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| Demographic criteria |
You ever wonder why some businesses
just take off and others just languish, not growing at all? What if you could focus
all your marketing efforts towards the right area of town or region of the country?
What if you knew how your best customers’ shop, where they live, how much they earn,
what motivates them and why they buy your products? This would in essence pinpoint
who your ideal customers are. From there
you could quickly deduce how to entice them to buy from you. In this article, we will explore the importance
of understanding your ideal customer profile. You will learn how to conduct research
to gain insights into their demographic and psychographic attributes. You will learn
how to target prospects by setting up better marketing based on these attributes.
More importantly, you will better understand the significance of testing, measuring
and picking the right marketing medium for your budget.
