ia8vxszAfF-_vRoW343dnE4w60scr5r9gHv_VmBCfUkXOz7mjicR8gSAlGOVyz0k9W63xL_aERe_385of/s320/fraud+pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/photos/get-me-out-escape-danger-security-1605906/" target="_blank">Pixabay</a><br /></td></tr></tbody></table><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><span style="mso-list: Ignore;">5.<span style="font: 7pt "Times New Roman";">
</span></span></span></b><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">Car Cons Galore</span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"> –
If you buy or sell a car on Craigslist, you should be aware that there are several
ways to scam you.<span style="mso-spacerun: yes;"> </span>Sellers have been
conned out of their vehicles by accepting fake cashier’s checks.<span style="mso-spacerun: yes;"> </span>Buyers have been duped into wiring a down
payment or deposit to a nonexistent “escrow account.”<span style="mso-spacerun: yes;"> </span>The keys to watch for are cars that are
priced way below blue book value, as well as buyers or sellers who are
reluctant to meet you in person<b>.<span style="mso-spacerun: yes;"> </span></b>Having
sold numerous used cars over the years on Craigslist, the best advice I can
give you is to always meet with a buyer eyeball to eyeball and only accept cash
<span style="mso-spacerun: yes;"> </span>payments.</span><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"> <br /></span></b><p></p>
<p class="MsoListParagraphCxSpMiddle"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><span style="mso-list: Ignore;"> 6.<span style="font: 7pt "Times New Roman";">
</span></span></span></b><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">The eBay Seller’s Scam – </span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">You
find an item you’re interested in on Craigslist.<span style="mso-spacerun: yes;"> </span>After contacting the seller, you’re directed
to complete the transaction by visiting the seller’s listing on eBay.<span style="mso-spacerun: yes;"> </span>You’ll usually receive the notice via a text or
email purportedly from eBay letting you know how to process payment and reassuring
you that the transaction is protected by eBay.<span style="mso-spacerun: yes;">
</span>It isn’t.<span style="mso-spacerun: yes;"> </span>Fall for this tactic
and you could be out hundreds or even thousands of dollars for merchandise, a
car or a boat that doesn’t exist.</span><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"> <br /></span></b></p><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><span style="mso-list: Ignore;"> 7.<span style="font: 7pt "Times New Roman";">
</span></span></span><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">The Phony Express – </span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">Anytime
a buyer or seller tries to talk you into mailing an item you have for sale on
Craigslist or letting them mail you an item they have for sale, your BS alarm
should start ringing loud and clear.<span style="mso-spacerun: yes;">
</span>Take or make a payment from a bogus buyer or seller and you’ll learn who
put the con in economy. <br /></span>
<p class="MsoListParagraphCxSpMiddle"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><span style="mso-list: Ignore;">8.<span style="font: 7pt "Times New Roman";">
</span></span></span></b><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">Don’t be victimized. <span style="mso-spacerun: yes;"> </span></span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">To date, Craigslist has
been implicated in multiple murders and rapes where sellers were lured to their
doom.<span style="mso-spacerun: yes;"> </span>There have also been numerous
examples of thugs, thieves and murderers placing fake ads that were used to
entice victims to meet them someplace out of the way.<span style="mso-spacerun: yes;"> </span>Anytime you buy or sell anything on
Craigslist, you should meet with the other party in a public place.<span style="mso-spacerun: yes;"> </span>If that isn’t possible due to the size of the
item, have someone accompany you to the location and do an online search of the
address, phone number and name of the other party before you walk into an
ambush. <br /></span></p>
<p class="MsoListParagraphCxSpMiddle"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><span style="mso-list: Ignore;">9.<span style="font: 7pt "Times New Roman";">
</span></span></span></b><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">No job is worth risking your life</span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">.
<span style="mso-spacerun: yes;"> </span>Another dangerous game played on
Craigslist is offering jobs or seeking models or spokespeople. <span style="mso-spacerun: yes;"> </span>While the job could be legitimate, it could
also be a ruse that could result in rape, robbery or human trafficking.<span style="mso-spacerun: yes;"> </span>Before you show up for the worst interview of
your life, make sure the name, address, and phone number of those doing the
hiring is legitimate. <br /></span></p>
<p class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><span style="mso-list: Ignore;"> 10.<span style="font: 7pt "Times New Roman";"> </span></span></span></b><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">Vacation
Rental Scam</span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"> – You’re looking to take your family on a
well-deserved vacation.<span style="mso-spacerun: yes;"> </span>You see an ad on
Craigslist that features photos of a beautiful fully furnished vacation
home.<span style="mso-spacerun: yes;"> </span>You contact the seller and learn
that he or she is out of the area on business.<span style="mso-spacerun: yes;">
</span>However, you’re told he or she can send you the lease online.<span style="mso-spacerun: yes;"> </span>All you have to do to secure the rental is
sign the lease and wire them a deposit.<span style="mso-spacerun: yes;">
</span>What could be easier?<span style="mso-spacerun: yes;"> </span>The problem
is they don’t own the property, or it only exists in cyberspace.</span></p><p class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"> No matter how young or old you are, you need to realize there are cybercriminals who are looking to take advantage of you. The only way to take a byte out of cybercrime is not to play the game by the crooks rules.<br /></span></p>
<p class="MsoNormal"><b><i><span style="background: white none repeat scroll 0% 0%; color: #222222; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">Hector
Cisneros is COO and Director of Social Media Marketing at </span></i></b><b><span style="background: white none repeat scroll 0% 0%; color: #222222; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><a href="http://www.workingthewebtowin.com/"><i><span style="color: #888888;">Working the Web to Win</span></i></a><i>, an
award-winning Internet marketing company based in Jacksonville,
Florida. </i></span></b><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"> </span></b></p>
Carl Weisshttp://www.blogger.com/profile/06403691587433567111noreply@blogger.com1Jacksonville, FL, USA30.3321838 -81.6556509999999922.0219499638211538 -116.81190099999999 58.642417636178848 -46.499400999999992tag:blogger.com,1999:blog-1612812666924996849.post-60635336833210672692021-05-17T08:48:00.004-04:002021-05-17T13:46:28.979-04:00Online Flimflam Factories – Part 2<p class="MsoNormal"> <span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">By Hector Cisneros</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"></span></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidNJDUom-6Y5vlR5APqZ-1JUhTi8JL0U04TMFjhL5bgpUdqRoyYkBR5-nogmGXwgA2s7wWc9I-IfUgwknFEkk9JHyaExoAPIh8dzp5xfjFMaYTQg-hDbfbGFfCRcOn5tn7LmEF-dsL/s888/dont+enter+pixabay.JPG" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="615" data-original-width="888" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidNJDUom-6Y5vlR5APqZ-1JUhTi8JL0U04TMFjhL5bgpUdqRoyYkBR5-nogmGXwgA2s7wWc9I-IfUgwknFEkk9JHyaExoAPIh8dzp5xfjFMaYTQg-hDbfbGFfCRcOn5tn7LmEF-dsL/s320/dont+enter+pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/at-mail-virus-virus-warning-trojan-99378/" target="_blank">Pixabay</a><br /></td></tr></tbody></table><p></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">In last week’s post, I pointed out how online slander
mills churn and burn people’s reputation for profit.<span style="mso-spacerun: yes;"> </span>In this week’s installment, I’ll show you how
attorneys and fake attorneys launch spurious lawsuits, or the threat of a lawsuit,
to line their pockets.<span style="mso-spacerun: yes;"> </span></span></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">The first brush I
had with this kind of scam was when a client of mine called to tell me she was
being sued because her website had been deemed non-ADA friendly.<span style="mso-spacerun: yes;"> </span>When I heard this, I was surprised since I
had not only optimized her website for seeing and hearing-impaired web surfers,
I had even added a widget that lets anyone who enters the site change the size,
contrast and format of her site to their heart’s content.<span style="mso-spacerun: yes;"> </span>So, the first thing I told her was to send me
the threatening email she received that threatened to take her to court.<span></span></span></p><a name='more'></a><p></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">When I saw what was sent to her, I was shocked for
several reasons:</span></p>
<p class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo1; text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><span style="mso-list: Ignore;"> *<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">In the first place, the website URL listed
wasn’t one that she owned.</span></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo1; text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><span style="mso-list: Ignore;"> *<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">All the particulars that allegedly showed
how her site didn’t comply with the ADA were incorrect. <br /></span></p>
<p class="MsoListParagraphCxSpLast" style="mso-list: l1 level1 lfo1; text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><span style="mso-list: Ignore;"> *<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">The “facts” of the case were so obviously
wrong that I told the client that the complaint was obviously boilerplate
written by someone who had never laid eyes on her actual site.</span></p>
<p class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo2; text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"> I also asked the client what the law firm wanted from
her.<span style="mso-spacerun: yes;"> </span>She told me they wanted her to pay
$5,000 to make the suit go away.<span style="mso-spacerun: yes;"> </span>I told
her to contact her attorney to fight the suit since it was so poorly
drafted.<span style="mso-spacerun: yes;"> </span>I also told her if she wanted
to have me on the line when her lawyer called their lawyer, I would be more
than happy to tell them about all the errors their letter of demand
contained.<span style="mso-spacerun: yes;"> </span>Inevitably the case went to
court where it was dismissed.<span style="mso-spacerun: yes;"> </span>That’s the
good news.<span style="mso-spacerun: yes;"> </span>The bad news is another
client of mine in the same industry got an identical letter of demand a couple
of weeks later.<span style="mso-spacerun: yes;"> </span>This got me to thinking
that this kind of frivolous lawsuit couldn’t be all that uncommon.<span style="mso-spacerun: yes;"> </span>So, I did a little online research.<span style="mso-spacerun: yes;"> </span>Below is what I discovered is going on in "Lawyerland".<span style="mso-list: Ignore;"> </span></span></p><p class="MsoListParagraphCxSpMiddle"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><span style="mso-list: Ignore;"> 1.<span style="font: 7pt "Times New Roman";">
</span></span></span><a href="https://www.justice.gov/usao-sdny/pr/attorney-charged-filing-fraudulent-lawsuits-under-americans-disabilities-act" target="_blank"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">The ADA Scam isn’t new.</span></b></a><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">
– In 2019, Stuart Finkelstein Esq, was arrested and charged with fraud.<span style="mso-spacerun: yes;"> </span>The US Attorney for the Southern
District of New York charged Finkelstein with mail fraud, aggravated identity
theft, false declarations to the court, and obstruction of justice related to
fraudulent lawsuits pertaining to the Americans with Disabilities Act.<span style="mso-spacerun: yes;"> </span>Finkelstein, a Florida attorney, purportedly
filed hundreds of fraudulent lawsuits, as well as fabricating the underlying
facts.<span style="mso-spacerun: yes;"> </span>His scheme allegedly netted him
more than $930,000. If convicted, he faces 20 years in prison for mail fraud, a
maximum of 20 additional years if convicted for obstruction of justice and two
counts of false declarations to the court, each of which carries a 5-year
sentence. </span></p><p class="MsoListParagraphCxSpMiddle"></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmU4yGMaFBOVwwBnseLRy8pJmvfQBWBh5oq59pxo8oAG6-CLzIWEmOGeFcI5G-teWT7ZMlFr8oBEUviYB9O4t-jooztbUdlkFnnqvuOvMG10D-dVYzwCBbXFJKMizSrLVxaaWsBA95/s933/phishing+pixabay.JPG" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="623" data-original-width="933" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmU4yGMaFBOVwwBnseLRy8pJmvfQBWBh5oq59pxo8oAG6-CLzIWEmOGeFcI5G-teWT7ZMlFr8oBEUviYB9O4t-jooztbUdlkFnnqvuOvMG10D-dVYzwCBbXFJKMizSrLVxaaWsBA95/s320/phishing+pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/phishing-fraud-cyber-security-3390518/" target="_blank">Pixabay</a><br /></td></tr></tbody></table><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><span style="mso-list: Ignore;"> 2.<span style="font: 7pt "Times New Roman";">
</span></span></span><a href="https://www.scam-detector.com/holland-and-lieberman-lawsuit/" rel="nofollow"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">Holland & Lieberman Lawsuit Scam</span></b></a><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">
– This scam invites you to participate in a class action lawsuit with the
promise of getting paid $39,000 once the suit is settled.<span style="mso-spacerun: yes;"> </span>The scam starts by sending you a text message
from Sue Davis.<span style="mso-spacerun: yes;"> </span>It encourages you to
click on a link where you’ll be able to participate in the lawsuit.<span style="mso-spacerun: yes;"> </span>If you click on the link, you’re redirected
to a page where you’re asked to fill out a questionnaire.<span style="mso-spacerun: yes;"> </span>Answer the four questions and you’ll soon be
notified that you qualify for your portion of the settlement. To process your
payment, you’ll be asked to divulge some personal information as well as
providing a credit card number to process the $5 customs fee.<span style="mso-spacerun: yes;"> </span>Yeah, right!<span style="mso-spacerun: yes;">
</span>Fall for this scam and you’ve just given scammers your name, address and
credit card info. <br /></span><p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo2; text-indent: -0.25in;"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><span style="mso-list: Ignore;"> 3.<span style="font: 7pt "Times New Roman";">
</span></span></span></b><a href="https://www.washingtonpost.com/news/post-nation/wp/2017/06/04/this-kentucky-lawyer-helped-steal-600-million-from-the-government-got-caught-then-disappeared/" target="_blank"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">Physician heal thyself</span></b></a><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><a href="https://www.washingtonpost.com/news/post-nation/wp/2017/06/04/this-kentucky-lawyer-helped-steal-600-million-from-the-government-got-caught-then-disappeared/" target="_blank">
</a>- An eastern Kentucky attorney was recently convicted of defrauding the federal
government out of $600 million in Social Security disability benefits.<span style="mso-spacerun: yes;"> </span>Former attorney Eric C. Conn pleaded guilty
in 2017 of bribing doctors to falsifying medical records and paying judges to
approve lifetime disability benefits for thousands of his clients.<span style="mso-spacerun: yes;"> </span>While Conn conned the government out of
hundreds of millions of dollars, he also conned the court into letting him
repay only $50 million of his ill-gotten gains, as well as serving up to 12
years in prison. After his initial brush with the law, the self-proclaimed Mr.
Social Security posted a YouTube video where he parks his Rolls Royce in front
of the Abe Lincoln statue that graces the parking lot in front of his
office.<span style="mso-spacerun: yes;"> </span>A woman calls out to him, “Eric,
we need you back.” He responds, “I never left.” Now that his law offices are
closed, that’s all that remains of his public image.<span style="mso-spacerun: yes;"> </span></span></p><p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo2; text-indent: -0.25in;"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><span style="mso-list: Ignore;"> 4.<span style="font: 7pt "Times New Roman";"> <a href="https://www.lawsitesblog.com/2020/05/law-firm-snared-in-312k-email-scam-loses-lawsuit-to-recover-from-bank.html" target="_blank">
</a></span></span></span></b><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><a href="https://www.lawsitesblog.com/2020/05/law-firm-snared-in-312k-email-scam-loses-lawsuit-to-recover-from-bank.html" target="_blank">Even lawyers can get burned by bogus
lawsuits.</a> – </span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">The way this scam works is an email
arrives offering to retain the attorney to assist in the purchase a piece of
heavy machinery.<span style="mso-spacerun: yes;"> </span>If the attorney agrees,
a check is sent to the law firm which is then deposited.<span style="mso-spacerun: yes;"> </span>Along with the attorney’s retainer, the check
is to be used to disburse funds to several accounts for the purchase of the
machinery.<span style="mso-spacerun: yes;"> </span>Problems arise when the check
is discovered to be phony, which in several cases only happened after funds had
been disbursed to several offshore entities.<span style="mso-spacerun: yes;">
</span>The Lawsites blog went onto say that a Boston Mass attorney and a Quincy
Mass attorney were both stung for several hundred thousand dollars apiece.<span style="mso-spacerun: yes;"> </span>To make matters worse, when the Boston
attorney filed suit to recover the stolen funds from the bank that made the
wire transfers, the Massachusetts Appeals Court dismissed the suit, citing that
the bank had “no obligation to detect the counterfeit nature of a check issued
by another bank.” <br /></span></p>
<p class="MsoListParagraphCxSpMiddle"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"></span></b></p>
<p class="MsoListParagraphCxSpLast"><i><span face=""Arial",sans-serif" style="mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;"> 5.<span style="font: 7pt "Times New Roman";">
</span></span></span></i><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><a href="https://www.forbes.com/sites/tonybradley/2014/04/30/dont-fall-victim-to-this-poorly-executed-phone-scam/?sh=7fd4ed9e9a7" target="_blank">When is a lawyer no lawyer at all?</a> – </span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">When<b>
</b>they<b> </b>pose as an attorney only to try to shake you down for your
hard-earned money.<span style="mso-spacerun: yes;"> </span>A Forbes article
reported on a contributing editor who received a phone call that purportedly
came from a Minnesota legal firm hired to files a lawsuit against him.<span style="mso-spacerun: yes;"> </span>At first defensive, the editor came to
realize that the story had more holes in it than Swiss cheese.<span style="mso-spacerun: yes;"> </span>Also, the two “lawyers” he wound up speaking
to had distinctly Indian accents.<span style="mso-spacerun: yes;"> </span>They
also had difficulty answering his questions or explaining the details of the
purported lawsuit.<span style="mso-spacerun: yes;"> </span>In the end, the
editor tried to turn the attempted shakedown into an interview only to have his
phone number blocked.<span style="mso-spacerun: yes;"> </span>He lamented, </span><i><span face=""Arial",sans-serif">“I can only assume these guys are a bit
new at this game, and that they’ll hone their attack and refine the process
over time.” <br /></span></i></p>
<p class="MsoNormal"><span style="background: none 0% 0% repeat scroll white; color: #222222; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">The bottom line is if
you are approached online or via text by any entity claiming they want to do
business with you, it’s up to you to check them out before you proceed.<span style="mso-spacerun: yes;"> </span>In case you receive a warning that you are
going to be sued, don’t panic.<span style="mso-spacerun: yes;"> </span>Contact
your attorney and have them go over the letter of demand before agreeing to any
settlement or providing any additional information to anyone you do not know.<span style="mso-spacerun: yes;"> </span></span></p>
<p class="MsoNormal"><b><i><span style="background: none 0% 0% repeat scroll white; color: #222222; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">Hector
Cisneros is COO and Director of Social Media Marketing at </span></i></b><b><span style="background: none 0% 0% repeat scroll white; color: #222222; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><a href="http://www.workingthewebtowin.com/"><i><span style="color: #888888;">Working the Web to Win</span></i></a><i>, an
award-winning Internet marketing company based in Jacksonville,
Florida. </i></span></b><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"> </span></b></p>
Carl Weisshttp://www.blogger.com/profile/06403691587433567111noreply@blogger.com1Jacksonville, FL, USA30.3321838 -81.6556509999999922.0219499638211538 -116.81190099999999 58.642417636178848 -46.499400999999992tag:blogger.com,1999:blog-1612812666924996849.post-56279754639031064512021-05-10T11:08:00.007-04:002021-05-12T18:38:43.723-04:00Online Flimflam Factories<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">By Hector Cisneros</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgU06PwI46LPHUea1ienfjLwCoLF9BbCrYN5L3y7cspivC8DMfCyz98_vG8oB2DwjNeo85fEja8AET_bXMg7KVb49y_UBNniAEiIa0EisR-Rp4ttFKck-YaGBqSA2V2RBwRQJEBj2nX/s961/scam+on+pixabay.JPG" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="676" data-original-width="961" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgU06PwI46LPHUea1ienfjLwCoLF9BbCrYN5L3y7cspivC8DMfCyz98_vG8oB2DwjNeo85fEja8AET_bXMg7KVb49y_UBNniAEiIa0EisR-Rp4ttFKck-YaGBqSA2V2RBwRQJEBj2nX/s320/scam+on+pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/road-sign-attention-note-scam-464653/" target="_blank">Pixabay</a><br /></td></tr></tbody></table></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">Having worked the web since 1993, I’ve seen a lot of
scary trends come and go.<span style="mso-spacerun: yes;"> </span>Early on there
were SEO tactics like “keyword stuffing” and “link farms” that were used to
generate page one results on search engines. This allowed unscrupulous online
marketing firms to reap more than their fair share of Internet traffic.<span style="mso-spacerun: yes;"> </span>Then there were the bait and switch artists
who’d routinely get web surfers to click onto a seemingly innocuous site, only
to be redirected to one that was blatantly pornographic.<span style="mso-spacerun: yes;"> </span>After the turn of the century web trolling
and cyberbullying became a way for disgruntled people to harass others in their
sphere of influence.<span style="mso-spacerun: yes;"> </span>These tactics
caused some people who were targeted by this tactic to have nervous breakdowns
or in some cases they were bullied to the point where they took their own
lives.<span style="mso-spacerun: yes;"> </span>While these nefarious online
attacks were onerous examples of the web gone wild, the tactics weren’t done to
turn a profit.<span></span></span></p><a name='more'></a><p></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">All that changed with the introduction of ratting,
where a hacker used spyware to operate a victim’s webcam without their
knowledge.<span style="mso-spacerun: yes;"> </span>What started off as revenge
porn soon morphed into sextortion where victims were told to pay up or have
their most private moments posted online.<span style="mso-spacerun: yes;">
</span>Soon it became common for nearly anyone to be extorted.<span style="mso-spacerun: yes;"> </span>Even A-List celebrities became targets.<span style="mso-spacerun: yes;"> </span>So common had ratting becoming by 2015 that even
people like Mark Zuckerberg resorted to putting a piece of tape over their
webcams to prevent online peeping.<span style="mso-spacerun: yes;"> </span>But
what was more troubling was the fact that hackers had finally found a way to
make money by bilking the public.</span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">Since then, there have been lots and lots of Fortune
500 companies who have had their computers hacked and their data sold for
profit.<span style="mso-spacerun: yes;"> </span>While troubling, these well-publicized
online attacks didn’t seem to phase the public who felt certain that only the
big guys were worth the attention of online perpetrators.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Even
though a percentage of the general public had their computers hijacked by the
use of ransomware, as long as most people exercised sensible browsing habits
and made sure their antimalware programs were up to date, it was still possible
to avoid being hacked.</span></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">That
was before the online slander industry and lawsuit mills were born.</span></b><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;"> </span></p>
<p class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;"> Most people don’t realize that nowadays you don’t have
to get hacked to wind up being economically impacted by online shenanigans.<span style="mso-spacerun: yes;"> </span>Below are two of the most prevalent<span style="mso-list: Ignore;"> </span></span></p><p class="MsoListParagraphCxSpMiddle"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;"><span style="mso-list: Ignore;"> 1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">Online Slander for Fun & Profit</span></b><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;"> –
Online slander mills abound online.<span style="mso-spacerun: yes;">
</span>Sporting names like cheaterboard.com, foulspeakers.com, STDCarriers.com,
reportcheater.com, webactivism.com, dirtyscam.com and worsthomewreckers.com to
name a few, these sites purportedly provide the public with a place to report
people who did them wrong.<span style="mso-spacerun: yes;"> </span>Have a bad
experience with a significant other.<span style="mso-spacerun: yes;"> </span>No
problem.<span style="mso-spacerun: yes;"> </span>Report the bum on
bustedcheaters.com.<span style="mso-spacerun: yes;"> </span>Get ripped off by a
realtor.<span style="mso-spacerun: yes;"> </span>Dime them out on
realtorscam.com.<span style="mso-spacerun: yes;"> </span>Sounds like a real
public service doesn’t it.<span style="mso-spacerun: yes;"> </span>But that’s not
what these sites are there to provide.<span style="mso-spacerun: yes;">
</span>No sooner do you post a “complaint” on one of the sites when the post
will take on a life of its own spawning dozens or even hundreds of clone
complaints on other related sites.<span style="mso-spacerun: yes;"> </span>While
this may delight anyone who feels they were slighted, beware that none of the
accusations are verified before they’re rebroadcast.<span style="mso-spacerun: yes;"> </span>That means anyone can level an accusation at
anyone.</span><b><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;"> </span></b></p><p class="MsoListParagraphCxSpMiddle"><b><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV31tggP_35t0TxhWYjeSMJ8WvOBY_vZFh5TIavW_lO8_4A-6WSMdAEPYQvx-Q8DhYe9qByIxVpAiNbduTOmRigUcZd7rz7WZO52cGs8ff4cMj1mf9DQS-hwkNluUQIQFKzJaQBba9/s712/reputation+pixabay.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="455" data-original-width="712" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV31tggP_35t0TxhWYjeSMJ8WvOBY_vZFh5TIavW_lO8_4A-6WSMdAEPYQvx-Q8DhYe9qByIxVpAiNbduTOmRigUcZd7rz7WZO52cGs8ff4cMj1mf9DQS-hwkNluUQIQFKzJaQBba9/s320/reputation+pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/window-hand-magnifying-glass-search-1231892/" target="_blank">Pixabay</a><br /></td></tr></tbody></table></span></b></p><p class="MsoListParagraphCxSpMiddle"><b><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">Here's where the scam
comes in. – </span></b><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">According to <a href="https://www.nytimes.com/interactive/2021/04/24/technology/online-slander-websites.html" target="_blank">a recent article in the NYTimes</a> entitled The Slander Industry, </span><span style="font-family: "Arial",sans-serif;">“When
someone attacks you on these so-called gripe sites, the results can be
devastating. Earlier this year, we wrote about a woman in Toronto who poisoned
the reputations of dozens of her perceived enemies by posting lies<a href="https://www.nytimes.com/2021/01/30/technology/change-my-google-results.html"><span style="mso-bidi-font-family: Arial;"></span></a> about them.”</span></p><p class="MsoListParagraphCxSpMiddle"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;"></span></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">The authors of the article went onto
assess the impact of these gripe sites.<span style="mso-spacerun: yes;">
</span>It turns out that they discovered that “</span><i><span style="font-family: "Arial",sans-serif;">for more than a third of more the
150,000 posts assessed, the nasty posts appeared on the first page of their
results and half the gripes showed up at the top of their image results.<span style="mso-spacerun: yes;"> </span></span></i><span style="font-family: "Arial",sans-serif;">The
unverified claims are on obscure, ridiculous-looking sites, but search engines
give them a veneer of credibility. Posts from Cheaterboard.com appear in Google
results alongside Facebook pages and LinkedIn profiles — or, in my case, articles
in The New York Times.</span><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">”</span></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;"> Writer Aaron Krolik then went onto
create a false accusation by pointing the finger at himself as a “<i>Loser who
will do ANYTHING for attention</i>”.<span style="mso-spacerun: yes;"> </span>Within
a month, not only did the self-induced slander spread to more than fifteen
other sites without any action on his part, but ads for services that offered
to steam clean his reputation began popping up on them as well.<span style="mso-spacerun: yes;"> </span>After a little digging guess what Mr. Krolik
discovered?<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>The very same people who operated the slander
sites were the ones offering to remove the stain for a price.</span></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;"></span></p>
<p class="MsoListParagraphCxSpMiddle"><i><span style="font-family: "Times New Roman",serif;">“</span></i><i><span style="font-family: "Arial",sans-serif;">For example, ads for 247Removal.com
appear on a dozen prominent gripe websites, and were attached to some of the
posts about me. 247Removal’s owner is Heidi Glosser, 38. She said she didn’t
know how her ads had ended up on those sites. Ms. Glosser charges $750 or more
per post removal, which adds up to thousands of dollars for most of her
clients. To get posts removed, she said, she often pays an “administrative fee”
to the gripe site’s webmaster. We asked her whether this was extortion. “I
can’t really give you a direct answer,” she said</span></i><i><span style="font-family: "Times New Roman",serif;">.” </span></i></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;"></span></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">While 24/7Removal.com was one of the
sites listed in the article, it wasn’t the only one.<span style="mso-spacerun: yes;"> </span>According to the Times article, it turns out that
both Ms. Glosser and Cyrus Sullivan, the owner of STDCarriers.com &
FoulSpeakers.com are convicted felons.<span style="mso-spacerun: yes;"> </span>Not
surprisingly, there are actors out there who run sites that cast aspersions on
people only to offer to remove the complaints for a price.<span style="mso-spacerun: yes;"> </span>Even if you pay up, it doesn’t necessarily
mean you will get your good name back.<span style="mso-spacerun: yes;"> </span></span></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;"></span><i>“</i><i><span style="font-family: "Arial",sans-serif;">One
disgruntled customer created RepZeFraud.com under the pseudonym Greg Saint. He
said he had paid RepZe $4,000 in 2019 to remove two negative posts. Months
later, he said, copies of the posts began reappearing online, and he suspected
RepZe was responsible. He created RepZeFraud.com to expose the person he
thought was really behind the service: a 28-year-old web developer in India,
Vikram Parmar.</span>”</i></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;"></span></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">When the experiment ended, the Mr
Krolik realized that there was no way to remove the online stain that he had inadvertently
created.<span style="mso-spacerun: yes;"> </span>Even after haggling with Google
he still reports instances where “</span><i><span style="font-family: "Arial",sans-serif;">images
from gripe sites keep popping up in my search results</span></i><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">.”
