Hector the Connector Predictions for 2016 and Beyond!

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By Hector E. Cisneros

Every year I write a predictions article based on what I see coming to the web in the not so distant future. These predictions cover the gamut from conventional advertising, to digital marketing, from new tech toys for our homes and personal use, to innovative game changing technologies that will alter the world as we know it. Some of my predictions are based on research, visible trends and the emergence of breakthrough technologies. Others are based on what I see as missing in a world full of me too products, poor customer service and blatant false advertising. In this episode of Working the Web to Win, I am going to go out on a limb (again) and see if I can keep my 98.5% prediction batting average streak going for another year. So read on and discover what my crystal ball has in store for 2016 and beyond.

Do Smartphones Dream About Facebook?

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By Carl Weiss

You may not have noticed, but artificial intelligence, otherwise known as AI, has been sending its all-knowing tendrils slowly but surely onto the World Wide Web.  Many of the largest tech companies are arduously working to be the first to perfect this technology so they can corner the market. The big players include Google, Apple, Facebook, Microsoft, IBM, and Amazon. Google has been in the headlines a lot recently. At first, its foray online was tenuous at best and comical at worst when Google created an AI that it turned loose to try to make sense of the images it encountered.  Hoping to find a workaround for one of the search engine’s biggest lapses, which makes search engine spiders blind to images and videos, the attempt resulted in hilarity when Google’s creation began to morph images as it tried to make sense of queries posed about them. 
Courtesy of iflscience.com

For example: When asked to display a picture of a dumbbell, it created a representation of the dumbbell, complete with the arm holding it.  (See image at right)

f this were the only aberration exhibited by the AI it would be considered a humorous anomaly.  However, this proved to only be the tip of the AI iceberg.  Many of the requests for images put to Google’s neural net returned bizarre pictures that produced chimeras that were one part animal and one part object.  (If you want to see some truly bizarre creations, go to this link to see the blog post on iflscience.com entitled, Google’s AI Can Dream and Here’s What it Looks Like.

Other than answering Isaac Asimov’s query as to whether Androids Dream of Electric Sheep, what Google may have inadvertently done was to create the world’s first robotic Picasso.   What they also did was unleash the same image recognition facility that causes people to see a Man in the Moon, or recognizable patterns in clouds.  The difference is that not only can Google’s neural net find the shape of a pig in a cumulous cloud, it can also “See” visual patterns in sound. 
Courtesy of  commons.wikimedia.org

Undeterred by the psychedelic tendencies of its creation, Google then went on to unleash its AI on everything from its digital assistant, called Google Now, to search engine tasks, the latter of which has been dubbed RankBrain. 

Using what it learned from its foray into image recognition, Google’s latest AI iteration has been tasked with making sense of queries posed to its search engine, particularly long-tailed queries.  The best way to understand the purpose of RankBrain is to read this a short paragraph posted on Bloomberg.com:

The system helps Google deal with the 15 percent of queries a day it gets which its systems have never seen before. For example, it’s adept at dealing with ambiguous queries, like, “What’s the title of the consumer at the highest level of a food chain?” And RankBrain’s usage of AI means it works differently than the other technologies in the search engine.

What makes RankBrain different from traditional search engine algorithms is that it “learns” from
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experience.  While it isn’t yet ready to pass the Turing Test, where an AI is indistinguishable from a human when conversing with it, it appears to be on the right track. RankBrain has for the past few month been asked to deal with the 15 percent of queries a day Google gets which its systems have trouble deciphering.  And while it doesn’t exactly “converse” with search engine users, it has already proven 10% more efficient at guessing which pages on Google would rank on top.  (Not bad for a 4-month old.) 

One of Google’s senior scientists, Greg Corrado, even admitted that in the few months it has been deployed, RankBrain has become the third-most important signal contributing to the result of a search query.

Google’s CEO Sundar Pinchai also admitted, “Machine learning is a core transformative way by which we are rethinking everything we are doing.”

While currently RankBrain is the tail that wags the Google’s dog, there are a number of tech analysts that think AI is going to take on a larger portion of search engine duties for the world’s most popular search engine.  There are also several who think this might not be a good thing.

