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The evolution of Social Media into an Advertising Platform - What you Need to Know

Courtesy of Flickr
By Hector Cisneros

Before the 2016 presidential election, the rules for using social media as a marketing platform were producing great results for many businesses. The marketing shenanigans that took place during the election exposed some of the questionable policies and algorithms many of the social media and search platforms were using. This has forced them to take draconian measures where now they filter posts to the point that most businesses are finding that what used to work well doesn't work at all anymore. In this episode of Working the Web to Win, we will explore some of the most important changes that have occurred in top social networks and provide a plan to help you move forward successfully. Today, businesses will need to rethink their social media game-plans because social media has evolved into social advertising. 

Dogs and Cats Rejoice - Here's the Latest Cool Products for our Four-Legged Friends

By Hector Cisneros

In America, we love our four-legged friends almost as much as our children. Some people say that their pets are their children. I personally love dogs (and to some extent cats). Today, a dog or a cat living in the 21st century has opportunities not available to them a mere decade ago. For example, pet healthcare has advanced significantly. There are even a variety of customized prosthetic devices available for pets today. To make it even more interesting, we have robotic devices that will play with our pets while we are at work. There are pet TV shows, pet trackers, high tech pet clothing and even pet booties to protect their paws in winter. In this episode of Working the Web to Win, we will explore the wonderful world of 21st century pet products, how they are marketed to consumers and what the latest dog or cat fancier is considering for their favorite four-legged friends. So get ready to curl up with your favorite canine or feline as we jump into the world of 21st century pet products.

The Latest on Cybercrime - Ransomware, Hack Attacks and Massive Data Breaches

By Hector Cisneros
Courtesy of Pixabay


It seems like yesterday that I wrote, "The Latest Hack Attack - Equifax Breach Exposes 143 Million Americans".  However, soon after that article I wrote, "Massive Data Leak Exposes 340 Million Americans Personal Data - Now What!". In fact, when I searched our blog on the term "data breaches", 11 articles showed in the list.  If I added internet security and hacking, I'd get another two dozen more articles listed. We are a marketing company, so you are probably wondering why I'm writing about cybercrime and hacking. Well, the fact is this; cybercrime has a direct affect on the amount of trust consumers place in the internet. Without a high level of trust, people won't buy or use the internet for research and shopping. Without that trust, we as a marketing company would be out of business. In this episode of Working the Web to Win, we will explore the latest, data breaches, hack attacks and ransomware events taking place in the USA. We will also provide a list of resources to help you protect yourself from becoming a victim of cybercrime. So be ready to have your confidence shaken and then restored as we explore the latest  Cybercrrimes, including Ransomware exploits, Hack Attacks and Massive data Breaches that have taken place recently.

Privacy Lost! - The Piracy of Privacy Revisited - Now Everything is Listening in!

By Hector Cisneros
Courtesy of Wikipedia


In John Milton's Epic Poem, Paradise Lost, we see the dilemma that Adam and Eve found themselves in when they chose to partake of the forbidden fruit of the Tree of  Knowledge of Good and Evil. Mankind today has also found itself in an ethical dilemma where we have to choose between the convenience of using Artificial Intelligence to make life "easier and faster" at the cost of giving up our ability to live private lives without big brother listing in on our every word? Today we live in a world where every smart device tracks our movements, listens to what we say and records all of our actions with our families, friends and co-workers. In this episode of Working the Web to Win, we will discuss this dilemma and explore ways to recapture some of the privacy we have lost. So read on and tell all  your friends that all is not lost. There is still time to take back some of what has been given away.