Until some class action suits are litigated against slander site operators, this
kind of lifehack is going to be one that will ruin the names of good people far
and wide.</span></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;"></span></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;"><span style="mso-list: Ignore;"> 2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">Speaking of lawyers, in Part 2, I’ll show
you how some law firms are cleaning up by carpet-bombing unsuspecting businesses
with spurious lawsuits. </span></b></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;"></span><b><i><span style="background: white; color: #222222; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">Hector
Cisneros is COO and Director of Social Media Marketing at </span></i></b><b><span style="background: white; color: #222222; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;"><a href="http://www.workingthewebtowin.com/"><i><span style="color: #888888;">Working the Web to Win</span></i></a><i>, an
award-winning Internet marketing company based in Jacksonville,
Florida. </i></span></b><b><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;"> </span></b></p>
Carl Weisshttp://www.blogger.com/profile/06403691587433567111noreply@blogger.com0tag:blogger.com,1999:blog-1612812666924996849.post-7485740453778171472021-04-26T09:09:00.002-04:002021-04-30T09:14:36.422-04:00How the I-Spies Gave Big Brother a Bad Name<p> <span style="font-family: "Times New Roman", serif; font-size: 12pt;">By Hector Cisneros</span></p><p></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMrOyMjP0ZTWVsLZagF5UD_e_VNcubWdsyvi59yqCkZHmqf2Er5TvW4j7GDXhjXpRupP0cHNTacOTAAshyv2E07MrHDgJV5zQU7pOcXDMPjmRIfJGc6VxLMMTaDxOeRF1WOxg531cK/s960/big+data+pixabay.JPG" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="638" data-original-width="960" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMrOyMjP0ZTWVsLZagF5UD_e_VNcubWdsyvi59yqCkZHmqf2Er5TvW4j7GDXhjXpRupP0cHNTacOTAAshyv2E07MrHDgJV5zQU7pOcXDMPjmRIfJGc6VxLMMTaDxOeRF1WOxg531cK/s320/big+data+pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/data-big-data-internet-online-www-3808485/" target="_blank">Pixabay</a></td></tr></tbody></table><p></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">In George Orwell’s Sci-Fi novel 1984, there was
no place the masses could go where they weren’t being observed and coerced by
Big Brother.<span style="mso-spacerun: yes;"> </span>While 1984 was a work of
fiction and the year 1984 came and went without a hitch, fast forward 37 years
and suddenly the kind of dystopian surveillance society George Orwell portrayed
isn’t such a stretch of the imagination.<span style="mso-spacerun: yes;">
</span>Everyone from governments to business owners and numerous consumers routinely
use video surveillance to keep an eye on the public.<span style="mso-spacerun: yes;"> </span>Data mining is a way of life online and
off.<span style="mso-spacerun: yes;"> </span>The NSA acknowledges that it routinely monitors phone, text, and emails being sent and received by us all.<span style="mso-spacerun: yes;"> </span>On top of that, big businesses are now
employing artificial intelligence to sift through the mountains of data they
routinely collect on every man woman, and child online. <span style="mso-spacerun: yes;"> </span>In today’s blog, I will give you the latest
updates on what's what when it comes to Internet spying.<span></span></span></p><a name='more'></a> <o:p></o:p><p></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">In
a recent Komando.com blog entitled, “Google Has a New Ad Tracker – Use This
Site to See if it’s Spying on You, </span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">it was reported that the
world’s most popular search engine has added a new proprietary tracking
algorithm called FLOC (Federated Learning of Cohorts).<span style="mso-spacerun: yes;"> </span>FLOC operates behind the scenes on Chrome,
tracking web searches and where those searches lead you.<span style="mso-spacerun: yes;"> </span>Then it assesses your browsing behavior
before grouping you with other like-minded people (i.e. your cohort). This
enables Google to better target what ads to serve to you and those like you.<span style="mso-spacerun: yes;"> </span>This in essence allows Google to categorize
your buying habits which they can then share with vendors without providing
them any raw data.<span style="mso-spacerun: yes;"> </span>The reason this
became necessary was due to recent legislation that forced companies to ask for
and receive permission to track users online.<span style="mso-spacerun: yes;">
</span>If you’ve ever clicked on a site only to have a popup stop you in your
tracks unless you agreed to accept a cookie, you know where this is going.<span style="mso-spacerun: yes;"> </span>What FLOC does is attempt an end-around move
by Google.<span style="mso-spacerun: yes;"> </span>As a result, FLOC is currently
being tested on<span style="mso-spacerun: yes;"> </span>.5% of all users in the
US, Mexico, Canada, Australia, Brazil, and New Zealand.<span style="mso-spacerun: yes;"> </span>If you’d like to find out if you’re part of
the flock that’s unknowingly using FLOC, <a href="https://amifloced.org/ https://www.komando.com/security-privacy/google-floc-tracking/785933/" target="_blank">click here</a>.<span style="mso-spacerun: yes;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">If you find out that you’ve been floced and don’t want
to take it anymore, try using a browser and search engine that doesn’t track
your every move.<span style="mso-spacerun: yes;"> </span>Here are a few to
consider: Safari, Comodo Dragon, Brave or Firefox browsers and Duck Duck Go, Qwant,
Swisscows or SearX search engines.<o:p></o:p></span></p><p class="MsoNormal"></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqBs9rb9lDI7s2_BlLa1qQARIDPbWVVnqbYzMvlUA7sgPF0rgufoD0Ns6uUgBZ3X9bOes1g2WJaBmFa1rZsevQE82dEhRCRorCcE8qDAw40OeZSfGwFlWtztlDjCL2VPAfJzaQTAkW/s519/amazon+pixabay.JPG" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="440" data-original-width="519" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqBs9rb9lDI7s2_BlLa1qQARIDPbWVVnqbYzMvlUA7sgPF0rgufoD0Ns6uUgBZ3X9bOes1g2WJaBmFa1rZsevQE82dEhRCRorCcE8qDAw40OeZSfGwFlWtztlDjCL2VPAfJzaQTAkW/s320/amazon+pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/amazon-icon-app-symbol-button-2183855/" target="_blank">Pixabay</a></td></tr></tbody></table><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">Isn’t
Amazon amazin’? </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%;">Not only can Amazon
deliver practically anything practically anywhere in 24-hours or less, it turns
out that during the past few years they’ve been employing AI to determine what
you’re going to buy from them long before you make a purchase. Amazon collects a ton of data on their
customers which they analyze via artificial intelligence so they can recommend
items for customers to buy based on what’s termed “predictive analytics”. The company has also developed a concept for
convenience stores called Amazon Go that tracks the items customers pick up off
the shelves only to ring up the charges automatically without having to stand
in line at the checkout counter. I don’t
know about you, but the concept of a program that not only knows what I’m going
to buy before I buy it coupled with an app that knows what I’ve picked up off
the store shelves kind of creeps me out.</span><p></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">Mozilla
flooded with requests after Apple Privacy changes hit Facebook </span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%; mso-bidi-font-weight: bold;">is how the headline read ten days ago on a blog
posted by BleepingComputer.com.<span style="mso-spacerun: yes;"> </span>The
flood of requests weren’t from Facebook users but rather from merchants who
were used to an all-you-can-eat buffet approach to serving up cookies.<span style="mso-spacerun: yes;"> </span>Recent changes made by Apple added a new
privacy feature in version 14.5 of iOS, iPadOS, and tvOS that asks users if they
wish to grant or deny third parties the ability to track them on apps and
websites.<span style="mso-spacerun: yes;"> </span>Additionally, according to the
blog, “</span><i><span face=""Arial",sans-serif" style="background: white; color: #070707;">Apps and websites tracking users by collecting specific data
also need to comply with Apple's </span></i><i><span face=""Arial",sans-serif"><a href="https://developer.apple.com/documentation/apptrackingtransparency" target="_blank"><span style="background: white; color: #1174c7; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast;">App Tracking Transparency (ATT)</span></a><span style="background: white; color: #070707;"> framework.”<span style="mso-spacerun: yes;"> </span></span></span></i></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%; mso-bidi-font-weight: bold;">Realizing these changes in online privacy would cut into their bottom
line, many online marketers and merchants requested that their domains be added
to Mozilla’s Public Suffix List or PSL.<span style="mso-spacerun: yes;"> </span>This
would allow </span><span style="background: white; color: #070707; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">cookies set at the
domain level to be used on all subdomains, even if the subdomains weren’t
related to each other or were owned by different organizations.</span><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%; mso-bidi-font-weight: bold;"> <span style="mso-spacerun: yes;"> </span>The reason
for the Mozilla stampede was revealed in the <a href="https://www.bleepingcomputer.com/news/security/mozilla-flooded-with-requests-after-apple-privacy-changes-hit-facebook/" target="_blank">BleepingComputer blog</a> as follows: </span><i><span face=""Arial",sans-serif" style="mso-bidi-font-weight: bold;">“</span></i><i><span face=""Arial",sans-serif" style="background: white; color: #070707;">Facebook
suggested this as a remedy for the newer privacy enhancements.” </span></i><span style="background: white; color: #070707; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">Later in the blog, it was revealed that
Facebook later retracted the suggestion.<span style="mso-spacerun: yes;">
</span>But it just goes to show you how far some companies will go to keep
their snout in the data mining trough. </span><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%; mso-bidi-font-weight: bold;"><o:p></o:p></span><a href="https://www.bleepingcomputer.com/news/security/mozilla-flooded-with-requests-after-apple-privacy-changes-hit-facebook/">https://www.bleepingcomputer.com/news/security/mozilla-flooded-with-requests-after-apple-privacy-changes-hit-facebook/</a></p><p class="MsoNormal"><o:p></o:p></p><p class="MsoNormal"></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFjIYrEaZKFM_kbAqCrboJ3wBcdXqn-L3VWqIgPFwXAA1ksN24Gau4D6qUEAJ-_xjIxEQbLYqp9aUstzta5MKA9CXJVt3jYPzPnBB1M5gE9CXZSi3-Hl9GgZg1cnz78q9YrKG-O0R-/s963/ai+pixabay.JPG" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="645" data-original-width="963" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFjIYrEaZKFM_kbAqCrboJ3wBcdXqn-L3VWqIgPFwXAA1ksN24Gau4D6qUEAJ-_xjIxEQbLYqp9aUstzta5MKA9CXJVt3jYPzPnBB1M5gE9CXZSi3-Hl9GgZg1cnz78q9YrKG-O0R-/s320/ai+pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/artificial-intelligence-brain-think-4111582/" target="_blank">Pixabay</a></td></tr></tbody></table><p></p><p class="MsoNormal"><b><a href="https://www.brookings.edu/research/protecting-privacy-in-an-ai-driven-world/" target="_blank">Protecting Privacy in an AI-Driven World</a> </b>– The
Brookings Institute chimed in last year with an extensive study that shows that
not only does data double every 2-years, the artificial intelligence being used
to parse the data grows ever more sophisticated.<span style="mso-spacerun: yes;"> </span>With this sophistication comes the potential
for abuse.<span style="mso-spacerun: yes;"> </span>Their report sums up this
potential like this: <o:p></o:p></p><p class="MsoNormal"><a href="https://www.brookings.edu/research/protecting-privacy-in-an-ai-driven-world/">https://www.brookings.edu/research/protecting-privacy-in-an-ai-driven-world/</a></p>
<p class="MsoNormal"><i><span face=""Arial",sans-serif" style="background: rgb(250, 250, 250); color: black; mso-themecolor: text1;">“As artificial intelligence evolves,
it magnifies the ability to use personal information in ways that can intrude
on privacy interests by raising analysis of personal information to new levels
of power and speed.”<o:p></o:p></span></i></p>
<p class="MsoNormal"><span style="background: rgb(250, 250, 250); color: black; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%; mso-themecolor: text1;">What’s
even more disturbing is that while the US government is at long last beginning
to address privacy issues, technology trumps legislation since it’s quicker to
develop more powerful tracking tools than it is to draft legislation.<span style="mso-spacerun: yes;"> </span>What makes the industry’s profligate use of
AI even more galling is that in some instances the results derived are
skewed or in some cases in error or prejudicial.<o:p></o:p></span></p>
<p class="MsoNormal"><i><span face=""Arial",sans-serif" style="background: rgb(250, 250, 250); color: #101010;">“Privacy legislation is complicated enough even without
packing in all the social and political issues that can arise from uses of
information. To evaluate the effect of AI on privacy, it is necessary to
distinguish between data issues that are endemic to all AI, like the incidence
of false positives and negatives or overfitting to patterns, and those that are
specific to use of personal information.”<o:p></o:p></span></i></p>
<p class="MsoNormal"><span style="color: black; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%; mso-themecolor: text1;">Last but not least,
for years industry has flaunted its policy of stripping away a person’s right
to choose by decrying that they asked for and received permission from
participants, when the truth of the matter was that they baffled their users
with BS.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></p>
<p class="MsoNormal"><i><span face=""Arial",sans-serif" style="background: rgb(250, 250, 250); color: #101010;">“Most existing privacy laws, as well as current Federal
Trade Commission enforcement against unfair and deceptive practices are rooted
in a model of consumer choice based on “notice-and-choice” (also referred to as
“notice-and-consent”). Consumers encounter this approach in the barrage of
notifications and banners linked to lengthy and uninformative privacy policies
and terms and conditions that we ostensibly consent to but seldom read. This
charade of consent has made it obvious that notice-and-choice has become
meaningless.”<o:p></o:p></span></i></p>
<p class="MsoNormal"><span style="background: rgb(250, 250, 250); color: #101010; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">For decades, foreign
governments have successfully sued companies like Google, Microsoft and
Facebook for flagrantly violating their constituent’s privacy.<span style="mso-spacerun: yes;"> </span>Now that the US population is finally getting
a little bit of legislative protection, let’s hope that the I-Spies don’t find
yet another way to turn the tables by using technology like AI to undermine
what little we have left of our privacy.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="background: rgb(250, 250, 250); color: #101010; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">I can hear George
Orwell rolling over in his grave. </span><span style="color: black; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%; mso-themecolor: text1;"><o:p></o:p></span></p>
<p class="MsoNormal"><b><i><span style="background: white; color: #222222; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">Hector
Cisneros is COO and Director of Social Media Marketing at </span></i></b><b><span style="background: white; color: #222222; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><a href="http://www.workingthewebtowin.com/"><i><span style="color: #888888;">Working the Web to Win</span></i></a><i>, an
award-winning Internet marketing company based in Jacksonville, Florida. </i></span></b></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><o:p> </o:p></span></p>Carl Weisshttp://www.blogger.com/profile/06403691587433567111noreply@blogger.com0Jacksonville, FL, USA30.3321838 -81.6556509999999922.0219499638211538 -116.81190099999999 58.642417636178848 -46.499400999999992tag:blogger.com,1999:blog-1612812666924996849.post-87405385659418763422021-04-19T08:22:00.002-04:002021-04-28T13:06:51.209-04:00How Secure is Your Personal & Financial Data?<p> <span style="font-family: "Times New Roman", serif; font-size: 12pt;">By Hector Cisneros</span></p><p></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXyzu1gq43M7a-0v6ga7rky1sTnXHkmpyhP6_5iRqADYUP_b1661TamGLDFCqSqKPdjYCrzsSbuwva9JnPc-xSweofDoFMRktM-LQR4i3QhbBN_twjpiwR_Pw9YJ3CGFy_aB8VTCVM/s849/cybersecurity+pixabay.JPG" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="598" data-original-width="849" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXyzu1gq43M7a-0v6ga7rky1sTnXHkmpyhP6_5iRqADYUP_b1661TamGLDFCqSqKPdjYCrzsSbuwva9JnPc-xSweofDoFMRktM-LQR4i3QhbBN_twjpiwR_Pw9YJ3CGFy_aB8VTCVM/s320/cybersecurity+pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/photos/hacker-hack-anonymous-hacking-5332676/" target="_blank">Pixabay</a></td></tr></tbody></table><p></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">If you read the <a href="https://www.theverge.com/2021/4/4/22366822/facebook-personal-data-533-million-leaks-online-email-phone-numbers" target="_blank">recent headlines</a> about the data leak
involving more than a half-billion Facebook users, you’re probably shaking your
head wondering what happened to personal privacy.<span style="mso-spacerun: yes;"> </span>If you’ve been keeping up with the news, last
year there were massive data breaches where hackers penetrated Fortune 500
companies like Microsoft, General Electric, MGM Resorts, Marriott, Walgreens,
Carnival Cruise Lines, AmTrak, and T-Mobile just to name a few.<span style="mso-spacerun: yes;"> </span>Recently, <span style="mso-spacerun: yes;"> </span>Facebook exposed the name, location,
birthdate, email address, phone number, ID, account creation date, relationship
status, and Bio due to a known vulnerability that it allegedly fixed in 2019,
according to a blog on the Verge.<span style="mso-spacerun: yes;"> <span></span></span></span></p><a name='more'></a><p></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">What’s
more troubling is how rampant the data breaches have become.</span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"> In
a 2020 post entitled, <a href="https://www.identityforce.com/blog/2020-data-breaches" target="_blank">The Most Significant Breaches of the Year</a>, IdentityForce
identified 83 well-known companies and 2 security services including the US
Marshal’s Service that were hacked.<span style="mso-spacerun: yes;"> </span>Not only was the personal and sometimes the financial
data of consumers compromised by cybercriminals but much of the ill-gotten
gains were then resold on the dark web.<span style="mso-spacerun: yes;"> </span>As
you can see, these are by no means isolated incidents.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">Once in control of sensitive data, cybercriminals can
not only profit from the information, in some cases the breaches give them
access to everything from email addresses of other potential victims to having
the ability to lock the legitimate user out of their account or even assume
their identity.<span style="mso-spacerun: yes;"> </span>As a result, the losses
caused by these breaches continue to grow year after year, reaching $4.2
billion in 2020 according to the FBI.<span style="mso-spacerun: yes;"> </span>In
a report recently issued by the <a href="https://www.ic3.gov/Media/PDF/AnnualReport/2020_IC3Report.pdf" target="_blank">Internet Crime Complaint Center</a>, the top-10 list
of ways that hackers have profited from data breaches reads as follows:<span style="mso-spacerun: yes;"> </span></span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">1.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">Email Account Scams: $1,866,642,107</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">2.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">Confidence Games/Fraud: $600,249,821</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">3.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">Investment Scams: 336,469,000</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">4.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">Non-Payment or Non-Delivery: $265,011,249</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">5.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">Identity Theft: $219,484,699</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">6.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">Spoofing: $216,513,728</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">7.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">Real Estate Swindles: $213,196,082</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">8.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">Personal Data Breaches: $194,473,055</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">9.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">Tech Support Scams: $146,477,709</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">10.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">Credit
Card Fraud: $129,820,792</span></p><p class="MsoNormal"></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCt2GR0UG2bgdAjPwnYYrjd0UGne94soF1KwbYrYcOrMGYxuQNhR8eL-ufjUfSi8KuppNwHwKSAYC6vQaQU_L0lQTzzoHzf3hSPufQbB2npBt7V7BF97FaKmYB2FELetlGke8e8sDZ/s868/cybercrime+pixabay.JPG" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="428" data-original-width="868" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCt2GR0UG2bgdAjPwnYYrjd0UGne94soF1KwbYrYcOrMGYxuQNhR8eL-ufjUfSi8KuppNwHwKSAYC6vQaQU_L0lQTzzoHzf3hSPufQbB2npBt7V7BF97FaKmYB2FELetlGke8e8sDZ/s320/cybercrime+pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/crime-internet-cyberspace-criminal-1862312/" target="_blank">Pixabay</a></td></tr></tbody></table><p></p><p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">What’s
even worse is that the losses are even higher since not all cybercrime is
reported.</span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"> Some of the scams are so slick that those targeted
don’t even realize they’ve been had.<span style="mso-spacerun: yes;">
</span>Tech support scams and scams that specifically target the elderly are underreported.<span style="mso-spacerun: yes;"> </span>Yet those over age 60 experienced the highest
reported losses of nearly $1 billion in 2020 alone.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>The
bottom line is if you haven’t been targeted by cybercriminals, it’s only a
matter of time before you are.<span style="mso-spacerun: yes;"> </span></span></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">To help you
protect your personal and financial data, these are the things you need to do:</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">1.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">You have to be suspicious about everyone
who contacts you via email or text. Even
if you recognize the organization or person who sent you a message, you need to
ignore any solicitation or hyperlink attached to it until you verify it. As I showed you above, cyber thieves are very
adept at imitating (otherwise known as spoofing) people and companies. The first thing hackers do once they breached
a system is duplicate (AKA clone) a site to either imitate a user or an
organization. Make a donation or a purchase
from one of these cloned sites and you can kiss your hard-earned cash goodbye.</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">2.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">Delete your account at closed or little-used
sites. Leaving an account open and
unattended is like leaving your car in a parking lot with the keys in the
ignition. Anybody who wants to can climb behind the wheel can take over your
account.</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">3.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">Limit what you share on the social
nets. Even if you’re a dyed-in-the-wool
social butterfly, crooks can use the information you post to cash in. Especially if the information includes your
birthdate and the names of your pets or children, cybercriminals can use this
info to guess the answers to the security questions on your credit card and online
banking sites.</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">4.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">Speaking of credit cards, when making
online purchases, set notifications so you’ll know when your cards are used, only
use cards that have small limits, or use one-time credit cards. This way if your card is hacked, it will limit
any fraudulent purchases.</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">5.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">Don’t forget to log out on banking,
shopping, and brokerage sites. If you
leave your account open, it’s like leaving the cash drawer open and walking away
from the register. </span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">6.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">Secure all your devices, including desktop,
laptop, and tablet computers, smartphones, smart appliances, routers, and every
app associated with them. If you neglect
to change the password on any device or app and leave the default setting in place,
you’ve just given thieves the keys to the vault. Wherever possible, use 2-step
authentication to help maintain security at sites where you’re forced to reveal
sensitive data or make purchases.</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">7.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">Make sure your passwords are at least 12
characters long including upper and lowercase letters, numerals, and special
characters. Change your passwords frequently.</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">8.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">Back up all your sensitive data to an
external drive. This way if you get
hacked or your device is locked down due to ransomware, you’ll be able to
resurrect all your files without having to pay a hacker.</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">9.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">Never use public Wi-Fi nodes. These are hacker havens that can be used to
drop malware onto your machine as soon as you log on. If you must use a device while away, spawn a
hotspot with your smartphone. It’s much
more secure, provided you keep its security up to date.</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">10.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">Buy
a shredder and use it. Hackers aren’t
the only nemesis to your financial security.