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In a blog post by thesempost.com entitled, “Google’s RankBrain – 9 Industry Experts Weigh In,” Jack Clark commented that, RankBrain cannot learn on its own yet. It needs to be retrained by engineers at the moment. But what happens when algorithms are unleashed on the web that can learn on the fly based on the billions of queries being performed each day globally? When that happens, not even Google’s engineers will fully understand how each algorithm works.”

Now I don’t know about you, but I feel more than slightly uneasy about giving up control of the Internet to a thinking machine.  Especially when the Internet is wired into nearly everything that humans do on a day to day basis.  Now some people would say that I am taking this view to the extreme.  I mean, RankBrain is only a tool being employed on one search engine, albeit it a search engine that dominates search.  Taking the alarmist view of “Today the Internet, tomorrow the world” is going a bit too far, right?  Not if you ask several public figures, such as Stephen Hawking and Elon Musk their thoughts.

Prof Stephen Hawking, one of Britain's pre-eminent scientists, has said that efforts to create thinking machines pose a threat to our very existence. He told the BBC: "The development of full artificial intelligence could spell the end of the human race." His warning came in response to a question about a revamp of the technology he uses to communicate, which involves a basic form of AI.

Billionaire Elon Musk, CEO of Tesla and SpaceX put it more bluntly, when he expressed the opinion that, “With artificial intelligence, we are summoning the demon.” He also admitted that he “invests in companies working on artificial intelligence, just to be able to keep an eye on the technology".

This philosophy is hardly what one could call paranoid, since a number of other major players, including Facebook and Microsoft are also investing heavily in AI.

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For more than a year Facebook has been quietly building a project called Facebook AI Research, which it intends to use to make sense of the tidal wave of text, photos and videos housed on its social net.  Boasting well-funded research teams in Menlo Park, New York and Paris, its espoused aim is to, "work openly with and invest in the AI research community in France, the EU, and beyond as we strive to make meaningful progress in these fields”.

Facebook’s director of research, Professor Yann LeCun, one of the most prominent figures in Deep Learning research, stated in September that, “One of the dreams we have had for years is some sort of intelligent agent that seems clever enough to do a lot of tasks, including organizing meetings with friends and accessing information that might take you an hour or two on Google.”

To assist in those aims, Facebook recently launched a virtual assistant called “M”, which is an obvious response to Apple’s Siri, Google Now and Microsoft’s Cortana.  The difference with M is that it was created with AI from the outset.

“What we are hoping to do is take this digital assistant idea to the next level. If you think about Siri, Cortana, Google Now – most of the answers they provide are scripted. Someone has imagined the possible answers and figured out a tree of possibilities. If you go outside of the script, the machine responds with a joke or tries to get out of it. All of its behavior is programmed by humans, but what we are trying to do with M is test the ability of a machine to learn.”  Professor Yann LeCun

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To those ends, Facebook has been spending time and money acquiring talent and AI firms in their quest to enhance machine intelligence.  In 2014, they spend $40 million to acquire Vicarious FPC, an artificial intelligence firm whose avowed goal is to “replicate the neocortex, “which is the part of the brain that sees, controls body functions, understands language and processes math.  Not only did Facebook go in on the deal, the buyout was split between it, Apple Computer and none other than Elon Musk.

Can Microsoft Reinvent Itself Via AI?

Not to be outdone and vying to climb back to the top of the tech pyramid, Microsoft has also been pushing a pile of chips into the AI pot.  Entering the fray on two fronts, machine learning and what is referred to as “invisible interface technology,” Microsoft is looking to reinvent the way we access technology.

Yoram Yaacovi, who heads up Microsoft’s research and development center in Israel, said in a Wall Street Journal interview in 2014 that, “User interface started with the command prompt, moved to graphics, then touch, and then gestures. It’s now moving to invisible UI, where there is nothing to operate. The tech around you understands you and what you want to do” — and that’s what people expect, he said. “We’re putting this at the forefront of our efforts".

