Email Marketing in the 21st Century

By Hector Cisneros
Courtesy of Pixabay


Email marketing is one of the oldest online marketing mediums used on the internet because it does not require high bandwidth. It is far more cost effective than snail mail marketing. Email Marketing has evolved considerably since it uses began back in the 90’s. There is the problem with phishing attacks, anti-spam software that makes it easy to block email and there is now an anti-spam law in effect. Regardless of these challenges, email marketing is still thriving in the 21st century. There are many reasons why you should use email marketing and in this episode of Working the Web to Win we will explore them. We will look at why email marketing is doing well, how to properly use email marketing to connect with prospects and customers and how to convert your prospects and existing clients into new and repeat customers. So get ready to get the mail out without licking a single stamp as we delve into the world of  email marketing in the 21st century.

How to Write a Great Article, Blog or News Story

Courtesy of Wikimedia Commons

By Hector Cisneros

One of the most often heard clichés today is content is king. Like all clichés, it has hidden truths in it. The truth is, only high quality (well written, authoritative, relevant, useful and timely) content is king! So, the real question is really – how do you create and publish high-quality content? One way is to create and publish high quality written content (as articles, blogs, news or stories). In this episode of Working the Web to Win, we will explore how we create our articles which are used for blogs, internet radio shows, and Web TV productions. So, strap on your mental recorder and get ready to turn on the creative juices as I show you the Connectors method of article production.

The Four Ps of Great Presentations

By Hector Cisneros

In today’s business world, entrepreneurs, business owners, sales reps, executives, managers and more have to make regular presentations to communicate the benefits of their services, projects, plans or products. There are four communication principles that when used properly, can make a tremendous impact on the outcome of your communications. If you could use these principles to their fullest extent, they would ensure your success in any endeavor they are applied to. In this episode of Working the Web to Win, we will explore what we call the four Ps of Great Presentations. So, read on and learn how to master your next presentation.

The Latest on Crowdfunding for Startups and Businesses

By Hector Cisneros
Courtesy of Wikimedia Commons


In 2013 my business partner Carl Weis wrote an article about crowdfunding and how this new fundraising mechanism could be a major game changer for startups and small businesses. Fast forward to today and crowdfunding has become a mainstay for startups, new technologies, music creation, video and book projects, and a whole horde of individual and non-profit fund-raising initiatives. Everything from personal cancer treatment to conquering world hunger is now in play. Crowdfunding is becoming the go to method that startups and unconventional business ventures use to raise money. They are bi-passing the old means where you would go hat in hand to family, bank or angel/venture capital firms, trying to get your business or project off the ground. In this episode, of Working the Web to Win, we will explore the current state of crowdfunding and other alternatives to conventional methods for raising money for startups and business.