Not when a crook can dumpster dive to recover financial statements that
you tossed in the trash.</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">11. Buy single use or refillable credit cards and use them for online transaction. This limits your lability and any possible financial losses.</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">12, Use two step authentication when ever possible, especial with bank accounts. Ask all the website that you use and have accounts with to add two step authentication if they don't already have it,</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;">13.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%; text-indent: -0.25in;"> Don’t be so gullible. People fall for the simplest of ruses. If someone from the IRS or the police calls
you out of the blue and threatens to put you in jail, ask them for their phone
number and tell them you’ll call them right back. I guarantee all you’ll hear is the click as
they break the connection. The IRS, Social
Security and other government entities will never call. text or email
you until they’ve sent you information via snail mail first. </span></p>
<p class="MsoNormal"><b><i><span style="background: white; color: #222222; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">Hector
Cisneros is COO and Director of Social Media Marketing at </span></i></b><b><span style="background: white; color: #222222; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><a href="http://www.workingthewebtowin.com/"><i><span style="color: #888888;">Working the Web to Win</span></i></a><i>, an
award-winning Internet marketing company based in Jacksonville,
Florida. </i></span></b><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"> <o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><o:p> </o:p></span></p>Carl Weisshttp://www.blogger.com/profile/06403691587433567111noreply@blogger.com0Jacksonville, FL, USA30.3321838 -81.6556509999999922.0219499638211538 -116.81190099999999 58.642417636178848 -46.499400999999992tag:blogger.com,1999:blog-1612812666924996849.post-72060445105777972662021-04-10T08:44:00.004-04:002021-04-10T19:49:26.698-04:00Is Bitcoin Going to be a Boom or a Bust?<p> <span style="font-family: "Times New Roman", serif; font-size: 12pt;">By Hector Cisneros</span></p><p></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjftKA2aNUfYjmDcL-eBKZ06IZFRl-vnHCG8lqa9ypQ5QDWMKEq-uOxB9oPRBwTfTYWlmK0LHZ3CRcrsNwBJcWyi0HT1g4kmQ0aSkDQsl_WBTefHCwOE4gK8fyu2Oph9m49U3aU4kZy/s899/bitcoin+Pixabay.JPG" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="603" data-original-width="899" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjftKA2aNUfYjmDcL-eBKZ06IZFRl-vnHCG8lqa9ypQ5QDWMKEq-uOxB9oPRBwTfTYWlmK0LHZ3CRcrsNwBJcWyi0HT1g4kmQ0aSkDQsl_WBTefHCwOE4gK8fyu2Oph9m49U3aU4kZy/s320/bitcoin+Pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/photos/bitcoin-cryptocurrency-btc-currency-2868703/" target="_blank">Pixabay</a></td></tr></tbody></table><p></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">If you’re unfamiliar with Bitcoin, there are a few
things you need to know.<span style="mso-spacerun: yes;"> </span>While you may
know that Bitcoin is a digital monetary exchange medium, it doesn’t work like
paper money or credit card transactions.<span style="mso-spacerun: yes;">
</span>While you can buy and sell things with Bitcoin, due to the volatility of
cryptocurrency, the exchange rate of Bitcoin can vary wildly from day to
day.<span style="mso-spacerun: yes;"> </span>If you’ve been thinking of
transacting business or investing with Bitcoin, you need to exercise
caution.<span style="mso-spacerun: yes;"> </span>Here’s why:<span></span></span></p><a name='more'></a><o:p></o:p><p></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">1)
What is Bitcoin <span style="mso-no-proof: yes;">really</span>? </span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><a href="https://en.wikipedia.org/wiki/Bitcoin">Bitcoin is a decentralized digital
cryptocurrency</a> (<span style="mso-no-proof: yes;">i.e.,</span> virtual money)
and worldwide payment system that was designed to <span style="mso-no-proof: yes;">be used</span> between individual parties without the need for a central
bank or government control. The <span style="mso-no-proof: yes;">so-called</span>
unknown creator's name is <a href="https://en.wikipedia.org/wiki/Satoshi_Nakamoto">Satoshi Nakamoto</a>. The
reason I say <span style="mso-no-proof: yes;">unknown</span> is <span style="mso-no-proof: yes;">there</span> are a lot of unanswered questions as to who
<span style="mso-no-proof: yes;">actually</span> wrote the code that is the
foundation of the database that houses the bitcoin ledgers (aka blockchain). Wikipedia
states that “<a href="https://en.wikipedia.org/wiki/Satoshi_Nakamoto">Satoshi <span style="mso-no-proof: yes;">Nakamoto</span></a><span style="mso-no-proof: yes;"> is</span>
the name used by the unknown person or people who designed <a href="https://en.wikipedia.org/wiki/Bitcoin" title="Bitcoin">Bitcoin</a> and
created its original <a href="https://en.wikipedia.org/wiki/Reference_implementation" title="Reference implementation">reference implementation</a>.<a href="https://en.wikipedia.org/wiki/Satoshi_Nakamoto#cite_note-1">[1]</a>” WOW,
did he or didn’t he write it?<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">Bitcoin <span style="mso-no-proof: yes;">is not based</span>
on the value of gold, oil or any commodity. Nor is it not tied to any government's
monetary policy or banking system. Then what is it based <span style="mso-no-proof: yes;">on</span>? Bitcoin is an encrypted currency that is
stored on the internet on a peer-to-peer network of computers. These stored
files are called a <span style="mso-no-proof: yes;">blockchain</span>. A blockchain
is a special accounting ledger that stores every Bitcoin transaction in use. In
essence, blockchains are a group of synchronized accounting databases stored in
a decentralized computer peer-to-peer network. The peer-to-peer network
provides a public view of every bitcoin transaction so you can always see if someone
“actually” has the currency they say they have. When a person buys something
with a bitcoin (or part thereof) every ledger in the world is updated via an
encrypted process where the value of that Bitcoin <span style="mso-no-proof: yes;">is transferred</span> from one party’s ledger account to another party’s
ledger account. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">A Bitcoin’s value <span style="mso-no-proof: yes;">is
based</span> on its demand like any other commodity, except it’s digital. Its
price <span style="mso-no-proof: yes;">is based</span> on the amount a person or
group is willing to pay for it (just like currency). So, why is Bitcoin
important? It’s important because it is the first decentralized currency that
cannot be controlled by any nation. It is also an anonymous currency that cannot
<span style="mso-no-proof: yes;">be traced</span> like dollars. The transaction
is between you and the other party, with no bank or government involved. Also, blockchain
transactions are not going away. In fact, many large corporations are now
adopting this technology to verify other non-monetary transactions. Also, since
<span style="mso-no-proof: yes;">these transactions are not controlled by any
nation or bank</span>, the transactions are more secretive and cannot be traced
<span style="mso-no-proof: yes;">like</span> other currencies.<o:p></o:p></span></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">2)
Can it <span style="mso-no-proof: yes;">be Hacked</span>?</span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"> The
question of whether Bitcoin can be hacked or not is a tricky question. Any
digital device can <span style="mso-no-proof: yes;">be hacked</span> if another
party <span style="mso-no-proof: yes;">is given</span> access to that computing
device. A user of Bitcoin can also be swindled out of their cryptocurrency. <span style="mso-spacerun: yes;"> </span>In 2018, Apple co-founder <a href="https://frankonfraud.com/fraud-scams/the-woz-gets-defrauded-out-of-his-bitcoin/" target="_blank">Steve Wozniak </a>was swindled out of nearly $100,000 in Bitcoin when a conman duped him by paying for
the cryptocurrency with a phony credit card. The <a href="https://www.cnet.com/news/steve-wozniak-sues-google-over-youtube-bitcoin-scam/" target="_blank">Woz later went on to sue Google</a>
over a fraudulent YouTube video that featured images of him and other tech
luminaries that attempted to get viewers to send cryptocurrency for a fake
Bitcoin giveaway. <span style="mso-spacerun: yes;"> </span><o:p></o:p></span></p>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPBJzpk96JXiZrYzNfAHUhda_adef10PyL1BcG8A9Urumodg8XP0PeDG8iG-x08HHjNRW1bSEpZH_tUA2FegogCt_tBuvTt0wzPXuWyk6myIaEttsAHDQMPwNkmWDAz593-Dg7Rurr/s919/dark+web+pixabay.JPG" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="681" data-original-width="919" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPBJzpk96JXiZrYzNfAHUhda_adef10PyL1BcG8A9Urumodg8XP0PeDG8iG-x08HHjNRW1bSEpZH_tUA2FegogCt_tBuvTt0wzPXuWyk6myIaEttsAHDQMPwNkmWDAz593-Dg7Rurr/s320/dark+web+pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/deep-web-dark-web-darkness-binary-1106648/" target="_blank">Pixabay</a></td></tr></tbody></table><p class="MsoNormal"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">3)
Is Bitcoin only Used on The Dark Web - </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 107%;"> A lot of discussions have been made about the fact that Bitcoin’s
anonymity is used extensively on the Dark Web to buy illicit things. This is a fact.
However, it is this anonymity is what makes Bitcoin attractive to many,
including banks, governments, and even
criminals. Yes, the Dark Web is a place that harbors many types of hacker
groups, cybercriminals, and other nefarious
enterprises. However, what you may not know is that the Dark Web was actually created by the US Navy as a way to help
US spies conduct anonymous communications with their handlers. It is also used
by whistleblowers and anarchist groups to
expose corruption of various kinds. I am
not advocating that you should start using the Dark Web in any way. In fact, my
advice is to stay away from the Dark Web. However, our government (and others)
are actively going after cyber criminals who
use the Dark Web to transact their illegal business.</span></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">4)
Is Bitcoin a Good Investment?</span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"> - The answer you get If
you ask someone whether Bitcoin is a good investment or not is determined by
how savvy or lucky that person is as an investor. There are lots of people and
businesses making and losing money on Bitcoin. Even governments like North Korea
are counting on Bitcoin as a way to fund some of their needs. There are a lot
of people jumping on the Bitcoin <span style="mso-no-proof: yes;">bandwagon</span>.
This exponential growth is fueling the rapid rise in Bitcoin values, but it
also is causing some issues with volatility.<span style="mso-spacerun: yes;">
</span>For instance, in December 2017 the price of a Bitcoin went from a high
of $18,000 to a low of $3,000.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">5)
Do you Have to Pay Taxes on Bitcoin?</span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"> – The question about
taxes is an interesting one. Not long ago, the US Government’s Internal Revenue
Service issued <a href="https://www.irs.gov/pub/irs-drop/n-14-21.pdf">Notice
2014-21</a>, that states that Bitcoin and other alternative cryptocurrencies
are subject to federal income and payroll taxes. In fact, if you go to <a href="https://cointelegraph.com/tags/irs">Cointelegraph.com</a> website and
look under IRS News you will find dozens of articles that discuss how to deal
with profits from Bitcoin and other cryptocurrencies. <span style="mso-spacerun: yes;"> </span>These articles cover everything from <a href="https://cointelegraph.com/news/are-bitcoin-tax-records-ever-optional-with-irs-expert-blog">Record
Keeping</a> to <a href="https://cointelegraph.com/news/crypto-tax-tips-to-start-2018-right">Tax
Tips</a> and <a href="https://cointelegraph.com/news/irs-bitcoin-hunt-ramps-up-but-tax-amnesty-could-follow-expert-blog">Tax
Amnesty</a>. My suggestion is to read these articles and then to consult with
your Tax Preparer. Discuss your situation and make sure your Tax Preparer is <span style="mso-no-proof: yes;">up on</span> the whole cryptocurrency tax issue. If
they are not, and not willing to do the necessary research needed to help you, find
a new Tax Preparer that is.<o:p></o:p></span></p>
<p class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">6)
Bitcoin boom or bust? <span style="mso-spacerun: yes;"> </span></span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%; mso-bidi-font-weight: bold;">Like it or not, Bitcoin and other cryptocurrencies
aren’t going away. I</span><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"> wish you all good fortune and the best of
luck if you're investing in Bitcoin or any cryptocurrency. May the blockchain be
with you.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">That’s my opinion; I look forward to reading yours.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">This article covers seven of the most important issues
related to Bitcoin, other cryptocurrencies, <span style="mso-no-proof: yes;">and</span>
blockchain technologies. It provides detailed answers to the questions of; What
is Bitcoin? How is it used? Is it safe? Do you have to go on the dark web to use
it? What gives it its value? Is it volatile? Are there other types of
cryptocurrencies? And do you have to pay Taxes on it? The article provides
dozens of links to more content and other resources for the <span style="mso-no-proof: yes;">interested</span> <span style="mso-no-proof: yes;">reader</span>
to complete more research as well.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">Please feel free to contact us with questions and or
requests for articles you’re interested in by emailing me, at <a href="https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=hectorc@workingthewebtowin.com&su=Wants%20to%20inquire%20about%20advertising%20on%20WWW%20blog.">hectorc@workingthewebtowin.com</a>.
We love reading what you think about the articles we publish. If you have a
comment related to any of our articles, post them at the end of this blog in
the comment section. If you would like to advertise on this blog (it receives
50,000 page views a month minimum) contact me by email.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%; mso-no-proof: yes;">If you or your business could use some
help with marketing, give us a call at 904-410-2091.</span><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"> We
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<p class="MsoNormal"><b><i><span style="background: white; color: #222222; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;">Hector
Cisneros is COO and Director of Social Media Marketing at </span></i></b><b><span style="background: white; color: #222222; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><a href="http://www.workingthewebtowin.com/"><i><span style="color: #888888;">Working the Web to Win</span></i></a><i>, an
award-winning Internet marketing company based in Jacksonville,
Florida. </i></span></b><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"> <o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%;"><o:p> </o:p></span></p>Carl Weisshttp://www.blogger.com/profile/06403691587433567111noreply@blogger.com1tag:blogger.com,1999:blog-1612812666924996849.post-35920819428006334912021-03-25T10:24:00.003-04:002021-03-25T10:24:50.526-04:00The Language of Optimization<p> <span style="font-family: "Times New Roman", serif; font-size: 12pt;">By Hector Cisneros</span></p><p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikdhppBYd98VI58Rr9qhc3oRhVd5eE6pMR6V1dNh4YEEBplLkniZ372gYUKIz-FiaoByTeyyBNTuU12D-05GQuOVwKDf_ooijrE0xGlYg2hocBKPkAyOjSRQ6Siv6aMfWBIOhgMDUM/s465/seo1+pixabay.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="347" data-original-width="465" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikdhppBYd98VI58Rr9qhc3oRhVd5eE6pMR6V1dNh4YEEBplLkniZ372gYUKIz-FiaoByTeyyBNTuU12D-05GQuOVwKDf_ooijrE0xGlYg2hocBKPkAyOjSRQ6Siv6aMfWBIOhgMDUM/s320/seo1+pixabay.jpg" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/seo-digital-marketing-sem-design-4847642/" target="_blank">Pixabay</a></td></tr></tbody></table></p><p class="MsoNormal"><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">If you’ve ever had a
conversation with an SEO expert you might come away thinking that you just
heard a foreign language.<span style="mso-spacerun: yes;"> </span>That’s because
search engine optimization comes with a lexicon all its own.<span style="mso-spacerun: yes;"> </span>While this may help an optimization pro do
his or her job, what it neglects to do is give you a sense of what is being
done to your online assets.<span style="mso-spacerun: yes;"> </span>To help you
make sense of the process, I’ve come up with a basic dictionary of SEO terms
that I’ll translate for you below.<span></span></span></p><a name='more'></a><o:p></o:p><p></p>
<p class="MsoNormal"><b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">Alt Text</span></b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;"> is what web designers are supposed to type
in to designate any images on a web page.<span style="mso-spacerun: yes;">
</span>Search engine bots can’t see pictures but they can read text.<span style="mso-spacerun: yes;"> </span>The rub is if your web designer refrains from
entering descriptions for images as Alt Text your web ranking will suffer.<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">Anchor
text </span></b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">refers to text that
is linked to another page or website.<span style="mso-spacerun: yes;"> </span>To
be relevant it must be specific.<span style="mso-spacerun: yes;">
</span>Therefore, “Get your free Miami travel guide” is going to rank higher as
anchor text than “Click here.”<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">B2B &
B2C</span></b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;"> – Business-to-Business &
Business-to-Consumer<b><o:p></o:p></b></span></p>
<p class="MsoNormal"><b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">Black Hat
– </span></b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">Just like the bad cowboys of the silver
screen, web bandits wear black hats. Black hat techniques are underhanded
optimization practices that once discovered could get your website sandboxed or
delisted.<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">Bot</span></b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;"> – Software that automatically run tasks
online are referred to as bots, crawlers or spiders.<span style="mso-spacerun: yes;"> </span>For SEO purposes they are used to refer to
search bots that discover and rank content on search engines.<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">Cookies</span></b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;"> aren’t something sweet to eat online,
they’re snippets of code sent from a website to a user’s browser designed to
gather data about a user before displaying relevant ads whenever a user returns
to the site.<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">Crawling </span></b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">- While you may feel that your efforts to generate a page-1
search engine listing is crawling along, the term is meant to denote the
process that search engines use to analyze your web properties.<o:p></o:p></span></p><p class="MsoNormal"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxpmmwlEvoL1jkdCjwjG97mcuyeIMknsOyZKZ9heQWtWJoCBSWUvWcyqHGt9o_luN-XZ66S_LbxMM1aItEQI4tolkQu3nWetjukGOFd51DOv0FZNxFX5vi7GasqUQIdrHD0V-t8G-0/s891/GoogleSEO+Pixabay.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="668" data-original-width="891" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxpmmwlEvoL1jkdCjwjG97mcuyeIMknsOyZKZ9heQWtWJoCBSWUvWcyqHGt9o_luN-XZ66S_LbxMM1aItEQI4tolkQu3nWetjukGOFd51DOv0FZNxFX5vi7GasqUQIdrHD0V-t8G-0/s320/GoogleSEO+Pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/seo-search-engine-optimization-4789789/" target="_blank">Pixabay</a></td></tr></tbody></table></p><p class="MsoNormal"><b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">De-Listed</span></b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;"> is what can happen to your website or landing page if the code violates Google’s permitted policies.<span style="mso-spacerun: yes;">
</span><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">Doorway Pages</span></b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;"> are designed to attract SEO traffic without providing
much in the way of relevant information to website visitors. Many doorway pages
are used to display ads or redirect visitors to other urls.<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">Entry Page</span></b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;"> is what a user sees when they first visit a website.<span style="mso-spacerun: yes;"> </span>It’s also called the home page.<b> <o:p></o:p></b></span></p>
<p class="MsoNormal"><b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">Feed</span></b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;"> may be what farmers give to chickens.<span style="mso-spacerun: yes;"> </span>Online they’re used to allow users to
subscribe to receive updates. Subscribers then receive an email or ping to
notify them of new content.<span style="mso-spacerun: yes;"> </span>An RSS feed
is one such method of subscribing using Really Simple Syndication.<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">Google My Business</span></b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;"> is a free local listing service offered by
Google.<span style="mso-spacerun: yes;"> </span>To receive it you or your
webmaster must register and verify your location.<span style="mso-spacerun: yes;"> </span>If your business isn’t listed on Google My
Business the likelihood of your being found in a local search is nil.<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">Hawk Update</span></b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;"> isn’t used by birdwatchers.<span style="mso-spacerun: yes;"> </span>It’s used by Google to deal with local
businesses.<span style="mso-spacerun: yes;"> </span>In the past, if two
competing businesses of the same industry were located too close together, they
could be eliminated from local searches.<span style="mso-spacerun: yes;">
</span>The reason this happened was that Google was trying to prevent single
businesses from monopolizing page one by spawning multiple listings. As a
result, some businesses were mistakenly filtered out in search.<span style="mso-spacerun: yes;"> </span>The Hawk Update corrected this in 2017 by reducing
the size of the geographic size of the area used by the filter.<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">Indexing</span></b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;"> is how search engines refer to the process of ranking
listings.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0in;"><b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-themecolor: text1;">KPI</span></b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-themecolor: text1;"> refers to a key
performance indicator, which is search engine speak for how well certain
ranking criteria are performing on a webpage.<span style="mso-spacerun: yes;">
</span>Google has hundreds of KPIs that is uses to determine who ranks where.</span></p><p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0in;"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUjdN6m2tqana57UvrezzODQLDO4SSafvXlEjwBYiowk-7otrfV0LTHWDyc8dIy_2HvmnUpgSpOIesLeAgnrQVkIB9UGo6ml-JY8hozRyMpdkf8mjmYVA76I2iFpQrFwk9gsKNfA6e/s611/seo3+pixabay.JPG" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="568" data-original-width="611" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUjdN6m2tqana57UvrezzODQLDO4SSafvXlEjwBYiowk-7otrfV0LTHWDyc8dIy_2HvmnUpgSpOIesLeAgnrQVkIB9UGo6ml-JY8hozRyMpdkf8mjmYVA76I2iFpQrFwk9gsKNfA6e/s320/seo3+pixabay.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/seo-search-engines-optimization-592747/" target="_blank">Pixabay</a></td></tr></tbody></table></p><p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0in;"><b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-themecolor: text1;">JavaScript </span></b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-themecolor: text1;">doesn’t
refer to the message written on the side of a coffee cup.<span style="mso-spacerun: yes;"> </span>It’s a computer language that is embedded
into web pages to enhance page dynamics.<span style="mso-spacerun: yes;">
</span>If you’ve ever made a purchase online, you’ve encountered JavaScript
that’s used to validate the information you entered without taking you to
another website to conduct the transaction.</span></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0in;"><b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-themecolor: text1;">Keywords </span></b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-themecolor: text1;">are used
to define your content.<span style="mso-spacerun: yes;"> </span>As such there
are long-tailed and short-tailed keywords.<span style="mso-spacerun: yes;">
</span>If you’re a printer, using this word in your homepage’s title would be
an example of a short-tailed keyword.<span style="mso-spacerun: yes;">
</span>Using the term Jacksonville, Florida Printer would be an example of a
long-tailed keyword.</span></p>
<p class="MsoNormal" style="background: white;"><b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">Local Pack</span></b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;"> doesn’t
refer to wolves, it is used to denote the group of businesses that appear on
the map at the top of many local searches.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white;"><b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">Meta Tags </span></b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">are
keyword-sensitive code placed at the top of webpage that provides more
information to search engine spiders.<span style="mso-spacerun: yes;">
</span>While the code isn’t visible to visitors, it can provide search bots
with vital information such as the title, description, and keywords that best
delineate the page.<span style="mso-spacerun: yes;"> </span>If the meta tags
aren’t filled in, you will lose SEO points.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white;"><b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">Noindex </span></b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">is a meta tag that can be added to the top of a webpage
to let the search engine know the page isn’t meant to appear in any search
engine results page.<span style="mso-spacerun: yes;"> </span>Nofollow tells a
crawler not to follow any links contained on the webpage.<b><o:p></o:p></b></span></p>
<p class="MsoNormal" style="background: white;"><b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">Organic</span></b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;"> may refer to pesticide-free produce in the
supermarket.<span style="mso-spacerun: yes;"> </span>What it refers to online
are rankings achieved without payment online.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white;"><b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">PPC</span></b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;"> – Pay-Per-Click results are those listings found on a web
search that have been bought by auction with the highest bidder getting the top
ranking.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white;"><b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">Ping</span></b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;"> isn’t the first half of a table tennis game when used
online.<span style="mso-spacerun: yes;"> </span>The term PING stands for Packet
Inter-Network Groper.<span style="mso-spacerun: yes;"> </span>When one computer
pings another, it’s either trying to determine if the second computer is ready
to receive data or it’s measuring how long it will take the other computer to
receive the data.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white;"><b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">Query</span></b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;"> – A question typed into a search engine is known as a
query.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white;"><b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">Redirect</span></b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;"> is a hyperlink that’s used to automatically send a
visitor from one page to another.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></p>
<p class="MsoNormal" style="background: white;"><b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">SERP</span></b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;"> – While you may put syrup on your pancakes, once you
type a query into a search engine, the sweet result produced is called a Search
Engine Response Page, otherwise known as a SERP.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white;"><b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">Traffic</span></b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;"> refers to visits to a website, landing page, blog or
another post.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white;"><b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">URLs</span></b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;"> or Uniform Research Locators are a fancy way of
describing the web address of website content.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white;"><b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">Vertical Search Engines</span></b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;"> focus on specific content
rather than general content. Travelocity and Skyscanner are two examples of
travel-based vertical search engines.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white;"><b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">White Hat</span></b><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;"> denote SEO techniques that are approved by search
engines.</span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%;">If you found this article to be useful, share it with
your friends, family, and co-workers. If you feel you have something to add or
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fill in the form on the page. It has been my pleasure sharing with you our view
of the current state of search engine marketing. I look forward to reading your
comments. Thanks again for reading and sharing. <o:p></o:p></span></p>Carl Weisshttp://www.blogger.com/profile/06403691587433567111noreply@blogger.com1tag:blogger.com,1999:blog-1612812666924996849.post-20464899793092528032021-03-16T14:08:00.001-04:002021-03-16T14:08:04.438-04:00Zen & the Art of Online Sales<p> <span style="font-family: "Times New Roman", serif; font-size: 12pt;">By Hector Cisneros</span></p><p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuRUMowdl_vkaHWGr_Sbm76WKrvTTEP6eL8ekQFG2LmTvGJncn8spH40oeR1JjX4FQoCnoQzO_02g4KzMyhyphenhyphenK_VDuLNIOlD2HOKFd2V1avmbTDStCQpnSO689SIJnzaVbp-SLxYMMq/s648/zen1+pixabay.JPG" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Zen Master" border="0" data-original-height="530" data-original-width="648" height="262" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuRUMowdl_vkaHWGr_Sbm76WKrvTTEP6eL8ekQFG2LmTvGJncn8spH40oeR1JjX4FQoCnoQzO_02g4KzMyhyphenhyphenK_VDuLNIOlD2HOKFd2V1avmbTDStCQpnSO689SIJnzaVbp-SLxYMMq/w320-h262/zen1+pixabay.JPG" title="Zen Master" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/photos/sunset-dusk-silhouette-shadow-girl-691848/" target="_blank">Pixabay</a></td></tr></tbody></table><span style="font-family: "Times New Roman", serif; font-size: 12pt;">If you’re looking to find
the net profit on the Internet, you need to adopt the principles of a Zen
Master.</span><span style="font-family: "Times New Roman", serif; font-size: 12pt;"> </span><span style="font-family: "Times New Roman", serif; font-size: 12pt;">These gurus don’t expect instant
Nirvana.</span><span style="font-family: "Times New Roman", serif; font-size: 12pt;"> </span><span style="font-family: "Times New Roman", serif; font-size: 12pt;">They spend years studying,
chanting, and meditating to eventually achieve oneness with everything.</span><span style="font-family: "Times New Roman", serif; font-size: 12pt;"> </span><span style="font-family: "Times New Roman", serif; font-size: 12pt;">The reason I bring this up is that all too
many business owners who’ve tried to sell their goods and services online
expected instant results.</span><span style="font-family: "Times New Roman", serif; font-size: 12pt;"> </span><span style="font-family: "Times New Roman", serif; font-size: 12pt;">When they
didn’t achieve this goal they either threw in the towel or blamed the
medium.</span><span style="font-family: "Times New Roman", serif; font-size: 12pt;"> </span><span style="font-family: "Times New Roman", serif; font-size: 12pt;">What they should have done
instead was get their inner guru on by admitting to themselves that they hadn’t
yet achieved the goal, but they had learned a valuable lesson.</span><span style="font-family: "Times New Roman", serif; font-size: 12pt;"> </span><span style="font-family: "Times New Roman", serif; font-size: 12pt;">Today I am going to endeavor to teach you the
art of online sales.</span><span style="font-family: "Times New Roman", serif; font-size: 12pt;"> </span><span style="font-family: "Times New Roman", serif; font-size: 12pt;">If you are patient
and practice these principles you will inevitably be rewarded, Grasshopper.<span></span></span></p><a name='more'></a><p></p>
<p class="MsoNormal"><b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">How can
you achieve enlightenment when you’re working in the dark? – </span></b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%; mso-themecolor: text1;">While you may have mastered the art of
traditional advertising, most everything you’ve learned is contrary to what
works online.<span style="mso-spacerun: yes;"> </span></span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">1.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="background: white; font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Online advertising isn’t
about selling, it’s about telling. Tell
a compelling story that provides useful information and you will be one step
closer to giving prospects a reason to do business with you. If you try to use the same ads you use online
that you use on TV you will fail miserably.
That’s the bad news. The good
news is that a well-thought-out YouTube video can take on a life of its own.
Unlike traditional broadcasting, a YouTube video never goes off the air. Nor do you necessarily have to keep paying to
promote it, although a little effort to prime the pumps isn’t a bad way to
start the buzz.</span></p><p class="MsoNormal"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjy1huF5OZRMFsUjapIDfFkbgKFmOMg-kCt4_thmEe1R6BRj5wAsPKUZiLQYSOc0ZpEs9vM8L00bZdTlWYBBuMnuFl5AEnSUwWLnpuyAWVgcPz3bzM6F4K1qwFALRZ0fSWmLUkF4XQm/s950/zen2+pixabay.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Zen" border="0" data-original-height="699" data-original-width="950" height="235" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjy1huF5OZRMFsUjapIDfFkbgKFmOMg-kCt4_thmEe1R6BRj5wAsPKUZiLQYSOc0ZpEs9vM8L00bZdTlWYBBuMnuFl5AEnSUwWLnpuyAWVgcPz3bzM6F4K1qwFALRZ0fSWmLUkF4XQm/w320-h235/zen2+pixabay.JPG" title="Zen" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/zen-sand-stone-garden-balance-4898273/" target="_blank">Pixabay</a></td></tr></tbody></table></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">2.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="background: white; font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Once you get the prospect's attention, don’t confuse them by sending them to your main website. There’s too much going on there to seal the
deal. Create a landing page that picks up where the video left off. If you really want the prospect to trust you,
provide them with video testimonials from happy customers. Provide easy-to-understand bullet points that
help them decide that doing business with you is worth their while. Give them a warm fuzzy feeling by offering
some kind of guarantee that will give them the confidence to buy from you. Make sure all of everything they need to buy
is above the fold. Don’t make them
scroll for more information.</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">3.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="background: white; font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Make buying your goods
easy. Your goal should be point, click,
buy. Don’t expect a prospect to click
three or four times to make a purchase.
Don’t require them to fill out a lengthy form to obtain more
information. The quickest way to blow a
deal is to waste a prospect's time or cause them one iota of frustration.</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">4.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="background: white; font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Work on producing an
irresistible offer right out of the box.
If you want to turn a prospect into a customer you need to make it seem
insane if they don’t do business with you.