Courtesy of commons.wikimedia.org
The last statement begs to ask, “What if your device understands the request, but fails to comply?  In the sci-fi classic, 2001 a Space Odyssey, HAL, the artificial intelligence that controlled the spaceship Discovery decided that the best way to complete its mission was to kill the human crew that manned it. Mirroring that sentiment, Elon Musk recently quipped on stage that a future AI system tasked with eliminating spam might decide the best way to accomplish that aim was to eliminate humans. 

Whether this is just a case of life imitating art, or whether it’s something we need to take a hard look at, the bottom line is that AI will soon worm its way into every Internet-enabled device on the planet.  Since everything from appliances we have in our homes and offices to the vehicles we drive, or are driven or flown by are connected to the World Wide Web, only time will tell if having a “brain in the box” is a good thing or a bad thing.

All I know is that I have enough trouble trying to keep my smartphone from rewriting every text I post.  What really causes me to lose sleep at night is worrying about how long it’s going to be before I’m forced to say, “Open the garage door, Hal.”  

In this article I discuss how the development of AI (artificial intelligence) is creeping into all aspects of the web and global communications. This article further provides details on how the largest tech companies including Google, Apple, Facebook, Microsoft, IBM, and Amazon are all in a race to corner the AI market. It also discusses how little regard is being given to the idea that AI could pose a threat to mankind.
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If you found this article useful please share it with your friends, family and co-workers. If you would like to learn more about this subject, visit the notes page on this blog for the BlogTalkRadio show dated 12/15/15. I recommend checking out "Has the Internet Made Us Smarter?“, “When Will Computers Out Think You?”, “Is Google Watching You?”  and “The Robots Are Coming - Are You Ready?”. You can also search for other related articles by typing in “artificial intelligence” in the search box top of this blog.

If you feel your business could use some help with its marketing, contact us at 904-410-2091,We will provide a free marketing analysis to help you get better results. If you'd like a free copy of our eBook, "Internet Marketing Tips for the 21st Century," please fill in the form below and we will give you immediate access to it. Your information is always kept private and is never sold. Don't forget to Plus us on Google+.


Carl Weiss is president of WorkingtheWebtoWin.com a digital marketing agency in Jacksonville, Florida that routinely works with bloggers and other online marketers to grow their businesses. 

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Marketing 101 – What you need to Know before Buying Advertising

By Hector Cisneros
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You’re a new business owner, ready to buy your first advertisement, so you call the local newspapers, radio and TV stations along with several coupon and website vendors to see what they have to offer. Unfortunately, you have never purchased advertising before and you’re hoping the advertisers will help you figure out exactly what to do. You may not realize that most advertising sales reps are paid mainly on commission and their primary mission is to sell you advertising or they don’t make any money. What happens next is all too often the scenario that plays out. In this article we will follow this scenario and cover a simple 10 step program that will insure you’re buying the right advertising and that your return on investment has the best chance of making a profit. Now let’s get back to that scenario.

The Grinch Goes Digital

(We'll cover 12 ways online scammers can steal from you this Christmas.)


By Carl Weiss
Courtesy of  commons.wikimedia.org

TIS the season… to be scammed by online scammers who are out to steal your holiday cheer.  Every year as online commerce grows, so do online scams.  Today’s cybercriminals are going to try to entice you into giving them your hard earned cash through a number of ever more imaginative scams.  In today’s blog, I will endeavor to give you a leg up on the top 12 ways to avoid getting Grinched this holiday season.

Grinch #1: Offers That are Too Good to be True

iPads for only $50.  Laptops for $100.  While supplies last.  We’ve all seen these offers online.  Hot ticket products for way less than retail.  Offers that sound too good to be true, right?  That’s because they are.  For every etailer that sells legitimate items, there are thousands of cybercriminals who are out to rip you off.  And why not, since it takes only a few hours to create a website that is capable of processing orders.  That doesn’t mean that there aren’t legitimate online businesses that sell items below wholesale.  If you want to get the lowdown on how low prices can go, then you need to scope out eBay and Amazon to determine a realistic price for any item you intend to buy.  If an etailer is offering a price below what can be found on major discount portals, odds are you are being set up for a scam. 

