Working The Web - 21st Century Tech and Techniques for Losing Weight

Courtesy of Pixabay
By Hector Cisneros

If you are like me, you want to be the best at what you do. However, being the best requires that you are strong, fit, healthy and are in a good state of mind. Only then can you be your best. New technology, revised methodologies, and new discoveries have made losing and keeping unwanted weight off a reality. Needless to say, these recent innovations are helping thousands of people get down to their ideal weight and regain their health. In this episode of Working the Web to Win, we will explore what these exciting innovations are and how they are changing lives all around the world. So, step off that scale and get ready to see the pounds fly off as we explore 21st Century tech and techniques for losing weight.

Working The Web - Is Pay Per Click Eating Your Lunch? — Here's How to Make It Pay Off BIG!

Courtesy of Creative Commons Images
By Hector Cisneros

You’re an internet entrepreneur, all excited with your new business, idea or product and you're told by many that you can get on page one of Google using AdWords (Google PPC platform is also known as pay per click). You are certain that the key to your success is being found on Google, so you sign up for AdWords or AdWords Express, give them your credit card info and fill out the AdWords Wizard. A week goes by, then two, then four and you soon realize a lot of money is going out, but little is coming in from your advertising. We have seen this same scenario play out so many times, on Google, Bing, Facebook, Twitter, LinkedIn and other platforms, so much so, that it’s almost a cliché. Sometimes a business starts out with some success, but before you know it, the only company making money from your pay per click advertising is the pay per click platform itself. In this episode of Working the Web to Win, we will explain the right way to go about setting up and using any pay per click platform because PPC advertising, shouldn’t be eating your lunch, it should be making you money. So, put away your credit card and take out your notepad, as we show you how to turn your pay per click advertising, into clicks that produce cash.

Working The Web - Methods and Tools to Help you Achieve an ADA Compliant Website

Courtesy of Wikipedia
By Hector Cisneros

Last week I shouted as loudly as possible about the multitude of problems that the website industry has with ADA compliance. Truth be told, this compliance issue is not just related to the ADA guidelines. For the most part, following the best practices for web page construction would make most websites around 80 to 90 percent compliant. For that matter, it would also make them mobile friendly, because they would be using responsive formatting which includes alternative text, titles, views, etc.… But here are the facts. Most website owners (and even some website builders) are still stuck in 1999 when it comes to making sure that all the T’s are crossed, and I’s are dotted by strictly following W3C guidelines. In this episode of Working the Web to Win, we will provide a detailed outline of what websites need to adhere to the new ADA guidelines. We will also discuss the need to meet responsive guidelines (i.e., mobile-friendly) as well as basic requirements that are often left unfinished by amateur and even so-called webmaster site builders. So, take out your notepads and get ready to create your own website compliance checklist as we explore the latest ADA website guidelines published by the W3C.

Is Any Website Safe from an ADA Compliant Lawsuit?

Courtesy of Creative Commons Images
By Hector Cisneros

There is a famous line in Shakespeare’s play Henry the VI, that says “Kill all the Lawyers”. This is what half the business owners say when I tell them that businesses are being sued for ADA website compliance issues. The other half try and stick their head in the sand and say, that’s impossible, or I’m too small for them to come after me. When I first read about these ADA compliance lawsuits, I was shocked. As I dug deeper, I found the growing number of lawsuits troubling and very scary as I pictured the tremendous cost that businesses worldwide would incur. Because this issue is complex, I will break this subject down into two articles. This is the first installment which will address the problem. The second will address methods and tools to achieve compliance. In this episode of Working the Web to Win, we will provide the truth about this impending legal epidemic and provide much-needed clarity as to where the tsunami of lawsuits is headed. So, break out your digital Clarence Darrow and get ready to learn how this legal quagmire is already taking its toll.