If you’re only offering 10% off, don’t whine when you generate little or
no response. A lame offer is the same as
no offer at all in the all too jaded world of online marketing. You need to provide an offer that knocks the
prospect's socks off, not one that puts them to sleep. If you’re really smart you’ll create several
offers that you can test for peanuts online. </span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">5.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="background: white; font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Test and measure should be
your mantra. By that I mean you need to create several 1-page landing pages
that have what you believe are irresistible offers. Then you need to prime the pumps by promoting
them on the social nets. We’re not
talking about throwing thousands of dollars around either. For a few hundred dollars you can test 2-3
offers on Twitter, Facebook, or YouTube to see what kind of response you
get. If you find that one offer
outshines the rest, you can dump the other offers. However, if you only launch one test campaign
that goes down in flames, don’t blame the medium. Blame the offer. </span></p><p class="MsoNormal"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihu-l5uQvmrzrgekLT64p5myzSd0opZEmSBxn-qrLO5JmnWiA9nSuiAVLySVpjIsw2ZOyHzHaEPCnS3Vw84KXnbsb7aQxtdepSPUiuK9whr6mNPNo6zeDCNTpDuQ5BIPsWj8tGB8Cg/s880/yinyang.JPG" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="640" data-original-width="880" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihu-l5uQvmrzrgekLT64p5myzSd0opZEmSBxn-qrLO5JmnWiA9nSuiAVLySVpjIsw2ZOyHzHaEPCnS3Vw84KXnbsb7aQxtdepSPUiuK9whr6mNPNo6zeDCNTpDuQ5BIPsWj8tGB8Cg/s320/yinyang.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/yin-yang-symbol-zen-religion-4527023/" target="_blank">Pixabay</a></td></tr></tbody></table></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">6.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="background: white; font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Even once you find an offer
that really works, don’t expect it to work forever, especially if you only use one
channel to broadcast it. If you’ve ever
worked with TV or radio ads, you know what works great this month will perform
less spectacularly next month and abysmally after several more months. This is what’s referred to as channel
saturation. While any given local market
can have a handful of radio and TV stations to work with, the Internet has
hundreds. The trick is to find several
that work well for your product or service.
Then change your offer once the crowd fails to respond to the original
offer. Unlike traditional broadcasting,
online you can start an ad today and pause it tomorrow only to change the ad
and launch it anew the following day.
You don’t have to shred money for a month to advertise online.</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">7.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="background: white; font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">You don’t have to go it
alone. If all of this sounds like too
much to handle on your own you can always seek the advice of an online marketing
guru who knows the ropes and is prepared to take the time to help you find the
Zen of online marketing.</span></p>
<p class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: 12.0pt;"><b><i><span style="color: #222222; font-family: "Times New Roman",serif; font-size: 12.0pt;">If you’re looking to break your company out of the herd, give
Hector Cisneros a call at (904) 887-0946 to find out how cost-effective YouTube
can be.<span style="mso-spacerun: yes;"> </span>He’ll be glad to share stories
and videos from clients who have successfully used YouTube to generate viewers and
sales of products and services.</span></i></b><b><i><span style="font-family: "Times New Roman",serif; font-size: 12.0pt;"><o:p></o:p></span></i></b></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%;">If you found this article to be useful, share it with
your friends, family and co-workers. If you feel you have something to add or
just want to leave a comment do so below. If you would like <a href="http://workingthewebtowin.com/" target="_blank">a free copy of our
book Internet Marketing Tips for the 21 Century click here</a> and
fill in the form on the page. It has been my pleasure sharing with you our view
of the current state of search engine marketing. I look forward to reading your
comments. Thanks again for reading and sharing. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%;">That's my opinion; I look forward to reading yours.<o:p></o:p></span></p>
<p class="MsoNormal"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%;">Hector
Cisneros is CEO of Working the Web to Win based in Jacksonville, FL. You
can connect with him on </span></i><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%;"><a href="https://twitter.com/w2mediagroup" target="_blank"><i style="mso-bidi-font-style: normal;">Twitter</i></a><i style="mso-bidi-font-style: normal;">, </i><a href="http://www.facebook.com/w2mediagroup" target="_blank"><i style="mso-bidi-font-style: normal;">Facebook</i></a><i style="mso-bidi-font-style: normal;">, </i><a href="https://plus.google.com/u/0/114696092816044504320/posts" target="_blank"><i style="mso-bidi-font-style: normal;">Google+</i></a><i style="mso-bidi-font-style: normal;">, </i><a href="http://www.linkedin.com/pub/hector-e-cisneros/6/425/a79" target="_blank"><i style="mso-bidi-font-style: normal;">LinkedIn</i></a><i style="mso-bidi-font-style: normal;">, and </i><a href="http://www.youtube.com/user/wsquaredmediagroup?feature=results_main" target="_blank"><i style="mso-bidi-font-style: normal;">YouTube</i></a><i style="mso-bidi-font-style: normal;">. He is also the co-host of Blog Talk
Radio’s “</i><a href="http://blogtalkradio.com/workingthewebtowin" target="_blank"><i style="mso-bidi-font-style: normal;">Working the Web to Win</i></a><i style="mso-bidi-font-style: normal;">,” where he and Carl Weiss make Working the
Web to Win simple for every business. Hector is a syndicated writer for <a href="http://ezinearticles.com/?expert=Hector_E._Cisneros" target="_blank">EzineOnline</a> and
is an active Blogger, (including ghost writing). He is a published author of
two books, </i><a href="http://www.60secondstosuccess.com/60secondstosuccess/default.htm" target="_blank"><i style="mso-bidi-font-style: normal;">60 Seconds to success</i></a><i style="mso-bidi-font-style: normal;"> (on sale at </i><a href="http://www.amazon.com/60-Seconds-to-Success-ebook/dp/B005OLF81G/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1316642978&sr=1-1" target="_blank"><i style="mso-bidi-font-style: normal;">Amazon</i></a><i style="mso-bidi-font-style: normal;"> and </i><a href="http://www.barnesandnoble.com/w/60-seconds-to-success-hector-cisneros/1102590716?ean=2940012849052" target="_blank"><i style="mso-bidi-font-style: normal;">B&N</i></a><i style="mso-bidi-font-style: normal;">) and </i><a href="http://wsquaredmediagroup.com/" target="_blank"><i style="mso-bidi-font-style: normal;">Internet Marketing for the 21st Century</i></a><i style="mso-bidi-font-style: normal;"> which you can get free by clicking on the link at </i><a href="http://workingthewebtowin.com./"><i style="mso-bidi-font-style: normal;">WorkingTheWebToWin.com.</i></a><i style="mso-bidi-font-style: normal;"><o:p></o:p></i></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>Carl Weisshttp://www.blogger.com/profile/06403691587433567111noreply@blogger.com0Jacksonville, FL, USA30.3321838 -81.6556509999999922.0219499638211538 -116.81190099999999 58.642417636178848 -46.499400999999992tag:blogger.com,1999:blog-1612812666924996849.post-47921207974973649602021-03-04T09:09:00.003-05:002021-03-08T18:04:23.681-05:00Make Them Laugh 'Til They Buy<p> <span style="font-family: "Times New Roman", serif; font-size: 12pt;">By Hector Cisneros</span></p><p></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfGQvHVXXfaJ0DD5qTQVyPo1pjeQORx_O3ROw55pTIDYJ6Ym5I5cawNkyS1jKiDseuJPlugLyUm8KR0xI8mjrnFHbJtuMBDvqVWNSTznFD01x89mXDhHicWF4WmvaMTmPbQ3s03_Fo/s335/laugh.JPG" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="201" data-original-width="335" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfGQvHVXXfaJ0DD5qTQVyPo1pjeQORx_O3ROw55pTIDYJ6Ym5I5cawNkyS1jKiDseuJPlugLyUm8KR0xI8mjrnFHbJtuMBDvqVWNSTznFD01x89mXDhHicWF4WmvaMTmPbQ3s03_Fo/s320/laugh.JPG" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Courtesy of <a href="http://Workingthewebtowin.com">Workingthewebtowin.com</a></td></tr></tbody></table><p></p><p class="MsoNormal"><span style="color: black; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%; mso-themecolor: text1;">When it comes to
marketing online, everyone is always looking for a way to get a promotion to “Go
Viral.” Unfortunately, this is easier said than done.<span style="mso-spacerun: yes;"> </span>Out of the four billion videos shown on
YouTube on any given day, maybe a handful will catch the imagination of viewers
enough to pass onto their friends and family.<span style="mso-spacerun: yes;">
</span>Of those, one or two may take viewership to the next level. (I suspect
that most of these are cat videos.)<span style="mso-spacerun: yes;">
</span>However, the media likes to tout those videos that manage to achieve
millions of views.<span style="mso-spacerun: yes;"> </span>If you’re looking to
catch lightning in a bottle with a new product, let me give you a little
history of a couple of entrepreneurs who have come before you.<span></span></span></p><a name='more'></a><o:p></o:p><p></p>
<p class="MsoNormal"><b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%; mso-themecolor: text1;">How did a
tongue brush company go from rags to riches? – </span></b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%; mso-themecolor: text1;">You heard me right, the inventor of the
tongue brush, Dr. Bob Wagstaff had a problem.<span style="mso-spacerun: yes;">
</span><span style="background: white;">After spending tens of thousands of
dollars to invent, manufacture and promote the Orabrush, all that Dr. Bob had
to show for his efforts was a $40,000 hole in his wallet and about a hundred
orders. (At $3 per unit, you do the math.)</span><span style="mso-spacerun: yes;"> </span>He then approached big box retailers only to
be laughed out of their offices.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%; mso-themecolor: text1;">With
his business circling the drain and time running out he was desperate to find a
way, to turn the tide and produce some sales. This is where Jeffrey
Harmon, a local college student entered the picture. After listening to
Bob wax poetic about the virtues of the Orabrush, Jeff came back with what we
in the marketing business refer to as a Hail Mary campaign. He convinced Bob to
spend $500 to shoot a YouTube video.<span style="mso-spacerun: yes;"> </span>The
budget was so low that they had to shoot it in a pool hall. <o:p></o:p></span></p>
<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/nFeb6YBftHE" width="320" youtube-src-id="nFeb6YBftHE"></iframe></div>
<p class="MsoNormal"><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%; mso-themecolor: text1;">Did
the campaign work?<span style="mso-spacerun: yes;"> </span>Like a dream.<span style="mso-spacerun: yes;"> </span>Their video went from a few thousand views to
tens of thousands of views to more than 100,000 views to millions of
views.<span style="mso-spacerun: yes;"> </span>All without any kind of pay-per-click input. At last count, the original Orabrush video on YouTube had amassed just
short of 27 million views! WOW! What was their secret?<span style="mso-spacerun: yes;"> </span>The video was outrageously funny. Their
schtick was to poke fun at what they called Halitophobia: The Fear of Bad
Breath.<span style="mso-spacerun: yes;"> </span>Within months the video had the
company smelling like a rose as orders poured in.<span style="mso-spacerun: yes;"> </span>So much so that within months, the same big
box buyers who shunned the product were pounding on Dr. Bob’s door to place
orders. Check out the video below if you want to hear the story in his own words.<o:p></o:p></span></p>
<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/p4tuTi8_z6Q" width="320" youtube-src-id="p4tuTi8_z6Q"></iframe></div>
<p class="MsoNormal"><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%; mso-themecolor: text1;">Was
the Orabrush story just a one-in-a-million marketing fluke or was there
something in their marketing mix that could be replicated by other
entrepreneurs?<span style="mso-spacerun: yes;"> </span>Everyone who has ever
produced a video dreams of it going viral.<span style="mso-spacerun: yes;">
</span>The problem is that getting this to happen isn’t easy.<span style="mso-spacerun: yes;"> </span>While using humor to sell can work for the
big guys, such as Aflac and their Duck or the Geico Gecko, it’s next to
impossible for a small business to use these same tactics to break out of the
herd. Or, is it? To that, I have three words of advice: Dollar Shave
Club.</span> <o:p></o:p></p>
<p class="MsoNormal"><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%; mso-themecolor: text1;">A
real David and Goliath story, it revolves around a tiny Santa Monica company
with five employees that wanted to get into the razor business. Their
opponents were none other than Gilette, owned by the $13 billion behemoth
Proctor and Gamble, not to mention Schick and Bic. Between the three they
control nearly 80% of the market. Unlike Dr. Bob at Orabrush, the
president of Dollar Shave Club, Michael Dubin, did not invent a revolutionary new
razor. No, his website simply offered to ship to the consumer their
choice of twin blade, four-blade, or six-blade razors every month. </span>So,
what made them think they could compete with the Fortune 500?<o:p></o:p></p>
<p class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0in;"><span style="color: black; font-family: "Times New Roman",serif; font-size: 12pt; mso-themecolor: text1;">As much a comedy routine as an advertisement, the Dollar
Shave Club’s original YouTube video has garnered more than 27 million
hits. While the company won’t say how many people have signed up for the
club, an authoritative source told me that within the first few weeks the site
had generated more than twelve thousand members. </span><span style="font-family: "Times New Roman", serif; font-size: 12pt;"> </span></p>
<p class="MsoNormal" style="background: white;"><span style="color: black; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%; mso-themecolor: text1;">The video, which only runs about a minute and a half, shows the
president of the company riding a forklift, playing tennis (badly) while dancing
with a guy in a bear costume, among other antics. Far from being afraid
of going too far, the titling above their video reads, “Our Blades Are F***ing
Great!” Well, I don’t know about that, but their results were certainly f***ing
great. While big-box retailers didn’t come calling, a Fortune 500 company
did.<span style="mso-spacerun: yes;"> </span>Not to offer to distribute the
product but to buy the company for $1 billion in 2016. <o:p></o:p></span></p>
<p class="MsoNormal" style="background: white;"><b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%; mso-themecolor: text1;">How Can Your Company Create an Internet Sensation?<o:p></o:p></span></b></p>
<p class="MsoNormal" style="background: white;"><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%; mso-themecolor: text1;">So now you can see that with a little imagination, even
major markets can be cracked by the use of humorous video campaigns. So
why aren’t more small businesses producing outrageous videos in order to sell
their products? It can’t be the cost. Remember the Orabrush got
into the game for a paltry $500. </span>The trick is to do like the inventor
of the Orabrush and keep banging away at it. Throw a few dollars in the
hat and sponsor your videos on YouTube, Twitter, and Facebook. Embed them
in your blogs and social posts. If you have a pet, use them as
talent. (Have you seen how many views funny cat and dog videos
generate?) Just get into the game and tap i<span style="-webkit-text-stroke-width: 0px; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">nto the </span><span style="-webkit-text-stroke-width: 0px; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">world’s </span><span style="-webkit-text-stroke-width: 0px; font-variant-caps: normal; font-variant-ligatures: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">most powerful superstation. </span><o:p></o:p></p>
<p class="MsoNormal" style="background: white;"><span style="background: white; color: black; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%; mso-themecolor: text1;">In short, if you want to leapfrog the competition, try
injecting humor into your marketing mix. For a little sweat equity, you could soon
find yourself laughing all the way to the bank.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: 12pt;"><b><i><span style="color: #222222; font-family: "Times New Roman",serif; font-size: 12pt;">If you’re looking to break your company out of the herd, give
Hector Cisneros a call at (904) 887-0946 to find out how cost-effective YouTube
can be.<span style="mso-spacerun: yes;"> </span>He’ll be glad to share stories
and videos from clients who have successfully used YouTube to generate viewers
and sales of products and services.</span></i></b><b><i><span style="font-family: "Times New Roman",serif; font-size: 12pt;"><o:p></o:p></span></i></b></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">If you found this article to be useful, share it with
your friends, family, and co-workers. If you feel you have something to add or
just want to leave a comment do so below. If you would like <a href="http://workingthewebtowin.com/" target="_blank">a free copy of our
book Internet Marketing Tips for the 21 Century click here</a> and
fill in the form on the page. It has been my pleasure sharing with you our view
of the current state of search engine marketing. I look forward to reading your
comments. Thanks again for reading and sharing. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">That's my opinion; I look forward to reading yours.<o:p></o:p></span></p>Carl Weisshttp://www.blogger.com/profile/06403691587433567111noreply@blogger.com0tag:blogger.com,1999:blog-1612812666924996849.post-26592967876033404632021-02-18T14:17:00.006-05:002023-04-12T16:01:32.112-04:00Do the Letters WWW Mean Why Won't it Work?<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">By Hector Cisneros</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"><br /></span></p><p></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">If you’re in business, you<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGvgMIuqmHZdHkWIRZqVYWVH9We1vJmmIYnbgVBApreJomkb__rBhqY7eXx3H-B1oAGEWHRJz9cyEOarkwGEcMypjJfy9cvTqZzXGfNgSk36bhGuoUjWrAKReSWr1IBvdlGMxyOJV8UrKOn-BTT_ytJPmZlPhSRGAPQqDVVwV1DYcSuN5AXsbQpw/s912/Screenshot%202023-04-12%203.55.28%20PM.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="619" data-original-width="912" height="217" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGvgMIuqmHZdHkWIRZqVYWVH9We1vJmmIYnbgVBApreJomkb__rBhqY7eXx3H-B1oAGEWHRJz9cyEOarkwGEcMypjJfy9cvTqZzXGfNgSk36bhGuoUjWrAKReSWr1IBvdlGMxyOJV8UrKOn-BTT_ytJPmZlPhSRGAPQqDVVwV1DYcSuN5AXsbQpw/s320/Screenshot%202023-04-12%203.55.28%20PM.png" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/http-www-digital-computer-science-368146/" target="_blank">Pixabay</a></td></tr></tbody></table><br /> want to get the word out to
the public about what you do and what your business has to offer.<span style="mso-spacerun: yes;"> </span>That’s a given.<span style="mso-spacerun: yes;"> </span>And since the late ’90s, that has meant building
and promoting a website.<span style="mso-spacerun: yes;"> </span>The web is a
wonderful way to let prospects and customers know that your business is alive
and well.<span style="mso-spacerun: yes;"> </span>It provides them with
everything they need to understand and find your firm.<span style="mso-spacerun: yes;"> </span>For some businesses, it even provides a way
for customers to point, click and buy.<span style="mso-spacerun: yes;"> </span>At
least that’s the way it used to work at the turn of the century.<span style="mso-spacerun: yes;"> </span>The problem nowadays is that it isn’t quite
so simple to keep your business top of mind online.<span style="mso-spacerun: yes;"> </span>That’s because where there used to be dozens
of search engines for you to use to generate a buzz, now there’s the 800 lb.
gorilla in the room called Google.<span style="mso-spacerun: yes;"> </span>Where
online marketing used to be website-centric, today you also need to post to
social nets, write blogs and shoot videos if your business is going to stand
out from the crowd.<span style="mso-spacerun: yes;"> </span>If you either don’t
have time to do this or have done this and your web assets still fail to generate
an audience, today’s blog is for you.<span></span></span></p><a name='more'></a> <o:p></o:p><p></p>
<p class="MsoNormal"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">How important is a website to online
success? – </span></b><span style="color: #222222; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Less than it was 20 years
ago, that’s for sure<span style="mso-spacerun: yes;"> </span>Where once all it
took to jump onto page 1 of most search engines was a properly optimized
website, today even a perfectly optimized one will fail to make it to page 1 of
Google if that’s all you have to work with.<span style="mso-spacerun: yes;">
</span>Like it or not, Google, Yahoo, and Bing look at much more than your website
when deciding who gets on page 1.<span style="mso-spacerun: yes;"> </span>They
also look at other things like the quality of your content, the traffic your
site generates, social performance, online reviews, and hundreds of other things.
<span style="mso-spacerun: yes;"> </span>This means if your site generates little
traffic, your social following is mediocre and you have few reviews, the chances
of your website being found on page 1 is slim to none.<span style="mso-spacerun: yes;"> </span>If you’re tired of being relegated to the back
pages of the search engines, here are some things you can do to increase your
chances of getting found:</span></p><p class="MsoNormal"><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">1.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"> </span></span></b><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Start a weekly blog. - </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Face
it, once your website is launched, it hardly ever changes. This means if a prospect manages to stumble
upon your site, what reason do they have to come back to it again? A blog allows you to keep both prospects and
customers tuned into what’s happening in your business. It can be used to showcase products,
services, employees, reviews, testimonials, and more. Since the copy on a blog is longer and more
focused than anything on your homepage, it will give your followers an
opportunity to get to know your business better. Since blogs are multimedia, you can include
photos or videos to spice up every post.
Since the copy changes from week to week, it gives every prospect and
client a reason to come back to find out what’s new.</span></p><p class="MsoNormal"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEineGtHDphn83REmsYv2vQQ1V1MhBDiMHI5RItneXXC7bJgI3CH_y0MGA2CW4GLWF8JsbSQ9LVT9cPrMoVxyoR_8o6FM6vUoWKK_IB5lfuHuqgu_wKKd7c47eEXR4rycWsxkgrBI5OOQ9qBkS3kIKuXxKY90V4z4QSUEUx-qJ5BfxJu6hYkp897gQ/s912/Screenshot%202023-04-12%203.58.04%20PM.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="582" data-original-width="912" height="204" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEineGtHDphn83REmsYv2vQQ1V1MhBDiMHI5RItneXXC7bJgI3CH_y0MGA2CW4GLWF8JsbSQ9LVT9cPrMoVxyoR_8o6FM6vUoWKK_IB5lfuHuqgu_wKKd7c47eEXR4rycWsxkgrBI5OOQ9qBkS3kIKuXxKY90V4z4QSUEUx-qJ5BfxJu6hYkp897gQ/s320/Screenshot%202023-04-12%203.58.04%20PM.png" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/photos/social-media-facebook-twitter-1795578/" target="_blank">Pixabay</a></td></tr></tbody></table></p><p class="MsoNormal"><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">2.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"> </span></span></b><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Have you fed your social nets lately?
– </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Social nets are like tapeworms in that they’re
always hungry.</span><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">If
you’re tired of taking the time out of your busy schedule to find content to
feed Facebook, Twitter, and LinkedIn, blogging is a way to kill two birds with
one stone? Blogs are a great way to feed your social nets and have them feed
you too. If you don’t have the time to
post relevant items to your social nets, blogs can help you provide information
that’s of interest to your target audience.
Blogs and social nets go together like bread and butter. That’s because social nets crave content and
blogs don’t get stuck in the search engine bottleneck since they’re powered by
social traffic.</span></p><p class="MsoNormal"><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">3.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;">
</span></span></b><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman", serif; font-size: 12pt;">Online Reviews</span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -0.25in;"> – When is the last time you searched for reviews on
your business? More importantly, when
was the last time you encouraged your customers to post positive reviews? If you want prospects to trust you, one of
the first ways they’ll check you out is to search for reviews of your
company. If they find few reviews or if
they find several negative reviews, not only have you just shot your business
in the foot, you’ve also shot your website’s SEO as well. On the other hand, if you create a mechanism
that encourages happy customers to post positive reviews and testimonials, this
is terrific fodder that you can broadcast to the world via blogs, social posts,
newsletters, and videos.</span></p><p class="MsoNormal"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtZMxe4OhpIC3U7JrdEwuSWbfF-zSNiLdeBD2RX-LxqmZj0b1XxHRNa3L8GcbWmOo04s6rOfeAxGK6CyAgIgqkm5qJbI_3n0LiN96bZssfAjjb4nwBPTRbCL-wtjHSFwsukVdO43ZrItp--m5Dr0HRA51YdPVY29NnJu3X3jCslJAJRkuhgYq30w/s784/Screenshot%202023-04-12%204.00.27%20PM.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="469" data-original-width="784" height="191" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtZMxe4OhpIC3U7JrdEwuSWbfF-zSNiLdeBD2RX-LxqmZj0b1XxHRNa3L8GcbWmOo04s6rOfeAxGK6CyAgIgqkm5qJbI_3n0LiN96bZssfAjjb4nwBPTRbCL-wtjHSFwsukVdO43ZrItp--m5Dr0HRA51YdPVY29NnJu3X3jCslJAJRkuhgYq30w/s320/Screenshot%202023-04-12%204.00.27%20PM.png" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/videos/social-media-smart-phone-mobile-1360/" target="_blank">Pixabay</a></td></tr></tbody></table></p><p class="MsoNormal"><b><span style="font-family: "Times New Roman", serif; font-size: 12pt;">How
do you work the web so it will work for you? </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt;">– Everyone talks about working smart rather than
working hard, right? Then why does
working the web sound like a lot of hard work?