Another thing, even if the offer seems to originate from a major retailer, that doesn’t mean you can’t be duped.  Scammers can create a clone of a legitimate site that is used to grab your credit card information.  I was almost duped by a clone of the Go daddy site recently, when I received an email telling me that my hosting would be terminated if I did not respond.  The only thing that saved me from getting burned was picking up the phone and calling Go daddy.  Only then did I learn that this was a phishing scam.

Bottom line, if you are unsure of the validity of an offer or inquiry, the best course is not to reply online, but to call the party in question.

Grinch #2: Your Shipment is Stuck in Transit
 
Courtesy of  en.wikipedia.org
This online scam picks up where Grinch #1 left off.  In this con game, you will receive an email informing you that your shipment is stuck in transit.  Clicking on the link will bring you to a convincing clone of a major shipping site, such as FedEx, UPS or USPS.  You will then be asked to provide a nominal payment to insure delivery.  Don’t you believe it.  The only thing that will happen is that your credit card information will be sold to the highest bidders.  Just as with the Offer Too Good to be True scam, this flim-flam relies on your willingness to do business online with what seems to be a recognizable company.  As with Grinch #1, when it doubt sort it out by calling the shipper.



Grinch #3: Fake Charities

In this season of giving, you want to make sure that any charitable contribution is going to a legitimate charity.  One of the most profitable scams online today is to either set up a bogus charity, or clone the website of a legitimate charity only to solicit contributions that wind up in the scammers pocket.  So prevalent has this kind of online scam become that the Attorney General in every state in the union has set aside a portion of their website to report on online charity fraud.
Courtesy of  keith-quintanilla.deviantart.com

Grinch #4: You Could Be a Winner!

Unlike the first three Grinch’s who are interested in acquiring your credit card number, fake contests and surveys are more interested in glomming your personal information.  With enough info, these scammers don’t need your credit card number.  They will be able to acquire new credit cards, generate a refund from the IRS, or even take out a loan in your name.

Grinch #5: Free Games

Who doesn’t like something for nothing?  Freeware has been around since the birth of the Internet.  The problem is that today, for every legitimate freeware or shareware offer, there are a hundred malicious sites that will either rifle your personal information, deliver malware as soon as you download the software, or hijack your computer outright.  While the con extends to software of all stripes, free-to-play (F2P) games are particularly insidious, since they target youngsters who may or may not have their own devices.  If your child uses your laptop, tablet or smartphone to entertain themselves, it could be you who winds up having a game run on them.  Not only can spyware or malware be part and parcel of any F2P game download, but most companies that produce them only offer a small portion of the game to be played for free.  Then they entice the player to take the game to the next level (or eliminate incredibly intrusive advertising), which costs real money.  Some parents have been shocked to find charges for hundreds of dollars on their credit cards that were created when their kids played supposedly free games on their devices. More info is available at the gameindustry.com gamer-blog.

Grinch #6: Gift Card & Coupon Scams

According to the National Retail Federation, gift cards have been the most requested holiday gift for nearly the past decade.  This year alone, American consumers are expected to spend $26 billion on gift cards alone.  Needless to say, cybercriminals have their greedy little hands in the cookie jar.

Courtesy of  pixabay.com
While there are many legitimate sites that sell gift cards, it should come as no surprise that bogus sites selling cards that are virtually worthless.  Don’t be fooled by come on ads that promise discounted cards.  Also, be aware that cards purchased at major retailers can be set to rip you off if you grab them from the rack. 

Here is something I learned on Yahoo Finance“A lot of stores make it easy for you to buy gift cards. They have giant racks containing dozens of cards in their center aisle or near the registers. Unfortunately, they are also making it easy for thieves to steal from you. Most cards today have a scratch-off area on the back that contains a PIN or other number needed to redeem the card. Thieves scratch it off, write down the number and then call the toll-free number regularly while waiting for the card to be purchased and activated. Once it is, they drain the card’s balance. Protect yourself by double-checking the back of the card for any signs of tampering before buying.” 