That’s because most business owners look at the task as a multiheaded hydra
instead of one integrated system that can be fed without a lot of effort. If you want the web to work, you have to
design an integrated system that takes into account all the online assets that
are important to your customers, your prospects, and the search engines. Or, you have to find a company you can trust
to do the job the right way week in and week out so you don’t have to.</span></p>
<p class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: 12pt;"><b><i><span style="color: #222222; font-family: "Times New Roman",serif; font-size: 12pt;">If you’re looking to break your company out of the herd, give
Hector Cisneros a call at (904) 887-0946 to find out how cost-effective YouTube
can be.<span style="mso-spacerun: yes;"> </span>He’ll be glad to share stories
and videos from clients who have successfully used YouTube to generate viewers
and sales of products and services.</span></i></b><b><i><span style="font-family: "Times New Roman",serif; font-size: 12pt;"><o:p></o:p></span></i></b></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">If you found this article to be useful, share it with
your friends, family, and co-workers. If you feel you have something to add or
just want to leave a comment do so below. If you would like <a href="http://workingthewebtowin.com/" target="_blank">a free copy of our
book Internet Marketing Tips for the 21 Century click here</a> and
fill in the form on the page. It has been my pleasure sharing with you our view
of the current state of search engine marketing. I look forward to reading your
comments. Thanks again for reading and sharing. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">That's my opinion; I look forward to reading yours.<o:p></o:p></span></p>
<p class="MsoNormal"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Hector
Cisneros is CEO of Working the Web to Win based in Jacksonville, FL. You
can connect with him on </span></i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"><a href="https://twitter.com/w2mediagroup" target="_blank"><i style="mso-bidi-font-style: normal;">Twitter</i></a><i style="mso-bidi-font-style: normal;">, </i><a href="http://www.facebook.com/w2mediagroup" target="_blank"><i style="mso-bidi-font-style: normal;">Facebook</i></a><i style="mso-bidi-font-style: normal;">, </i><a href="https://plus.google.com/u/0/114696092816044504320/posts" target="_blank"><i style="mso-bidi-font-style: normal;">Google+</i></a><i style="mso-bidi-font-style: normal;">, </i><a href="http://www.linkedin.com/pub/hector-e-cisneros/6/425/a79" target="_blank"><i style="mso-bidi-font-style: normal;">LinkedIn</i></a><i style="mso-bidi-font-style: normal;">, and </i><a href="http://www.youtube.com/user/wsquaredmediagroup?feature=results_main" target="_blank"><i style="mso-bidi-font-style: normal;">YouTube</i></a><i style="mso-bidi-font-style: normal;">. He is also the co-host of Blog Talk
Radio’s “</i><a href="http://blogtalkradio.com/workingthewebtowin" target="_blank"><i style="mso-bidi-font-style: normal;">Working the Web to Win</i></a><i style="mso-bidi-font-style: normal;">,” where he and Carl Weiss make Working the
Web to Win simple for every business. Hector is a syndicated writer for <a href="http://ezinearticles.com/?expert=Hector_E._Cisneros" target="_blank">EzineOnline</a> and
is an active Blogger, (including ghostwriting). He is a published author of
two books, </i><a href="http://www.60secondstosuccess.com/60secondstosuccess/default.htm" target="_blank"><i style="mso-bidi-font-style: normal;">60 Seconds to success</i></a><i style="mso-bidi-font-style: normal;"> (on sale at </i><a href="http://www.amazon.com/60-Seconds-to-Success-ebook/dp/B005OLF81G/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1316642978&sr=1-1" target="_blank"><i style="mso-bidi-font-style: normal;">Amazon</i></a><i style="mso-bidi-font-style: normal;"> and </i><a href="http://www.barnesandnoble.com/w/60-seconds-to-success-hector-cisneros/1102590716?ean=2940012849052" target="_blank"><i style="mso-bidi-font-style: normal;">B&N</i></a><i style="mso-bidi-font-style: normal;">) and </i><a href="http://wsquaredmediagroup.com/" target="_blank"><i style="mso-bidi-font-style: normal;">Internet Marketing for the 21st Century</i></a><i style="mso-bidi-font-style: normal;"> which you can get free by clicking on the link at </i><a href="http://workingthewebtowin.com./"><i style="mso-bidi-font-style: normal;">WorkingTheWebToWin.com.</i></a><i style="mso-bidi-font-style: normal;"><o:p></o:p></i></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>Carl Weisshttp://www.blogger.com/profile/06403691587433567111noreply@blogger.com2Jacksonville, FL, USA30.3321838 -81.6556509999999922.0219499638211538 -116.81190099999999 58.642417636178848 -46.499400999999992tag:blogger.com,1999:blog-1612812666924996849.post-51538105795917435332021-02-12T09:26:00.004-05:002023-04-12T15:53:21.404-04:00YouTube vs the Boob Tube<p> <span style="font-family: "Times New Roman", serif; font-size: 12pt;">By Hector Cisneros</span></p><p></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilGIXV-Jt-y7LUZ_nvSOwcSLb_ySx6HESPmff9TxZGeQ3ETwLp5EHuh1cU-s7FX4sQsdllLtyjxLhB1F0l5DEOIz_VSbbzvoPswE0yWvLXF5EsqxPpS8rNdKFlz9zKMWjRjUsYBRZzOEI-cpDcHbNa3RFV94sKRym92irydU-zfN_wqSGjtMUuMw/s731/Screenshot%202023-04-12%203.45.22%20PM.png" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="485" data-original-width="731" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilGIXV-Jt-y7LUZ_nvSOwcSLb_ySx6HESPmff9TxZGeQ3ETwLp5EHuh1cU-s7FX4sQsdllLtyjxLhB1F0l5DEOIz_VSbbzvoPswE0yWvLXF5EsqxPpS8rNdKFlz9zKMWjRjUsYBRZzOEI-cpDcHbNa3RFV94sKRym92irydU-zfN_wqSGjtMUuMw/s320/Screenshot%202023-04-12%203.45.22%20PM.png" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/photos/youtube-laptop-notebook-online-1158693/" target="_blank">Pixabay</a></td></tr></tbody></table><p></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">If you own a business, you’re always looking for ways
to promote yourself, your products, and your services.<span style="mso-spacerun: yes;"> </span>One of the most dynamic ways of showcasing
all three is via video.<span style="mso-spacerun: yes;"> </span>Video allows you
to show as well as tell what makes your business special.<span style="mso-spacerun: yes;"> </span>It can take viewers inside your operation to
get a peek at the people and processes that make your business tick.<span style="mso-spacerun: yes;"> </span>In short, video can help you part the curtain
that separates prospects from clients by letting them know, trust and like
you.<span style="mso-spacerun: yes;"> </span>And you can do this in a way that
informs and entertains.<span style="mso-spacerun: yes;"> </span>Then all you
have to do is deliver your message to the masses.<span></span></span></p><a name='more'></a><o:p></o:p><p></p>
<p class="MsoNormal"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">TV vs Web TV – </span></b><span style="color: #222222; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Television has been a viable advertising medium since the 1950s.<span style="mso-spacerun: yes;"> </span>For the past seventy years, local businesses
have televised their goods and services via commercials, infomercials, and paid
appearances on local talk shows.<span style="mso-spacerun: yes;"> </span>While
effective, the cost to produce and air TV ads has gotten kind of pricey over
the years.<span style="mso-spacerun: yes;"> </span>If you want to showcase your
business on a daytime TV show today, expect to pay upwards of $1,000 per
appearance.<span style="mso-spacerun: yes;"> </span>Add to this the fact that
once the show is off the air, your five minutes of fame is all but forgotten.</span></p><p class="MsoNormal"><span style="color: #222222; font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">When YouTube debuted in 2005, it allowed
everyone who knew how to shoot and edit a video the chance to air this content
for free.<span style="mso-spacerun: yes;"> </span>From</span><span class="apple-converted-space"><span face=""Arial",sans-serif" style="background: white; color: #333333; mso-bidi-font-family: "Times New Roman";"> the
start, the video portal was one of the fastest-growing sites online. In
less than a year</span></span><span style="background: white; color: #333333;">,
YouTube was ranked by Alexa as the Internet’s 5<sup>th</sup> most visited
website. According to a July 16, 2006 survey, 100 million video clips were
already being viewed daily on YouTube.<span style="mso-spacerun: yes;">
</span>Fast forward fifteen years and YouTube broadcasts more than one billion
hours of video every single day.<span style="mso-spacerun: yes;"> </span>It has
more than two billion viewers in more than one hundred countries.<span style="mso-spacerun: yes;"> </span>It’s also the second most popular web
destination after Google and is both a search engine and a social network.<span style="mso-spacerun: yes;"> </span>Literally, 79% of internet users have a
YouTube account.<span style="mso-spacerun: yes;"> </span>The size and scope of
the world’s most popular video portal has allowed it to turn unknown people and
businesses into rock stars. Here are a few examples:</span></p><p class="MsoNormal"><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">1.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"> </span></span></b><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Recording artists Katy Perry, Lana
Del Rey and Justin Bieber </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">owe it all
to YouTube. At least that’s what VH1 had
to say about the three in 2014.
According to the post, </span><i style="text-indent: -0.25in;">“<span style="background: rgb(244, 244, 244); color: #333333;">Bieber gained all of his #Beliebers on
YouTube. Bieber’s cover of Chris Brown’s “With You” went viral in 2007. Usher
caught the vid and signed the kid up to his label. Since then, Bieber has
become one of the biggest names in music with hits like “Beauty and a Beat” and
“All That Matters.”</span></i><span style="background: rgb(244, 244, 244); color: #333333; font-size: 14.5pt; line-height: 115%; text-indent: -0.25in;"> </span><span style="font-family: "Times New Roman", serif; text-indent: -0.25in;"><a href="http://www.vh1.com/news/52874/10-stars-discovered-on-youtube/" style="text-indent: -0.25in;">http://www.vh1.com/news/52874/10-stars-discovered-on-youtube/</a></span></p><p class="MsoNormal"><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">2.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"> </span></span></b><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Dollar Shave Club – </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">How did Michael Dublin turn a surplus supply of
razors into a billion-dollar business?
By investing $4,500 in a YouTube video, that’s how. Back in 2012, concocted
the concept of Dollar Shave Club to help a friend’s father unload a shipment of
razors. After writing a funny video to
debut the company, he uploaded it to YouTube.
Within 48-hours they received 12,000 orders. Four years later, DSC revenue topped $200
million. That was the same year Unilever
bought the company for a reputed $1 billion.</span></p><p class="MsoNormal"><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">3.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;">
</span></span></b><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman", serif; font-size: 12pt;">Orabrush</span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -0.25in;"> – While YouTube made a razor company a household
name, that wasn’t the only product that was saved by video. So was a little
know tongue brush. You heard me
right. In 1998, inventor Dr. Bob
Wagstaff introduced the world to the Orabrush.
Then he started making the rounds to retailers to try to sell it. After being rebuffed by virtually every big
box store, he invested in an infomercial that failed to light a fire under
everything but his wallet. Short of
funds and out of ideas, in 2009, 80-year-old Wagstaff met college student Jeff
Harmon, who suggested he shoot a video that he could air on YouTube. Their first video that featured the product
was so funny that it was a hit. This
urged Bob and Jeff onto creating a series of funny videos. As a result, the company sold more than $1
million of tongue brushes the following year.
They later started a weekly web series called, Diary of a Dirty
Tongue.” The upshot of their YouTube videos
was that the company not only managed to make millions selling the Orabrush
online, they also got the attention of retailers who put the Orabrush on their
shelves.</span><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"><o:p> </o:p></span></b></p><p class="MsoNormal"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"></span></b></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI2Ghw3bQH2T9LYhSuvyEVqWLG3kkCKSmqeiJhGoFqrAulnBm9pdDBSAORJ-WIwMNJRCLvTWH7XKE8OtGhAn0cghZB-JE8oLi9H8ZY7OmrzbvEjxTq77aoZMRmLm5PL9YArbVm1lxnzltRA5BkBNxUz0is5tFv3s8yGdPrU3zuAGujqx9sKl7Y3Q/s868/Screenshot%202023-04-12%203.50.48%20PM.png" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="543" data-original-width="868" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI2Ghw3bQH2T9LYhSuvyEVqWLG3kkCKSmqeiJhGoFqrAulnBm9pdDBSAORJ-WIwMNJRCLvTWH7XKE8OtGhAn0cghZB-JE8oLi9H8ZY7OmrzbvEjxTq77aoZMRmLm5PL9YArbVm1lxnzltRA5BkBNxUz0is5tFv3s8yGdPrU3zuAGujqx9sKl7Y3Q/s320/Screenshot%202023-04-12%203.50.48%20PM.png" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/photos/youtube-tablet-news-app-computer-1719926/" target="_blank">Pixabay</a></td></tr></tbody></table><p></p><p class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: 12pt;"><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Times New Roman",serif; font-size: 12pt; mso-color-alt: windowtext;">Could
your business benefit from YouTube? </span></b><span style="color: black; font-family: "Times New Roman",serif; font-size: 12pt; mso-bidi-font-weight: bold; mso-color-alt: windowtext;">– </span><span style="color: #222222; font-family: "Times New Roman",serif; font-size: 12pt;">You bet.<span style="mso-spacerun: yes;">
</span>Unlike the cost of typical TV production, YouTube videos can be shot
cheaply.<span style="mso-spacerun: yes;"> </span>Better still is how easy it now
is to generate a huge audience on YouTube.<span style="mso-spacerun: yes;">
</span>For pennies a view (as opposed to dollars a click) YouTube guarantees a
viewer will watch at least 30-seconds of your video. And unlike TV, once
uploaded to YouTube, your video will continue to generate viewers even after
you stop buying traffic. Whether you want to focus on your products and
services or you wish to deliver a weekly WebTV show to engage your audience,
there has never been a better time to jump on the YouTube bandwagon.<o:p></o:p></span></p>
<p class="MsoNormal" style="background: white; line-height: 14.25pt; margin-bottom: 12pt;"><b><i><span style="color: #222222; font-family: "Times New Roman",serif; font-size: 12pt;">If you’re looking to break your company out of the herd, give
Hector Cisneros a call at (904) 887-0946 to find out how cost-effective YouTube
can be.<span style="mso-spacerun: yes;"> </span>He’ll be glad to share stories
and videos from clients who have successfully used YouTube to generate viewers
and sales of products and services.</span></i></b><b><i><span style="font-family: "Times New Roman",serif; font-size: 12pt;"><o:p></o:p></span></i></b></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">If you found this article to be useful, share it with
your friends, family, and co-workers. If you feel you have something to add or
just want to leave a comment do so below. If you would like </span><a href="http://workingthewebtowin.com/" target="_blank"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">a free copy
of our book Internet Marketing Tips for the 21 Century click here</span></a><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> and
fill in the form on the page. It has been my pleasure sharing with you our view
of the current state of search engine marketing. I look forward to reading your
comments. Thanks again for reading and sharing. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">That's my opinion; I look forward to reading yours.<o:p></o:p></span></p>
<p class="MsoNormal"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Hector
Cisneros is CEO of Working the Web to Win based in Jacksonville, FL. You
can connect with him on </span></i><a href="https://twitter.com/w2mediagroup" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Twitter</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, </span></i><a href="http://www.facebook.com/w2mediagroup" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Facebook</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">,</span></i><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> </span></i><a href="http://www.linkedin.com/pub/hector-e-cisneros/6/425/a79" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">LinkedIn</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, and </span></i><a href="http://www.youtube.com/user/wsquaredmediagroup?feature=results_main" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">YouTube</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">. He is also the co-host of Blog Talk
Radio’s “</span></i><a href="http://blogtalkradio.com/workingthewebtowin" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Working the Web to
Win</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">,” where he and
Carl Weiss make Working the Web to Win simple for every business. Hector is a
syndicated writer for <a href="http://ezinearticles.com/?expert=Hector_E._Cisneros" target="_blank">EzineOnline</a> and
is an active Blogger, (including ghost writing). He is a published author of
two books, </span></i><a href="http://www.60secondstosuccess.com/60secondstosuccess/default.htm" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">60 Seconds to
success</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> (on
sale at </span></i><a href="http://www.amazon.com/60-Seconds-to-Success-ebook/dp/B005OLF81G/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1316642978&sr=1-1" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Amazon</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> and </span></i><a href="http://www.barnesandnoble.com/w/60-seconds-to-success-hector-cisneros/1102590716?ean=2940012849052" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">B&N</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">) and </span></i><a href="http://wsquaredmediagroup.com/" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Internet
Marketing for the 21st Century</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> which
you can get free by clicking on the link at </span></i><a href="http://workingthewebtowin.com./"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">WorkingTheWebToWin.com.</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"><o:p></o:p></span></i></p>Carl Weisshttp://www.blogger.com/profile/06403691587433567111noreply@blogger.com1Jacksonville, FL, USA30.3321838 -81.6556509999999922.0219499638211538 -116.81190099999999 58.642417636178848 -46.499400999999992tag:blogger.com,1999:blog-1612812666924996849.post-20636209119485711022021-02-04T16:41:00.004-05:002023-04-12T12:32:00.298-04:00Nailing the New Normal<p> <span style="font-family: "Times New Roman", serif; font-size: 12pt;">By Hector Cisneros</span></p><p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzo06EWSQD0p4RT_VNGg3BNc8spTBf95H3bewy5L9CJG2usv3eXROeJOesCpoU9ro_RP6YfJkQCNEordpMRtDk6k5Y-G9nPyvQ6fqVOIoirknmEtVB7OomUMnV98J6xjtzckfJopvBMiyTNZ2T97Vdah_kcNkYe0MUdMGx1AuvHErCQyFNguKbww/s776/Screenshot%202023-04-12%2012.23.40%20PM.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="476" data-original-width="776" height="196" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzo06EWSQD0p4RT_VNGg3BNc8spTBf95H3bewy5L9CJG2usv3eXROeJOesCpoU9ro_RP6YfJkQCNEordpMRtDk6k5Y-G9nPyvQ6fqVOIoirknmEtVB7OomUMnV98J6xjtzckfJopvBMiyTNZ2T97Vdah_kcNkYe0MUdMGx1AuvHErCQyFNguKbww/s320/Screenshot%202023-04-12%2012.23.40%20PM.png" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/photos/covid-19-coronavirus-mask-5916339/" target="_blank">Pixabay</a></td></tr></tbody></table></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">It’s been about a year since COVID-19 first
reared its ugly head and made life miserable for all of us. During the past twelve months, we’ve seen a
government-sanctioned shutdown that caused some businesses to close their doors
for good. For all of us who somehow
managed to survive, the ongoing pandemic has done more than put a crimp in our
style. It has changed the way in which
we now do business. If you’ve been
having difficulty dealing with the new normal, I’ve got some tips that can help
you thrive instead of merely hoping to survive.<span></span></span></p><a name='more'></a><p></p><p><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">1.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"> </span></span></b><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Here
we go virtual again. – </span></b><span style="color: #222222; font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">I’ve been in the online
marketing business long enough to remember the pushback the web first received
from many business owners back in the mid to late 1990s. Back then the Internet was so new that many business people thought it was a fad that would soon fade away. 26-years later, the Internet is not only
alive and well, but it has shaken the foundation of both our business and
personal lives. Sad to say it, but those
businesses that already embraced the Internet in a big way experienced the
least disruption from COVID-19. In fact,
some businesses like Amazon made a killing.
If you haven’t come to the realization that you need to increase your
business’ virtual footprint, you may soon find yourself in serious financial straits.</span></p><p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyoT3Jivie_cdVVJMzesBgodKwUb-Xf1No0fj_BOxIYT1F6niNgJoX_Zf9feC3-PLeKvwiKQT7AcdVWc9axURopzmIu7s4RgcmVKYF0Snjwtgyodmc15vbLi55VyjtoxrOmvMBAayN_ugxKMQd5kx4eMGkoLYg2B7sCwK75803Ix-xALUsSOY5ew/s749/Screenshot%202023-04-12%2012.25.56%20PM.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="471" data-original-width="749" height="201" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyoT3Jivie_cdVVJMzesBgodKwUb-Xf1No0fj_BOxIYT1F6niNgJoX_Zf9feC3-PLeKvwiKQT7AcdVWc9axURopzmIu7s4RgcmVKYF0Snjwtgyodmc15vbLi55VyjtoxrOmvMBAayN_ugxKMQd5kx4eMGkoLYg2B7sCwK75803Ix-xALUsSOY5ew/s320/Screenshot%202023-04-12%2012.25.56%20PM.png" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/photos/man-face-mask-covid19-road-mask-6153671/" target="_blank">Pixabay</a></td></tr></tbody></table></p><p><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">2.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"> </span></span></b><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Building a better mousetrap in
Cyberspace. – </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Everyone is
familiar with the old saw, “Build a better mousetrap and the world will beat a
path to your door.” This saying goes
double in Cyberspace. That’s because things
like websites, landing pages, blogs, videos, and social posts can have a global
reach. If you’re struggling to get
people to walk through your door, maybe you should start thinking of a way to
take your goods to the people online. Or
you can use social networking to give the very people you want to entice into
your business a reason to don a mask and make the trip to your establishment.</span></p><p><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">3.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;">
</span></span></b><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman", serif; font-size: 12pt;">Nobody likes to waste their time on windshield time.</span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -0.25in;"> – Face it, nobody likes to
waste their time driving across town for an appointment or to attend a
networking meeting. But that’s what many business people have had to do in the past to generate sales. The problem with this approach is it limits
the number of people you get to speak to on a daily basis. But what if there was a way to vastly
increase the number of contacts you made on a daily basis without having to
spend one red cent at the gas pump.
Would that make your job a little easier? Free teleconferencing could be the answer to
your prayers. Zoom, Goto Meeting, Livestorm,
joinme, Google Hangouts, and skype are just a few ways that you can host
meetings, 1-on-1 conferences, and webinars for the masses.</span></p><p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiabE0Oh-fZK9uExr74czZk8MvVtmyDVqDGP4pBTKVHOCStP4Xu3knYklpf_dLnYlf1vy-TnHXYwur95KrREo56CZ1y8OZvkwniAZS_NQBiXCSUydzNYI877EMju5eibMCs-NAWtQW1oLJ1urStzrbP1oMKWn7xdrVHSLw1CKTB4pTsggNJ4clIhg/s825/Screenshot%202023-04-12%2012.29.43%20PM.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="605" data-original-width="825" height="235" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiabE0Oh-fZK9uExr74czZk8MvVtmyDVqDGP4pBTKVHOCStP4Xu3knYklpf_dLnYlf1vy-TnHXYwur95KrREo56CZ1y8OZvkwniAZS_NQBiXCSUydzNYI877EMju5eibMCs-NAWtQW1oLJ1urStzrbP1oMKWn7xdrVHSLw1CKTB4pTsggNJ4clIhg/s320/Screenshot%202023-04-12%2012.29.43%20PM.png" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/photos/training-course-3207841/" target="_blank">Pixabay</a></td></tr></tbody></table></p><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">4.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;">
</span></span></b><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman", serif; font-size: 12pt;">Would your business benefit from live TV? </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -0.25in;">– </span><span style="color: #222222; font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -0.25in;">You
bet it would. The problem is the cost of
daytime TV can be prohibitively expensive.
At upwards of $1,000 a broadcast, the cost of traditional TV advertising
and infomercials is out of the reach of most businesses. But what if there was a way for every business
to have nearly unlimited access to video broadcasting? Even better, what if you could guarantee lots
of people would watch your broadcasts for pennies a view. Would that get your creative juices flowing? YouTube and Facebook offer ways to deliver
live and/or prerecorded material 24/7.
Whether you want to focus on your products and services or you wish to
deliver a weekly webTV show to engage your audience, there has never been a
better time to create videos that can generate customers.</span><p></p><p><span style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -0.25in;">5.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman", serif; font-size: 12pt;">Blogs can help you generate FREE advertising. - </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -0.25in;">If you’ve ever done any
online advertising, you know it takes a lot of time, money, and effort to
create, launch and monitor the results.
Blogs take only an hour or two per week to research, write and
distribute. More importantly, blogs are
multimedia. That means they’re a great
place to embed photos, podcasts, and videos.
Unlike websites that primarily rely on search engines to generate
traffic, blogs get around this bottleneck by using social media to generate traffic. This means if you already have a large
following, blogging could be a great way to offer your followers long copy editorials
that help you convert them into customers. </span></p><p><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">6.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Now’s the time to put your social
networks on steroids. – </span></b><span style="color: #222222; font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Like it or not, people
are now much more reluctant to walk in the door. That means it takes a lot more persuasion to
give a prospect or a customer a reason to do business with you. That’s the bad news. The good news is that most people are
spending a lot more time online than ever.
Using your social nets to communicate with them is a good way to
generate more business. Building your
social networks is a great way to capitalize on the new normal.</span></p><p><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">7.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Newsletters can even help you stay
top of mind. </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">– If you’ve ever sent out postcards to
your customers, you know how important it is to stay top of mind to stay in
business. However, postcard mailings are
expensive if you have a large list of customers. Even worse is the paltry response rate most
postcard mailings generate. If you want
to stay top of mind without breaking the bank, you should consider emailing a
monthly newsletter to your customers.
Not only will it save you a fortune, but you can do much more with an
online newsletter than you could ever do with a postcard. You can provide much more information that
would be of interest to your customers. You can embed links to videos. With an
online newsletter, you can even include offers and coupons that will help you get
customers to return to your establishment without realizing they’re being sold a
thing.</span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">If you found this article to be useful, share it with
your friends, family, and co-workers. If you feel you have something to add or
just want to leave a comment do so below. If you would like </span><a href="http://workingthewebtowin.com/" target="_blank"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">a free copy
of our book Internet Marketing Tips for the 21 Century click here</span></a><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> and
fill in the form on the page. It has been my pleasure sharing with you our view
of the current state of search engine marketing. I look forward to reading your
comments. Thanks again for reading and sharing. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">That's my opinion; I look forward to reading yours.<o:p></o:p></span></p><p class="MsoNormal"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIq2_bvn19in-NisnvGx1xpPt1asshz8IwF0GqIoHfH600Kh5dhyUS62nhugH4KILs2YK3TZa10Kjm9ibLSROZ8l-zl7xdgaapqTqDR6t9dv_7Bbsd7LqPYYHuJtvoxKVefI8l-0SX/s181/biztechaward.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="164" data-original-width="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIq2_bvn19in-NisnvGx1xpPt1asshz8IwF0GqIoHfH600Kh5dhyUS62nhugH4KILs2YK3TZa10Kjm9ibLSROZ8l-zl7xdgaapqTqDR6t9dv_7Bbsd7LqPYYHuJtvoxKVefI8l-0SX/s0/biztechaward.jpg" /></a></div><p></p><p class="MsoNormal"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Hector
Cisneros is CEO of Working the Web to Win based in Jacksonville, FL. You
can connect with him on </span></i><a href="https://twitter.com/w2mediagroup" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Twitter</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, </span></i><a href="http://www.facebook.com/w2mediagroup" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Facebook</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, </span></i><a href="https://plus.google.com/u/0/114696092816044504320/posts" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Google+</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, </span></i><a href="http://www.linkedin.com/pub/hector-e-cisneros/6/425/a79" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">LinkedIn</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, and </span></i><a href="http://www.youtube.com/user/wsquaredmediagroup?feature=results_main" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">YouTube</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">. He is also the co-host of Blog Talk
Radio’s “</span></i><a href="http://blogtalkradio.com/workingthewebtowin" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Working the Web to
Win</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">,” where he and
Carl Weiss make Working the Web to Win simple for every business. Hector is a
syndicated writer for <a href="http://ezinearticles.com/?expert=Hector_E._Cisneros" target="_blank">EzineOnline</a> and
is an active Blogger, (including ghostwriting). He is a published author of
two books, </span></i><a href="http://www.60secondstosuccess.com/60secondstosuccess/default.htm" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">60 Seconds to
success</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> (on
sale at </span></i><a href="http://www.amazon.com/60-Seconds-to-Success-ebook/dp/B005OLF81G/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1316642978&sr=1-1" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Amazon</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> and </span></i><a href="http://www.barnesandnoble.com/w/60-seconds-to-success-hector-cisneros/1102590716?ean=2940012849052" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">B&N</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">) and </span></i><a href="http://wsquaredmediagroup.com/" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Internet
Marketing for the 21st Century</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> which
you can get free by clicking on the link at </span></i><a href="http://workingthewebtowin.com./"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">WorkingTheWebToWin.com.</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"><o:p></o:p></span></i></p>Carl Weisshttp://www.blogger.com/profile/06403691587433567111noreply@blogger.com2Jacksonville, FL, USA30.3321838 -81.6556509999999922.0219499638211538 -116.81190099999999 58.642417636178848 -46.499400999999992tag:blogger.com,1999:blog-1612812666924996849.post-41034596442351146962021-01-25T09:56:00.004-05:002023-04-12T15:41:51.648-04:00Why Blogging is a Business’ Best Bet<p> <span style="font-family: "Times New Roman", serif; font-size: 12pt;">By Hector Cisneros</span></p><p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiM_Y5iLvRO2RlLVebibY9WvsNNDKDPs2wxsaUC2FSkxqMLAu4r7Oe9ESQ0zEOnAhFO2-2kQpJHb3qfHlnUvA9MixPsMcqoPraDEJ213eZc1nsBr6b5M9tskVv6CZnuOugBm955fyax7sKltRYG5LoCSqJ9bbp5MQBWPeEaNYzwuOeMvWC_uLhpw/s914/Screenshot%202023-04-12%203.35.15%20PM.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="594" data-original-width="914" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiM_Y5iLvRO2RlLVebibY9WvsNNDKDPs2wxsaUC2FSkxqMLAu4r7Oe9ESQ0zEOnAhFO2-2kQpJHb3qfHlnUvA9MixPsMcqoPraDEJ213eZc1nsBr6b5M9tskVv6CZnuOugBm955fyax7sKltRYG5LoCSqJ9bbp5MQBWPeEaNYzwuOeMvWC_uLhpw/s320/Screenshot%202023-04-12%203.35.15%20PM.png" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/blog-to-blog-write-communication-327074/" target="_blank">Pixabay</a></td></tr></tbody></table></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">I’ve been writing weekly online marketing blogs for
nearly nine years now and I thought I’d take the time today to explain why that
is.<span style="mso-spacerun: yes;"> </span>With 396 posts and more than 2.5
million pageviews, I can tell you that blogging is a great way to educate the
public about your products and services.<span style="mso-spacerun: yes;">
</span>How many websites can boast more than 10,000 views a month without
spending one red cent on advertising?<span style="mso-spacerun: yes;">
</span>Now many, that’s for sure.<span style="mso-spacerun: yes;"> </span>Even
the Blogger template that I use to produce the blog is free to use.<span style="mso-spacerun: yes;"> </span>Still, that isn’t the only reason to start a
blog for your business.<span style="mso-spacerun: yes;"> </span>Below are ten
reasons to consider.<span></span></span></p><a name='more'></a><p></p><p class="MsoNormal"><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">1.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"> </span></span></b><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Websites
are static. – </span></b><span style="color: #222222; font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Once you create and launch a
website, it mostly lies there doing little to engage prospects and
clients. Think about it, when was the
last time you updated your website? If
your homepage never changes, why should a prospect or customer come back to
view it more than once? Blogs on the
other hand are dynamic. They can grab
the public’s attention over and over, provided you’re willing to produce weekly
blogs. They are also multimedia
platforms that allow you to include photos, podcasts, and videos. </span></p><p class="MsoNormal"><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">2.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"> </span></span></b><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Blogs are interactive. – </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Once you have the reader’s attention, a blog can
provide you with several ways to interact with them. If you have a special offer, you can include
a form at the top of every page that encourages a prospect to take the next
step. You can even customize the offer
to coincide with the blog’s title. </span></p><p class="MsoNormal"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDKaNv4CEaYEAeo7Eb4yKQNrULwmP3-i54oShayHKQnLD-qYd2Zzvt7ZYzsVb4_tW7609NfcwbMtvCZe0rBr_H3fyCdFTy7tU-sjFiomz52cwEc_ovCh1CnGuJ-lNVt5t-0GMBgskP0YvHGipvG3C-s8l-BSi9Ekzh1PErku2qpKdM8DwfLekWeQ/s849/Screenshot%202023-04-12%203.39.09%20PM.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="468" data-original-width="849" height="176" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDKaNv4CEaYEAeo7Eb4yKQNrULwmP3-i54oShayHKQnLD-qYd2Zzvt7ZYzsVb4_tW7609NfcwbMtvCZe0rBr_H3fyCdFTy7tU-sjFiomz52cwEc_ovCh1CnGuJ-lNVt5t-0GMBgskP0YvHGipvG3C-s8l-BSi9Ekzh1PErku2qpKdM8DwfLekWeQ/s320/Screenshot%202023-04-12%203.39.09%20PM.png" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/blogging-social-media-439151/" target="_blank">Pixabay</a></td></tr></tbody></table></p><p class="MsoNormal"><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">3.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"> </span></span></b><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Blogs are engaging. – </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Websites inform while blogs engage. What I mean by that is that a blog is more
than an electronic brochure. Your
website is all about YOU. A blog on the
other hand can focus on subjects of interest to your target audience. They can be informative, thought-provoking,
and entertaining. More importantly, they
can help you engage with the audience better than any website ever could. </span></p><p class="MsoNormal"><span style="color: #222222; font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -0.25in;">4.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman", serif; font-size: 12pt;">Multiple ways to create
an audience.</span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -0.25in;"> – Face it,
online marketing of websites is like a knife fight in a phone booth. That’s because websites are forced to duke it
out on the search engines for limited positions. Blogs don’t rely on search engines to produce
traffic. They use social nets to generate
an audience. On top of that, blogs are
extremely popular online, particularly if they have killer titles. Better
still, you can repurpose your weekly blogs in a monthly newsletter that will
let you take a second bite out of the apple.</span></p><p class="MsoNormal"><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">5.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;">
</span></span></b><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman", serif; font-size: 12pt;">Blogs amp up your website’s SEO. </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -0.25in;">– </span><span style="color: #222222; font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -0.25in;">One of
the top considerations for search engine position is backlinks. </span><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman", serif; font-size: 12pt;"> </span></b><span style="color: #333333; font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -0.25in;">Other
than spending hours identifying and emailing firms in your industry begging for
backlinks, what if there was an easier way to generate them? How do you
do this? By including links to your website at end of every blog. </span></p><p class="MsoNormal"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWez-_j76lZtyrfpSZsD2jMNgutwqMZCtsjvr7e5LwNBgQwJW4DGSOLzu6acD12PXIar1Z3Gbz4JahKFyFTTmTqqomQhrqh0kHm8owgGQXjyBRf2DU8-2JPWnX4s9FCpTRsG2Eal6pkqyNEkI2fEKiA0KUc2vSgMB5KzC2uR7oXsFG6ZSvLFyIrw/s898/Screenshot%202023-04-12%203.40.50%20PM.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="580" data-original-width="898" height="207" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWez-_j76lZtyrfpSZsD2jMNgutwqMZCtsjvr7e5LwNBgQwJW4DGSOLzu6acD12PXIar1Z3Gbz4JahKFyFTTmTqqomQhrqh0kHm8owgGQXjyBRf2DU8-2JPWnX4s9FCpTRsG2Eal6pkqyNEkI2fEKiA0KUc2vSgMB5KzC2uR7oXsFG6ZSvLFyIrw/s320/Screenshot%202023-04-12%203.40.50%20PM.png" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/photos/wordpress-blogging-blogger-editor-265132/" target="_blank">Pixabay</a></td></tr></tbody></table></p><p class="MsoNormal"><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">6.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;">
</span></span></b><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman", serif; font-size: 12pt;">Blogs can help you generate FREE advertising, - </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -0.25in;">How can you do that? </span><span style="color: #333333; font-family: "Times New Roman", serif; font-size: 12pt; text-indent: -0.25in;">By signing up for article
posting sites that will repost your blog to other online businesses looking for
content. This is one free way to put
your blog on steroids.</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">7.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Blogging
doesn’t take a lot of time or effort. – </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">If
you’ve ever done any online advertising, you know it takes a lot of time, money,
and effort to create, launch and monitor the results. Blogs take only an hour or two per week to
research, write and distribute (assuming you have decent research, writing and grammar skills). If you don't have the skills or time, it can be outsourced for a lot less money than you think. <br /></span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">8.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Blogs can change your personal status
to an authority figure. </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">– <span style="color: #222222;">Everyone knows
in order to turn a prospect into a customer, they have to know, trust, and like
you. Blogging can not only help you
accomplish this, it can also elevate your status to that of authority figure. Why not, since each and every blog you post enhances
your aura of expertise to your readership.</span></span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">9.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Blogs can even help you become a
published author. </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">– If you think blogging can enhance your
professional stature, what do you think having your very own non-fiction book
published would do for it? If you write
a 2-page blog every week for a year, you’ll have enough information to publish
a book. When we ghost write blogs for our clients, we often provide a renewal bonus of producing their first book from the blogs we have produced for them.<br /></span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">10.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Blogs
can help you stand out from the crowd.</span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;"> – If you own a business,
you know that standing out from the competition is essential. While doing so is no simple matter, blogging
is one cost-effective way to generate the attention of a crowd of people who
are interested in listening to what you have to say week in and week out. In my opinion, that’s worth its weight in
gold.</span><span style="font-family: "Times New Roman", serif; font-size: 12pt;"> </span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt;">There is one exception to the above benefits of blogging. The current censoring atmosphere in social media with regards to political speech. If your blog is expounding right-wing or conservative speech, your posts will be censored unless you are direct emailing your post to your audience or your posting to more libertarian type social sites which are not filtering political speech. If you stick to providing useful non political content your posts will be fine and will be shared based on the particular platforms current algorithms.<br /></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">If you found this article to be useful, share it with
your friends, family, and co-workers. If you feel you have something to add or
just want to leave a comment do so below. If you would like </span><a href="http://workingthewebtowin.com/" target="_blank"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">a free copy
of our book Internet Marketing Tips for the 21 Century click here</span></a><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> and
fill in the form on the page. It has been my pleasure sharing with you our view
of the current state of search engine marketing. I look forward to reading your
comments. Thanks again for reading and sharing. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">That's my opinion; I look forward to reading yours.<o:p></o:p></span></p>
<p class="MsoNormal"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Hector
Cisneros is CEO of Working the Web to Win based in Jacksonville, FL. You
can connect with him on </span></i><a href="https://twitter.com/w2mediagroup" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Twitter</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, </span></i><a href="http://www.facebook.com/w2mediagroup" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Facebook</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, </span></i><a href="https://plus.google.com/u/0/114696092816044504320/posts" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Google+</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, </span></i><a href="http://www.linkedin.com/pub/hector-e-cisneros/6/425/a79" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">LinkedIn</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, and </span></i><a href="http://www.youtube.com/user/wsquaredmediagroup?feature=results_main" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">YouTube</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">. He is also the co-host of Blog Talk
Radio’s “</span></i><a href="http://blogtalkradio.com/workingthewebtowin" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Working the Web to
Win</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">,” where he and
Carl Weiss make Working the Web to Win simple for every business. Hector is a
syndicated writer for <a href="http://ezinearticles.com/?expert=Hector_E._Cisneros" target="_blank">EzineOnline</a> and
is an active Blogger, (including ghostwriting). He is a published author of
two books, </span></i><a href="http://www.60secondstosuccess.com/60secondstosuccess/default.htm" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">60 Seconds to
success</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> (on
sale at </span></i><a href="http://www.amazon.com/60-Seconds-to-Success-ebook/dp/B005OLF81G/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1316642978&sr=1-1" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Amazon</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> and </span></i><a href="http://www.barnesandnoble.com/w/60-seconds-to-success-hector-cisneros/1102590716?ean=2940012849052" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">B&N</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">) and </span></i><a href="http://wsquaredmediagroup.com/" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Internet
Marketing for the 21st Century</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> which
you can get free by clicking on the link at </span></i><a href="http://workingthewebtowin.com./"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">WorkingTheWebToWin.com.</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"><o:p></o:p></span></i></p>Carl Weisshttp://www.blogger.com/profile/06403691587433567111noreply@blogger.com1Jacksonville, FL, USA30.3321838 -81.6556509999999922.0219499638211538 -116.81190099999999 58.642417636178848 -46.499400999999992tag:blogger.com,1999:blog-1612812666924996849.post-60076569128297810952021-01-14T14:32:00.004-05:002023-03-08T17:16:19.695-05:0010 Reasons to Get Serious about Social Networking<p> <span style="font-family: "Times New Roman", serif; font-size: 12pt;">By Hector Cisneros</span></p><p></p><p class="MsoNormal"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZRxGT0BXvL8VQ7aBvNkGcic77eoNo0N9O128PtAQJUVrhv8iPQWDhJlOz7aZaw83lIxNZAP4bB-5lfT4nQgkEUE_i2FlYo3ZJ5V3TFszsQb846XVAfZ55DcOQgPFE_spu0VY1jX_0ipHTYVUwAhvSB9G2hM_s7XMNcNm-h_cQNBetq6iYSslTfNgKIg/s264/socialmedia-flickr.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="191" data-original-width="264" height="191" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZRxGT0BXvL8VQ7aBvNkGcic77eoNo0N9O128PtAQJUVrhv8iPQWDhJlOz7aZaw83lIxNZAP4bB-5lfT4nQgkEUE_i2FlYo3ZJ5V3TFszsQb846XVAfZ55DcOQgPFE_spu0VY1jX_0ipHTYVUwAhvSB9G2hM_s7XMNcNm-h_cQNBetq6iYSslTfNgKIg/s1600/socialmedia-flickr.jpg" width="264" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Courtesy of <a href="https://www.flickr.com/photos/bitsfrombytes/43617178595">Flickr</a></td></tr></tbody></table><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">I’ve been preaching the merits of social networking for
more years than I’d care to enumerate.<span style="mso-spacerun: yes;">
</span>So much so that I went back to reread some of the blogs I wrote on that
very subject to see what has changed.<span style="mso-spacerun: yes;">
</span>The reason I did this was to make sure that I hadn’t left any salient
detail out. I have pointed out in black and white many reasons why social media was such a boon
to business owners.<span style="mso-spacerun: yes;"> </span>Because even after
eight years, I’m still amazed and shocked that so many business people don’t understand
why growing their following and posting information that is of interest to
their target audience is worth it.<span style="mso-spacerun: yes;"> </span>So, I
thought I’d rewind the tape to provide you with the top-10 reasons why you need
to get serious about social networking.</span></p><a name='more'></a><p></p><p class="MsoNormal"><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">1.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"> </span></span></b><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Nothing
beats word of mouth. - </span></b><span style="color: #222222; font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Ask any business owner
or advertising agent what’s the best form of advertising and they will say,
“Word of mouth.” It's the number one way to build real credibility. When you
run an ad, it’s recognized as a commercial that the average person has been
trained to tune out. When a person mentions how great your product or service
is online, it's a testimonial. Word of mouth isn’t perceived as an
advertisement. It’s seen as a credible
endorsement. Combining social networking
with testimonials is like putting word of mouth on steroids.</span></p><p class="MsoNormal"><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">2.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"> </span></span></b><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Creating a substantial following is
like owning a broadcast station. – </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Business
owners pay a great deal of money to have their ads broadcast on TV and radio. Why? Because broadcasting a product or
services to the masses is one way of generating business. Bear in mind that the largest broadcast
stations in the world aren’t TV or radio stations. They’re social networks like Facebook,
Twitter and YouTube. More importantly,
all three of these can put your product or service in front of more targeted
prospects for less money than you’ll ever spend with traditional broadcasters. </span></p><p></p><p class="MsoNormal"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIxqleR-liLhx887ag20UgcXPxdwBwBD9u1Ah4_HvhVHpw5IqVFRV1kWYfx4rgkrzZlwsRX3a3KbREY7V4NxXbxjGhehotUL7i0a_exp19ZkCmoN1sPhygbPmmnrFiRRwVsfaYdUxmeN8X0h0bQvsnbagAuRUGxjGRsCN3l4SbvculIgF3vNo1ZrfFmw/s1280/target-2070972_1280.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1241" data-original-width="1280" height="194" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIxqleR-liLhx887ag20UgcXPxdwBwBD9u1Ah4_HvhVHpw5IqVFRV1kWYfx4rgkrzZlwsRX3a3KbREY7V4NxXbxjGhehotUL7i0a_exp19ZkCmoN1sPhygbPmmnrFiRRwVsfaYdUxmeN8X0h0bQvsnbagAuRUGxjGRsCN3l4SbvculIgF3vNo1ZrfFmw/w200-h194/target-2070972_1280.png" width="200" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Courtesy of <a href="https://pixabay.com/vectors/target-arrow-bulls-eye-bullseye-2070972/" target="_blank">Pixabay</a></td></tr></tbody></table><br /><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">3.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"> </span></span></b><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Social nets are not only more
targetable, but they’re also far more trackable. – </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Every ad man knows that if you want your marketing
to succeed you need to send it to the right audience, and you need to test and measure your ads’ results. When it comes
to targeting a prospective audience, nothing beats social media. Broadcasters can only guess at the size and
makeup of their audience. Online you get
to pick and choose your audience right down to their demographic and
psychographic profile. Plus, you can
accurately measure every click and result in real-time. </span></p><p class="MsoNormal"><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">4.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"> </span></span></b><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Social marketing can be altered at
will.</span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;"> - This allows you to adjust
your message or offer on the fly. Try
doing that with a TV or radio spot.</span></p><p class="MsoNormal"><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">5.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"> </span></span></b><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Social nets let you engage an
audience far better than other media. </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">-
</span><span style="color: #222222; font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">No other medium has a way of directly communicating with
clients. When a customer makes a comment on one of your nets, you can quickly interact
with them by responding to or commenting on their post. You can even see if
they are online and invite them to chat with you.</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">6.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Social
networking amps up your SEO efforts. – </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">Social
networking</span><span style="color: #222222; font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;"> provides back-links that are current and
relevant. This helps improve your search engine rankings. On top of that, each
post counts as a separate back-link. These links also rank high on search <span class="gingersoftwaremark"><gs ginger_software_uiphraseguid="8821975b-e84e-4d01-baee-e478885fa807" id="78b39589-c05e-40c6-821b-7d7bca1893be"><gs ginger_software_uiphraseguid="1b02d847-1b32-434f-82da-c65c71fbb5f2" id="dda044e0-0cdd-46a3-9664-c9663f4bbb24">engines, especially</gs></gs></span> if
they are recent and match the keywords of the search.</span></p><p class="MsoNormal"></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieqJyKdXGW7PSKy8Xj7eYcl55PAeRo5T4pYxWsnPKn1bqYiFY74hKnUTlxB00SOQF9531HpimqvSEMrxtppzlWMAQLGrDTr0cQ-z-qqCSHpBAvRul2Wf0_zMBTm5D43DzpPpon-Hin/s2048/businesswoman-hand-and-grow-graph_zJVb5YHd.jpg" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="2048" data-original-width="1960" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieqJyKdXGW7PSKy8Xj7eYcl55PAeRo5T4pYxWsnPKn1bqYiFY74hKnUTlxB00SOQF9531HpimqvSEMrxtppzlWMAQLGrDTr0cQ-z-qqCSHpBAvRul2Wf0_zMBTm5D43DzpPpon-Hin/w191-h200/businesswoman-hand-and-grow-graph_zJVb5YHd.jpg" width="191" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Courtesy of <a href="https://www.flickr.com/photos/intersectionconsulting/3901247811" target="_blank">Flickr</a></td></tr></tbody></table><p></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">7.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Using social networking is like
getting a touch marketing campaign for free. </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">- <span style="color: #222222;">If you provide useful, interesting, funny, or entertaining
messages via your posts, clients and prospects will pay attention. This type of
interaction builds trust over time. It also allows you to stay top of mind
without ruffling your follower’s feathers. From time to time, you’ll even be
able to provide direct response offers and specials to your followers without
being added to the spam list.</span></span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">8.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Even businesses on a shoestring
budget can afford to advertise on social nets. </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">–
While broadcast and search engine ads are expensive to deploy, social ads and boosts
are much more affordable. For less than
$100, you can put your products and services in front of thousands of targeted
prospects. </span></p><p class="MsoNormal"><span style="text-indent: -0.25in;">9.<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Social Media is multimedia.</span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;"> –
In the beginning, social nets were text-only. Today, you can add multimedia to
the mix. Want to get the attention of the masses? Try adding a podcast or video
to your posts. Since people are five
times as likely to watch a video or listen to a podcast than to read, posting
either is a great way to get many more eyeballs on your message.</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">10.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><b style="text-indent: -0.25in;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Social
networking can support all your other advertising. </span></b><span style="font-family: "Times New Roman", serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">-
Social media
provides the missing element that other advertising mediums have always
been lacking. Traditional advertising has always been unidirectional. A one-way
conversation where the commercials speak at you instead of speaking to you.
What’s different is that social media gives your prospects and customers
another and often better means for them to communicate with you.</span><span style="font-family: "Times New Roman", serif; font-size: 12pt;"> </span></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">There is one caveat I can't ignore when talking about the current state of Social Media. An that is the subject of excessive filtering and censorship. Right now many social media platforms are censoring political speech and filtering opposing points of view. These same platforms are also terminating subscriber accounts they don't agree with. This is the exact opposite of what made social media so great in the first place. Free speech must not be trampled because a platform's owner decide they don't agree with something a subscriber said. More importantly, they must not be allowed to cherry pick when making standards for what is morally and ethnically OK. Ethical standards must be applied equally to all subscribers. Having said that, I still believe Social Media is still a powerful business tool for building a strong, loyal audience and for marketing a companies products and services.<br /></span></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">If you found this article to be useful, share it with
your friends, family, and co-workers. If you feel you have something to add or
just want to leave a comment do so below. If you would like </span><a href="http://workingthewebtowin.com/" target="_blank"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">a free copy
of our book Internet Marketing Tips for the 21 Century click here</span></a><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> and
fill in the form on the page. It has been my pleasure to share with you our view
of the current state of search engine marketing. I look forward to reading your
comments. Thanks again for reading and sharing. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">That's my opinion; I look forward to reading yours.<o:p></o:p></span></p>
<p class="MsoNormal"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Hector
Cisneros is a partner, COO, and Social Media Director for </span></i><a href="http://www.wsquaredmediagroup.com/" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">W
Squared Media Group</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> based
in Jacksonville, FL. You can connect with him on </span></i><a href="https://twitter.com/w2mediagroup" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Twitter</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, </span></i><a href="http://www.facebook.com/w2mediagroup" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Facebook</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, </span></i><a href="https://plus.google.com/u/0/114696092816044504320/posts" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Google+</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, </span></i><a href="http://www.linkedin.com/pub/hector-e-cisneros/6/425/a79" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">LinkedIn</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, and </span></i><a href="http://www.youtube.com/user/wsquaredmediagroup?feature=results_main" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">YouTube</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">. He is also the co-host of Blog Talk
Radio’s “</span></i><a href="http://blogtalkradio.com/workingthewebtowin" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Working the Web to
Win</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">,” where he and
Carl Weiss make Working the Web to Win simple for every business. Hector is a
syndicated writer for <a href="http://ezinearticles.com/?expert=Hector_E._Cisneros" target="_blank">EzineOnline</a> and
is an active Blogger, (including ghostwriting). He is a published author of
two books, </span></i><a href="http://www.60secondstosuccess.com/60secondstosuccess/default.htm" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">60 Seconds to
success</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> (on
sale at </span></i><a href="http://www.amazon.com/60-Seconds-to-Success-ebook/dp/B005OLF81G/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1316642978&sr=1-1" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Amazon</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> and </span></i><a href="http://www.barnesandnoble.com/w/60-seconds-to-success-hector-cisneros/1102590716?ean=2940012849052" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">B&N</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">) and </span></i><a href="http://wsquaredmediagroup.com/" target="_blank"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Internet
Marketing for the 21st Century</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> which
you can get free by clicking on the link at </span></i><a href="http://workingthewebtowin.com./"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">WorkingTheWebToWin.com.</span></i></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"><o:p></o:p></span></i></p>Carl Weisshttp://www.blogger.com/profile/06403691587433567111noreply@blogger.com1Jacksonville, FL, USA30.3321838 -81.6556509999999922.0219499638211538 -116.81190099999999 58.642417636178848 -46.499400999999992tag:blogger.com,1999:blog-1612812666924996849.post-7556597382564366892021-01-08T16:23:00.005-05:002023-04-12T12:43:00.666-04:00What’s What with SEO?<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">By Hector Cisneros</span></p><p class="MsoNormal"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxLrasaUoa5WZgzPB0KLTstVbEW10oDsoEIA4qZ15g32OzTKSGp8uAyiBkKPIaqUfD3MxC0YjtKTyMZsKZAIN3xbl27N2yfYhpK63bld06u12XNfwE2GXR3HuIMB5Qa9C7A9j4AgGj1-9UGiKnP1xAQRT299rhVYRSEqQ66avKo_aWMUesaZnX9g/s627/Screenshot%202023-04-12%2012.36.17%20PM.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="573" data-original-width="627" height="292" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxLrasaUoa5WZgzPB0KLTstVbEW10oDsoEIA4qZ15g32OzTKSGp8uAyiBkKPIaqUfD3MxC0YjtKTyMZsKZAIN3xbl27N2yfYhpK63bld06u12XNfwE2GXR3HuIMB5Qa9C7A9j4AgGj1-9UGiKnP1xAQRT299rhVYRSEqQ66avKo_aWMUesaZnX9g/s320/Screenshot%202023-04-12%2012.36.17%20PM.png" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/photos/seo-optimization-3007488/" target="_blank">Pixabay</a></td></tr></tbody></table></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Having been an online marketer since the early 1990’s
I know a thing or two about Search Engine Optimization, otherwise known as
SEO. I know that it’s important to being
found on the search engines. I know that
it’s a time-consuming task to keep all your online asset’s SEO up to date. I also know that companies spend a lot of
money needlessly with so called “SEO Experts” who pocket client’s money while
doing little or nothing to improve the optimization of client sites. The problem is that SEO has changed so
radically during the past decade that it’s hardly recognizable anymore. The real question that all business owners
should ask any SEO guru before they shell out one red cent is, “What do I get
for my money.”<span></span></span></p><a name='more'></a><o:p></o:p><p></p>
<p class="MsoNormal"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">What the heck is SEO today?<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">In the 90’s, SEO boiled down to four things: Keywords,
Meta Tags, and Alt Tags. Back then, <span style="background: none 0% 0% repeat scroll white; color: #222222;">achieving search ranking was relatively simple. You selected your
keywords and added them to your content. Then you made sure you correctly
filled out Meta and ALT tags before posting your webpages to the top 100 search
engines and directories. If you chose your keywords carefully and your website
had sufficient keyword density, you soon showed up on page one of</span> search
engines large and small. </span><o:p></o:p></p>
<p class="MsoNormal"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">New
Millennium, New Rules<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">By the turn of the century, the search engines
realized that many SEO firms were gaming the system by stuffing their client’s homepages
full of keywords to achieve a high ranking.
They were also tired of other black hat tactics such as creating link
farms to provide bogus backlinks to boost rankings. That’s when the rules changed. While search engine algorithms that existed in
the early years of the new century weren’t capable of detecting the black hat shenanigans
that many SEO pros were employing, by 2010, search engines like Google, Yahoo
and Bing were employing nascent AI to identify and eliminate from the rankings
any site that used black hat technology.
This meant that a site could be atop page 1 on Monday, only to be sucked
into a black hole on Tuesday. </span></p><p class="MsoNormal"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjxdxSPOKXjChAsEuW8_C3_yxFZR0itbXCM9vp-63L9P4qO5rS-F5KYizNmC0assq20mM3xQ3UBERTvUTNXNn7nOR4YOl6keK0qo9dJBKzCdfC5oPZooHCPn0NjbLD2h5jxbz4Fp46qsOHT0T7CdMK65wuq-QE_qwr_zUsorMEJ4WXhi_5D9EslQ/s870/Screenshot%202023-04-12%2012.39.00%20PM.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="611" data-original-width="870" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjxdxSPOKXjChAsEuW8_C3_yxFZR0itbXCM9vp-63L9P4qO5rS-F5KYizNmC0assq20mM3xQ3UBERTvUTNXNn7nOR4YOl6keK0qo9dJBKzCdfC5oPZooHCPn0NjbLD2h5jxbz4Fp46qsOHT0T7CdMK65wuq-QE_qwr_zUsorMEJ4WXhi_5D9EslQ/s320/Screenshot%202023-04-12%2012.39.00%20PM.png" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/illustrations/seo-google-441400/" target="_blank">Pixabay</a></td></tr></tbody></table></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">By 2010, several other factors began to come into play
when it came to optimization. No longer
was the web a one-trick pony where websites were the only way to generate
traffic. Other dominant players soon
entered the game with names like Facebook, Twitter, and YouTube. Blogs and podcasts were also making inroads
into cyberspace at this time as well, all of which were soon folded into the SEO
scheme of things. What this meant to
business owners large and small was that it was no longer a simple matter of
creating an optimized website to generate a page-1 ranking. Now there were lots of moving parts that had
to be greased. Not only did your website need to be optimized, so to did all
your other online assets. <o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">What
does it take to make the grade today?</span></b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Google has long felt that backlinks from highly
respected companies are an indicator of a site’s respectability. That’s because
the world’s most popular search engine considers popularity a vote of
confidence. So too is the quality of
content provided on any given website. In
some Google educational videos, they state that quality is related to the value
others place on the content of a webpage.