You also need to be leery about accepting online coupons, refunds or rebates, especially if you receive word of them via email or text message.  Phishing can take many forms and it’s up to you to throw these phish back. 

Grinch #7: Free Wi-Fi Can Cost You BIG

Another way for cyber thieves to reel you in is via in-store Wi-Fi networks.  If you are one of those people who likes to prowl stores with smartphone in hand, using your device to comparison shop, you need to know that if your data connection is blocked inside a big box store, using the store’s Wi-Fi is one of the quickest way for thieves to compromise your phone’s security.

"People may want to log on to their Best Buy or Amazon accounts to check prices, but open Wi-Fi is probably the least secure place to do that," says Michael Kaiser, executive director of the National Cyber Security Alliance. “If you're tech-savvy enough to use VPN software — short for "virtual private network," a technique for shutting would-be eavesdroppers out of your connection — on your phone, then free Wi-Fi is safe so long as you have the VPN on. For most people, though, it's simply best to stick to your cellular connection.”

Grinch #8: Phishing Scams Looking to Reel You In

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The holiday shopping season is like open season for phishing scams.  Virtually every offer that you receive via email and/or text message during the period leading up to the New Year has to be taken with a grain of salt.  Even notices purportedly coming from a friend who informs you, “You should see the deal I just got on a new XYX product” should be regarded with suspicion.  More importantly, never ever click on the link that comes at the end of the message.  Nine times out of ten, your friend’s email was compromised and the link leads to Malware Central.  If you receive a message with a link, always call your friend or family member to ask them if they sent the message.  If they reply “No”, then you need to tell them that their email has been hacked.  This means they need to call their email provider and they need to send out an email to everyone they know telling them NOT to click on any links sent from the compromised account.

Grinch #9:  Ecards with a Side of Malware

Electronic greeting cards, otherwise known as ecards are another popular item during the holidays.  Unlike traditional greeting cards, ecards use audio or even animation to entertain the recipient.  Moreover, they are easier and cheaper to send out to family and friends since they don’t require you to purchase stamps to send them on their way.  While legitimate purveyors of ecards such as JibJab.com abound, you need to be aware of the fact that cybercriminals have jumped on the ecard bandwagon.

This isn’t so much of a problem when it comes to sending ecards.  The danger lies in ecards sent your way.   A recent post on scambusters.org points out that:

“A legitimate-looking ecard, once clicked or downloaded might actually contain spyware, spam or a computer virus.  Your computer may then start displaying obscene images, barrage you with pop-up ads, launch adult websites, or start sending bogus ecards to those in your address book that appear to come from you”. 

Talk about putting a damper on your friend’s holiday cheer!
Courtesy of  www.flickr.com

Grinch #10: Are Your Credit Cards Naughty or Nice

If you do make purchases online, you need to keep a weather eye on your credit card statement.  This is easy enough to do online.  The reason you should keep an eye on your account activity is due to the fact that if your card information is compromised, suddenly you could find hundreds or even thousands of dollars in bogus purchases being made without your knowledge.  If you use a debit card to make purchases and thieves gain access to it, then it could be game, set and match for your bank account.  My advice is that you should never use your debit card to make holiday purchases, and for goodness sake spend a few dollars to purchase theft protection, such as that offered by companies like LifeLock.  Your wallet will thank you.

Grinch #11:  Work at Home Scams Designed to Work You Over

Everyone knows that during the holiday season businesses large and small are looking for extra help.  Criminals use the lure of making a little extra money work for them like Santa’s elves by phishing for people via work at home scams.  These cons start at the recruitment by dangling a position, then requiring the applicant to provide everything from a resume to social security number, all of which can be sold on the dark web.  Then to cap it off, the applicant is offered a position, at which time they are asked to provide their bank account number.  (You want to get PAID, don’t you?)  To cap it off, now that you’ve given crooks the keys to the vault, many of them will then require the hiree to accept an initial deposit, part of which they are then told to transfer to another account.  The FBI’s own site reports that this scam is routinely used to dupe college students, who are in essence committing a crime themselves.