Just as with relevance, quality is a popularity contest based on how
others perceive and use your content. If a lot of people are reading,
commenting, and sharing your content, it’s regarded as high quality. Spammy
documents, poorly written content, and documents used to trick people commonly
rank low. Even if someone is able to trick, scam, or mislead the search bots for
a time, eventually the search engines get wise and those pages wind up being sandboxed
or blackballed.</span></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"></span></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"></span></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"></span></p>
<p class="MsoNormal"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Multimedia
Matters. <o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Even though streaming video, blogs, podcasts, and
social posts are barely a decade old, Google pays a great deal of attention to
these factors. In the past relevance and
lots of quality back-links were the most important factors. That means if you want a legitimate shot at page-1,
not only do you have to embrace multimedia portals, you have to feed them
content on a regular basis.<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Mobile
Matters</span></b></p><p class="MsoNormal"><b><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhv9yaP4Gn-y_isl2Rrvk_j0VDqD77EydjGpVkDLQTRciSA-U1JMNF08sUc6X-a-IJ8-H9NorVlrHiLo7R2eKO3GhZL2jcPNfnlEVLlqCLBCEPOYBraitQKfWKGRZnynIFC4gtJEElqoeTJXWs8iUlotyBPPz8JALMS4IRX2lUh9N_1DJpKK6jXrg/s856/Screenshot%202023-04-12%2012.41.45%20PM.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="745" data-original-width="856" height="279" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhv9yaP4Gn-y_isl2Rrvk_j0VDqD77EydjGpVkDLQTRciSA-U1JMNF08sUc6X-a-IJ8-H9NorVlrHiLo7R2eKO3GhZL2jcPNfnlEVLlqCLBCEPOYBraitQKfWKGRZnynIFC4gtJEElqoeTJXWs8iUlotyBPPz8JALMS4IRX2lUh9N_1DJpKK6jXrg/s320/Screenshot%202023-04-12%2012.41.45%20PM.png" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Image courtesy <a href="https://pixabay.com/photos/online-marketing-internet-marketing-1246457/" target="_blank">Pixabay</a></td></tr></tbody></table></b></p><p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Ten years ago, mobile was a small part of any business’
internet strategy. Today there are more smartphones than computers being used
to access the Internet. More importantly, people are using them in large
numbers for search, and making buying decisions while mobile. They are checking
prices, looking for alternatives, looking to meet up with their friends, picking
a venue, buying that special gift, and much more. Google regards
mobile-friendliness so important, that they delisted many websites that they
considered to have compromised mobility issues.<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Does
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their sleeves to help you feed content to social networks, blogs and video
portals like YouTube on an ongoing basis, then it doesn’t really matter what
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<![endif]--></o:p><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">However,
there is a monkey wrench in everything I have said in this article. The exception has to do
with political content. Today’s A.I. search engine algorithms can be
manipulated, heck even directed to censor political speech. These rules are not
arbitrary and are generally aimed at conservative and religious groups. In fact,
Social Media Giants are actively censoring and suspending social media account
of conservative and apps stores are terminating listing agreements with
companies that offer conservative apps. So as long as your content is nonpolitical
your basically safe, but I am afraid that this is only the beginning of the
direction these companies are headed in. </span> <br /></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">In this article, I explored where and what SEO once was
and how it has evolved into the content marketing model we have today. I have
defined the most important elements of SEO today and have explained many of the
sub-elements that make up the important search. These changes have ushered in a
new age for search marketing where search ranking is more dependent on multimedia
content than on the use of keywords, meta tags, and web page mechanics. Today it’s
time to concentrate on producing quality, useful and timely content instead of
trying to game the system. Following this model will ensure your success and
keep your ranking high regardless of what Google does next.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">If you found this article to be useful, share it with
your friends, family, and co-workers. If you feel you have something to add or
just want to leave a comment do so below. If you would like </span><a href="http://workingthewebtowin.com/" target="_blank"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">a free copy
of our book Internet Marketing Tips for the 21 Century click here</span></a><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> and
fill in the form on the page. It has been my pleasure sharing with you our view
of the current state of search engine marketing. I look forward to reading your
comments. Thanks again for reading and sharing. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">That's my opinion; I look forward to reading yours.<o:p></o:p></span></p>
<p><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Hector
Cisneros is a partner, COO, and Social Media Director for </span></i><a href="http://www.wsquaredmediagroup.com/" target="_blank"><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">W
Squared Media Group</span></i></a><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> based
in Jacksonville, FL. You can connect with him on </span></i><a href="https://twitter.com/w2mediagroup" target="_blank"><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Twitter</span></i></a><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, </span></i><a href="http://www.facebook.com/w2mediagroup" target="_blank"><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Facebook</span></i></a><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, </span></i><a href="https://plus.google.com/u/0/114696092816044504320/posts" target="_blank"><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Google+</span></i></a><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, </span></i><a href="http://www.linkedin.com/pub/hector-e-cisneros/6/425/a79" target="_blank"><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">LinkedIn</span></i></a><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">, and </span></i><a href="http://www.youtube.com/user/wsquaredmediagroup?feature=results_main" target="_blank"><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">YouTube</span></i></a><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">. He is also the co-host of Blog Talk
Radio’s “</span></i><a href="http://blogtalkradio.com/workingthewebtowin" target="_blank"><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Working the Web to
Win</span></i></a><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">,” where he and
Carl Weiss make Working the Web to Win simple for every business. Hector is a
syndicated writer for <a href="http://ezinearticles.com/?expert=Hector_E._Cisneros" target="_blank">EzineOnline</a> and
is an active Blogger, (including ghost writing). He is a published author of
two books, </span></i><a href="http://www.60secondstosuccess.com/60secondstosuccess/default.htm" target="_blank"><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">60 Seconds to
success</span></i></a><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> (on
sale at </span></i><a href="http://www.amazon.com/60-Seconds-to-Success-ebook/dp/B005OLF81G/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1316642978&sr=1-1" target="_blank"><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Amazon</span></i></a><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> and </span></i><a href="http://www.barnesandnoble.com/w/60-seconds-to-success-hector-cisneros/1102590716?ean=2940012849052" target="_blank"><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">B&N</span></i></a><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">) and </span></i><a href="http://wsquaredmediagroup.com/" target="_blank"><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">Internet
Marketing for the 21st Century</span></i></a><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;"> which
you can get free by clicking on the link at </span></i><a href="http://workingthewebtowin.com./"><i><span style="font-family: "Times New Roman",serif; font-size: 12pt; line-height: 115%;">WorkingTheWebToWin.com.</span></i></a> </p>Carl Weisshttp://www.blogger.com/profile/06403691587433567111noreply@blogger.com1tag:blogger.com,1999:blog-1612812666924996849.post-15377511153797690062020-10-14T19:44:00.003-04:002021-05-12T18:40:21.283-04:00Is The Social Dilemma Real or Has NetFlix's Documentary Got it All Wrong?<p><span style="font-family: arial;">By Hector Cisneros<br /><br /></span></p><p><span style="font-family: arial;"></span></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; font-size: small;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLBDYTmObIw1m8SDez3zWlvXCngxpcL-T-xhnzpWnuLAlJomW6W42sjO5bc_6mqcEwlGZf6TJ5utJ8DuK2tLl-1kT0-WP_3Iz0qsEuSRgC-Cnjp4LZ8V9jnHVUBZhRl1pqW7Szp_I4joAS/s311/NetFlix+logo.png" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Netflix Logo" border="0" data-original-height="162" data-original-width="311" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLBDYTmObIw1m8SDez3zWlvXCngxpcL-T-xhnzpWnuLAlJomW6W42sjO5bc_6mqcEwlGZf6TJ5utJ8DuK2tLl-1kT0-WP_3Iz0qsEuSRgC-Cnjp4LZ8V9jnHVUBZhRl1pqW7Szp_I4joAS/s16000/NetFlix+logo.png" title="Netflix Logo" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><a href="https://commons.wikimedia.org/wiki/File:Meta-image-netflix-symbol-black.png" target="_blank"><span style="font-size: xx-small;">Courtesy of Commons.Wikimedia.Org</span></a></td></tr></tbody></table><span style="font-family: arial;">Most things in life, especially tools are like a two-edged sword. Social Media from the beginning has always shown these qualities. It has held the great promise of being the equalizer for consumers making it much harder for vendors to sell shoddy products or provide poor customer service. On the other hand, it has always invaded our privacy, even though it pretends to be a free subscription. Consumers have ignored the high cost of entry paid for by providing their personal information. I don't just mean their profile, but also all the behaviors a subscriber conducts. Everything is recorded for analysis while on any social network. When I watched the <a href="https://www.netflix.com/title/81254224?source=35" target="_blank">NetFlix Documentary called "The Social Dilemma"</a> and was happy to see that a larger corporation was taking this subject seriously. In fact, it is the best documentary of its kind, exposing all the ugly things that are going on behind the social media green curtain.<span><a name='more'></a></span></span><span style="font-family: arial;"><br />Today, A.I. algorithms have taken this process of influencing consumer decisions to a whole new level. In fact, many internet giants have turned consumers from being purchasers of products and services" into the product that is being sold. In this episode of Working the Web to Win, we will discuss the documentary "<a href="https://www.blogger.com/#">The Social Dilemma</a>" and how consumers have moved from being purchasers of goods and services to addicted users whose buttons are pushed to influencing them to do what internet giants want them to do. We will pull back the "Green Curtain" and discuss several of the elements discussed in the Netflix documentary and from our own experiences. My intention is to show that we are headed down the wrong path and that we need to make new choices and ask for new laws to protect us from such manipulation. We will expose this danger for what it is and show how it is causing havoc in society at large. So get ready to have your eyes opened and your smartphone scared to death as we explore what's behind the green curtain of the internet and social media.<br /></span><p></p><p></p><p><span style="font-family: arial;"></span></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; font-size: small;"><tbody><tr><td style="text-align: center;"><a href="https://www.google.com/search?q=the+social+dilemma+2020&oq=The+social+Dilemma&aqs=chrome.2.69i59l3j46i39j0j69i61l2j69i60.9058j1j7&sourceid=chrome&ie=UTF-8" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;" target="_blank"><img border="0" data-original-height="866" data-original-width="897" height="193" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaeYqjVwR5KXvaP1Yw1Xq8KHKVIdP7aY9T8uaSglMWyVk4q363rQQxSu1OIUJkCv9P38xJHnIRikn_22mTj6BGK3QwK-Yskytgfk92NeSzO0XLU4n77OmfICiiOHidsgmjRagiu3I05t19/w200-h193/TheSocialDilemma.JPG" width="200" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><a href="https://www.google.com/search?q=the+social+dilemma+2020&oq=The+social+Dilemma&aqs=chrome.2.69i59l3j46i39j0j69i61l2j69i60.9058j1j7&sourceid=chrome&ie=UTF-8" target="_blank">Courtesy of Google Search</a></span><br /></td></tr></tbody></table><span style="font-family: arial;">Just so you know, we are not being compensated in any way for endorsing this documentary. If you haven't watched "<a href="https://www.netflix.com/title/81254224?source=35" target="_blank">The Social Dilemma documentary on NetFlix</a>" yet, it is a must-see program. The most common question I have been asked after seeing the program is; Isn't marketing the science of influencing consumer behavior? Hasn't marketing always influenced consumers? One side of this statement is true. Marketing's purpose is to educate consumers, to build consumer confidence, and to help influence buying habits as well. The primary purpose of marketing is to lead consumers into making buying decisions. However, in the past 9-years, this has morphed into manipulating consumers into staying glued to their smartphones longer, which in turn forces them to view more ads. </span><p></p><p></p><p><span style="font-family: arial;">Before I delve deeper into the ethical implications of this subject, I want you to know that I am not a social media naysayer. Far from it. I have been a big proponent of social media since the <a href="https://en.wikipedia.org/wiki/Timeline_of_social_media" target="_blank">early days of the online social networking revolution</a> and currently make my living as the social media director of my company. I've been a proponent of social media as far back as AOL. I wrote my first article about modern-day social media back in <a href="https://ezinearticles.com/?Six-Cardinal-Rules-for-Success-in-Social-Media-Marketing&id=6144475" target="_blank">2011 published on ezinearticles.com</a>. Since then I have authored or co-authored 3 books on the subject and <a href="https://workingthewebtowin.blogspot.com/search?q=social+media" target="_blank">I have written more than 100 articles</a> on social media. Many of these covered the ethical use of use social media as a marketing platform. I have also written more than<a href="https://workingthewebtowin.blogspot.com/search?q=privacy+security" target="_blank"> another 150 articles related</a> to the darker side of social networking, covering subjects such as; the lack of ethics, influence peddling, privacy, security, and the proliferation of fake news. A smattering of article I believe worth mention include;</span></p><p></p><ul style="text-align: left;"><li><a href="https://workingthewebtowin.blogspot.com/2016/06/can-internet-giants-google-facebook.html" target="_blank"><span style="font-family: arial;">Can Internet Giants Google & Facebook, Steal the Election?</span></a></li><li><a href="https://workingthewebtowin.blogspot.com/2016/07/top-18-tips-that-can-maximize-your.html" target="_blank"><span style="font-family: arial;">Top 18 Tips That Can Maximize Your Content Marketing</span></a></li><li><a href="https://workingthewebtowin.blogspot.com/2015/10/15-ways-social-media-can-build-your.html" target="_blank"><span style="font-family: arial;">15 Ways Social Media Can Build Your Business and Credibility</span></a></li><li><a href="https://workingthewebtowin.blogspot.com/2019/06/privacy-lost-piracy-of-privacy.html" target="_blank"><span style="font-family: arial;">Privacy Lost! - The Piracy of Privacy Revisited - Now Everything is Listening in!</span></a></li><li><a href="https://workingthewebtowin.blogspot.com/2019/06/the-evolution-of-social-media-into.html" target="_blank"><span style="font-family: arial;">The evolution of Social Media into an Advertising Platform - What you Need to Know</span></a></li><li><a href="https://workingthewebtowin.blogspot.com/2017/10/content-marketing-tips-and-best.html" target="_blank"><span style="font-family: arial;">Content Marketing Tips and Best Practices for the 21st Century</span></a></li><li><a href="https://workingthewebtowin.blogspot.com/2017/11/are-internet-algorithms-giving-mary.html" target="_blank"><span style="font-family: arial;">Are Internet Algorithms giving Mary Shelley a run for her Frankenstein Monster?</span></a></li><li><a href="https://workingthewebtowin.blogspot.com/2018/12/is-social-media-losing-its-usefulness.html" target="_blank"><span style="font-family: arial;">Is Social Media Losing its Usefulness to Business or has It Just Evolved</span></a></li><li><a href="https://workingthewebtowin.blogspot.com/2013/05/the-twelve-secrets-of-social-media.html" target="_blank"><span style="font-family: arial;">The Twelve Secrets of Social Media Success</span></a></li><li><a href="https://workingthewebtowin.blogspot.com/2018/01/is-facebook-losing-face-with-business.html" target="_blank"><span style="font-family: arial;">Is Facebook Losing Face with Business?</span></a></li><li><span style="font-family: arial;"><a href="https://workingthewebtowin.blogspot.com/2016/09/getting-faked-out-on-facebook.html" target="_blank">Getting Faked Out On Facebook</a></span></li></ul><div><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_q2DhiMi-yVBTsNJdSxXqrEs0hB8IXV323xslm59Kiyz4fFGY-632vZpXJbAAOLjWAbZl79GsesVM0HKM1YEg2tAfYXLXtfQXeY_LIfbY9NZMoZ9nJ1Ibdd-HnZeHcwIaqlYauF4rSvY2/s600/Tristan_Harris_at_Collision_Conf_2018.jpg" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="600" data-original-width="568" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_q2DhiMi-yVBTsNJdSxXqrEs0hB8IXV323xslm59Kiyz4fFGY-632vZpXJbAAOLjWAbZl79GsesVM0HKM1YEg2tAfYXLXtfQXeY_LIfbY9NZMoZ9nJ1Ibdd-HnZeHcwIaqlYauF4rSvY2/w189-h200/Tristan_Harris_at_Collision_Conf_2018.jpg" width="189" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Courtesy of commons.wikimedia.org</span></td></tr></tbody></table><span style="font-family: arial;">You can also find good information from<b> <span style="background-color: #f9f9f9; color: #030303; white-space: pre-wrap;">Tristan Harris</span></b> (one of the main speakers in the Netflix documentary) on YouTube. Here are a couple of<b> video links;</b> <a href="https://www.youtube.com/watch?v=rOL35bOCDWU" target="_blank">’The Social Dilemma’ Unveils Psychological Manipulation Used By Social Networks | TODAY</a> and <a href="https://www.youtube.com/watch?v=nxOb_3_yR_g" target="_blank"> 'The Social Dilemma's' Tristan Harris on How to Make Social Media Less Addictive</a>.</span></div><div><span style="font-family: arial; font-size: x-small;"><br /></span></div><div><span style="font-family: arial;">These articles are just a very small sample of my engagement in social media. My position as a social media director has put me right in the trenches posting both our and our client's social posts, as well as analyzing what the results are and what changes are taking place in social media on a daily basis. Let me tell you, its been one hell of a ride. And I am afraid we are just at the beginning of the journey and heading in the wrong direction. </span></div><p><span style="font-family: arial;">Social media has been a factor for good in many ways. It has helped connect people all over the world. <a href="https://workingthewebtowin.blogspot.com/2017/09/how-internet-is-helping-people-cope.html" target="_blank">It has helped immensely during natural disasters</a> like Hurricane Katrina and other disasters around the world. Yet at the same time, it allowed social posts and ads to increase social strife some of which eventually led to killings in countries like Myanmar. Read: <a href="https://www.nytimes.com/2017/10/29/business/facebook-misinformation-abroad.html" target="_blank">Forget Washington. Facebook’s Problems Abroad Are Far More Disturbing.</a> In the U.S,. Facebook and Google, among other internet media companies, have been shown to engage in skewing search results for their favorite political party. Read "<a href="https://workingthewebtowin.blogspot.com/2016/06/can-internet-giants-google-facebook.html" target="_blank">Can Internet Giants Google & Facebook, Steal the Election?</a>". Also, Facebook and Twitter to some extent have been shown to interfere with how conservative ads and posts are censored, and for allowing foreign countries to try to influence our elections. </span><span style="font-family: arial;"> Their motive? Profit!</span><span style="font-family: arial;"> Still not convinced. </span><span style="font-family: arial;">Read the "</span><a href="https://gizmodo.com/former-facebook-workers-we-routinely-suppressed-conser-1775461006" style="font-family: arial;" target="_blank">Former Facebook Workers: We Routinely Suppressed Conservative News</a><span style="font-family: arial;">"</span><span style="font-family: arial;">, "</span><a href="https://www.washingtonpost.com/technology/2020/02/20/facebook-republican-shift/" style="font-family: arial;" target="_blank">How conservatives learned to wield power inside Facebook</a><span style="font-family: arial;">" and "</span><span style="font-family: arial;"><a href="https://www.usatoday.com/story/tech/2018/05/10/thousands-russian-bought-facebook-social-media-ads-released-congress/849959001/" target="_blank">Thousands of Facebook ads bought by Russians to fool U.S. voters released by Congress</a>"</span><span style="font-family: arial;">. Facebook was also hit with a 5 billion dollar fine for selling user data to its clients. You can read about here in the Washington Post article called - "</span><a href="https://www.washingtonpost.com/technology/2019/07/24/us-government-issues-stunning-rebuke-historic-billion-fine-against-facebook-repeated-privacy-violations/" style="font-family: arial;" target="_blank">U.S. government issues stunning rebuke, historic $5 billion fine against Facebook for repeated privacy violations</a><span style="font-family: arial;">".</span></p><p><span style="font-family: arial;"></span></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; font-size: small;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjds24X6pOFymuCJ_ecyH__mQ6VMHE4sKK6iQk2EptV19L2hgycS0g0jElvMRrm854UyzIX2Ks8WS7enD-5PKleJjiu2w36esj9D_NRnc_FmqvDVIpwOyZl5StIPYzdZ1MaK5DjBdKoVdP3/s350/Regulations.jpg" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="233" data-original-width="350" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjds24X6pOFymuCJ_ecyH__mQ6VMHE4sKK6iQk2EptV19L2hgycS0g0jElvMRrm854UyzIX2Ks8WS7enD-5PKleJjiu2w36esj9D_NRnc_FmqvDVIpwOyZl5StIPYzdZ1MaK5DjBdKoVdP3/w200-h133/Regulations.jpg" width="200" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><a href="https://www.pxfuel.com/en/search?q=regulation" target="_blank">Courtesy of Pxfuel.com</a></span><br /></td></tr></tbody></table><span style="font-family: arial;">The way I see it is this: If the only problem was that the giant internet media companies were just abusing how they were collecting data and running ads purely for profit, the fix would be easy. Add some FTC regulations and big fines, then enforce the fines when bad behavior takes place. But the real problem is much more insidious than just manipulation of how ads and user data are used. If you watch the <a href="https://www.netflix.com/title/81254224?source=35" target="_blank">NetFlix Documentary called "The Social Dilemma"</a>, you'll see realistic examples of how these companies are using algorithms to psychologically manipulate their users into "keeping their eyeballs glued to their network feeds". It wouldn't be so bad if they were always showing unbiased content all the time. Something that is extremely hard to do because a lot of fact-checking would be required. No, it's much more nefarious than that. The social nets A.I. algorithms have been programmed to slowly but surely addict you to spending more and more time viewing it. In fact, many users show clear cut signs of addiction. Try to take a teenager's smartphone away for a few days and see what happens. This is increasingly true for many adults as well. </span><p></p><p><span style="font-family: arial;">What we see happening is that the internet generation is growing up with what amounts to a technology addiction. On top of that, many of the unsocial behaviors facilitated by smartphone technology has drastically increased the <a href="Is Cyberbullying out of Control in the US" target="_blank">effects of cyberbullying, cyberstalking</a> in the US, and <a href="https://workingthewebtowin.blogspot.com/2013/03/trick-or-tweet-vulnerabilities-inherent.html" target="_blank">cybercrime based on social psychology</a>. In the <a href="https://www.netflix.com/title/81254224?source=35" target="_blank">Netflix documentary</a>, they touched on the tremendous increase in self-inflicted harm from 2009 to 2017 committed by young girls between the ages of 10 to 14 (an increase of 151%) and teenage girls from 15 to 19 (up 70%). Haven't you been to a restaurant and seen people sitting across from each other glued to their smartphones? I often see people walking down the streets with their faces looking down at their smartphones to the point that they often run into things. Auto accidents have greatly increased because of texting, but so is the ding of your smartphone to let you know that there is a social notification waiting for you, (which is another guaranteed distraction). To make matters worse is the explosion of fake news driving people crazy. Just do a search on <a href="https://www.google.com/search?q=Fake+news+and+pizza+gate&oq=Fake+news+and+pizza+gate&aqs=chrome..69i57.12148j1j7&sourceid=chrome&ie=UTF-8" target="_blank">Fake news and Pizza Gate</a>!</span></p><p><span style="font-family: arial;"></span></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; font-size: small;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFvw6LN8_T7FJV8CoRu7cWmt8KxJe1SKjywne6hULBoFuM-rwTEUqG-kj-pBzxVWm2PpPCSpulTpShA1yDMR4m_en6axoFiKRsj9iBmkw3_d-ny3zZdBWbRmQ4REbUxoqXSIoaHfVEm4PZ/s800/fakenews-pizzaGate.jpg" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="640" data-original-width="800" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFvw6LN8_T7FJV8CoRu7cWmt8KxJe1SKjywne6hULBoFuM-rwTEUqG-kj-pBzxVWm2PpPCSpulTpShA1yDMR4m_en6axoFiKRsj9iBmkw3_d-ny3zZdBWbRmQ4REbUxoqXSIoaHfVEm4PZ/w200-h160/fakenews-pizzaGate.jpg" width="200" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><a href="https://www.flickr.com/photos/blinkofanaye/33496659222" target="_blank"><span style="font-size: xx-small;">Courtesy of Flickr.com</span></a><br /></td></tr></tbody></table><span style="font-family: arial;">When commercials were first placed on radio and TV, there were few regulations. If you're watching TV or listening to radio today, there are many regulations prohibiting false advertising and the like. However, enforcement isn't strongly implemented. Media giants were able to circumvent these regulations by moving their ads to the internet! Today, fake news runs rampant on most networks. Social media, internet mail, and social video channels have few regulations and standards. The internet giants want us to believe they can police themselves. That's like asking the fox to guard the henhouse. We need our government representatives to understand how this technology is being used to undermine our liberties and influence our choices with data we did not ask for and which in many cases is not factual. We need regulations with teeth in them that can make sure the media giants keep our interests in mind. Right now we are their product, our eyeballs are a commodity that is routinely bought and sold like addicted slaves that are sold to the highest bidder. </span><p></p><p><span style="font-family: arial;">If you haven't seen the<a href="https://www.netflix.com/title/81254224?source=35" target="_blank"> Netflix documentary called "The Social Dilemma</a>", you need to! More importantly, you need to share it with your kids, your friends, and your neighbors. This is the best, most authoritative example of what these giant media companies are doing behind the green curtain. On top of that, I ask that you share this article and start a discussion group to talk about this subject. All too often people sweep this problem under the rug because they are addicted to using their smartphones and tablets. Our technology is not the real threat today. It's how it's being used by companies to circumvent personal freedoms to unduly influence on our decisions. Currently, our government is asleep at the wheel when it comes to regulating these giant companies. We need laws with real teeth to protect our privacy. We don't always need options served up to us. We need to incorporate fact-checking to a much greater degree and we need to take responsibility for how we use technology ourselves. We need to reward companies by making them earn our trust, not simply assume they have our best interests at heart. We also need more user controls to turn off ads and notifications from internet applications. Our privacy is for sale right now and that leads to the manipulation of our behavior and loss of freedom. This is especially true when talking about internet companies who say they are giving away their services.</span></p><p><span style="font-family: arial;"></span></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; font-size: small;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhthta6W54j6oymLCaJunYgpsbS5fSQ-jqaRgASWpbpMGoBTbm4NAOGHrnCBg0aUOQtNbYOCCuRH7SgCLUAEpT9G_oh2p0vMerYcRK6qpDdWfMMITynzHqjaP5Iz6m2g44r4VZPJXySg7_7/s566/social-media-addiction.jpg" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="340" data-original-width="566" height="120" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhthta6W54j6oymLCaJunYgpsbS5fSQ-jqaRgASWpbpMGoBTbm4NAOGHrnCBg0aUOQtNbYOCCuRH7SgCLUAEpT9G_oh2p0vMerYcRK6qpDdWfMMITynzHqjaP5Iz6m2g44r4VZPJXySg7_7/w200-h120/social-media-addiction.jpg" width="200" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><a href="https://pixabay.com/photos/search/addicted/" target="_blank"><span style="font-size: xx-small;">Courtesy of Pixabay.com</span></a><br /></td></tr></tbody></table><span style="font-family: arial;">The bottom line is simple; The internet giants have amassed tremendous fortunes by providing us access to goods and services at the tips of our fingers that enhance our modern life. However, they have snuck in A.I. technology that attacks us where we are weakest, at a primal psychological level that allows them to push our emotional buttons to sway our opinions and influence our decisions. This type of A.I. technology we don't need! For most of mankind's existence, tools have always been something that we used to do work, make life easier, and increase our enjoyment. Today's social networks, email, and search directories are using A.I. tools that have turned this concept on its head. Modern A.I. enabled software has been programmed to use us instead of the other way around. We signup as subscribers and end up being turned into users for sale. In the <a href="https://www.netflix.com/title/81254224?source=35" target="_blank">Netflix documentary</a>, one of the whistleblowers provides a quote that should stick in everyone's mind because this simple statement portrays what we have allowed to happen. There are only two endeavors that portray their clientele as "users", "the software industry, and drug dealers". Don't let these companies use A.I. technology to influence and manipulate your decisions. Let's take control of the situation by forcing our government to act to stop the internet giants from being technological drug dealers!</span><p></p><p><span style="font-family: arial;"><i>That's my opinion, I look forward to hearing yours.</i></span></p><p><span style="font-size: x-small;"><span style="color: #222222; font-family: arial;">This article provides an overview of the dangers inherent in social media and dispensed by giant internet companies. It tells how these companies have unduly influenced and manipulated consumers by using A.I.-enabled software to sway opinion and manipulate consumer decisions</span><span style="color: #222222; font-family: arial;">. It discusses elements from the Netflix documentary called "the Social Dilemma" and provides examples of the good, bad, and the really ugly things perpetrated by social media. It further provides links to other relevant articles that help the reader achieve a complete understanding of the depth of this subject. Lastly, this article also offers a FREE ebook to help companies make ethical decisions with regard to their digital marketing. </span></span></p><div style="background-color: white; color: #222222;"><div class="MsoNormal" style="font-family: arial, tahoma, helvetica, freesans, sans-serif; font-size: 13.2px;"><span face="arial, helvetica, sans-serif"><span style="color: red;"></span><br /></span></div><div class="MsoNormal" style="font-family: arial, tahoma, helvetica, freesans, sans-serif;"><span face="arial, helvetica, sans-serif"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; font-size: 13.2px;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCB0SkB1u1D5RvkI7TSWxrGjqDgU3ltOd5qoVwML0yQKMCcxuHAReuZDB_0R0YNkVKxdr7WyE21r2sIJ9-nq9JyJjmOinf0ZZWsrdzd3R60sx8NeoUaYHn2j44syzdX-nYRUC7rvTQFyEO/s320/_WWW_Our+Book+3rd_Edition_cover.jpg" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="320" data-original-width="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCB0SkB1u1D5RvkI7TSWxrGjqDgU3ltOd5qoVwML0yQKMCcxuHAReuZDB_0R0YNkVKxdr7WyE21r2sIJ9-nq9JyJjmOinf0ZZWsrdzd3R60sx8NeoUaYHn2j44syzdX-nYRUC7rvTQFyEO/s0/_WWW_Our+Book+3rd_Edition_cover.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Get your </span><b>FREE eBook</b> <span style="font-size: xx-small;">by filling in the form.</span><br /></td></tr></tbody></table><b>If you are looking for ethical marketing help, you have come to the right place</b>.<span style="font-size: 13.2px;"> </span><span style="font-size: x-small;">If you feel your business hasn’t found the profits it expected on the Internet, we can help with guaranteed services that produce positive results, or you don’t pay. We also make sure that your websites are secure. and compliant with current standards. If you would like to see your websites rank higher, you can contact us by dialing 904-410-2091. We are very good at cost-effectively marketing plan that creates tangible online results for our clients. We also provide 27 different digital products to help businesses get their message out. If you’re ready to take your web results to the next level, simply call me at 904-712-9355. I will email you the Free Web presence analysis worksheet for you to fill out. It only takes a few days for us to create the Free 4 page report for business. No hard sell, just useful information. An informed prospect is more likely to make wise choices which is why we don't sell, we help businesses find solutions. Our claim to fame is that we are one of a few companies that actually provide real guarantees at a fair price.</span></span></div><div class="MsoNormal" style="font-family: arial, tahoma, helvetica, freesans, sans-serif; font-size: 13.2px;"><span face="arial, helvetica, sans-serif"><br /></span></div><div class="MsoNormal"><span style="font-family: arial; font-size: 13.2px;">If you found this article useful, please share it with friends, family, and co-workers. I recommend checking out the links on the blog, along with checking out other related articles on our <span class="MsoHyperlink"><a href="https://workingthewebtowin.blogspot.com/p/show-note-for-jan-2017-to-dec-2017.html" style="color: #888888; text-decoration-line: none;" target="_blank">Show Notes Page</a></span>. Also, don’t forget to listen to us on <span class="MsoHyperlink"><a href="http://www.blogtalkradio.com/workingthewebtowin/" style="color: #888888; text-decoration-line: none;">BlogTalkRadio</a></span>. If you have a related useful comment or opinion about this article, leave it in the comment section of this blog. Also, don’t forget to visit us on Google MyBusiness and share us on Facebook, Twitter, and LinkedIn as well. If you would like a<b> Free eBook</b> on Internet Marketing Tips, fill out the form in the right sidebar and you will receive instant access to it and receive notifications of future <b>Free eBooks</b> and newsletters.</span><br /><i style="font-family: arial, tahoma, helvetica, freesans, sans-serif; font-size: 13.2px;"><span style="font-family: times, "times new roman", serif;"><br /></span></i><span style="font-family: times; font-size: x-small;"><i><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">Hector Cisneros is COO and Director of Social Media Marketing at </span><span class="MsoHyperlink"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #888888;"><a href="http://www.workingthewebtowin.com/" style="color: #888888; text-decoration-line: none;">Working the Web to Win</a></span></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">, an award-winning Internet marketing company based in Jacksonville, Florida. He is also the co-host of the Internet radio show, "</span><span class="MsoHyperlink"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #888888;"><a href="http://www.blogtalkradio.com/workingthewebtowin" style="color: #888888; text-decoration-line: none;">Working the Web to Win</a></span></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">" on BlogTalkRadio.com. Hector is a syndicated writer and published author of “</span><span class="MsoHyperlink"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #888888;"><a href="http://www.60secondstosuccess.com/" style="color: #888888; text-decoration-line: none;">60 Seconds to Success</a></span></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">” and the co-author along with his business partner Carl Weiss of their hit book also called “</span><span class="MsoHyperlink"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #888888;"><a href="https://www.amazon.com/dp/B00J9VXVJI" style="color: #888888; text-decoration-line: none;">Working the Web to Win</a></span></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">.” and the latest edition, "<a href="https://www.amazon.com/dp/B07P8QN1MQ" target="_blank">Working </a></span></i><span style="background-color: transparent;"><i><a href="https://www.amazon.com/dp/B07P8QN1MQ" target="_blank">the Web to Win Version 3.0"</a></i></span></span></div><div class="MsoNormal"><span style="font-family: times; font-size: x-small;"><span style="background-color: transparent;"><br /></span></span></div></div><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p>Hector Cisneroshttp://www.blogger.com/profile/04255670636628647262noreply@blogger.com1Jacksonville, FL, USA30.3321838 -81.6556509999999922.0219499638211538 -116.81190099999999 58.642417636178848 -46.499400999999992tag:blogger.com,1999:blog-1612812666924996849.post-48111624404332098352020-07-22T18:08:00.010-04:002023-04-10T17:01:34.577-04:00How to Make the Best Impression When Meeting Virtually<br /><font face="arial"><b><i>
By Hector Cisneros<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglklRI3MJ2wrOiPG4gw5LyEhd2Hulru-2Wo802_FHQQukz-WFiwSFKAZfYv9Tm1pjGB_HPGKBm2f-7CcH8dc6xLrHM6xtAKF6oY-Zje3uYUwDOZAxJMZi7EBETXtF7vk2mOLb__jDUWVGR/s1145/HC+on+Zoom.JPG" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="952" data-original-width="1145" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglklRI3MJ2wrOiPG4gw5LyEhd2Hulru-2Wo802_FHQQukz-WFiwSFKAZfYv9Tm1pjGB_HPGKBm2f-7CcH8dc6xLrHM6xtAKF6oY-Zje3uYUwDOZAxJMZi7EBETXtF7vk2mOLb__jDUWVGR/w256-h213/HC+on+Zoom.JPG" width="256" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><font size="2">Courtesy of WorkingTheWebToWin.com</font><br /></td></tr></tbody></table></i></b><br />
<br /></font><div><font face="arial">The COVID 19 pandemic has permanently changed the way we will be doing business. Prior to COVID 19, we engaged in lots of face to face marketing along with TV, radio, print, and of course internet marketing. The pandemic with its government mandates and the fear of getting sick now governs how we meet. The Word ZOOM and phrase "virtual meeting" are now household terms, (even though online & phone conferencing has been around for many years). Today, if you're not using ZOOM, (or another virtual meeting product like Google Meet, Microsoft Team, or Goto Meeting), you're hardly meeting anyone at all. Today, virtual meeting applications like <a href="https://zoom.us/" target="_blank">ZOOM </a>are more important than ever. In many cases, it's your one shot to impress a prospect or client and build the trust you need to move to the next level in the sales process. In this episode of Working the Web to Win, I will explore the best way to make a great impression. I'll discuss proper techniques, the basic tools you will be using, and most importantly, the proper etiquette that will make you look good in the prospect's eyes. So get out a pad and pencil and get ready to take notes as I show you how to make the best impression using your virtual meeting software.</font></div><div><span><a name='more'></a></span><div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigZPhVnEnpYt_PD5V8UcKtrf7fxyz1vsyLMgsfEGsV8OG60nOTvaqLCEVLPVONEI0zah3MFeQLiG1cD8tA15J437Vt95RyiJpWqneE89vkeBxQtUKHQdyjwI8p91lLft05r4WpweyW9KII/s2048/Best+choice.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1607" data-original-width="2048" height="129" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigZPhVnEnpYt_PD5V8UcKtrf7fxyz1vsyLMgsfEGsV8OG60nOTvaqLCEVLPVONEI0zah3MFeQLiG1cD8tA15J437Vt95RyiJpWqneE89vkeBxQtUKHQdyjwI8p91lLft05r4WpweyW9KII/w164-h129/Best+choice.jpg" width="164" /></a></div><span style="font-family: arial;">The COVID pandemic has elevated the importance of the internet to the highest status of all of our communications mediums. In fact, it has made many companies aware of how inadequate their web presence is. How do we know this? Because they lead funnels have dried up. Many of their leads were coming in from direct face to face sales and now they are scrambling to implement virtual meeting software. It also means that potential clients are evaluating companies based on their web presence more than ever before. so which product do you use to make a great impression? Let's look at some of the choices.</span></div><div><font face="arial"><br /></font></div><div><font face="arial"><b>Which Virtual Software is Best -</b> Let start by putting to rest which virtual meeting software you need to use. There are literally dozens of these types of applications on the market. I have used most of them, including; <a href="https://zoom.us/" target="_blank">ZOOM</a>, <a href="https://www.microsoft.com/en-us/microsoft-365/microsoft-teams/group-chat-software?" target="_blank">Microsoft Teams</a>, <a href="https://apps.google.com/meet/" target="_blank">Google Meet</a>, <a href="https://www.gotomeeting.com/" target="_blank">Goto Meeting</a>, <a href="https://signup.dialpad.com/dialpad-vs-skype-for-business/" target="_blank">Skype</a>, <a href="https://apps.apple.com/us/app/facetime/id1110145091" target="_blank">Facetime</a>, <a href="https://slack.com/" target="_blank">Slack</a>, <a href="https://www.webex.com/" target="_blank">WebEx</a>, and many others. My current goto virtual meeting application is <a href="https://zoom.us/" target="_blank">ZOOM</a>, although I also use Microsoft Teams with clients who are die-hard Microsoft advocates. Your company may dictate which product you use. If price is an issue, there are free alternatives with fewer features. If the meeting you're attending is not your own, the decision is made for you. Make sure you brush up on the application you will be using at the meeting you're going to host or attend. The logistical and etiquette information in this article will pertain to all such applications regardless of manufacturer. However, any specific commands mentioned will be specific to </font><a href="https://zoom.us/" style="font-family: arial;" target="_blank">ZOOM</a><font face="arial">. </font></div><div><font face="arial"><br /></font></div><div><font face="arial"><b>Making You Look Good - </b>In order to look good on any virtual meeting application, there are several technical factors that you need to get right. There are also, etiquette and logistical considerations you have to account for, (mentioned later in this article). Not understanding or taking into account the following three factors of teleconferencing can make you look bad. Let's start with technical considerations. If your equipment is not </font><span style="font-family: arial;">adequate or </span><span style="font-family: arial;">set up properly, you will look bad. This can happen even though both your information and presentation are perfect for the prospect. For example, it's very important that you have a strong high-speed internet connection, regardless of whether it's a hardwired office LAN or a cell phone connection. If your connection is slow or poor, your information, images, and voice will be delivered in poor quality, thus making you look incompetent and or technically inept. Also, having a high-speed connection makes it much easier to control the virtual meeting software commands and capabilities. You won't be guessing if what you're trying to do is working, because the feedback will be close to instantaneous.</span></div><div><font face="arial"><br /></font></div><div><font face="arial"><b>Make Sure Your Equipment is Up to Snuff - </b>Along these same lines, it's important to have a good microphone and a </font><span style="font-family: arial;">good</span><span style="font-family: arial;"> </span><span style="font-family: arial;">video camera on the digital meeting device you choose. Most laptop computers built in the last two years have great built-in mic and cameras unless you purchase an ultra-cheap computer. Price is not the issue, either. I have a medium-priced Acer laptop with a built-in mic and camera and both are good enough to conduct live streams to Facebook, YouTube, and ZOOM. If your camera is of poor quality, your image will be fuzzy, may blur, or leave ghostly trails and this will make you look bad. The solution can be as simple as going to Best Buy or Amazon and buying a Logitech C920s webcam for $70 and using it as your main web camera. This camera also has an excellent microphone as well, so it is a twofer for solving virtual meeting hardware problems. Needless to say, your audio and video needs to work flawlessly to make you look good. If your production quality is poor, no amount of great information is going to make you look good. Also, it is important to note that this is also highly codependent on your internet speed.</span></div><div><font face="arial"><br /></font></div><div><font face="arial"><b>Some More Details - </b>A good camera should provide a picture resolution of at least 720p. <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZIEJbF-LMKh6jBk9S7_RGmaW-Pxcl9w4it-fpEqcWHGA6dt2oXS19qBV9u-nCSRZ_rNYGi_b3_9iSpwNgD5Q-DUsbMaxBccmmakR8kdWrz1xU89WtlVGBPtunUGjx8S3VnzZiFI9EUdz-/s2048/Know+your+stuff.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1365" data-original-width="2048" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZIEJbF-LMKh6jBk9S7_RGmaW-Pxcl9w4it-fpEqcWHGA6dt2oXS19qBV9u-nCSRZ_rNYGi_b3_9iSpwNgD5Q-DUsbMaxBccmmakR8kdWrz1xU89WtlVGBPtunUGjx8S3VnzZiFI9EUdz-/s320/Know+your+stuff.jpg" width="320" /></a></div>A </font><font face="arial">good lens will produce a bright image in normal light and a good microphone needs to provide clear sound without distortion. You can test your camera and mic to see how they compare to your friends and cohorts to get an idea of image and sound quality. Do a test meeting with a friend. It is always a good idea to test these devices and your connection speed prior to any virtual meeting you're attending. Never assume things are working right. Test, test, and test. The your credibility depends on it.</font></div><div><font face="arial"><br /></font></div><div><font face="arial"><b>Know Your Stuff - </b>Next, let's talk about application competency. A fast way to make yourself look bad is to have a poor understanding of the functional capabilities of your virtual meeting software. You need to take the time to learn the basics of any virtual application system. Many of these applications are rather intuitive, but in most cases, you need to familiarize yourself with items like adding your name to your window, turning on and off the camera, muting and unmuting the mic, using the chat function, screen sharing, and controlling other aspects of a virtual meeting. One of the reasons I like ZOOM is because it is easy to learn. <a href="https://zoom.us/docs/en-us/covid19.html#training-resources" target="_blank">ZOOM also provides many online videos to learn its functions</a>. Other competing applications also provide this as well to some extent.</font></div><div><font face="arial"><br /></font><div><font face="arial"><b>Attending to the Logistics - </b>Now for some tips when attending and running a meeting. First of all, you should log in early to test your connection speed, camera and mic. Leave your camera and audio off until a few minutes (say 5 minutes) before the meeting starts. If you have a virtual background that includes titling, you have to set up a mirror image (this is usually done in the camera setting) so that your viewers can read the message. Most cameras, flip the images around which in turn make your titling look backward, if you don't use the flip function to make it look normal. Test this in advance as well. If you are using a smartphone, make sure you have a strong 4G connection, if not - you may want to turn off the video. If you find you have a weak or slow internet connection or mediocre equipment, turn off your camera so that your image is not being transmitted. This will improve your audio, but obviously, this is not recommended for presentations. This works OK when attending a virtual networking meeting, but remember it is far from your ideal situation and does not portray you in a positive light. </font></div><div><font face="arial"><br /></font></div><div><font face="arial"><b>Some Final Do's and Don'ts - </b>During the meeting. Have a goal and a game plan, don't just <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxLSRskJ_dTKJmCg8spDexycfU5CtEpZHbz0V5NmG5rX5fbesJ_pK0VR857ozoYnvNcu58KzR7JDW4xvXsZhp-2eqisHZSgDzx55Fpmc2HddiccjiQ8kl1qaRiK9RxmHWck3uxrnWcGda8/s960/dos-n-donts.png" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="720" data-original-width="960" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxLSRskJ_dTKJmCg8spDexycfU5CtEpZHbz0V5NmG5rX5fbesJ_pK0VR857ozoYnvNcu58KzR7JDW4xvXsZhp-2eqisHZSgDzx55Fpmc2HddiccjiQ8kl1qaRiK9RxmHWck3uxrnWcGda8/s320/dos-n-donts.png" width="320" /></a></div>Wing it. Be prepared to take notes, ask questions, and be ready to answer them as well. If you're attending a network meeting like the Chamber or BNI, stick to the rules of the organization. If you get 60 seconds to speak, don't go long, or end too soon. Speak clearly, be practiced and ready. When you aren't speaking, be attentive and engaged, don't eat food, get up, work on other projects, or do other things. Doing something else other than attending the meeting will give the impression that others are not important to you. Also, if you had your camera on while you spoke and then turned it off, this sends a signal that you have other things to do than pay attention to the members at the meeting. Having said that, if you have to do something else (like go get coffee or to use the restroom), simply jot a note in the chatbox if that is appropriate for your venue. ZOOM actually has a coffee break icon that can be displayed when you must get a caffeine fix. Finally, if you turn the camera off, make your breaks short. The only legitimate reason to turn your camera off is that you are having connection speed or other technical issues, or you're driving. If you're driving, make sure the camera is off and use Bluetooth for listening. Let people know your limitations and that you can't fully engage in the meeting, but you are there to learn and listen to their needs. In all honesty, if you're driving, you're not engaged in the meeting and this does not add to your credibility!</font></div><div><font face="arial"><br /></font></div><div><font face="arial"><b>Background Noise is Not Your Friend - </b>Speaking of other issues I often see (and in some instances hear) lots of background noise. Whether it's kids playing in the background, your dog or cat making noise, or the lawn service cutting the grass, background noise never makes you look or sound good! If you're reading your presentation, try to avoid shuffling your papers, it makes a lot of noise. Along these same lines is the issue of not being in control of the mute button. If it's not your turn to speak or you're not in charge of the meeting, your mic should be muted. Conversely, if it's your turn to speak, or you're next to speak, make sure your mic is on so people don't see your lips moving without any sound. That just looks foolish. If your camera is not on and it's your turn to speak and the attendees hear crickets </font><span style="font-family: arial;">(no video and no sound)</span><span style="font-family: arial;">, you get two strikes against you. .</span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqb2Fk6ZQsVmlJR2rjTVHvgmm2BeaA5y1PaSsp_CPTpjNG3vglPRNmpz9akAPvqNaOKQjfxErKBZaPQi_B3pwe8muw9E0jbcXfcdi0FpQCiIoyVOYo_e-9xVTH-usuW5CQzwAFq3tC-YEu/s2048/wake-up-clock-message-means-awake-and-rise_zJ2a77vu.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1536" data-original-width="2048" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqb2Fk6ZQsVmlJR2rjTVHvgmm2BeaA5y1PaSsp_CPTpjNG3vglPRNmpz9akAPvqNaOKQjfxErKBZaPQi_B3pwe8muw9E0jbcXfcdi0FpQCiIoyVOYo_e-9xVTH-usuW5CQzwAFq3tC-YEu/w256-h192/wake-up-clock-message-means-awake-and-rise_zJ2a77vu.jpg" width="256" /></a></div><font face="arial"><br /><b>And finally - Don't be late - </b>log in early and turn off the video and sound. Also, don't leave early either, since </font><font face="arial">that also makes you look bad. Don't make wisecracks or inappropriate jokes and never use curse words during a meeting. Don't use slang, acronyms, or words that most people never use unless they are a normal part of your group's regular vocabulary. You never want to appear as if you are talking down to your audience. Stay positive and avoid any negative self-talk and self-deprecation, it's just unnecessary. </font><div><br /></div></div></div></div><div><span style="font-family: arial;">In conclusion: Mastering your virtual meeting software and having an excellent web presence will help you survive many types of disasters. In can be the difference between surviving and staying profitable during a pandemic like COVID-19. In fact, the COVID-19 pandemic will change marketing preferences forever. </span><span style="font-family: arial;"> </span><font face="arial">There are many good virtual meeting products on the market. My preference is the paid version of ZOOM but I also use Microsoft's Team software. On top of that, you have to have a good web presence for prospects to evaluate your business, and for virtual meetings you need to use good equipment, have a great internet connection, good internet speed, and be competent in using virtual meeting software. </font></div><div><span style="font-family: arial;"><br /></span></div><div><span style="font-family: arial;">You have to remember that a virtual meeting is still a meeting! Your actions, mannerisms, words and presentation affect your credibility and success. You will not reach any goal if what you do online makes you look bad, ill-prepared, or incompetent! Take the time to test your equipment before each meeting.</span><span style="font-family: arial;"> </span><font face="arial">Be prepared, have a plan, and do your best to make yourself and your company look good. I know that no one tries to make themselves look bad, but I still see it happen often. I cringe </font><span style="font-family: arial;">when I see a person carelessly make mistakes which costs them credibility and more often than not, business! No one buys or gives a referral to someone they deem ill-prepared, incompetent, or inconsiderate. Heed these tips and take your virtual meeting to the next level of success! See you at the next virtual meeting.</span></div><div><font face="arial"><br /></font></div><div><font face="arial">That's my opinion; I look forward to hearing yours'.</font></div><div><div style="background-color: white; color: #222222; font-size: 13.2px;"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 1px solid rgb(238, 238, 238); box-shadow: rgba(0, 0, 0, 0.1) 1px 1px 5px; color: #222222; float: right; font-family: arial, tahoma, helvetica, freesans, sans-serif; font-size: 13.2px; margin-bottom: 0.5em; padding: 5px; position: relative; text-align: right;"><tbody><tr><td style="text-align: center;"><img border="0" data-original-height="320" data-original-width="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinZgAtD6_4CtQTaT3xS11JCnZ04Y-suJiKj4rbxPe8crXZj25wvTkCRTaYy57pVMNTRVUaqMGYZXxW1fl8mW0lu21nweuI-Ei5b3RaVm_2Wx0FDpgPaREac86Tyx-i5lKiNOhEvnJ6R_0p/s1600/000000_Our+Book+3rd_Edition_cover.jpg" style="background: none 0% 0% repeat scroll transparent; border: medium none; box-shadow: rgba(0, 0, 0, 0.1) 0px 0px 0px; margin-left: auto; margin-right: auto; padding: 0px; position: relative;" /></td></tr><tr><td class="tr-caption" style="font-size: 10.56px; text-align: center;"><br /><b>Get your FREE eBook on the Right Sidebar Above!</b></td></tr></tbody></table><span face="arial, helvetica, sans-serif"></span><br /><font face="arial">This article provides more than a dozen ways </font><span style="font-family: arial;">to make your next virtual meeting a big success. It further provides businesses with tips and tricks that build credibility and always lead to a better virtual meeting. The article further provides links to other relevant web pages to help an entrepreneur achieve a complete understanding of what is needed for success. Lastly, this article also offers a FREE ebook to help companies make wise decisions with regard to their digital marketing. Lastly, this article also provides a </span><a href="https://workingthewebtowin.blogspot.com/p/show-note-for-jan-2017-to-dec-2017.html" style="color: #888888; font-family: arial; text-decoration-line: none;">link to our BlogTalkRadio show </a><span style="font-family: arial;">as well.</span></div><div style="background-color: white; color: #222222; font-size: 13.2px;"><div class="MsoNormal" style="font-family: arial, tahoma, helvetica, freesans, sans-serif;"><span face="arial, helvetica, sans-serif"><span style="color: red;"></span><br /></span></div><div class="MsoNormal" style="font-family: arial, tahoma, helvetica, freesans, sans-serif;"><span face="arial, helvetica, sans-serif">If you feel your business hasn’t found the profits it expected on the Internet, we can help with guaranteed services that produce positive results, or you don’t pay. We also make sure that your websites are secure. If you would like to see your websites rank higher, you can contact us by dialing 904-410-2091. We are very good at cost-effectively creating tangible online results for our clients. We also provide 27 different digital products to help businesses get their message out. If you’re ready to take your web results to the next level, simply call me at 904-712-9355. I will email you the Free Web presence analysis worksheet for you to fill out. It only takes a few days for us to create the Free 4 page report for business. No hard sell, just useful information. An informed prospect is more likely to make wise choices which is why we don't sell, we help businesses find solutions. Our claim to fame is that we are one of a few companies that actually provide real guarantees at a fair price.</span></div><div class="MsoNormal" style="font-family: arial, tahoma, helvetica, freesans, sans-serif;"><span face="arial, helvetica, sans-serif"><br /></span></div><div class="MsoNormal" style="font-family: arial, tahoma, helvetica, freesans, sans-serif;"><span face="arial, helvetica, sans-serif">If you found this article useful, please share it with friends, family, and co-workers. I recommend checking out the links on the blog, along with checking out other related articles on our <span class="MsoHyperlink"><a href="https://workingthewebtowin.blogspot.com/p/show-note-for-jan-2017-to-dec-2017.html" style="color: #888888; text-decoration-line: none;" target="_blank">Show Notes Page</a></span>. Also, don’t forget to listen to the <span class="MsoHyperlink"><a href="http://www.blogtalkradio.com/workingthewebtowin/" style="color: #888888; text-decoration-line: none;">BlogTalkRadio show on this subject</a></span>. If you have a related useful comment or opinion about this article, leave it in the comment section of this blog. Also, don’t forget to plus us, on Google+ and share us on Facebook, Twitter, and LinkedIn as well.</span><br /><i><span style="font-family: times, "times new roman", serif;"><br /></span></i><i><span style="font-family: times, "times new roman", serif;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">Hector Cisneros is COO and Director of Social Media Marketing at </span><span class="MsoHyperlink"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #888888;"><a href="http://www.workingthewebtowin.com/" style="color: #888888; text-decoration-line: none;">Working the Web to Win</a></span></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">, an award-winning Internet marketing company based in Jacksonville, Florida. He is also the co-host of the weekly Internet radio show, "</span><span class="MsoHyperlink"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #888888;"><a href="http://www.blogtalkradio.com/workingthewebtowin" style="color: #888888; text-decoration-line: none;">Working the Web to Win</a></span></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">" on BlogTalkRadio.com, which airs every Tuesday at 4 p.m. Eastern. Hector is a syndicated writer and published author of “</span><span class="MsoHyperlink"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #888888;"><a href="http://www.60secondstosuccess.com/" style="color: #888888; text-decoration-line: none;">60 Seconds to Success</a></span></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">” and the co-author along with his business partner Carl Weiss of their hit book also called “</span><span class="MsoHyperlink"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #888888;"><a href="https://www.amazon.com/dp/B00J9VXVJI" style="color: #888888; text-decoration-line: none;">Working the Web to Win</a></span></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">.”</span></span></i></div></div></div><div><br /></div><div><br /></div></div>Hector Cisneroshttp://www.blogger.com/profile/04255670636628647262noreply@blogger.com0Jacksonville, FL, USA30.3321838 -81.6556509999999922.0219499638211538 -116.81190099999999 58.642417636178848 -46.499400999999992