“The funds the student receives and is directed elsewhere have been stolen by cyber criminals. Participating in the scam is a crime and could lead to the student’s bank account being closed due to fraudulent activity or federal charges.”


Grinch #12: IoT - The Gift That Keeps on Taking (Internet of Things)
Courtesy of commons.wikimedia.org

If it weren’t bad enough that criminal elements are targeting everyone from us to our kids during the holiday season, it’s now likely that even our appliances can be turned into unwitting accomplices.  In this web-enabled world of ours, everything from our Smart TV, to refrigerators, security systems, nannycams, home healthcare devices, home Wi-Fi networks, and a host of other appliances and wearables that fall under the Internet of Things (IoT), are now vulnerable to cyberattack.  Once penetrated, these devices can give a hacker access to other devices and networks in your home and/or office.  This can then lead to everything from rifling your personal or medical information, to email spam attacks, denial of service attacks, access to cameras in your home and/or office, which could then lead to cyber blackmail.

Don’t think it can happen to you?  Think again.  Many IoT devices have little or no cybersecurity, or they have default passwords that even a child can crack.  So pervasive has cyber blackmail become that a number of law enforcement agencies were advised by the FBI to pay the crooks when their servers were breached, encrypted and shut down.  Here’s what the FBI advises you to do with your IoT devices.

Consumer Protection and Defense Recommendations
Courtesy of  woolva.deviantart.com
  • Isolate IoT devices on their own protected networks;
  • Disable UPnP on routers;
  • Consider whether IoT devices are ideal for their intended purpose;
  • Purchase IoT devices from manufacturers with a track record of providing secure devices;
  • When available, update IoT devices with security patches;
  • Consumers should be aware of the capabilities of the devices and appliances installed in their homes and businesses. If a device comes with a default password or an open Wi-Fi connection, consumers should change the password and only allow it operate on a home network with a secured Wi-Fi router;
  • Use current best practices when connecting IoT devices to wireless networks, and when connecting remotely to an IoT device;
  • Patients should be informed about the capabilities of any medical devices prescribed for at-home use. If the device is capable of remote operation or transmission of data, it could be a target for a malicious actor;
  • Ensure all default passwords are changed to strong passwords. Do not use the default password determined by the device manufacturer. Many default passwords can be easily located on the Internet. Do not use common words and simple phrases or passwords containing easily obtainable personal information, such as important dates or names of children or pets. If the device does not allow the capability to change the access password, ensure the device providing wireless Internet service has a strong password and uses strong encryption.
In 2014 alone, American consumers lost more than $800 million dollars to online scams.  That figure is expected to rise during this shopping season. If you don’t want the Cyber Grinch to ruin your holiday, you need to make sure that everyone in your family is fully prepared to deal with the 12 ways your holiday can be hijacked. 

In this article I have discussed 12 Grinchly scams that are perpetrated on the cyber shopping public every year, especially during the holidays. This article further provides details on how the scams trick consumers into taking the bait and how to avoid these scam so your holiday won’t be ruined. It also provides 9 Consumer Protection and Defense Recommendations.

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If you found this article useful please share it with your friends, family and co-workers. If you would like to learn more about this subject, visit the notes page on this blog for the BlogTalkRadio show dated 12/1/15. I recommend checking out "The endless Scams of Christmas (and Beyond)“, “The Byte Before Christmas”,  and “The Hack Attack is Back”. You can also search for other related articles by typing in “Scams” or “Hacking” in the search box top of this blog.

If you feel your business could use some help with its marketing, contact us at 904-410-2091,We will provide a free marketing analysis to help you get better results. If you'd like a free copy of our eBook, "Internet Marketing Tips for the 21st Century," please fill in the form below and we will give you immediate access to it. Your information is always kept private and is never sold. Don't forget to Plus us on Google+.



Carl Weiss is president of WorkingtheWebtoWin.com a digital marketing agency in Jacksonville, Florida that routinely works with bloggers and other online marketers to grow their businesses. 

Related articles